Meet Sperlein Studio

September 22nd, 2016 Comments off



Everything gets a redesign













Bodo Sperlein's neue Logotype

New logotype


(We understand the importance of bespoke products in a world that can often feel preoccupied with impersonal designs.)









Schlüsselbild Herangehensweise

This image is fresh and responsive to meet the tendency
of alleged authenticity.




























In January 2016, the iconic German home entertainment brand appointed Bodo Sperlein as Creative Director.



Young Sperlein must have internalized it early on. To get notable, historic manufacturers interested in his material knowledge and creative talent.

With his London South Bank Sperlein studio, he keeps creating new meaning for his brand. All while helping the historic manufacturer rejuvenate and gain refreshment. Not necessarily in that order.

As a result both companies enjoy significant international press coverage.

The initial website was leaning toward that of an upscale art- or household goods catalogue (see Manufaktum.de). The new website is more straight forward, immediate, fresh and more personal.

Design: Gunter Piekarski

Being consultants in their own right, designers sometimes are reluctant toward advice. Ross Gunter and Mateusz Piekarski got through to Bodo Sperlein though.

The new design does not dissolve into behavior on all accounts. It reads very well and positions Sperlein Studio. Brilliant copywriting.


  1. Increase traffic with social media strategies in place to integrate with the new journal section or dispose of it. It’s terrible.
  2. Bring the registration routine up to standard.
  3. Re-adjust the responsive design for window width 800px – 1920px.
  4. Take sales serious or dump the shop. Make it work and fun to operate.


    English speaking nations are said to find serif-type more readable. The use of typography to help express a brand’s character and personality is obvious and strangely overlooked. Hint: The new logotype may offer itself as webfont for the sites’ copy text.



    One Pager

    One Pager

    A one pager prevents the screen refresh when switching from one page to the other. The transition becomes seamless and allows a smooth user experience. I’m sure Squarespace can do this for you.Visit website






Onepager from Vienna

September 9th, 2016 Comments off



Prägnanter Einseiter von Peach

Perfect onepager by Peach




branded onepager

















An Austrian ad agency packs all its client’s features on the front page

  • all page elements serve the branding
  • webfonts provide and support a vintage feel
  • event marketing and special offers happen in fashionable classified ad modules
  • all while upselling and story telling takes place
  • Onepager
    The history of the founders Leonie Mayer Rieckh and Matthias Hofer, how they arrived at the Hildegard Wurst brand and what role the Italian Piaggio Ape plays in the Autstrian capitol. Literally a responsive onepager, not only by technically adjusting to any screen output device but by respecting and anticipating user needs. Tempting for Millenials with a penchant for nostalgia.




    If needed, the site could easily be powered by a standard theme and allow the founders to enter their sales pitches without help from a third party.Visit website






    Very Britisch outcome of brilliant usability design

    June 27th, 2016 Comments off



    best practice in usability, the British ballot

    You are looking at a prominent best practice example for usability.



    Now that we are witnessing the Brits exiting the European Union, which by the way is never going to happen, it sure seems as if the Brits are the only ones who really ever loved the EU.

    brilliant usability
    Barry Blitt cover for the New Yorker magazine July 2016

    Barry Blitt cover for the New Yorker magazine July 2016

    However British the outcome from this brilliant ballot design, it’s strict uniqueness, no distracting use of colors or added elements outside of brief instructions and the boxes to place your vote.

    Supernormal1. No-one consumed themselves with the brilliant usability design of the ballot paper while they placed their crosses. The very moment when design dissolves into behavior. That is supernormal. That’s when design is sooo good.


    when the world zigs, zag.


    For as long as I live, Britain has been renown and adored for its beat, promotion abilities, advances in contemporary design, classic advertising, digital thought leadership and with this ballot for UID, user interface design.

    Creatives have the London ad agency BBH to thank for being typecast as black sheep. You can disagree, but this is what we essentially are.

    With Brexit it has become obvious that the only ones who love the EU are the Brits. The young, the Scots, Irish and Londoners.
    The E.U. with its Brussel’s suits sucks.



    brilliant usability



    Google Fonts genius new site

    June 14th, 2016 Comments off



    Everything gets a redesign



    Google Fonts neugestaltet

    Google Fonts impeccable redesign



    Google Fonts



    Iconic typeface of The New Yorker Magazine

    Iconic typeface of The New Yorker Magazine



    The right choice of a typeface to fit your brand’s behavior will contribute to your website’s uniqueness. The iconic typography of the New Yorker Magazin has demonstrated this to be true for as long as I live.

    Find a fitting font among the 800 open-source font families you can license without cost for online use. Using Google Fonts has always been the easiest to use of available options. Now selecting a font has become even easier with the impeccable new interface design.

    See Mark Wilson’s entry on Co.Design. Visit new siteGo to Google Fonts



    Google Fonts



    The city of Munich sets digital record

    June 13th, 2016 Comments off



    Munich waves to the machines
    Munich sets digital record
    Germany owes its reputation to dead thinkers, dead poets, dead inventors and dead scientists.

    Europe and its historic past and extensive history.

    Since the rise of new technology and the departure into the 21. century, Germany has no role in this play. It lives off of the myth its dead left behind, and enjoys – more than ever – a mighty fine reputation around the globe.

