Innovate or die. It seems like advertising industry has been living in the shadow of this mantra for the last fifteen year. Long gone are days of advertising as as usual, and more adept agencies and clients alike have been in constant reinvention mode, trying to adapt their business to the Fear Factor that consumer behavior has become.
It all started with nerds sharing code. It continued with people sharing content ranging from the latest news to the most intimate moments of their lives (just look at Secret. Actually, don’t). Now micro-entrepreneurs, who are just like us, are now sharing property, possessions, skills and knowledge.
It sounds like an amazing thing. Except that, if you are a brand in the business of creating all of those things, it is actually not. It is dangerously close to pure panic of being squeezed out of business by virtually anyone describing their model as “AirBnB for X.” And with good reason.
I am astonished by and consumed with the notion, that we all have long been living in media for quite some time.
Many want to think of themselves as living in a world, the world we all call ours, while everyone is actually living in media. In an electric reality. TV series characters provide the feeling of confidence we once hoped to find in our family.
In midst of what consumes me, I received mail I subscribe to by James Bridle that immediately caught my attention. Here goes.
Citizen Ex starts with the notion of Algorithmic Citizenship: that our rights and allegiances can be as easily and dynamically assigned and manipulated as any other data. As you browse the web, it shows you where the websites you visit actually are, and what this means for your Algorithmic Citizenship.
You can download Citizen Ex from citizen-ex.com, where you can also find out more about Algorithmic Citizenship, and read the first of several “domain stories” I’m writing over the next few weeks, which explore the connections between the political and physical infrastructures of the web.
Your Algorithmic Citizenship is how you appear to the internet, as a collection of data extending across many nations, with a different citizenship and different rights in every place. One day perhaps we will all live like we do on the internet. Until then, there’s Citizen Ex.
11,169 backers pledged $600,874 to help bring this project to life.
Why De La Soul Embraced Kickstarter
At first, I honestly wasn’t sure if this would be the correct path to take. We were not sure if people would feel like we were begging for money, or just be turned off that a well-established group was taking part in crowdfunding. But after taking some time, looking into Kickstarter, speaking to artists who have launched campaigns themselves, as well as fans that have backed them, we saw that a large percentage of our fan base were very aware of the crowdfunding platform. We also saw that there were other established entertainers, musicians, and authors who had connected with their fans via Kickstarter and launched successful campaigns.
Be sure to read the full article by Pos.
De La Soul merchandise next to Decemberist stuff
How musicians cope with the paradigm shift
As adored readers may have notice, I keep looking into how musicians cope with the paradigm shift. Other times, I simply get sucked into a good story by something astonishing I haven’t yet heard about.
So yes, I noticed the shift on the so reliable, illustration art based Decemberist site, when it radically changed from being centered around what Peteski would call “I’ve got an art blog”. They even had a very involved huge following supplying them with Decemberist art doodles, album cover art, all amazing and well done!
Suddently the site shifted from user side content to a commercial merchandise shop type story. I trust, most everyone understood that the Decemberists had come to understand, that they can’t serve their audience if they fail to support the band members with some security.
Can’t be easily translated in all its beauty and directness. What it means? “All depends on how something is being perceived”
A quintessential conclusion of what digital has educated us in or reminded us of. European tv commercials lend their content from the change of mind this early 21. Century, most immediately in the wake of digital directives.
Digital has introduced the advantage of having learned to love and hate usability with more than a decade of lead.
„Weil es drauf ankommt wie es ankommt” is discourse pop and a universal, dominant truth well told™, by which we are all exposed to the judgement of others while letting numbers do the numbers for accountability.
Storytelling is left to brands and their agencies, to the extent they succeed to have as many people as possible share their story.
It’s not best practice but the only practice. Same difference when arrival is everything?
Hipster music virtuoso Sufjan Stevens has taken much out of the complexity of his early work, which made everyone buy a banjo and increased sales of the forgotten instrument. The new songs remind me of the way Elliott Smith used to sing. Not the singing exactly but how it is dramatised.
Well, my siblings and I were raised like tenants, to be honest. There was a total absence of intimacy in my family, though there was still a great deal of camaraderie among the kids. Things were set up almost like a business, and it had to be managed that way because we were really poor, and there were a lot of mouths to feed. My dad and stepmom never had real, consistent careers. They were just always making ends meet. There were rules and regulations and chores, but very little time for casual enjoyment of each other’s company. I don’t know if that sort of ideological approach to parenting was intentional, but it’s a little ironic that my closest fatherly companion is Lowell, a man who has no blood relation.
During puberty one may allow oneself irritation as a living reproach to self-esteem. So be it. With the event of puberty you are shoved into cold water, and exposed to a great experiment that is not of your choosing.
Was Holden Caulfield suffering from low self-esteem? No, he was tuned in self-conception and had a sharp mind of great clarity.
I prefer self-conception over self-esteem. It goes without saying, is self evident, comes natural and generates itself without a thought. You need not bother, its automatic. I favour laziness over business.
Since 2006, when for the fifth time, I tossed a small fortune, this time with the buy of real estate into the Berlin river Spee. A million Euro credit and six years later, my self-esteem still must regenerate. My self-conception is not affected. In the contrary, I know what to think of myself and worse, what to think of others.
“Procures for cash, as much as you can, no matter how”
Thomas Meinecke, excerpt from the “Sprengreiter-Poem”.
The web allows us to work at a pace we find fitting, even when we are slow. It’s a slow internet. I don’t come from the web but from hypertext. A technology that enables the web’s world wide spread. Hypertext holds skittischness and loss of context to its effect. It fragmented before fragmentation took place in the physical world. It’s visualisation resembles animations we have come to know from popular science classes. A sparkling diffusion of neurotransmitters when impulses pass the synapses by way of association.
Motivation is not social its shaped of capitalistic origin and upbringing. A paradox. Yet the commercial use of the web protects us from accusations of acting selfish and in vain. The author with a blog is less dirty since she promotes sales for her book. With western coinage it is considered noble and its imitation is recommended.
All falls into place if everyone looks after themselves.
SAP and German Telekom, commissioned to define a standard for Industry 4.0, an initiative by the German government, marks the opposite of a solid decision. Both businesses have made a name for themselves with proprietary software. The web as we know it, owes much of its dynamic development to open source and the acceptance of a standard of usability defined by user behavior accepting such usability.
Can algorithms do the math?
End all sedate, self-indulgent twaddle, all eyes on usability.