A new New Yorker.com

July 22nd, 2014 No comments



The New Yorker.com



Launch of redesigned New Yorker magazine



A new New Yorker.com

The New Yorker launches revamped website.
A cleaner more organised look and feel, easier to read and navigate and the reader can work with it too.
You can collect section with your cursor. And you can now run your cursor through the characteristic New Yorker typeface as well.

John O’Nolan, founder of ghost has coined WordPress to be the operating system of the web. The New Yorker makes good use of it with a customised, responsive theme. Readers profit from a more agile, more responsive organisation serving up more immediate, frequent updates.



mobile first illustration by Barry Blitt.



With its popularity and broad readership, the New Yorker is now the flagship for journalism heralding a global web standard in the early 21. century.

Way to go for a branch seeking orientation.

I like to hold on to the illusion that a poke of mine contributed to the introduction of the characteristic New Yorker font as web font.

Here now, greater orientation and a much improved reading experience across all devices. Excellent use and proof of what can be accomplished with graphic design in acceptance of proven and tried technology.

Read the editors announcement in full.



Social Ranking

July 20th, 2014 No comments



Archie first



Good Bye Bloglevel

Since 2009, Bloglevel offered a widget to help with evaluating your digital activities against Bloglevel’s metrics. Good enough and likely a better answer than other offerings as far as ease of use and immediate usability goes.

Klout, PeerIndex and Twitter Grader all lack the availability of a real-time widget. With bloglevel all you had to do is enter the url and there it was, the percentages of how your site or blog scores in the four categories influence, popularity, engagement and trust. Better yet, you could copy the code and place it anywhere on your blog or site.Bloglevel is no more. Instead they offer the Edelman Berland dashboard. A complex brand evaluation tool way over my head. Same goes for Klout, PeerIndex or Twitter Grader.



Archie Andrews, Betty Cooper, Veronica Lodge, Jughead Jones, Reggie Mantle

Archie Andrews, Betty Cooper, Veronica Lodge, Jughead Jones, Reggie Mantle



All this involvement is making me itch

Social ranking site creates a new battleground for agency egos.
Pivotstack tallies audiences, and Ogilvy’s on top. Alas, yesteryear’s ego trip and academia overcomplicating things.



    Categories: new advertising, shared, ux

    Attack on suits

    July 16th, 2014 No comments



    Apple (R)  | Bloomberg (R) | Getty Images

    Apple (R) | Bloomberg (R) | Getty Images



    Tech behemoths Apple and IBM announced a partnership Tuesday that could make Apple—traditionally a consumer brand—a major player in the business market.

    IBM said it would create a class of more than 100 business applications exclusively for iPhones and iPads to run on Apple’s iOS platform. In return, IBM will sell Apple’s products with 100 industry-specific apps to its clients worldwide.



    Every brand manager can pay lip service to mobile first these days

    The partnership is about “transforming enterprise,” Apple CEO Tim Cook told CNBC in an exclusive interview. The partnership aims to “deliver on the promise of mobile in a big way,” he said.

    Insanely great when every suit can soon do what mommy bloggers have been doing for more than a decade.

    Read in full by Matt Hunter.



    Sell an unemployed

    July 14th, 2014 No comments



    Verklopft die Arbeitslosen

    Sell an unemployed



    Killing two birds with one stone. That’s what this new platform – “Sell an unemployed” – does (in Dutch). It is an initiative by the ACC, the Belgium Association of Communication Companies, to persuade text writers to become a copywriter in advertising – there always seems to be a shortage. That’s the first bird. Since the text writers need to help Belgians find a job through an eloquently written application letter, the platform can also be seen as a charity – the second bird. And if the application letter does well – both effectively and according to a jury – the ambitious text writer can win a master class copywriting. The winner of the master class wins a job at Happiness Brussels – also responsible for the concept. So, maybe even 3 birds with one stone.

    See original entry

    Wrong. Empathy with the unemployed may help with generating traffic for the campaign, it won’t help the unemployed though. How does the jury measure effectiveness if not by the count of those under contract by the end of the campaign? Should I not have misinterpreted the copy on the site, one person will win a job at the agency in charge of the campaign.


    Claim and proof thereof in real time next to each other


    Why would you get your hopes up on anything that didn’t bother demonstrate what its claim was alongside proof thereof?



    The great social media swindle
    comes in many colors



    Today, nearly any claim can be demonstrated along with its proof in real time.

    Narrow minded folks may only want to trust such promises that appear to be worth their trust as long as they are supported by real-time figures verifying the promise.

    The other option is to adopt a generous attitude at the cost of precision.



    Van Gils’ seam for a new advertising format

    July 10th, 2014 No comments



    Kevin Richardson demonstrates handling lions and other advertising formats.

    Kevin Richardson demonstrates handling lions and other advertising formats.



    You should have never allowed adverts to get in the way of what you are interested in. With cyber eventually growing up it’s becoming obvious, that new media formats are replacing old often annoying standards, such as Carbon network or the Deck, making life easier on us all. Less cluttering media is also being offered in Europe by a German start-up.

    Van Gils men’s tailor company demonstrates brilliant best practice for established media providers such as Carat or Universal McCann, to follow suit and brands to re-fabricate their own media format in various sizes. Thereby killing several birds with one stone. Efficiently and elegantly.



    No stitch no story

    “No stitch no story”









    Good thing.

    1. Improve how you are being seen.
    2. Be nice to lions.
    3. Reengineer the idea to fit your brand and do an idea that does¹ for your business.
    4. Richardson gets paid for this commercial in quite an original way; of every suit sold (from the KNVB collection) €50 goes to his Wildlife Sanctuary.

      Throw you money at the lions or make room for a banner.



      Playing against Lions.
      ¹Ideas that do was coined by Gareth Kay.



    Show your work

    July 10th, 2014 No comments



    Austin Kleon handy book next to Dido Victoria's hat show. (c)Dido Victoria Millinery

    Austin Kleon handy book next to Dido Victoria’s hat show



    Show Your Work - Don't mess with Texas Photo credit: A. Ward via Wikimedia Commons

    Please curate free of clutter – Don’t mess with Texas



    It can’t be any simpler than that. If you don’t show it, nothing comes from it. You can always remove your blog entry at a later point, when you figure, it doesn’t support your philosophy or strategy.

    Much like his first, Austin Kleon’s second handy little book, provides short practical instructions for the marketing practitioner who has been caught by surprise by the newness of the early 21st century.

    A quick and rather pragmatic way to retain orientation. Great for young people (think of one half of the Spanish youth without a job) unwilling to enter unemployment right after school. A godsend for 50 somethings, facing reality of impossibility to re-enter the job force, not in the ad industry anyway. Soon it will be available in your language as the Russian copy indicates.

    Get a signed copy at Austin’s Book People for $11.95.



      Let It Full-Bleed

      July 1st, 2014 No comments



      nice body Source: cutesurfergirls.tumblr.com/post/11052640171/nice-body5 Min read: MG Siegler has a story to tell on Medium. On the importance of images and layout in writing.



      Let it Full-Bleed

      Describes images displayed or printed to the very edge of the space it occupies.

      Load up your favorite tech blog. Or almost any blog, really. There’s a good chance it looks like shit. There’s a better chance that the reading experience is even worse. And we put up with it, day in and day out.

      Why? Because that’s where the content is.

      Enter Medium 1.0. While there are some questions as to what exactly Medium aims to be, there is no question that it’s already a beautiful product. As a writer, it’s evolving into exactly the tool I want to use when writing. It started with a focus on the fundamentals: words. Now the product is wrapping those words in an obvious trapping that has long been under-appreciated in writing: images.

      Read in full.nice body Source: cutesurfergirls.tumblr.com/post/11052640171/nice-body



      Apple pulls the plug on iPhoto

      June 30th, 2014 No comments



      MICHAEL DWECK | Surf’s up, Camp hero, Montauk, New York, 2006

      Great start into the week with the uplifting confirmation of Apple replacing iPhoto

      Come next year Yosemite’s Photo app replaces iPhoto. Aperture get’s stabbed as well. Next iTunes must go.Michael Dweck | Surf’s up, Camp hero, Montauk, New York, 2006



      View screenshot of OS X Photo.
      Full story by John Brownlee



      Don’t fuck with Hemingway

      June 21st, 2014 No comments



      Adam Long's Hemingway Anwendung. Wufoo.



      Hemingway App makes your writing bold and clear.

      Hemingway highlights long, complex sentences and common errors; if you see a yellow highlight, shorten the sentence or split it. If you see a red highlight, your sentence is so dense and complicated that your readers will get lost trying to follow its meandering, splitting logic — try editing this sentence to remove the red.

      Adverbs are helpfully shown in blue. Get rid of them and pick verbs with force instead.

      You can utilize a shorter word in place of a purple one. Mouse over it for hints.

      Phrases in green have been marked to show passive voice.

      Paste in something you’re working on and edit away. Or, click the Write button to compose something new.



      Digital Sport

      June 19th, 2014 No comments



      1st person shooter

      First Person Shooter doodle



      With ever faster micro processors games are becoming overloaded. More detail, more texture, more effects at the expense of game play dynamics.

      I wish to interest my fellow gamers and Ryan Gordon to end this in favor of gameplay dynamics. Since our childhood, Stingray and I have been playing Unreal Tournament (UT99) with a small group of the every changing gamer generation. While the gaming industry has been marketing epic war games, independent clans have been building their own maps and modifying the game play, so that gamers won’t have to drag their feet, but can summersault through the air with reduced gravity. The favoured gaming environment is one that everyone is familiar with: The master bedroom, the bathroom, the nursery, the laundry room, the backyard, the environment in which all grew up and feel most comfortable with. You can see it in the later part of this flash movie by the ~SiN~Clan. No dark, doomed war scenery in sharp contrast for what the gaming industry trust to be a premium success factor with their games.



      back home

      UT99 gaming environment



      No war game but a fast and furious digital sport, where skills, Britisch sportsmanship, athletic spirit and abilities are mandatory. As in physical sport continuous training is required

      With few exceptions, the gaming industry serves up war games with more and bigger war gear while wondering why first person shooters appear in the news in context of sniper attacks and school shootings.



      Screenshot from Big Hero 6 trailer. Source: skunkandburningtires.com

      A sport glove instead of weapons. Source: Ju-osh M.



      For the game to work, weapons don’t have to be on display

      It’s suffice to point and click and one day soon it might be wipe and tab. Get rid of the ridiculous first person view with its skeuomorph weapon hand, so you have full, undisrupted panorama view of the game action with a tiny dot for precision aim at its center rather than a hair cross. Top players have their view set up this way already.



      Life Alert

      Life Alert. Source: Ju-osh M.



      Kill, frag, poke

      Pictogram evolution: How the hand gun became a pointer



      Warfare won’t use weapons as the gaming industry (CoD etc.) wants to make you believe. Don’t be a reactionary fool, wars are fought by point and click.



      universal athletes

      Universal athletes no universal soldier. Source: Super six hero movie screenshot.



      By restricting the style variables less distraction from the actual game play becomes available. A more uniform, clearer and unobtrusive environment is accomplished including the avatar skins. Eye candy.

      Hergé’s Ligne claire, should you be a fan of Tintin’s adventures. Back to the future with Disney’s 2 dimensional comic tricks.

      Set impulses by Windows 8 Surface and Jony Ive for iOS und OS X, have lead to brutally simplified interface design, compensating for people’s exodus from desktop PCs to mobile devices. Why should gamers not profit from the trend of leaving complexity behind for simplicity? It should serve the gaming industry, clan leaders and administrators as best practice, for them to improve and benefit from their own advancement.

      Gameplay doesn’t improve with the complexity of the set, it degrades. Think of a Wembley tennis match, would it improve with colorful, exploding tennis balls? Tennis has degraded with the introduction of non-white tennis apparel.



      UT99 trick film by Dennis Bos.



      Businesses and politics must adjust to the change in people’s behaviour, why not the gaming industry and its players?

      UT99 clans must rethink their tools and media in respect of social media and to people’s changed behaviour. No big deal and of little if any investment of time and money. A no brainer for game operators such as the dominating German Unreal Team run by Zeissel:

      1. Replace PHP forums with a responsive CM system off the shelf
      2. Sportyness mediating friendly interface design
      3. Great usability, accessable, and omni present integration with social media.
      4. Unreal Team realtime Widget with server status available for players to embed in their websites and blogs.



      updating the UT 99 symbols

      updating the UT 99 symbols



      Thomas Zeisel, whose many dedicated game servers show a good number of visitors, could easily pull the lever with just a few changes and updates.

      The man has done a lot for the gaming community. All I ask is to restart the community and attract new recruits so I can try get in touch with Ryan Gordon with numbers to show. When we get moving we can raise money on kickstarter, ask Justin Townsend for help and present a true and tried digital sports experience, real athletes will love and prevent Unreal Tournament from oblivion.

      Two fellows from the long gone {SPORT} clan came up with the idea, of turning Unreal into an accepted digital atheletes game. Social acceptance will come a long way and we now have the means and utils freely available to grow the numbers of enthusiasts and recruit new players bottom up. Bad ass players are welcomed to install fear and fright by how skilled they play rather than from how dangerous they look and act.

      A reinstatement of Beanie’s GMC is no bad idea either…



      With the original Unreal Tournament (UT99) software installed on your laptop, go to

      Find more servers here.

      Join Unreal Team on Facebook.

      Introduce yourself.