transformative

Trump’s campaign website review

August 17th, 2015 No comments

 

 

Kris Lewis (detail Blood Moon) with collage: Donald Trump Rally

Kris Lewis (detail Blood Moon) with overlay: Donald Trump Rally

 

 

Seen from abroad by an American born in Germany, the US of A are having a comeback.
From my view, the US are having a comeback every single day. Digitally speaking, tv-series speaking, arts speaking, literature speaking.

The other day I watched “What the USA is worth” on German TV, a documentary moderated by Donald Trump. An impressive listing of what everything is worth: mineral resources, real estate, live stock. A mine worker making 10,000 a month. It is obvious and more comforting to see a man focused on the good side of the coin than getting left behind in a mess of bad blood.

It may take an old school icon such as Donald Trump for the world to recognise the Great American Comeback, thank you people and thank you President Obama. Someone to help visualise the amazing turn-around for all the world. You can’t have Scrooge for president.

This is a salut to his presidential campaign website rather than the political figure.

No sign the site builds on the intend to meet trendy technical standards. Yet it delivers on much of what to expect from a modern day global web standard with a universal appeal.

 

  • Responsive to the visitors needs in a intuitive way.
  • Owes her respect and knows her time to be limited.
  • No yak yak yak. Straight forward with universal appeal.
  • Comes across as more of a physical than digital experience.
  • No display of a political agenda, focus on single claim and single pitch (status: Aug. 17, 2015)

 

No real one pager to drive the audience toward call-to-action. The site leaves you with an impression of being remarkably subtle for a man who cares so much about his hairdo. A nice touch for someone not known for his kindness.

 

 

Victory Passport

Victory Passport call-to-action.

 

 

Like no other campaign website, Trump’s site spells: “Easy does it.” Even “Yes we can.

And does it without the traitorous exclamation mark.

The typography is stellar. Google fonts that are both, statesmanlike authoriative (Old Standard TT) and contemporary clean (Montserrat).

The site is responsive not only by technical standard but in a more physical sense. It omits any complication or obstacles to allow for a smooth, seamless experience.

Trump’s site even omits a political agenda, bullet points listing political principles. Instead a big promise welcomes the visitor: “Make America great again.” Rather than presenting a political agenda, the site currently contains a single pitch. That of an immigration reform.

Way to go in midst of a fashionable wave to simplify in a world that has become overly complex and complicated.

 

 

Trump Rally - Felt Pennants

Trump Rally Accessories – Felt Pennants

 

 

It comes across as a much more gentle reflection of how Trump appears in public. A welcomed diversion of what a politician looks and sounds like. Even though he is wearing suit and tie and I’ve never seen him without.

It is the most clear, orderly clean and direct website, I have come across in a while. All the way down to the subtle use of social connectors. And for some intuitive reason it’s all there. No answer missing in the most common use of website structures:

“Who we are”, “What we Do” and “Why we do it”.

It’s all there in all its brevity, directness and subtlety. Amazing!

Visit Donald Trump’s campaign website.

 

 

Digital in the city

July 13th, 2015 Comments off

 

 

bb logo

UNSOLICITED PROPOSITION
INTENDED FOR KIND ATTENTION OF THE GERMAN GOVERNMENT, THE BAVARIAN GOVERNMENT, AND THE EUROPEAN PARLIAMENT

 

 

 

 

Rachel Haot, Chief Digital Officer and Deputy Secretary of Tech for NY State

Rachel Haot Foto: Undercurrent

 

 

Undercurrent Interview with Rachel Haot, Chief Digital Officer and Deputy Secretary of Tech for NY State

For three years Rachel S. Haot, served as Chief Digital Officer for the City of New York.

She was appointed by Mayor Bloomberg from January 2011 to December 2013. Major milestones are the city’s first digital roadmap completed in 2013, an overhaul and responsive design relaunch of nyc.gov, and bringing in developers to compete in hackathons for best solution.

NYC.gov serves over 35 million unique visitors annually. The city’s social media audience expanded to nearly four million (triple what it was previously).

I also admire small steps she has taken such as shortening all URL in a collaboration with bit.ly.

Before her role with the City, Rachel served as founder and CEO of GroundReport, one of the earliest global citizen journalism platforms, from 2006 to 2010.

Now she is the Chief Digital Officer and Deputy Secretary of Technology for New York State, part of Governor Cuomo’s administration.

Read the interview with Rachel Haot. over at Undercurrent’s website.

