World class claim made by Munich brand

May 19th, 2015 Comments off







„Weil es drauf ankommt wie es ankommt”

Can’t be easily translated in all its beauty and directness. What it means? “All depends on how something is being perceived”

A quintessential conclusion of what digital has educated us in or reminded us of. European tv commercials lend their content from the change of mind this early 21. Century, most immediately in the wake of digital directives.

Digital has introduced the advantage of having learned to love and hate usability with more than a decade of lead.

made in munich„Weil es drauf ankommt wie es ankommt” is discourse pop and a universal, dominant truth well told™, by which we are all exposed to the judgement of others while letting numbers do the numbers for accountability.

Storytelling is left to brands and their agencies, to the extent they succeed to have as many people as possible share their story.

It’s not best practice but the only practice. Same difference when arrival is everything?



History of the tallest building in North America

March 13th, 2015 Comments off

Tiffany Rose to the Occasion

January 28th, 2015 Comments off



Tiffany Rose to the Occasion



Tiffany is a cultural behemoth that stands for something in the American and global imagination. If it likens the affirmation of love with the wedding industry and encourages the purchase of luxury jewelry, it does so without discrimination for heterosexual and homosexual couples.

If some feel bitter that capitalism got there before the public sphere and the law, wipe your tears and lighten up. By sending encouraging signals, Tiffany makes same-sex imagery of engagement, wedding and family penetrate our culture and our conversations. That’s what Supreme Court was hoping for from the start.

Read in full by Ana Andjelic



Year in review

December 27th, 2014 Comments off

Regarding climate movement needs rebranding but these Milton Glaser buttons won’t do it

August 13th, 2014 Comments off



Es wird nicht wärmer, es stirbtWarming T-ShirtMilton Glaser mit 85.



Adele Peters discovers old school in Milton Glaser’s button campaign. Much like in the old days the message divides into two groups: Those who wear the button and those who won’t.


So appropriate, the idiot is wearing the dying earth symbol!

What a douchebag, he’s without symbol!


Glaser made a smart decision with keeping it simple. No complex, integrated campaign, for which resources and organisation is not available. But decide in favour of a recognisable sign that is affordable, immediately accessible. That is likeable and wearable. Even better yet, Milton decided for an analogue medium to be the message. A button in his name to get the ball rolling again. You order it, pin it on, done.

It’s a souvenir, done analogue. It’s the little things that count. Swinging Sixties.

Same as with Christmas cards. Sent analogue, the recipient puts it up with the other seasons greetings on his fireplace mantel shelf.


Daumen hoch, Sie mögen es.


In my lifetime, I was having students hit the streets and demonstrate causes in my interest, while I rarely left the house to work on my stuff. A button, like Milton Glaser’s, I wear in acceptance and respect for the 85 year old fellow designer. Also I can still hear the 60’s Publix jingle ring. “It’s the little things that count.”

Read in full by Adele Peters.



Embrace the misery

July 31st, 2014 Comments off



Embrace the Misery



You are by nature an optimist

A happy idiot. No personal disaster or run of bad luck has ever shaken your faith that the march of time brings progress. You believe the wicked eventually get their due. You’re confident that truth will come to light. You’ve never doubted that a hundred years hence, the world will be a better place.

Until lately.

Lately you’ve found yourself wondering if the end of civilization might be at hand, and you are not alone in your apprehension. Pessimism drifts in the air like a virulent pathogen, infecting multitudes. The media deliver daily reports of contemptible politicians and enraged mobs, religious fanatics and failed states, widespread unemployment and ecological catastrophe. A friend has been goading you to buy a gun and plenty of ammunition “before it’s too late.” (He owns more than thirty weapons himself: shotguns, hunting rifles, semi-automatic assault rifles, and an astonishing variety of pistols.) However you parse it, the future looks increasingly grim and Malthusian.

What happened? How did this collective despair displace the easy confidence of recent memory?

The technological miracles of our enlightened age were supposed to banish ignorance and alleviate human suffering. It was only a few decades ago that the Berlin Wall came down, prompting Francis Fukuyama to announce the triumph of Western ideals over the forces of tyranny, and proclaim that war had become obsolete.

Read in full by Jon Krakauer.



