zeitgeist

The future of marketing, as seen at Cannes Lions

July 18th, 2014 No comments

 

 

Mashup by way of a photograph by Büşra ŞavlÄ.

 

 

Last year John Winsor, founder and CEO of Victors & Spoils wrote a post titled The Dinosaurs of Cannes about the scene at the Cannes Lions Festival, the ad industry’s star-studded annual awards show. Winsor said, “As you walked down La Croisette the rest of the week, you could see lots of dinosaurs basking in their glory while asking what all the furry and feathered things running around at their feet and flying around above them were.” This year the new mammals and birds of the industry have begun to strut their stuff.

What these new species have in common is that they’re based on open systems. These systems are digital at their core, and leverage network effects and the ability of the “digital democracy” to find the best talent and ideas wherever they exist. Unlike closed marketing systems, characterized by agencies that wall off their in-house talent (creating a scarce and expensive resource), open marketing systems seek talent from anywhere in the world to solve problems, and then curate the best answers.

Such systems are taking on incumbents in every industry. Airbnb is not only challenging the biggest hotel chains but also challenging the bureaucracy, going after the New York City housing and tax laws that stand it its way. Now, with a valuation of $10 billion, Airbnb has the capital to take on the hotel industry and its supporters globally. The app-enabled car-sharing service Uber has also become a global phenomenon with a valuation of over $18 billion. In an ironic turn, cab drivers in London, Paris, Berlin, and Madrid decided to strike in June, 2014 to protest Uber. The result: Uber gained several hundred thousand new members. Quirky is disrupting incumbents in consumer product design and innovation, Local Motors in the automobile business, Relay Rides in car rentals and Kickstarter and AngelList in the financial sector. Name an industry and there is a new open-system player leveraging the power of the networked world to build a paradigm-shifting competitor. […]

This year at Cannes it felt like the light finally went on. […] These open-system mammals and birds have evolved to a point where they are beginning to articulate and deliver on the new paradigm while the dinosaur guardians of the old, closed marketing world are starting to acknowledge the shift.

Read in full and learn from John Winsor what brands can do.

 

 

Which is the case

July 6th, 2014 No comments

 

 

Photography: Damon Pablo

 

 

A Podcast from last August with the original titel, ‘All which is the case‘. A premiere: Markus Gabriel about the world.

 

 

Which is the case

Markus Gabriel
Christian Möller
Max v. Malotki

German language podcast
featuring Germany’s youngest philosophy professor,
co-founder of new philosophy and author of top ten ranking book,
“Why the world does not exist”.

 

 

    TV interview with German philosopher Markus Gabriel

    July 5th, 2014 No comments

     

     

    Markus Gabriel Nachtlinie

    Screenshot BR Niteline

     

     

    Markus Gabriel

     

     

    I am delighted to witness a tv interview with German philosopher Markus Gabriel on a trolley roundtrip though Munich at night. Gabriel is fast, does everything right and enjoys great popularity. Please join me with congratulating his interviewer Andreas Bönte made in munichas well. All understood. Best practice. Fantastic.

    The interview is being aired in one hour at 18:45 should you be in Germany right now. In command of the German language, you can watch it anytime in your browser.

     

     

    Ligne claire

    July 2nd, 2014 No comments

     

     

    Marvel's Captain America und Hergé's Tim

     

     

    There is plenty of evidence that soccer really is becoming more popular stateside, year-round. A day before Belgium beat the US team 2 to 1, Henry D. Fetter wanted to know to what extent American interest in the tournament will survive the departure of the U.S. team?

    Was it ever pleasure, exactly? Football is is a very painful sport to watch. It is all about anxiety, even when your team is up in the Champions League Final. It might still go wrong, any minute. Every World Cup is waiting for England (or Scotland, or whoever) to lose.

     

     

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    Ligne claire is a claim by Hergé, the Belgium illustrator of Tintin’s adventures. It stands for clarity in cartoon drawing by using as few strokes as possible. Oh, and Brussels must be the capitol of comic art aside from being host for the European Union’s headquarters.

    Auf englisch weiterlesen.

     

     

    Categories: awe, transformative, tv, WOM, zeitgeist

    Industrial cleverness, empty plates and primal anxieties

    June 27th, 2014 No comments

     

     

    medium m

    john v willshire recommended this story on Medium

     

    john v wilshire

     

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    Source: Medium.com

     

     

    Industrial cleverness,
    empty plates and primal
    anxieties

     

    How do you live comfortably with knowledge that terrifies you?