 

 

Rachel Haot, Chief Digital Officer and Deputy Secretary of Tech for NY State - Count me in for Europe's transformation

Photo montage: Rachel Haot with yours truly copied in. Photo: Harald Hufgard

 

 

Something the German government and the European Union may want to look into

Germany has good use for a digital officer appointed by Angela Merkel. Unlike popular belief the transformation of all government agencies is no big issue.

Big issues don’t require big solutions. Required technologies are available off-the-shelf and accessible by even huge corporations and institutions. No investment in hardware needed. No time consuming reeducation required. Workshop free. Why?

Not what we think changes what we do – what we do changes what we think.

Back in 2005, I had the creative lead for Angela-Merkel.de, and the idea for the Merkel podcasts popped up, for the early parliamentary elections. 9 years later, Angela-Merkel.de is a beacon of a responsive one pager, featuring parallax scrolling and a no nonsense web experience across devices both efficient and elegant.

Like Euklid Tsakalotos, Varoufakis’ successor came to Brussels empty handed, I wish to be invited to visit Berlin or the State Chancellery in Munich, equipped with a handwtitten note. My business card says „much appreciated”. Another such universal solution.

Drop me a note.

branchenblog.bayern
Transformation made easy.

 

 

I do not need a drill

June 28th, 2015 Comments off

 

 

 

 

size matters

I do not need a drill.
I need a hole in the wall

 

 

 

My neighbour has a bicycle

Innovate or die. It seems like advertising industry has been living in the shadow of this mantra for the last fifteen year. Long gone are days of advertising as as usual, and more adept agencies and clients alike have been in constant reinvention mode, trying to adapt their business to the Fear Factor that consumer behavior has become.

It all started with nerds sharing code. It continued with people sharing content ranging from the latest news to the most intimate moments of their lives (just look at Secret. Actually, don’t). Now micro-entrepreneurs, who are just like us, are now sharing property, possessions, skills and knowledge.

It sounds like an amazing thing. Except that, if you are a brand in the business of creating all of those things, it is actually not. It is dangerously close to pure panic of being squeezed out of business by virtually anyone describing their model as “AirBnB for X.” And with good reason.

Read in full what began as poetry by Ana Andjelic

 

 

Get your Creative Social book copy on Amazon here.

 

 

A pointer toward Tomorrow Today

June 9th, 2015 Comments off

 

 

GARETH KAY’S CHAPTER FROM THE NEW CREATIVE SOCIAL BOOK: HACKER, MAKER, TEACHER, THIEF

 

 

 

 

Tomorrow Today

Get the book from Lulu.

 

 

What’s that?

June 4th, 2015 Comments off

 

 

Blood Advertising Fritz Cola campaign

Billboard riddle. Spoiler alert: Geistesblitz

 

 

Blood Advertising Fritz Cola campaign

Billboard riddle. Who knows?

 

 

Blood Advertising Fritz Cola campaign_3

Billboard riddle, who knows what it means?

 

 

For the love of print and the rare European ad agency struck by the idea of accepting the change in consumer behavior.

That said, when did the citizen become a consumer? And isn’t the consumer revolving back into a citizen as we speak?

The agency struck by such idea is Blood Actvertising in Hamburg. Nice website too. The product is Fritz Kola. A successful European Coca Cola competitor.

An idea that does (Gareth Kay) should people be amused and try solve the riddle.

Spoiler alert: The top billboard riddle’s solution spells: Geistesblitz. German word for the incident when struck by an idea.

 

 

Coke vs Kola with Stevia

Coke vs Kola with stevia

 

 

“Fritz-Kola extends their congratulations to Coca Cola on their groundbreaking innovation.”

Fritz-Kola’s headline for a previous print ad, with which Fritz-Kola® promptly responds to Coca Cola’s announcement of testing Coca Cola Life in Argentina.

 

 

Citizen Ex

May 29th, 2015 Comments off

 

 

Citizen Ex profile pics from James Bridles email

 

 

I am astonished by and consumed with the notion, that we all have long been living in media for quite some time.

Many want to think of themselves as living in a world, the world we all call ours, while everyone is actually living in media. In an electric reality. TV series characters provide the feeling of confidence we once hoped to find in our family.

In midst of what consumes me, I received mail I subscribe to by James Bridle that immediately caught my attention. Here goes.

 

 

Citizen Ex

Citizen Ex starts with the notion of Algorithmic Citizenship: that our rights and allegiances can be as easily and dynamically assigned and manipulated as any other data. As you browse the web, it shows you where the websites you visit actually are, and what this means for your Algorithmic Citizenship.

