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British Penguin Publishing acquired 45% of Brazil’s Companhia das Letras back in 2011. For stakeholders the devour campaign may have dual meaning. Pearson, Penguin’s owner expands their educational program and Brazil’s Companhia das Letras profits from access to digital. Books aren’t with their backs to the wall.
adeevee Books aren’t with their backs to the wall Brazil’s Companhia das Letras cookies Devour campaign Hamburger Hot Dog Pearson Penguin São Paulo