Categories: shared, zeitgeist

Philip Missler

July 28th, 2014 Comments off



Geht von Bord: IM-Boss Philip Missler (c) Interactive Media

Leaving the company: IM-boss Philip Missler © Interactive Media



Jürgen Scharrer, editor-in-chief of the German influential advertising trade magazine, published a most favorable article, sparked by the decision to quit his executive position at Interactive Media. A sentence by author Thomas Palzer comes to mind “There is nothing that wouldn’t prove worthwhile leaving”.



The German market has looked the other way before facing reality for too long, giving in to the illusion to own the premium display section. They took for granted: The world’s Googles are concentrating on performance, and we are not overly interested in small change. Years ago I have pointed out, that that’s not all. Alas, it’s what happened during the past two years. Google wants to get their hands around branding budgets, consequently they are recruiting the right people.

Today the growth of online markets is driven by global players more strongly than by local marketers.



In particular with data, Germany has to pull itself together and form larger alliances to be ready to oppose global players. We need a data platform of our own carried out by a larger alliance. Globaly we can’t compete with Google, that is for sure. I am however convinced that there is room for powerful local players in the German market.



  1. Anything that can be standardised, is being driven by technology, data and good inventory. The big question is: How can we achieve brilliant data quality in a fragmented multi device world?
  2. We are exiting a phase, in which the media agencies had the say. At the center of attention where media optimisation and media efficiency. This can’t be all and many big media people have started to pay attention. What is now consuming us, is to tell relevant brand stories, it’s about story telling. I am convinced, the German market will be driven by marketing orientation not media orientation. This shift in strategy is overdue.



The future of marketing, as seen at Cannes Lions

July 18th, 2014 Comments off



Mashup by way of a photograph by Büşra ŞavlÄ.



Last year John Winsor, founder and CEO of Victors & Spoils wrote a post titled The Dinosaurs of Cannes about the scene at the Cannes Lions Festival, the ad industry’s star-studded annual awards show. Winsor said, “As you walked down La Croisette the rest of the week, you could see lots of dinosaurs basking in their glory while asking what all the furry and feathered things running around at their feet and flying around above them were.” This year the new mammals and birds of the industry have begun to strut their stuff.

What these new species have in common is that they’re based on open systems. These systems are digital at their core, and leverage network effects and the ability of the “digital democracy” to find the best talent and ideas wherever they exist. Unlike closed marketing systems, characterized by agencies that wall off their in-house talent (creating a scarce and expensive resource), open marketing systems seek talent from anywhere in the world to solve problems, and then curate the best answers.

Such systems are taking on incumbents in every industry. Airbnb is not only challenging the biggest hotel chains but also challenging the bureaucracy, going after the New York City housing and tax laws that stand it its way. Now, with a valuation of $10 billion, Airbnb has the capital to take on the hotel industry and its supporters globally. The app-enabled car-sharing service Uber has also become a global phenomenon with a valuation of over $18 billion. In an ironic turn, cab drivers in London, Paris, Berlin, and Madrid decided to strike in June, 2014 to protest Uber. The result: Uber gained several hundred thousand new members. Quirky is disrupting incumbents in consumer product design and innovation, Local Motors in the automobile business, Relay Rides in car rentals and Kickstarter and AngelList in the financial sector. Name an industry and there is a new open-system player leveraging the power of the networked world to build a paradigm-shifting competitor. […]

This year at Cannes it felt like the light finally went on. […] These open-system mammals and birds have evolved to a point where they are beginning to articulate and deliver on the new paradigm while the dinosaur guardians of the old, closed marketing world are starting to acknowledge the shift.

Read in full and learn from John Winsor what brands can do.



Which is the case

July 6th, 2014 Comments off



Photography: Damon Pablo



A Podcast from last August with the original titel, ‘All which is the case‘. A premiere: Markus Gabriel about the world.



Which is the case

Markus Gabriel
Christian Möller
Max v. Malotki

German language podcast
featuring Germany’s youngest philosophy professor,
co-founder of new philosophy and author of top ten ranking book,
“Why the world does not exist”.



    TV interview with German philosopher Markus Gabriel

    July 5th, 2014 Comments off



    Markus Gabriel Nachtlinie

    Screenshot BR Niteline



    Markus Gabriel



    I am delighted to witness a tv interview with German philosopher Markus Gabriel on a trolley roundtrip though Munich at night. Gabriel is fast, does everything right and enjoys great popularity. Please join me with congratulating his interviewer Andreas Bönte made in munichas well. All understood. Best practice. Fantastic.

    The interview is being aired in one hour at 18:45 should you be in Germany right now. In command of the German language, you can watch it anytime in your browser.