    Last month, the journalist Arie Wahl reported for the Süddeutsche Zeitung, that businesses and politics are stepping on it.

    A Blitz take-of, Like the one by Munich start-up Celonis, comes as a surprise and with a fatal announcement:



    “This software aims to dismiss business consultants”



    made in munichThe Munich start-up is growing faster than any German tech company. The secret of success is an algorithm.“This software aims to dismiss business consultants”by Helmut Martin-Jung in German language

    Munich sets digital record



    People on the web are losing it

    May 25th, 2016 Comments off



    Das Netz ist ein verärgertere Ort

    Mars Australia and agency Clemenger BBDO Melbourne
    know why and how to stop it





    losing it
    People around the world are losing it. From down under some know why:

    1. The people want something else
    2. People just want something to bite on

    Snickers Australia has defined the cause and introduced an algorithm to solve a world wide issue.

    Find out who to thank for redemption and learn further details from Tim Nudd:Read in fullby Tim Nudd



    losing it



    Trending colors of the decade

    May 24th, 2016 Comments off



    How this year’s
    ‘it’ colors came to be.

    Forecasters analyze and choose “important” colors for the year and determine color palettes. These are the ‘important’ colors of the decade:



    Color palette: The important colors of the decade.

    The ‘important’ colors of the decade



    Trending colors of the decade
    You may think buying that particular color shirt or houseware item was your decision, but color analysts and forecasters actually anticipated the color you may choose a few years in advance. Here’s a nifty interactive application by the Washington Post for your short attention span:Lifestyle learning experienceby the Washington Post
    Washington Post





    Trending colors of the decade



    This’ll look nice when its framed

    April 20th, 2016 Comments off





    Unlike Banksy’s work, which can be discovered elsewhere on urban walls and objects, web content always gets displayed within the frame of a physical device. Be it your cell phone, your tablet or your desktop monitor.

    Web designers have come to accept that adding frames to their website design is a notorious redundant and silly act. Digital content by default lives on displays framed by physical devices.



    Source Apple and Forrester

    Looks and feels

    Source Apple


    Looks and feels

    Source Forrester Research


    Even with frames removed from site design, navigation bars, header background images and boxed elements now contribute to cluttered web design.



    Should you, as a designer want to do some good, try focus on both content and its context. Never one without the other. Add white space, and match the brand’s character and behavior with a distinctive, fitting webfont. Concentrate more on what helps reflect the brand’s opinion. Opinionate with fitting fonts.






    Working not Working special One Pager

    March 27th, 2016 Comments off



    Illustration by WNW Member #5094 Jonathan Calugi





    Working not Working
    special One Pager

    Working not working” is an invite-only community of the best talent in the creative industry. Not a recruiter, much rather an un-recruter. Understandably, everyone claims to be a disruptor these days. It is the dominant success factor, today’s most successful brands have in common.

    A One Pager asking your attention with the introduction of a half-automatic service. Members wanted.
    Perfect use of a One Pager.


    One Pager

    One Pager

    Visit website


    Illustration by WNW member #5094 Jonathan Calugi


    25 Songs that tell us where music is going

    March 12th, 2016 Comments off



    Caroline Shaw photo by Richard Burbridge for The New York Times

    Caroline Shaw. Photo by
    Richard Burbridge for The New York Times



    NYTimes Magazine


    Where music is going.
    “Sorry” by Justin Bieber, “Say No To This” by The ‘Hamilton’ Cast, “I Watched The Film The Song Remains The Same” by Sun Kil Moon, “Get Away” by Syd Tha Kyd & The Internet, “One Sunday Morning” by Wilco, “’06” by Vince Staples, “Hurtin’ (On The Bottle)” by Margo Price, “John Cougar, John Deere, John 3:16.” by Matt Chamberlain, “Consideration” by Rihanna, “Blue Boy” by Mac Demarco, “Marvin Gaye” by Charlie Puth, “The Blacker The Berry” by Kendrick Lamar, “Early” by Run The Jewels, “The Colours Of Life” by CFCF,
    “Hymn For The Weekend” by Coldplay, “Trap Queen” by Fetty Wap, “Hello” by Lionel Richie, “Untitled” By Pharrell & J Balvin, “Partita For Eight Voices” by Caroline Shaw, “El Taxi” by Pitbull, “Really Love” by D’angelo, “Weh Dem Feel Like” by Vybz Kartel, “Stressed Out” by Twenty One Pilots, “Sunday Candy” by Chance The Rapper, “Habibi” By Azis, “Blackstar” By David Bowie.

    With contributions by Nitsuh Abebe, Mary H.K. Choi, Wesley Morris, Sam Hockley-Smith, Jenna Wortham, George Saunders, Jace Clayton, Carlo Rotella, Jeff Himmelman, Doreen St. Félix, John Wray, Jia Tolentino, Marlon James, Bijan Stephen, Max Read, Jeremy Gordon, Jamie Lauren Keiles, Jody Rosen, Mark Levine, Julianne Escobedo Shepherd, Amanda Petrusich, Miriam Markowitz, Jayson Greene, Jazmine Hughes, Mac Mcclelland and Will Hermes.


    Best practice one pager

    One Pager


    Good work by NYT Magazine with a one page website, serving up best practice for the design community and typographers. A sound ‘n’ sweet reading experience for visitors. Do go there:ExperienceA One-Time Spectacular


    where music is going