You can download Citizen Ex from citizen-ex.com, where you can also find out more about Algorithmic Citizenship, and read the first of several “domain stories” I’m writing over the next few weeks, which explore the connections between the political and physical infrastructures of the web.

 

 

Algorithmic Citizenship

Your Algorithmic Citizenship is how you appear to the internet, as a collection of data extending across many nations, with a different citizenship and different rights in every place. One day perhaps we will all live like we do on the internet. Until then, there’s Citizen Ex.

 

 

Why De La Soul embraced kickstarter

May 24th, 2015 Comments off

 

 

The story of three hip-hop legends who raised over $600,000 via crowdfunding by Pos

Pos commands the crowd at Coachella | Photo by Jeff Kravitz, Getty Images

 

 

Why De La Soul Embraced Kickstarter

11,169 backers pledged $600,874 to help bring this project to life.

 

 

 

 

1*VVJuoOMEaawwRwU3v86U1w

 

 

Why De La Soul Embraced Kickstarter

At first, I honestly wasn’t sure if this would be the correct path to take. We were not sure if people would feel like we were begging for money, or just be turned off that a well-established group was taking part in crowdfunding. But after taking some time, looking into Kickstarter, speaking to artists who have launched campaigns themselves, as well as fans that have backed them, we saw that a large percentage of our fan base were very aware of the crowdfunding platform. We also saw that there were other established entertainers, musicians, and authors who had connected with their fans via Kickstarter and launched successful campaigns.

 

Be sure to read the full article by Pos.

 

 

De La Soul merchandise next to Decemberist stuff

De La Soul merchandise next to Decemberist stuff

 

 

How musicians cope with the paradigm shift

As adored readers may have notice, I keep looking into how musicians cope with the paradigm shift. Other times, I simply get sucked into a good story by something astonishing I haven’t yet heard about.

So yes, I noticed the shift on the so reliable, illustration art based Decemberist site, when it radically changed from being centered around what Peteski would call “I’ve got an art blog”. They even had a very involved huge following supplying them with Decemberist art doodles, album cover art, all amazing and well done!

Suddently the site shifted from user side content to a commercial merchandise shop type story. I trust, most everyone understood that the Decemberists had come to understand, that they can’t serve their audience if they fail to support the band members with some security.

 

 

World class claim made by Munich brand

May 19th, 2015 Comments off

 

 

Product:

Agency:


 

 

„Weil es drauf ankommt wie es ankommt”

Can’t be easily translated in all its beauty and directness. What it means? “All depends on how something is being perceived”

A quintessential conclusion of what digital has educated us in or reminded us of. European tv commercials lend their content from the change of mind this early 21. Century, most immediately in the wake of digital directives.

Digital has introduced the advantage of having learned to love and hate usability with more than a decade of lead.

made in munich„Weil es drauf ankommt wie es ankommt” is discourse pop and a universal, dominant truth well told™, by which we are all exposed to the judgement of others while letting numbers do the numbers for accountability.

Storytelling is left to brands and their agencies, to the extent they succeed to have as many people as possible share their story.

It’s not best practice but the only practice. Same difference when arrival is everything?

 

 

60+ Awesome, Free Tools for Modern Storytellers

April 28th, 2015 Comments off

 

 

60+ Awesome, Free Tools for Modern Storytellers

 

 

Fantastic list of free web tools. Thank you sir.
Confirmed, I use most on the list and recommend you use them too. Preferably for your ideas that do.

 

 

Oregon

April 22nd, 2015 Comments off

 

 

BACK TO HIPSTER MUSIC

 

 

Callum & Cousins

Callum and cousins, Eugene, OR.

 

 

Pacific Crest Trail

Pacific Crest Trail

 

 

 

Hipster music virtuoso Sufjan Stevens has taken much out of the complexity of his early work, which made everyone buy a banjo and increased sales of the forgotten instrument. The new songs remind me of the way Elliott Smith used to sing. Not the singing exactly but how it is dramatised.

 

 

 

 

 

Well, my siblings and I were raised like tenants, to be honest. There was a total absence of intimacy in my family, though there was still a great deal of camaraderie among the kids. Things were set up almost like a business, and it had to be managed that way because we were really poor, and there were a lot of mouths to feed. My dad and stepmom never had real, consistent careers. They were just always making ends meet. There were rules and regulations and chores, but very little time for casual enjoyment of each other’s company. I don’t know if that sort of ideological approach to parenting was intentional, but it’s a little ironic that my closest fatherly companion is Lowell, a man who has no blood relation.

Excerpt from Pitchfork interview with Sufjan Stevens by Yan Dombal