Dove Real Beauty Sketches. Named first of Adweek’s 10 best ads of 2013

 

 

Product: Dove “Real Beauty Sketches”
Agency: Ogilvy & Mather, Brazil
Director: John X. Carey, Paranoid US

 

 

Don’t you wish to spend less time and energy on learning about a product you are asked to spend your money on?

Read on.

 

 

In contrast, a continuously aired, unapologetically plain German 15 sec. commercial for a retailer selling eyeglasses. It features short testimonials and a two word tagline naming the category followed by the brand.

You pay for and get the glasses you want. Done. A simple transaction. No involvement required.

 

 

 

 

Brille: Fielmann.

 

 

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