Too many friend requests, was the autogenerated answer.
Adam Barak is a copywriter at McCann Digital in Israel.
McCann Digital was initiated by Oren Frank before he was appointed global chief creative officer of MRM Worldwide, after which he mysteriously disappeared early last year.
Less mysterious is the disappearance of Adam Barak’s profile on facebook. It does not adhere to the protocol of rejecting fake accounts and pseudonyms. Who can say for sure what Mark Zuckerberg is up to next?
Find Adam Barak on tumblr, perhaps an idea presents itself and McCann Digital can leverage the gained momentum of the anti drug campaign for an integrated campaign.
Insights in Adam's life
Noone likes facebook
Why is everyone still on facebook?
We all stay on facebook out of fear of losing out on gained connections.
While fully aware, that facebook is the dominant aggregator to make use of our remaining energies after we are done with our day job. Our surplus then is distributed amongst the various businesses.
An A.I. baby-bot comes to the aid of easing depression symptoms with our elderly and lonely.
Babyloid is a therapy tamagotchi and was developed by Masayoshi Kanon, an assistant professor at Chukyo university in Japan.
Japan is beting their future on developing robots unlike us, the innovation nation for everything else (ideas, user interface design, package design…).
Babyloid is expected to be marketed at around £830.
Cute babyloid will not be taken serious before my guest country, expected to rise to having the oldest population in the world, will recognize its usefullness.
Emotions are expressed by minimal, cartoonish, facial expressions.
Puppet baby faces are creepy
A reductionist icon face assisted by a repertoire of up to 100 vocal expressions are aimed at invoking protective instincts and numerous sensors initiate unexpected, uncontrollable Babyloid behavior.
According to New Scientist, initial tests at a retirement community found that proponent are being helped, by the arising sense of responsibility, becoming occupied with babyhood and the illusion of being needed.
“We don’t hurry, we text message that we are late. We don’t bother to think, we google. We don’t speak our mind, we post it. And that’s okay. As long as we don’t have to pay more than 19.95 per month.‟
German trade mag horizont.net brought the film to my attention by rating it flop of the week.
I hold both German trade mags in low regards and mistaking this little jewel as junk adds reason to disrespecting the German trade press. It’s lame and a disgrace for our industry.
Can’t find anything embarrassing about the animation, it’s surprisingly well executed.
A good story to have Lefax extra (an antiflatulent agent) from Bayer talked about. The film’s ambience would profit from improved sound and music.
Innovative industry design is measured by its social good.
Social movement drives innovation. Innovation drives design and design offers a passage to social good.
Dyson’s vacuum cleaners make household chores easier to handle and handles them more intelligently. The nest thermostat is by default a contribution to sustainability with energy resources. 20 Mio. people in Germany are using an Oral B power toothbrush for cleaning their teeth. A social movement and contribution to the nation’s health.
Today design is measured by how it contributes to social good.
A new beginning for design
Every product on the market is being measured by how efficiently and effectively it contributes to social good simply by improving the user’s life and becoming meaningful to her, or help with accomplishing a task more efficiently.
Designers play an important role in making life easier, so please girls and boys, feel encouraged to taking on your role in social betterment as it lends meaning to doing work bottom up.
Make it mandatory even or especially when the brief does not list it as a requirement.
Data under glass. IPG Media Lab opening on Madison Avenue.
Data under glass
IPG Media Lab recently opened on Madison Avenue. “It’s where marketers and our agencies go to discover and learn about their future” – it says on their rather reserved credentials site with an adventurous navigation. Their future under glass, I’d like to ad.
The Aquarium provides a picture under glass we are accustomed to.
Pictures under glass, a popular view of the future
via worrydream.com: "It's a lot of this sort of thing".
Future under glass
For Bret Victor, claiming that Pictures Under Glass is the future of interaction is like claiming that black-and-white is the future of photography. It’s obviously a transitional technology. And the sooner we transition, the better.
