The missing dashboard from WasteMatch’s engine

March 8th, 2015 Comments off



bb logo




Websites that are engines
require a dashboard, no?

Twitpic @NYCSanitation



NYC WasteMatch is an heroic idea by New York sanitation to help reduce waste by offering a free commercial materials exchange to the city’s businesses.

One party profits by having a way to securely dispose of their office material and make way for new supplies – the other profits from much needed equipment for their start-up or small business with materials from furniture to office supplies.

NYC WasteMatch is a rudimentary grass root Web1.0 type site which is far better than overbearing Web2.0 type sites featuring parallactic scrolling thereby making things more complicated than need be.

It’s existence is owed to the able collaboration of the NYC Center for Materials Reuse, the Department of Sanitation and the City College of New York. The sites straight forward functionality is owed to Norm Rutton’s iWasteNot Systems. That too is a good thing, open source reused objects are dominant drivers in the digital space.



Imitation recommended

City organisations around the globe, all eyes on NYC WasteMatch.




This proposition is of general nature. It asks to consider integration of two vital web objects for public services sites:

  1. CSS to be embedded as open source responsive theme and its distribution by iWasteNot- and Waste Match Systems (wordpress theme plugin directory).
  2. Dynamic real-time visual data chart to be considered as part of the theme.



percentage exchange rate real time chart

Real time display of what may motivate participating parties most

percent decrease in commercial waste real time  chart

All data needed for real time display of numbers and calculation is generated by the site. There are themes off-the-shelves out there that make use of the data.



Theme based design ads elegance to core functionality, and every engine needs a dashboard

Public service sites provide win-win opportunities to citizens and government agencies. Building it also offers a perfect situations to strengthen and sharpen the public organisation’s brand. With every action taken by the user confidence grows in the competence and usefulness of the agency.



theme based mobile first ,responsive

A quick mock-up to demonstrate how inherent functionality gets paired with elegance. While branding is being refocused and sharpened around the user expierience.




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Come end of March,
is open for business.



Hacker, maker, teacher, thief

December 2nd, 2014 Comments off



Which one are you?

Having been there, done all, I’d say, I am the thief. But that space is taken by Faris Yacob.Been there did nothing (Schulz)

Due to my most recent hick-up №4, when I spilled my retirement cash into Berlin’s river Spree, I have returned to being a graphic designer and help people succeed with their businesses bottom up at the most needed level. Their website.

With a difference, I do the hacking myself. I am at my best in branding – connecting the dots – exactly as it has been said about Steve Jobs. The dots I connect are objects and hunches I follow. I aim at getting it done with the most basic of available assets, my choice of prefab, off-the-shelf templates (blog dna) and hand-picked web fonts.

I’ve had the same school of people on my radar since their discovery (me stumbling upon their digital left behinds shortly after the Berlin hick-up in 2006 mentioned earlier), and I am as excited as envious to see Ana Andjelic and Gareth Kay edit a book on the future of advertising and John V Willshire starring in the video. How refreshing!

Alas, I don’t like the book cover all too much. Here’s one I’d like to see on the market.



remake of book cover



Questions addressed in the book are:

  • What does the industry need to do today (not tomorrow) to stay valuable and relevant?
  • What the f**k do clients know about great advertising?
  • How can copying make you more original?
  • How do we ‘do’ innovation?
  • Should we make things people want rather than make people want things?
  • How do you find emotional resonance in real time marketing?
  • What’s the best way to punch procrastination in the face?
  • And why are we so excited by the next generation of advertising?


Reimagining German Philosopher’s book cover

July 13th, 2014 Comments off



Markus Gabriel's book cover reimagined.

Why the world doesn’t exit. Markus Gabriel’s book cover reimagined.



German Publisher Ullstein's book design


You may have found the German editions of Malcom Gladwell’s brilliant bestsellers ugly. Germany’s youngest philosopher Markus Gabriel’s bestselling book design is uglier yet. I reimagined the cover to reflect the upbeat, fun nature of its content, is leaning on another German bestselling author’s excellent book covers. Those of Johannes Mario Simmel books.



