It’s over
June 7th, 2013
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Categories: issue resolving, Own entries, shared, WOM
WOM
“Christmas is being decided underneath the christmas tree”
March 30th, 2013
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In command of the German language read Bärbel Unckrich’s interview with Ogilvy creative Matthias Storath with insights of the first pick in what is planned as next generation series by Germany’s premier advertising trade magazine Horizont. It’s not exactly a documentation of how Storath has changed the Frankfurt office of Ogilvy & Mather though.
Matthias Storath is a first German response to Gareth Kay’s inquiry to where the new radicals may be.
“Where are the new radicals?”
The creative lead and managing partner of Ogilvy & Mather’s Frankfurt dependancy is convinced, that retail advertising is a driver for brilliant creative in Germany and comes closest to creating a new standard. “Retail products are not only exchangeable, they are more often than not identical. With a few clicks around the web, you’ll find the lowest-priced product and distance has long lost its meaning. Communication is your only option to create value.”
–excerpt from Horizont interview.
Storath still relies on handicraft and the reach and saturation of classic media. With the introduction of something as outrageous as a “set goal”, a predetermined, agreed on benchmark or standard of what the team aims to get accomplished, he hopes to reorganise the agency, instead of creating the technological requirements needed to systematically adapt and practice keeping pace with excessive complexity of the ever increasing number of touch points of the growing fragmentation of markets.
When asked for his favoured work he names “Christmas is being decided underneath the christmas tree” seasonal work for his retailer client Media-Markt which caused dismay and dispute.
Pior to Ogilvy he was on the Berlin Heimat team working for Hornbach. A campaign dripping with social relevance, the evolving social media revolution was envy of.
Matthias Storath, Kreativgeschäftsführer von Ogilvy & Mather in Frankfurt.
Quelle: Horizont.net
We’ll see… With the German press casting a light on new radicals and the growing number of young radicals such as Storath coming into sight preferably when waving at the machines.
Categories: best practice, new advertising, WOM
The 1st Book of Matthew
March 29th, 2013
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The 1st Book of Matthew “The Passion Play of Oberammergau” (1898): Only four years after the invention of the first film camera, this movie about the life of Jesus was shot.. Pier Paolo Pasolini, 1961 Source: uploaded by Caltiki on flixster.com
Jesus heals an outlier.
Categories: awe, best practice, motion picture, new advertising, transformative, WOM
Axe Apollo
March 3rd, 2013
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British Racing Green Bikini by Bartle Bogle Hegarty. Tim u. Struppi ©Hergé Axe Apollo Mission
Word of Mouth Is The Best Medium of All (Bill Bernbach)
via peach.at
Space is depressing as hell (Peteski)
via thisisnthappiness.com
Nothing beats an astronaut
Oh and thank you Bartle Bogle Hegarty for the bikini in British Racing Green
As with real life, firefighters, life guards as well as other honorable professions are at a disadvantage.
All you honorable professions, don’t get shot into space. Space is depressing as hell.
Categories: new advertising, shared, tvc, WOM
Laura has returned
March 3rd, 2013
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Munich Germany, township: ThalkirchenGrey parrot Laura at the local newspaper “Sendlinger Anzeiger”
Where in the world is Laura? Township community concerned for 2 weeks. Has parrot Laura disappeared for good?
Munich township Thalkirchen has gotten used to a grey parrot knocking at every other window in the past 17 years, introducing himself with the words: “Hello, I am Laura.” After each day out, the grey bird returned to Ludwig Vogelrieder, who has rescued the parrot from inappropriate animal husbandry in the South of France and promptly learned that the parrot won’t ever spend the time between feedings on a bar nor in between bars.
Laura has returned
Thus far it’s been ten times that Laura had disappeared, this time enduring snow and ice for two weeks. Laura ows much of its freedom and safety to Mr. Vogelrieder’s public relations work. He had introduced the bird to local police and fire department, posted tear off wanted sheets on trees in the area and received good coverage on local tv and newspapers.
Categories: awe, shared, transparency, WOM
Hey Telekom!
December 11th, 2012
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We can’t seem to live a happy life without phone, mobile and internet provider. And we don’t seem to care about the provider as long as the services provided just work. Telecommunication companies know that and couldn’t care less about their individual users as long as they have large numbers subscribing to their services to rely on and to satisfy the shareholders. For the customer it’s about costs. For the company it’s about numbers Dominik Schwarz took personal what by default is hopelessly impersonal and seems to have fun in building a relationship were there is no relationship. Scan his cancelling correspondence with the company here.
Knaller Story, liebe Telekomdominik-schwarz.net/telekom-kuendi… cc @telekom_hilft — Martin Heyn (@Heynoon) December 11, 2012
The company’s twitter account claims: You are being helped by the Telekom service team @Telekom_hilft, fully convinced that services in 140 characters just work.
Dominik Schwarz chronicle, celebrating 6 month of chronic customer support failure
A six month chronicle of Dominik Schwarz cancelling his telekom service
Categories: awe, best practice, WOM
Duchess In Tartan, Plays Field Hockey In Heels
December 5th, 2012
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No pouting here, should the British press keep up their restraint for when the Royal baby is due. I find coverage of good Royals, British racing green, anything tartan and single malt, comforting in comparison to tabloids’ obsession with Diana. Learn more on royal birth control here.
The Duchess of Cambridge led into St Andrew’s School by the head boy and head girl for lunch. by @radiomatty
Duchess plays hockey in heels. Not sure how good it is for the new astro turf by @MaxFosterCNN
The press won’t make Kate Middleton another Princess Diana
Coexist
September 16th, 2012
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Shola Ama 
Coexist The xx Photo: Jamie-James Medina via Popmatters.
Making a profit in the vapor of time
When the product must be surprising and exciting, its advertising must come as a surprise and be exciting.
Like love, advertising moves in mysterious ways.
The xx are Oliver Sim, Romy Madley Croft and Jamie Smith.
Since their debut album 3 years ago, they have been heralded as the greatest pop phanomena in late music industry.
Learn here how the three had their second album premiered through a single fan..
Why the WOM experiment worked out so well, is what the adored reader and I are trying to get our hands around in this post.
Been there, seen it, but I wouldn’t have dreamed to strike it rich.
Perhaps the biggest surprise with the London band (The xx) is—the difference is, that they don’t make a difference. They do what everyone does. The band shares what they like on their tumblr. Fantastic insights of the band’s orientation surrendered.
Who is willing to give, gets some in return.
Coexist: Being one of many
The xx are waving at the machines
Waving at machines was coined by James Bridle, with empathy for spambots und webcrawlers and his attempt to help define a new aesthetic. Oliver Sim, Romy Madley Croft und Jamie Smith knew exactly, who to send the URL of their Coexist website.
Categories: awe, best practice, design, launch, new advertising, transformative, tumblr, ux, WOM
The xx marketing
September 15th, 2012
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For the launch of the second album of London’s promising newcomer band The xx, their marketing guy, Adam Farrell, VP Beggars Group in New York, had them pass out the address of the album’s preview website on Sept. 3rd to but one single fan (from southeastern England) through email. The experiment ended this Tuesday (9/11) and millions of visitors have listened to the album song streamings. Watch the data visualization of this amazing wom experiment here. Those of you seeking an explanation for how – in a time of vapour and much excitement – word of mouth makes for solid gain, come here tomorrow for more insights. Find Brian Lufkin’s article here. Get your copy here.
Getting the most out of the least effort
Categories: awe, best practice, new advertising, transformative, WOM
