The secret life of pets

February 28th, 2016 Comments off



This is great





“Hey Max!”
“Hey Gidget!”
“Any plans today?”



“Yes big big stuff today, Gidget. I got big plans. I’m gonna sit here and I’m gonna wait for Katie to come back.”
“Oh that sounds fun. Well, I won’t interrupt. I got a very busy day too.”

Screenshot from trailer



The Secret Life of Pets – Trailer #2




We are the bad guys, it’s what we do

January 23rd, 2016 Comments off



We are the bad guys,
it’s what we do

Source: Instagram.



Trailer celebrating 75 years of DC Comics



This is great. Notice the subtle tic tac animation of the initial credits in the first trailer (not shown here). You will like the soundtrack even when you hate Queen. The trailer may serve as best practice on how music and motion are brought together. It’s so good, I mistook it for a Beatles song. Not sure what Will Smith does in this movie, while Margot Robbie takes her profile beyond Pan Am, The Wolf of Wall Street and The big Short.



Chimes at midnight

January 2nd, 2016 Comments off



Fallstaff Chimes at midnight



Happy New Year. Let us start off with celebrating typography. If, by all means, I wanted to recommend a movie, it would have to be

Little Nicolas1.

I’ve never heard of little Nick but got to watch it the other day on German tv as it made its audience laugh out loud.

New Year was absolutely fantastic, as alternation and the attraction of the new prove magnetic.

Falstaff is as though, recommending Schönberg’s 12-tone music2 for the music lover’s wellbeing on silent night. As though presenting a modern movie in midst of the ongoing Star Wars nostalgia wave.

Accepted and welcome is the change in consumer behavior, as iTunes Trailer documents so well with various documentary films and movies, which did not fit the entertainment standards until recently.

Possibly it concerns the return of the patronized consumer to a citizen of age. Something desirable, indicated by current tendencies.

Not every change is welcome. Sarah Larson’s Why you hate the new Google logotype3 supports this theory.



Google Logo vorher-nachher

Google’s logo before and after



On the one hand, you want your brand to be responsive toward its user habits. On the other hand, you want your brand to be unique. The question pops, how radical you want your brand to be. The most dangerous question a business man or woman faces every day.



Falstaff personal or more general?

Falstaff personal or more general?



Can you see the light?

If so, who’s shadow or what shadow are you stepping out from? Is it your father’s, a brand you adore? Do you want your brand to be set apart or deliberately be an integrated member of the larger community? Stand out or hold your ground?



Mein Kampf original-modern

Re-released Mein Kampf original or modern?



Whatever your answers might be, in a world changing from solid to liquid, you want your brand and business to be run on a responsive OS4.



Hubschrauber des US Präsidenten -  mit traditioneller Sans-Serifenschrift

Hubschrauber des US Präsidenten – mit traditioneller Serifenschrift



Hubschrauber des US Präsidenten -  mit moderner Sans-Serifenschrift

Hubschrauber des US Präsidenten – mit moderner Sans-Serifenschrift



A responsive conception of oneself

For anglo-american people it has been easier to read serif type, while Europeans find it easier to read sans serif type.

While the US is letting go from the idea to be the center of the world, the rising acceptance of sans serif type in the US is an emanation of the times.

Since 9/11 the west is reminded of the existente of yet another great community, one that not necessarily writers from left to right and ones who put their marks vertically from top to bottom.

With the occurrence of emerging technologies, the world is moving at unprecedented lightening speed. Design offers a bridge to integrated communication that can be more easily crossed than by steps taken by any government.

If your want to rise above the competition with generic, generell, universal typography and appear more distant, or you have gained momentum with a large enough following, that enables you to convince with your very own brand personality, your gut feeling paired with business sense will tell you.

Go easy, hang loose with your responsive OS in place, development is a friend. It’s a game that cannot be won, it can only be played.





Dear child,

November 23rd, 2015 Comments off



Liebes Kind

Star Wars Episode VII trailer The force awakens



Diabiq Magazin_l



Dear child,

The belonging you seek is not behind you
it is ahead.





A faster horse

October 5th, 2015 Comments off



Ein schnelleres PferdFord Mustang kein Elektroauto bislang

Run Time

David Gelb
1 Stunde 249 Minuten



My father let me have his creme colored Mustang from age 14 on. That was in Germany where driving was prohibited under age 18. That was when he took the keys from me.

Age 14, when there were still borders in Europe, I took my friends across for ski trips on Austrian slopes. Dad told me how to drive in the everglades early on. In Washington DC he let me do the driving, got out of the car and said: “Meet you at the hotel.”

Today’s Mustang looks like a toy car. Why shouldn’t it? It is a toy, now isn’t it? It would make for a desirable EV and be something to look forward to.



The Falling

August 21st, 2015 Comments off



Maisie Williams in The Falling

Maisie Williams in The Falling



Maisie Williams in The Falling

Maisie Williams in The Falling



That one person is really like three people

  1. The person you think you are.
  2. The person that people see.
  3. The person you really are.

The first time I heard this was when Justin Townsend was kind enough to evaluate one of my propositions for a self-promotion piece.

Good advice to pay attention to, for anyone working on their blog or self-promotion.



Had I known how to save a life

May 30th, 2015 Comments off



Grey's Anatomy



Breathe – Grey’s Anatomy, The usic Event.



Grey’s Anatomy, Music Event – Cast sing “How to save a life”.



I can however refer to a friend who has demonstrated how to save a life.



“Chewy, we are home!”

April 16th, 2015 Comments off




Chewbacca Wookiee



The Force Awakens Official Teaser #2




December 27th, 2014 Comments off



In the absence of a new aesthetic (NA), it’s good to see Spandau Ballet with no identity crisis. Fantastic really. Helen Mirren is beautiful to look at and Tony Hadley moves like an actor playing a mafioso. No?











Well maintained, well mannered, beautiful to look at are Helen Mirren, Ryan Reynolds, Daniel Brühl, aside from Tony Hadley, at age 54 no clown on stage.





We feel joy

December 21st, 2014 Comments off



Regie: Hitoshi Matsumoto, Nao Ohmori in der Hauptrolle.

R100 directed by Hitoshi Matsumoto staring Nao Ohmori.



R100—the title a riff on the Japanese movie rating system, whose equivalent to NC-17 is R18
or the German FSK, “Ab 18 freigegeben.”