Thank you, now please go read Bret Victor’s excellent post on the future of interaction design here.
one from the road by digitas for buick featuring hello goodbye
Buick and Harman Kardon recently challenged indie band Hellogoodbye to create a new song inspired by a Las Vegas road trip taken in a Buick Regal Turbo. Now that song, “Killing Time,” is available as a free download right here on Buick’s Facebook page. You can read all about it here: billboard.
Volkswagen the Netherlands invites their fans to vote for their all-time favorite model. As a reward, it rebuilds the model in a one of a kind edition: the Fanwagen. Whether they vote for the classic van (the T1) or the Beetle, the winning car will be equipped with a myriad of features that avid Facebook users will instantly recognize, making it the most social car ever.
Right now the bus is leading with 12k votes over 6k votes for the beetle.
Imitations threatened to decline profits and the popularity of the tartan with hooligan- or Chav followers weakening the reputation of the 155 year old traditional British Burberry brand.
Dominant flagship stores in the new metropolis such as Bejing, were expected to be more effective for both, profits and image. At the Burberry store in Frankfurt, I was advised to better go shop online. This was after they had replaced the traditional tartan pattern with new ones and refocused on the Equestrian Knight as their logo.
Burberry chief executive officer Angela Ahrendts, Chief financial officer Stacey Cartwright and chief creative Christoper Bailey successfully took the brand – founded 1856 by Thomas Burberry with his fabric store in Basingstoke, Hampshire – into the new world, leaving the competition behind.
According to German Handelsblatt from July 13, sales increased from Euro 320 Mio last year to Euro 417 Mio. A 40 percent increase for retail, wholesale and licensing had a 10 percent increase. The expansion to China proved most profitable with a 60 percent increase.
Wool trenchcoat in tartan check with draped back portion
Try first scale later
A royal warrant, Burberry has quickly been paving the way in our post-digital times for other brands to follow. Burberry won’t follow the people on Facebook or twitter as much as leaping itself as a fashion brand into the new world, thereby becoming my best practice icon for ideas that do, which was coined by Gareth Kay from Goodbye.
The Art of the Trench, Burberry Accoustic, fine tuned crowd sourcing efforts, achieving both, the recollection of the genuine brand values while exploring a profitable future. Christopher Bailey was first to announce that Burberry is now in the content business as much as in the fashion business, with an accepted sole responsibility of the contents distribution. A creator and curator of content.
An early masterpiece, I’d say of holistically, intergrated marketing in the new world.
Top Shop no less British yet less opportunistic
Top Shop also had good Fortune in expanding, while many suffered from the down turn. Nationally and globally, however missing the ejection from the Asian market, and developing countries and without fully utilizing the inherent scalability connectivity offers as is the case with Burberry.
In a more conservative approach Hot Shop does continuously create more meaning for the brand and is being loved for it, yet ,with the exponential multiplication potential missing for the brand values. However with great understanding of their defragmented target group of young teens.
Top Shop's 214 Magazine "Girl in waiting".
Photography: Scott Trindle, Styling: Hanna Kelifa.
Same difference in how Burberry and Top Shop approach digital?
Top Shop fully erlies on the default connectivity of the social networks, by simply making use of „Like‟ and „Follow me on Twitter‟ buttons as intended.
Burberry does so as well, however Burberry in a way invents expansions for the given technology or creates innovative brand activities. Burberry was first to market with allowing product orders while they were being introduced on the catwalk. Via twit pics their followers where rewarded with views of the collection even before the live audience got to see the models.
How does Burberry differ from the digitally active competition?
Burberry makes for an impression of working with the people, while Chanel is working to the people, at least this is the impression left behind by tweets.
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About me
I am Mark Sargent, I don't have ideas for advertising, I am advertising ideas. Much like Nicolas Roope, I do things, not advertise things. Your support is welcome:
I am Mark Sargent, I don't have ideas for advertising, I am advertising ideas. Much like 