    Protected: Illustration Brief

    June 17th, 2014 Comments off

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    Disneyland, the original proposition

    May 22nd, 2014 Comments off



    Disneyland Map

    Map and overview from the genuine proposition, 1953. (Walt Disney and Herb Ryman)



    Disneyland signature



    Thanks to an anonymous benefactor, Boing Boing is pleased to present the first-ever look at the origin Disneyland proposal.

    The paper with which Disney hoped to raise money for his theme park and get his brother, Roy Disney to raise the $17 Million needed to get it built.

    The pitch sessions and paper failed with three different New York bankers.




    Proposal = Brochure
    Map – Overview
    8 typed pages
    description and sales copy




    Should you consume yourselves like myself with writing propositions, then you’d be interested to learn, how Disney’s proposal revealed insights, indicating a selling strategy and how souvenirs, gift shops, gifts, merchandising (merchantainmen) were integrated right from the beginning.

    Nothing comes from nothing.

    Auf englisch weiterlesen.



    Europeans need a DuckDuckGo of their own

    March 4th, 2014 Comments off



    DuckDuckgo's Suchfenster



    DuckDuckGo is Googles tiniest and fiercest competitor out of Philadelphia, and its exploding numbers make the business launched by Gabriel Weinberg in 2008 appear less of an insanity now that we’re living in the post-Snowden era. Looking at a chart of DuckDuckGo’s daily search queries, the milestones are obvious:



    DuckDuckGo Direct queries per day (∅28d)

    DuckDuckGo Direct queries per day (∅28d)



    Each of these things moved the traffic needle for DuckDuckGo, but none of them came close to sparking anything like the massive spike in queries the company saw last July. That’s when Edward Snowden first revealed the NSA’s extensive digital surveillance program to the world. The little blue line on the chart hasn’t stopped climbing north since.

    Read in full.






    DuckDuckGo Germany, DuckDuckGo Europe


    An unyielding European DuckDuckGo offers Europe’s response to the NSA espionage affair.






    In this post-Snowdon decade DuckDuckGo demonstrates explosive growth and an all in one European solution in response to the NSA affair: Neutral and secure privacy for the European and German networks. Better yet the first most powerful step in taking responsibility toward solving copyright and privacy issues and help moving Europe into the 21. Century.






    Eurosearch (or whatever the name may be for an European DuckDuckGo) offers a very real and practical solution for Alexander Dobrindt, head of the Ministry for Traffic, the EU-commission, aiming at opening up education through new technologies, and it is a great opportunity for Bavaria’s Minister-President Horst Seehofer’s vision to put Bavaria into the digital pole position.

    It may be far more effective, efficient and more promising to have light fires lead the way to a more elegant and efficient German web and demonstrate neutral, secure privacy concerns by making the more powerful digital tools available with no downside for the user experience but by offering the safeguard considered critical by Europeans for the security of their private data.

    Big issues such as the NSA espionage affair don’t require big solutions.



    No digital athletes in Sochi

    February 8th, 2014 Comments off



    Sochi, Black Sea

    Sochi, Black Sea




    [UT]maehsi from Garmany’s Unreal Team led by Zeisel, challenging champions the likes of Storm, Bugger, Carnegie, One, Ultrox, Cowbell and my good friend Stingray.



    No Maehsi in Sochi?

    It may seem like an entry not meant to be taken seriously but it is quite the contrary, a serious proposition to regroup the Olympic idea to integrate the potential of digital athletes

    As long as the olympics claim to be all about bringing people of all nationalities together and claim of citius, altius, forties persists, digital athleticism provides a solution with greater potential and to a greater effect.

    A digital sport such as Unreal Tournament aside from more popular yet less skill affording counter games have way more potential than does the olympic event to bring nationalities closer in every day life.

