Hardly any kid is dreaming of a Volkswagen

Hardly any kid is dreaming of a Volkswagen…

…It rather chases its dreams… …and keeps at it into old age.

…It rather chases its dreams…
…and keeps at it into old age.

Issue
Hardly any kid is dreaming of a Volkswagen.
Solution
The intelligent assistance systems in the VW Golf to the effect of 45 percent less reported injuries.

 

”Children’s dreams”

Chasing your dreams dreamt by grown-ups.

Children’s dreams dreamt by grown-ups.



Agency:
Production:
Director:
Site:


Grabarz und Partner, Hamburg
Anorak Film, Berlin
Sebastian Strasser
VW assistance system

The branding issue par excellence, of which paying attention to, cannot be assured by us marketing practitioners.

Hardly any kid is dreaming of a brand. Other than that of the mother. It takes decades, even generations and requires patina for a brand to become part of the human DNA.

Volkwagen and their agency Grabarz & Partner, are placing their bets on truth and inverted psychology.

At a moment in time, when emotion is said to be an instantly effective pain killer for brand migraines.

After all, a much welcome thrust of intelligence against gut instinct.