Read in full.
Read in full.
That figure represents the long tail of advertisers; the plumbers and dentists, restaurants and political candidates, app developers and direct-response advertisers.
These small and mid-sized businesses don’t have Facebook account reps and are left to figure out Facebook advertising for themselves.
25 million small businesses have an account on Facebook. Travelling freelancers such as book authors, may be better served with a Facebook account instead of maintaining their own blog.
For a whole lot of people Facebook (Amazon, EBay) is the internet.
Whatever works. We’ll see…
Facebook is borrowing from its big brand and agency strategy in one respect. It’s formed an SMB Council comprised of 12 businesses, a structure that’s reminiscent of its Client Council that includes chief marketers from P&G, Coke, Walmart and Unilever among its members. With both groups, Facebook solicits feedback on how its products can be improved. (For the big spenders, it also gives a peek at what’s on the product roadmap.)
One of the council members, plumber Jeff Morgan from Kansas City is also thinking about potentially setting up a side business of Facebook classes. He invest $300 every month into facebook and makes makes $2,000 a week in service calls that originate from their Facebook page.
Its page is a mix of content, including employee spotlights, dog photos, and a recent shot of the dispatcher dressed as the Kansas City Royals mascot to celebrate baseball’s opening day.
“About one in every 10 posts is about plumbing,” he said. “Other than that, we do stuff about puppy dogs and unicorns.”
With a six million funding Numbrs – a multi bank iPhone/iPad app – aims to improve their technology, connect Commerzbank, Santander Bank and Targo Bank yet missing in their roster of 3,500 German banks, and expand to Switzerland and Great Britain. With the opening of their London offices, Singapore and Hong Kong are next.
That’s a mouthful right there, especially now, that taking one step at a time is proving a more reliable procedure than planning ahead and way over ones head.
The website is best practice in Germany, since the country’s abhorred service dessert has relocated to digital. It appears hand-coded though, hence fails to leverage the unmatched dynamism of thousands of plug-in developers of proven and tried content management systems.
One day we can actually read and comprehend our bank statements.
THESIS: Big problems don’t need big solutions.
IMPLICATION: Government bureaucracy and organisations with high volume demand for printed matter can achieve a ∅33% reduction in ink consumption.
The world’s most sustainable font.
You may have seen the story of the boy who worked out that the US government could hundreds of millions of dollars just by changing the default font they used when printing (and so reducing the amount of ink used)?
„Sustainable” is a keyword politians like using. Here their opportunity for the US government to put the money where their mouthes are.
Organisations with high printing demand, download the font for free.
Rob Hope is a surfer, grew up in Cape Town, South Africa and favors the waves locally at False Bay and Padang Padang in Bali worldwide. He feels at home in False Bay were he lived in Lakeside und Muizenberg for 15 years.
As my pal Ernstfried Prade, with whom I earned my first money as a windsurf instructor and eventually sparked the design of the world renown Mistral logo with the thought of ‘playing hard ball (ball game) with nature’ – Hope is enjoying his life, owed to the circumstance to having caught the first wave, and that he can do as he likes and does it with rare self-understanding.
There are 2 aspects at play when working for yourself – either being too busy to find the time to surf as often as you’d like, or surfing too much and falling behind with work. Which one of these describes you best?
Hope builds websites when he is not riding the waves. He was certainly lucky with catching the wave, that caught a million people hungry for one pagers when CCS was well passed its tipping point with his aggregator, offering a one stop source of consolidated one pagers and corresponding wp themes.
He got started with building websites for clients, and now (Spring of 2013) he is working on his domains (http://onepagelove.com, http://mmminimal.com) und versteift sich auf Vorlagen basierende Gestaltung (http://themecobra.com). Design Dosage must be the latest work in progress.
Read Cape Town’s history of one page wonders by Hugh Lashbrooke, how niche marketing in an over saturated market can be a source for income.
A good service or product gets noticed. Pay attention to your neighborhood shops, to which people line up to and those which will close down before the end of the month.
Predicting the future is never easy, but the surest way to succeed is to take an active role in bringing your vision of the future to life.
Begin by challenging today’s accepted wisdom, and questioning everything you take for granted. Use your ‘ubiquitous connectivity’ to explore alternative perspectives from around the world, and share your own provocations with the world too.
The future will be what we make it.
There’s no longer any real distinction between business strategy and the design of the user experience. The last best experience that anyone has anywhere, becomes the minimum expectation for the experience they want everywhere.
Why should it be any different with Pauline Thierry’s AA report in the German edition of Huffington Post?
Maks – the girl from Dakar you see in the ad (above to the right) – is as Made in America as American Apparel. Her unabashed nudity is a tacit reminder—this is what American Apparel looks like. This is what our fantasy of what Made in Bangladesh looks like. Not a poor, underpaid, overworked young woman making you a $5 shirt for 30 cents an hour…”
AA’s creative director Iris Alonzo explains the campaign.
And there is more, the NYPL map warper let’s you warp and trace maps online and make use of them for your projects.
Lower your weapons.
You will be met.
You have arrived at terminus.
Magnificent. Internal joy.
Thank you all for wishing me well and stunning gifts. However the excitement is not only due to my birthday, but the experience of basic innovation being introduced as a conclusion of the first 25 internet years. And not as you might fear of yet another asshole strategist knocking your door down with a sensational new buzzword or industry news of groundbreaking change breathing up your neck demanding you to change your ways.
Updates happen automatically and consistently without you taking note. Basic innovations are a rare breed and require tradition to have taken place.
What is happening right now, is the introduction of basic innovation of greater magnitude and a potential to change the balance of large companies and institutions with equal opportunity for small businesses and family businesses. How so?
It is this time, when proven and tried best business practices are consolidated and have begun to grow patina – new traditions become dependable and transform into a universal solution for politics, economics, society and education. In this order.
An ingenious solution with potential for improved equal opportunities, depending on what people want from their government.
Particularly suitably for Germany with its resettled service desert in digital and in respect of what Europe expects from Germany and for the Euro.
If thus the middle class should make up the economical backbone while large multi-national companies and record-breakers in exporting goods are meant, then I have a surprise for you.
The revival of the middle class and family owned businesses from own strength now that tested and tried tools are readily available from the shelves to any one at affordable cost.
In my life this is the fourth time, I start from scratch and the third time bottom up with no spare change in my pockets. The time it takes from pavement to penthouse has exponentially increased with age. Patience is a virtue and development your best friend.
On it goes without advertising and its often steep investment. People always find out about a product or service that doesn’t suck and spread the word.
Now you can go ahead and center all focus and resources on creating a product or service that won’t suck and take on your communication in-house. What mommy bloggers can do your company can do too. 25 years ago when the internet got started, Bill Bernbach famously said: