Creative Insights, One Burger at a Time
Sizzling. San Francisco design firm MINE steps up to demonstrate how tasty promotion gets done with an of-the-shelf web design tool (and/or template based design).
A prime example of what Squarespace can do for your business. Squarespace may be the most elegant way of doing digital design in 2014. By which the handling is elegant and the outcome is efficient.
The take away is template based design and of-the-shelf software helps your company with cost performance as much as with focus on content and sharing.
Advertising Age’s responsive redesign
Since I left my ad agency in 2006 and ended up with a compulsive mad man disorder, I help transform my industry into a new advertising age and pick up on where people of the 17th Century left of in the age of enlightenment. I was wrong. It did work though…
It worked the other way around. Advertising didn’t need to transform into new advertising, digital became the new classic and the new digital turned classic.
Now it is all classic, above the line and all those ridiculous special units turned themselves in. What’s left is one all star ad unit, finally capable of handling integrated communications in the best interest and in collaboration of the consumer user.
I was always convinced, that websites can change the world and that an automotive site which doesn’t suck can safe the workplaces of thousands of automotive workers.
Liquid design, is now called responsive design – is all the rage.
AOL, R/GA, PR Newswire, the Guardian, food blogs, marketing blogs… are all doing the responsive thing.
Responsive blog design as you see it on a narrow browser window or iPhone display
Wider browser window as you see it on tablet PCs or laptop/desktop displays
Responsive web design (RDW) aims at providing optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).
Liquid design as it used to be called has been around for as long as html has been developing. My very first hand coded website was liquid design and awarded by the SPD in 1993. Back then it would suffice to code in percentages rather than fixed units.
Alas, I never could sell responsive design to any of my fortune 500 clients. No mandatory reason existed which only now became mandatory with the introduction of a wider spread of a range of devices.
Edward Boches, the tudor at BU and creative director of Mullen, has moved his high octane blog into a more elegant and efficient space.
Boches agency Mullen was first to market with a template based agency website built on WordPress CMS thereby allowing energy to focus on content rather than design.
Now that blogs are transforming to magazine formats (and vice versa), and people are becoming alert to even subtle design issues, it makes business sense to help create a more elegant and efficient web, Edward Boches has another best practice to show with his responsive blog design for creativity unbound.
kindle paperwhite is one of the warmest sounding trademarks of our time and its purely utilitarian
When it comes to trademarks, bad designers and unexperienced entrepreneurs think of some clever typographical solution, a three-letter acronym, something that is expressed in a bold graphic way, signed by the little TM symbol. Or worse, something like Apple’s “i” series, the Munich carmaker BMW has built its new generation of electric vehicles around.
And they immediately think of an extensive corporate identity to manifest the moniker.
Nothing can be further from the truth as this example of our times demonstrates.
For whom the bell tolls
It leaves you with the warm and fuzzy feeling of something that somehow rings true. and even though this contradicts the recent marketing insight of nothing being sold if it’s not emotional, the kindle paperwhite trademark is purely utilitarian and made up of sound exclusively.
Consumers like the ring of it. Doesn’t the truth sound different? They seem to experience something that shines through and adds clarity and enlightenment to their perception.
Besides the brilliant casting, the website is well done. A one page wonder in responsive design, as liquid design is referred to nowadays. Convenient scrolling and perfectly readable in a single column. Good for you cell phone carriers.
„Her” Film von Spike Jonze
Set in Los Angeles, slightly in the future, “her” follows Theodore Twombly, a complex, soulful man who makes his living writing touching, personal letters for other people. Heartbroken after the end of a long relationship, he becomes intrigued with a new, advanced operating system, which promises to be an intuitive entity in its own right, individual to each user. Upon initiating it, he is delighted to meet “Samantha,” a bright, female voice, who is insightful, sensitive and surprisingly funny. As her needs and desires grow, in tandem with his own, their friendship deepens into an eventual love for each other. From the unique perspective of Oscar-nominated filmmaker Spike Jonze comes an original love story that explores the evolving nature—and the risks—of intimacy in the new world.
Read on to learn more of comfort, color and gorgeous gadgets in “Her”.
“Everybody Street” film poster.
Everybody Street Official Trailer from Alldayeveryday on Vimeo.
Best practice of a creative studio with a business model of creating new meaning for brands. Content for clients not advertisement.
Brilliant the parallax handling of the precarious menu bar (which we’d like to eliminate altogether) on their reference site that manages to reflect the all day every day mastering of creating meaningful content without much explanation and promises.
This pencil is made for paper.
53 is an outstanding software company lead by CEO Georg Petschnigg with offices in Seattle, Oregon and New York, New York.
53 is developing a creativity eco-system for the increasingly mobile world without loosing sight on details. An idea that does by which the consumer or user is helped with strengthening reach, exposure and efficiency in an environment dominated by mobility, accessibility, speed and participation.
Mit Paper and Pencil the cartoon artist brings his ideas to paper = iPad from within any conceivable situation or location and share her work instantaneously. Every handle along the way has been made intuitive and within reach of a fingertip.
For an exhibition she can have Book, another product by 53 in collaboration with Moleskine publish a pocket size catalog or have her ideas consolidated for any conceivable event in printed matter.
Paper Stacks is a Tumblr theme from 53 designed with help from Alldayeveryday. (See demo).
53′s product documentary for Pencil = stylo is best practice in parallax scrolling, a highly reccomendet lecture for any user experience designer: