Newsrooms take note, Quartz the digital native newscast for the global economy now has a homepage. Sort of. A brief replaces the homepage, their morning brief with for the global economy relevant stuff. They don’t start with why but with a brief in real time for all devices in use today.
Quartz is digital native rather than relying on being a descendant of the Atlantic. It sports no paper edition and won’t manage digital on the side. Perhaps what they don’t do is as important or more important than what they do. A paper issue wastes a lot of energy without profitable proof. Lack of advertising fund make paper based newsrooms shut down. There will be a better time for paper. Promise.
The focus remains on banner free advertising. High quality advertising as the stories that come form their newsroom. Quartz designers have a love for usability. They get rid of stuff that was seldom used. Their award-winning design gets better with more white space on tablets and PCs. Quartz experiments with new stuff. Pullquotes within the content rather than comments at the end of each story…
Read in full by Zachary M. Seward
Categories: best practice, branding, CRM, design, new advertising, Own entries, shared, statistics, transformative, Typography, ux
Foto Andrew Kim.
This is great. Andrew Kim has shared an -as to be expected- stellar photo documentary about the Leica T, with impressive photos shot with the T.
Leica has been historically bad at software so it’s been quite ambitious to create something that is so software heavy. It’s no surprise that Andrew noticed a number of software bugs with the T.
The service desert the German design nation was once mocked for has silently moved into digital.
That said, the T is a camera worthy of the Leica name and rare product with which to look ahead, rather than all the nostalgic products around usthat take us backwards and that Andrew much like myself is sick and tired of. The T is priced significantly higher than you’d expect and it’s documentation is highly recommended for all photo fans, especially Petra with her iconic Bavarian food blog and her step photos taken with a less capable Leica.
So many products lack of focus and an opinion today and respect for the craftsman has been replaced with a chase of fads. There are so many craftsman that I see everyday, with the potential of making masterpieces. But we are all reduced to making more of less rather than more with less.
Read in full.
Leica T highlights at a glance
What we wanted to do was spill boiling oil onto the heads of our enemies as they attempted to bang down the gates of our village. But as everyone now knows, we had some problems, primarily technical problems, that prevented us from doing what we wanted to do the way we had hoped to do it. What we’re asking for today is another chance.
Early 2009, Amelia Torode proclaimed: “Technology changes, people don’t“. From pillaging Visigoths (493 to 553) to Torode’s statement early 21. century, people are getting in their way and block those who are hungry from getting anywhere.
The French have proven more fate in the guillotine, then the Visigoths with boiling water. A technology since 1977 no longer in use, that contributed to the impact the french revolution (1789 bis 1799) has today. They got rid of their old heads. A philanthropic contribution with greater weight than all the humanitarian chit chat of rightful people in business and politics and more recently in social media.
„Declaration of the Rights of Man and of the Citizen in 1789“ von Jean-Jacques-François Le Barbier – . Lizenziert unter Public domain über Wikimedia Commons.
Ethan Zuckerman, the current director of the MIT Center for Civic Media, in his days at Tripod.com toward the end of the Nineties, has invented the pop-up ad. recently published a heck of an essay in the Atlantic called The Internet’s Original Sin.” In it, he asks for forgiveness for his contribution to turning the internet from a place with some banner ads to a creepy surveillance state in which your every move is tracked (be it by the NSAs, the Facebooks, or just the lowly advertisers).
What we are witnessing now is a series of apologies by people most familiar with the web who have largely contributed to its development.
The Internet is of course not as dirty as I have perceived it coming from hypertext in the early years. It filled with titanium-white traps and it is beautiful. It overcomes time and space. Go slow and you will see.
Read the full story by Mark Wilson.
Thank you Rob for RT.
A new New Yorker.com
The New Yorker launches revamped website.
A cleaner more organised look and feel, easier to read and navigate and the reader can work with it too.
You can collect section with your cursor. And you can now run your cursor through the characteristic New Yorker typeface as well.
John O’Nolan, founder of ghost has coined WordPress to be the operating system of the web. The New Yorker makes good use of it with a customised, responsive theme. Readers profit from a more agile, more responsive organisation serving up more immediate, frequent updates.
With its popularity and broad readership, the New Yorker is now the flagship for journalism heralding a global web standard in the early 21. century.
Way to go for a branch seeking orientation.
I like to hold on to the illusion that a poke of mine contributed to the introduction of the characteristic New Yorker font as web font.
Here now, greater orientation and a much improved reading experience across all devices. Excellent use and proof of what can be accomplished with graphic design in acceptance of proven and tried technology.
Read the editors announcement in full.
Good Bye Bloglevel
Since 2009, Bloglevel offered a widget to help with evaluating your digital activities against Bloglevel’s metrics. Good enough and likely a better answer than other offerings as far as ease of use and immediate usability goes.
Klout, PeerIndex and Twitter Grader all lack the availability of a real-time widget. With bloglevel all you had to do is enter the url and there it was, the percentages of how your site or blog scores in the four categories influence, popularity, engagement and trust. Better yet, you could copy the code and place it anywhere on your blog or site.Bloglevel is no more. Instead they offer the Edelman Berland dashboard. A complex brand evaluation tool way over my head. Same goes for Klout, PeerIndex or Twitter Grader.
Archie Andrews, Betty Cooper, Veronica Lodge, Jughead Jones, Reggie Mantle
All this involvement is making me itch
Social ranking site creates a new battleground for agency egos.
Pivotstack tallies audiences, and Ogilvy’s on top. Alas, yesteryear’s ego trip and academia overcomplicating things.
Apple (R) | Bloomberg (R) | Getty Images
Tech behemoths Apple and IBM announced a partnership Tuesday that could make Apple—traditionally a consumer brand—a major player in the business market.
IBM said it would create a class of more than 100 business applications exclusively for iPhones and iPads to run on Apple’s iOS platform. In return, IBM will sell Apple’s products with 100 industry-specific apps to its clients worldwide.
Every brand manager can pay lip service to mobile first these days
The partnership is about “transforming enterprise,” Apple CEO Tim Cook told CNBC in an exclusive interview. The partnership aims to “deliver on the promise of mobile in a big way,” he said.
Insanely great when every suit can soon do what mommy bloggers have been doing for more than a decade.
Read in full by Matt Hunter.
Sell an unemployed
Killing two birds with one stone. That’s what this new platform – “Sell an unemployed” – does (in Dutch). It is an initiative by the ACC, the Belgium Association of Communication Companies, to persuade text writers to become a copywriter in advertising – there always seems to be a shortage. That’s the first bird. Since the text writers need to help Belgians find a job through an eloquently written application letter, the platform can also be seen as a charity – the second bird. And if the application letter does well – both effectively and according to a jury – the ambitious text writer can win a master class copywriting. The winner of the master class wins a job at Happiness Brussels – also responsible for the concept. So, maybe even 3 birds with one stone.
See original entry
Wrong. Empathy with the unemployed may help with generating traffic for the campaign, it won’t help the unemployed though. How does the jury measure effectiveness if not by the count of those under contract by the end of the campaign? Should I not have misinterpreted the copy on the site, one person will win a job at the agency in charge of the campaign.
Why would you get your hopes up on anything that didn’t bother demonstrate what its claim was alongside proof thereof?
The great social media swindle
comes in many colors
Today, nearly any claim can be demonstrated along with its proof in real time.
Narrow minded folks may only want to trust such promises that appear to be worth their trust as long as they are supported by real-time figures verifying the promise.
The other option is to adopt a generous attitude at the cost of precision.
Kevin Richardson demonstrates handling lions and other advertising formats.
You should have never allowed adverts to get in the way of what you are interested in. With cyber eventually growing up it’s becoming obvious, that new media formats are replacing old often annoying standards, such as Carbon network or the Deck, making life easier on us all. Less cluttering media is also being offered in Europe by a German start-up.
Van Gils men’s tailor company demonstrates brilliant best practice for established media providers such as Carat or Universal McCann, to follow suit and brands to re-fabricate their own media format in various sizes. Thereby killing several birds with one stone. Efficiently and elegantly.
“No stitch no story”
- Improve how you are being seen.
Be nice to lions.
Reengineer the idea to fit your brand and do an idea that does¹ for your business.
Richardson gets paid for this commercial in quite an original way; of every suit sold (from the KNVB collection) €50 goes to his Wildlife Sanctuary.
Throw you money at the lions or make room for a banner.
Playing against Lions.
¹Ideas that do was coined by Gareth Kay.
Please curate free of clutter – Don’t mess with Texas
It can’t be any simpler than that. If you don’t show it, nothing comes from it. You can always remove your blog entry at a later point, when you figure, it doesn’t support your philosophy or strategy.
Much like his first, Austin Kleon’s second handy little book, provides short practical instructions for the marketing practitioner who has been caught by surprise by the newness of the early 21st century.
A quick and rather pragmatic way to retain orientation. Great for young people (think of one half of the Spanish youth without a job) unwilling to enter unemployment right after school. A godsend for 50 somethings, facing reality of impossibility to re-enter the job force, not in the ad industry anyway. Soon it will be available in your language as the Russian copy indicates.
Get a signed copy at Austin’s Book People for $11.95.
Categories: awe, best practice, design, illustration, issue resolving, new advertising, Own entries, shared, transformative, Typography, ux