Don’t you wish for ads less involving?
Product: Dove “Real Beauty Sketches”
Agency: Ogilvy & Mather, Brazil
Director: John X. Carey, Paranoid US
Don’t you wish to spend less time and energy on learning about a product you are asked to spend your money on?
In contrast, a continuously aired, unapologetically plain German 15 sec. commercial for a retailer selling eyeglasses. It features short testimonials and a two word tagline naming the category followed by the brand.
You pay for and get the glasses you want. Done. A simple transaction. No involvement required.