Olympic logo design through the ages via Creative Market

 

 

Munich – Summer 1972

Munich – Summer 1972

 

This graphic icon eliminates all the historical references of the Olympics, most notably the rings [when the icon is used alone, which it often was]. It is a powerful abstraction, but could be used for almost any event. Because it seems unfocused on expressing the Olympics it’s hard to relate its effectiveness.

Sapporo – Winter 1972

Sapporo – Winter 1972

 

All the visual elements are put together in a clear and convincing layout. The stylized snowflake design adds distinction because it deviates from the other familiar elements of Olympic communications.

Berlin – Summer Olympics 1936

Berlin – Summer Olympics 1936

 

Strange and lacking focus. The Olympic rings become subordinated to the eagle and bell forms. The spirit of the Olympics is totally absent.

Rio – Summer 2016

Rio – Summer 2016

 

A presentation that looks fresh and contemporary. The athletes joining hands at the top are executed in a way that works well with the other elements. It feels like something new.

Make sure you visitthe full articleOlympic Logo

 

 

 

Olympic Logo

 

 

Share on StumbleUpon1Tweet about this on TwitterGoogle+0Digg thisShare on LinkedIn1Pin on Pinterest0Email to someoneShare on Facebook0