Hardly any kid is dreaming of a Volkswagen

Hardly any kid is dreaming of a Volkswagen…

…It rather chases its dreams… …and keeps at it into old age.

…It rather chases its dreams…
…and keeps at it into old age.

Issue
Hardly any kid is dreaming of a Volkswagen.
Solution
The intelligent assistance systems in the VW Golf to the effect of 45 percent less reported injuries.

 

”Children’s dreams”

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Chasing your dreams dreamt by grown-ups.

Children’s dreams dreamt by grown-ups.

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Agency:
Production:
Director:
Site:
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Grabarz und Partner, Hamburg
Anorak Film, Berlin
Sebastian Strasser
VW assistance system
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The branding issue par excellence, of which paying attention to, cannot be assured by us marketing practitioners.

Hardly any kid is dreaming of a brand. Other than that of the mother. It takes decades, even generations and requires patina for a brand to become part of the human DNA.

Volkwagen and their agency Grabarz & Partner, are placing their bets on truth and inverted psychology.

At a moment in time, when emotion is said to be an instantly effective pain killer for brand migraines.

After all, a much welcome thrust of intelligence against gut instinct.