Dallas Wild Detectives booksellers hook Facebook users with populist plots of classic novels to get them to read books
Back in September, the wild detectives, booksellers from Dallas, Texas put out their bait on the Facebook community.
This Italian politician makes Trump look like a saint
~ The Prince by Machiavelli
When it’s OKAY to slut shame single mothers
~ The Scarlet Letter
Provokative populistic lines, published as clickbait. When users clicked on the links, they were directed to a blog post that included the text of the entire book.
“You fell for the bait, now fall for the book” the video concludes.
In notorious observation of my very own behavior, I’d lean toward reading a couple pages on a random basis but won’t likely pick up the book.
I have yet to discover a social media campaign that sells. Imagine Apple iiTunes movie trailers would be a campaign instead of a service. I check in on movies regularly once a week but haven’t seen a movie lately.
Test driving cars will sell cars but reading books online won’t sell books. But watching trailers on Apple iTunes will make you go see a movie. Perhaps you figure the difference in tomorrow’s blogpost.