Research done in a less chicken way
Apple’s iTunes trailer has always been a general indicator for progressing change in western society. In most recent years, the break with action movies and the increasing interest in documentary films has made it obvious.
If tool or toy, art directors and brand strategists can track tendencies and trends by watching movie trailers. A much more enjoyable and natural research perhaps than staring at charts and numbers to gain insights on behavior.
The fever is not owned by Elvis admirers and not only Sanders believers feel the burn – every obsession has its following and can be addressed as long as you can dig their behavior and tickle their fancy.