Putting the pressure on
food manufacturers

Exit sugar is Rewe's hands on DIY solution approach put in the hands of the consumer. Photo: Verena Gründel | WuV

Exit sugar is Rewe’s hands on DIY solution approach put in the hands of the consumer. Photo: Verena Gründel | WuV

Issue
Too much sugar makes you flaccid, unmotivated, tired, depressed and ill. For the food industry sugar is a lucrative boon. For you consumers it’s an addictive drug much like nicotine. How can food producers be motivated to reduce the sugar subsidy without loss of revenue?
Solution
Consumers want less sugar. The result of a research experiment the retail company REWE conducted all out in public.

 

More hands-on DIY exit sugar campaigns involving the public

Rewe with gains in consumer confidence has demonstrated a profitable brand experiment for large trading companys to follow. What creative ideas put in physical reach of consumers hands can achieve. An idea that does, as Gareth Kay has nailed it.

German language sourceby Rolf Schröter