     

    dan burgess

     

     

    Lately I’ve been getting a bit overwhelmed by the world. Nothing new. It’s been nearly 8 years since my own personal awakening. An uncomfortable and challenging realisation that I’m living on a planet which is being gradually globalised and destroyed largely by an industrial, capitalist, material growth machine fuelled by a consumerist monoculture. Not a total breakdown, but close. Since then, I’ve been trying to lead a more examined life, making conscious efforts to try and notice what is…

     

     

    Continue reading

     

     

    Medium respects your inbox. We don’t email you every time someone you know publishes a story. You can always check your reading list for more activity.
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    Europe’s female ministers of defence

    February 3rd, 2014 No comments

    The beating continues until moral improves

    August 15th, 2013 No comments

     

     


     

    DTYBYWL

     



     

     

     

     

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    second impact

     

     

    India’s Utthar Pradesh, known as one of the poorest regions is home turf of the Gulabi gang, lead by 51-year old Sampat Pal and batons for female rights.

    London’s once famous Bobby’s were famous for not carrying guns and ensuring law and order with good manners and batons. Today you see them carrying machine guns.

    Bavaria’s police force is about to replace their fleets humble “tatütata” with the more authoritative sirens of US police cars.

    German tv station WDR worldwide accompanies the resolute Sampat Pal, who helps solve a dowry murder and helps prevent another childhood wedding with her pink neighborhood watch.

     

    Read on.

    A bit cramped but this is how I want to live

    August 8th, 2013 No comments

     

     

    狭小ä宅 (kyoushou jyuutaku)

    狭小ä宅 (kyoushou jyuutaku)



    Fix und Foxi 285

    German Fix und Foxi comic №285



    Lupoturm

    DIY Lupo tower paper stencil


    Ashcraft’s preferred lifestyle in narrow houses confirmed. Being raised in Munich, Germany, cartoonist Rolf Kauka’s Lupo tower remained in fond memory since childhood. A lifestyle similar to living on spacecraft Enterprise. It smells like the plastic interior of the Dodge Challenger you just bought. The nourishment is taken in with food tubes, a time saving procedure which in contrast to extended dining with friends won’t get on your nerves.

     

    Read on.

     

     

    German bastard economy

    June 10th, 2013 No comments

     

     

    Le camp Yantar, 1994 by Claudine Doury

     

     

    “European prosperity and its enemies”

    On Saturday, a congregation at the Munich Literature House was broadcast by BR-alpha with Sigmund Gottlieb, the chief editor of Bavarian Broadcasting, Alexander Mettenheimer from the Bavarian LB (bank) and Gabor Steingart, who gave a short introduction based on his new book “European prosperity and its enemies”, and transformed a complex issue i.e. financial crisis into easy to grasp common language.

     

    Big problems don’t need big solutions

    In sharp contrast to discussions being aired every other evening on German tv with ever the same politicians or celebrities and all too typical twaddle, the conversation of these three fine gentlemen at Munich’s literature house, a beginning, a middle part and an an end incl. an incentive toward feasible solutions.

    At Munich American Highschool, I attended, speech was part of the itinerary: Say what you are going to say. Say it. Conclude what you just said.

    German’s owe all three, Steingart, Gottlieb and Mettenheimer plenty of thanks for a cool, calm, collected conversation, which simply skipped the thinking blockades of accusations otherwise all too common and took the audience onto a resumption of the age of enlightenment which ended prematurely in the 17th century.

     

    5 steps to end the bastard economy

    1. Abolishment of the budget right
    2. Decartelization of banks and politics
    3. Banks must return to being servants of society
    4. Healing assistance for the south of Europe
    5. Economic science must reinvent itself

     

    Above bulletpoints lead to German language insights.
    Buy the German edition here.

     

     

    On the future of knowledge transfer

    May 27th, 2013 No comments

     

     

    MA.TT art

    Source: ma.tt

     

    “WordPress has grown up. It’s not really about blogging anymore, it has moved on to be about websites, a content management system and all sorts of amazing things. I see the future of WordPress as operating system for the web.”

    John O’Nolan, Founder of Ghost, dedicated blogging platform.

     

     

     

    Pointers via newsletter by Neil Perkin.