Oreo Photo- Fast Company

Photo: Fast Company

 

 

Many marketers are catching on and are now accepting less to be more. A phrase from a Robert Browning poem, an oxymoron and design theory famously adopted by Ludwig Mies van der Rohe. Oreo places its bets on thinner…

 

 

OREO Thins Photo: Mondelez International

Photo: Mondelez International

 

 

…from Alex Couch’s portfolio on Medium comes a documentation that makes the simplify trend immediately visible. He redesigned the Comcast remote. Read full report here.

 

 

Alex Couch redesign of the remote control

Alex Couch common sense redesign of the remote control

 

 

Logo redesign for Logitech

New Logitech logo

 

 

What design principles drove Brazil to rethink the olympic torch…
I dunno.

 

 

Brazilian olympic torch

Brazil’s Olympic Torch

 

 

What I do know is that simplifying processes, products, public services and communications can’t be all wrong. Not in times, when people’s general reaction to transformation is disorientation.

 

 

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