Too many friend requests, was the autogenerated answer.
Adam Barak is a copywriter at McCann Digital in Israel.
McCann Digital was initiated by Oren Frank before he was appointed global chief creative officer of MRM Worldwide, after which he mysteriously disappeared early last year.
Less mysterious is the disappearance of Adam Barak’s profile on facebook. It does not adhere to the protocol of rejecting fake accounts and pseudonyms. Who can say for sure what Mark Zuckerberg is up to next?
Find Adam Barak on tumblr, perhaps an idea presents itself and McCann Digital can leverage the gained momentum of the anti drug campaign for an integrated campaign.
Insights in Adam's life
Noone likes facebook
Why is everyone still on facebook?
We all stay on facebook out of fear of losing out on gained connections.
While fully aware, that facebook is the dominant aggregator to make use of our remaining energies after we are done with our day job. Our surplus then is distributed amongst the various businesses.
An A.I. baby-bot comes to the aid of easing depression symptoms with our elderly and lonely.
Babyloid is a therapy tamagotchi and was developed by Masayoshi Kanon, an assistant professor at Chukyo university in Japan.
Japan is beting their future on developing robots unlike us, the innovation nation for everything else (ideas, user interface design, package design…).
Babyloid is expected to be marketed at around £830.
Cute babyloid will not be taken serious before my guest country, expected to rise to having the oldest population in the world, will recognize its usefullness.
Emotions are expressed by minimal, cartoonish, facial expressions.
Puppet baby faces are creepy
A reductionist icon face assisted by a repertoire of up to 100 vocal expressions are aimed at invoking protective instincts and numerous sensors initiate unexpected, uncontrollable Babyloid behavior.
According to New Scientist, initial tests at a retirement community found that proponent are being helped, by the arising sense of responsibility, becoming occupied with babyhood and the illusion of being needed.
“We don’t hurry, we text message that we are late. We don’t bother to think, we google. We don’t speak our mind, we post it. And that’s okay. As long as we don’t have to pay more than 19.95 per month.‟
German trade mag horizont.net brought the film to my attention by rating it flop of the week.
I hold both German trade mags in low regards and mistaking this little jewel as junk adds reason to disrespecting the German trade press. It’s lame and a disgrace for our industry.
Can’t find anything embarrassing about the animation, it’s surprisingly well executed.
A good story to have Lefax extra (an antiflatulent agent) from Bayer talked about. The film’s ambience would profit from improved sound and music.
Innovative industry design is measured by its social good.
Social movement drives innovation. Innovation drives design and design offers a passage to social good.
Dyson’s vacuum cleaners make household chores easier to handle and handles them more intelligently. The nest thermostat is by default a contribution to sustainability with energy resources. 20 Mio. people in Germany are using an Oral B power toothbrush for cleaning their teeth. A social movement and contribution to the nation’s health.
Today design is measured by how it contributes to social good.
A new beginning for design
Every product on the market is being measured by how efficiently and effectively it contributes to social good simply by improving the user’s life and becoming meaningful to her, or help with accomplishing a task more efficiently.
Designers play an important role in making life easier, so please girls and boys, feel encouraged to taking on your role in social betterment as it lends meaning to doing work bottom up.
Make it mandatory even or especially when the brief does not list it as a requirement.
Data under glass. IPG Media Lab opening on Madison Avenue.
Data under glass
IPG Media Lab recently opened on Madison Avenue. “It’s where marketers and our agencies go to discover and learn about their future” – it says on their rather reserved credentials site with an adventurous navigation. Their future under glass, I’d like to ad.
The Aquarium provides a picture under glass we are accustomed to.
Pictures under glass, a popular view of the future
via worrydream.com: "It's a lot of this sort of thing".
Future under glass
For Bret Victor, claiming that Pictures Under Glass is the future of interaction is like claiming that black-and-white is the future of photography. It’s obviously a transitional technology. And the sooner we transition, the better.
Thank you, now please go read Bret Victor’s excellent post on the future of interaction design here.
one from the road by digitas for buick featuring hello goodbye
Buick and Harman Kardon recently challenged indie band Hellogoodbye to create a new song inspired by a Las Vegas road trip taken in a Buick Regal Turbo. Now that song, “Killing Time,” is available as a free download right here on Buick’s Facebook page. You can read all about it here: billboard.
Volkswagen the Netherlands invites their fans to vote for their all-time favorite model. As a reward, it rebuilds the model in a one of a kind edition: the Fanwagen. Whether they vote for the classic van (the T1) or the Beetle, the winning car will be equipped with a myriad of features that avid Facebook users will instantly recognize, making it the most social car ever.
Right now the bus is leading with 12k votes over 6k votes for the beetle.
Imitations threatened to decline profits and the popularity of the tartan with hooligan- or Chav followers weakening the reputation of the 155 year old traditional British Burberry brand.
Dominant flagship stores in the new metropolis such as Bejing, were expected to be more effective for both, profits and image. At the Burberry store in Frankfurt, I was advised to better go shop online. This was after they had replaced the traditional tartan pattern with new ones and refocused on the Equestrian Knight as their logo.
Burberry chief executive officer Angela Ahrendts, Chief financial officer Stacey Cartwright and chief creative Christoper Bailey successfully took the brand – founded 1856 by Thomas Burberry with his fabric store in Basingstoke, Hampshire – into the new world, leaving the competition behind.
According to German Handelsblatt from July 13, sales increased from Euro 320 Mio last year to Euro 417 Mio. A 40 percent increase for retail, wholesale and licensing had a 10 percent increase. The expansion to China proved most profitable with a 60 percent increase.
Wool trenchcoat in tartan check with draped back portion
Try first scale later
A royal warrant, Burberry has quickly been paving the way in our post-digital times for other brands to follow. Burberry won’t follow the people on Facebook or twitter as much as leaping itself as a fashion brand into the new world, thereby becoming my best practice icon for ideas that do, which was coined by Gareth Kay from Goodbye.
The Art of the Trench, Burberry Accoustic, fine tuned crowd sourcing efforts, achieving both, the recollection of the genuine brand values while exploring a profitable future. Christopher Bailey was first to announce that Burberry is now in the content business as much as in the fashion business, with an accepted sole responsibility of the contents distribution. A creator and curator of content.
An early masterpiece, I’d say of holistically, intergrated marketing in the new world.
Top Shop no less British yet less opportunistic
Top Shop also had good Fortune in expanding, while many suffered from the down turn. Nationally and globally, however missing the ejection from the Asian market, and developing countries and without fully utilizing the inherent scalability connectivity offers as is the case with Burberry.
In a more conservative approach Hot Shop does continuously create more meaning for the brand and is being loved for it, yet ,with the exponential multiplication potential missing for the brand values. However with great understanding of their defragmented target group of young teens.
Top Shop's 214 Magazine "Girl in waiting".
Photography: Scott Trindle, Styling: Hanna Kelifa.
Same difference in how Burberry and Top Shop approach digital?
Top Shop fully erlies on the default connectivity of the social networks, by simply making use of „Like‟ and „Follow me on Twitter‟ buttons as intended.
Burberry does so as well, however Burberry in a way invents expansions for the given technology or creates innovative brand activities. Burberry was first to market with allowing product orders while they were being introduced on the catwalk. Via twit pics their followers where rewarded with views of the collection even before the live audience got to see the models.
How does Burberry differ from the digitally active competition?
Burberry makes for an impression of working with the people, while Chanel is working to the people, at least this is the impression left behind by tweets.
Your place or mine? Yet, they will congregate on facebook.
Sheryl Sandberg with a safe hand for finance politics.
Neil Perkin’s weekly letter made me pay attention to Chris Applegate. According to an entry on his personal blog, Applegate (read it here) has quit facebook, at least for now. A curious case, Chris Applegate is employed, by London agency We Are Social, specializing on social media. Bastian Scherbeck is running the dependancy in Munich.
During life, made acquaintances are being detached by increased distances or by losing interest. Facebook turns the natural alienating process around, and makes faces reappear, faces we wished to have left behind. For Applegate this is cultivating a retrospect way of life.
People we have wished to have left behind out of sheer disinterest, come back to life on facebook.
The currently introduced new facebook profile, based on a timeline of the user’s biographical data, amplifies the retrospect condition.
Hardly anyone seems to like Facebook anymore.
Yet, they will congregate on facebook.
It cannot ever be a favorable condition, for people or brands to run after each other. It can only be favorable for people and brands, to do stuff (preferably ‘ideas that do’, coined by Gareth Kay) to the effect that will draw people to come and look up what they have done.
Continuously creating new meaning for brands and people, remains valid for our post-digital age.
On Facebook, people become like brands but brands won’t become more like people.
Make for a great first impression and become lead agency
It’s that simple, is what I would like to believe, while in awe by the cinemascopic impression of how digital agency, Rokkan stages their product.
Don’t eyeball my wimpy imagery here quite yet, if you want to experience Rokkan, set your browser to take over the screen. When you are ready for this, click here.
Can you show your appreciation for a new won account any better, crisper?
Agencies who won't show their product up front, are suspect of hiding the single most important reason for trusting them.
An active brand in the social agenda.
An active brand in the gaming arena.
User Experience in the new world
Rokkan takes advantage of MS Windows users, preferably working in full screen application mode, the popularity of wide screen monitors and finally Mac OS X offering full screen mode with newly released Lion.
Delivering the best possible solution for any device is the job of user experience practitioners.
Here we see brand building in progress for the the new world.
Now have a look at the homepage of well reputed German creative agency, Jung von Matt, also making use of the cinemascope effect here.
A far fetch from what today's marketing is all about?
What if anything is wrong with this agency website?
A disservice for the returning visitor, even the first time visitor aiming to learn more about the agencies portfolio, their capabilities and approach to marketing. Bad, unfocused marketing I’d say as it sends you on a run around for no better reason as to make for a creative impression.
Now Jung von Matt, touted as most successful European agency at the Cannes festival and leading the pack for the German design nation should have plenty of great samples to show, yet appear ignorant of honoring their clientele’s brands and their factual achievements as an agency.
It’s perhaps time for a new agency model of my own
I am working on wordpress themes for a template based new agency model to come to market with an offering of super sociable brand websites for a fixed price of €3,000. An approach to democratize brand experience for clients big and small.
Now that Rokkan got me all excited, I will also revisit earlier designs and have templates make use of liquid design
WordPress developers with HTML5 experience please get in touch with me here.
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About me
I am Mark Sargent, I don't have ideas for advertising, I am advertising ideas. Much like Nicolas Roope, I do things, not advertise things. Your support is welcome:
I am Mark Sargent, I don't have ideas for advertising, I am advertising ideas. Much like 