    A glimpse at life in Sochi before the olympics swept in by Margaret Rhodes
    Behind sochi’s futuristic logo posted by Jonathan Kolatch


    Redesigning the olympics is a bit of a far fetch for now. We can do something of immediacy and good practicality from the ground up to get increase the popularity of UT99 and bring new visitors to our servers. Something for Beanie and Zeisel to get in touch with me about.



    Playing Unreal

    October 13th, 2013 Comments off



    UT 2015 Sports Edition



    At the turn of the century, the creative department at Zentropy Partners (now MRM WORLDWIDE) was playing Doom II and nothing would keep them from steaming up their glass cubicles come 4pm.

    Martin Biela, the world’s fastest Art Director, as he was coined by the good people at a board meeting in Los Angeles, discovered a more precise and faster game engine, so creatives, info architects and even some administrators soon switched to Unreal Tournament.


    Gamers seem to prefer charming heroine skins over heavy macho soldier characters the industry suggests.

    Gamers seem to prefer charming heroine skins
    over heavy macho soldier characters the industry suggests.



    One day I took the game home and discovered, I can play UT99 with gamers all around the world and a server called Candyland was reliably filled with 20 active players at any time of day or night.

    Clans such as the Sinnerz, IFD, OCB, SCA, had taken on the task of building custom maps with a difference.

    Unlike the industry putting their bets on heavy arms and spectacular war environments, turning players into soldiers or army recruits, they moved the gaming environment into what they were familiar with from growing up: The master bedroom, the kitchen, the backyard or nursery. Player characters were given the size of cockroaches and the maps grew proportionally into giant maps.

    I quit for six years as I had lost control like so many and reentered two years ago unburdened by addiction so I can drop into a game and leave it as I wish.




    U N R E A L     T O U R N A M E N T

    Calling all 99ers


    A few Unreal teamsters are placing their bets on an UT99 Renaissance. Simply by updating their media to an international web standard.




    The giant map clan association, GMC, was founded by a smart guy by name of Hoser, After all seized operations, including the GMC, with exception of the die hard ~SiN~ clan, the FPSNetwork was formed but failed to grow a large group of followers. Zeisel took over with multiple servers and a Germany based clan which does not want to be called a clan: Unreal Team.



    Zeisel's Unreal Team

    Zeisel’s dominating Unreal Team.

    Unreal Team




    Unreal Tournament is a lightening fast, ferocious, first person shooter game, that is all about skill, coordination and sportsmanship.

    It has little in common with the industry version of Unreal Tournament, where you are forced to drag your feet in a frustrating war zone environment with ever larger weaponry and gory graphics.

    Unreal digital athletes don’t want to be at war, they want to be at home.



    The little lest birds last the longest.

    The little lest birds last the longest.



    With the original Unreal Tournament (UT99) software installed on your laptop, go to

    Find more servers here.

    Join Unreal Team on Facebook.

    Introduce yourself.



    Great American Comeback

    September 8th, 2013 Comments off



    Broccoli is one of those things that seems to have faded into memory just a tad short of being restored to create new meaning.

    The first association that came to mind was how amazed and astonished I was, when I got a first glimpse of Mickey Rourke in the wrestler movie. An actor or memory thereof that was vividly existing in subconsciousness and just needed a poke to jump back into existence in vivid color and images.

    Wasn’t last century’s awareness advertising all about recalling memories in the first place?



    Broccoli - Mickey Rourke comeback

    Organic development from in-story ads
    to one page ads co-sponsored by movie industry greats.



    This however is not about creating awareness for Broccoli as it would have been in the old world.

    This is about bringing Broccoli into the new world.

    There are many ideas out there and fewer insights. An insight requires an experience had, something must have been accomplished before you can arrive at an insight.

    Much like the conviction Mrs. Michelle Obama had to arrive at, before she could claim broccoli to be her favorite vegetable.

    And it doesn’t take an idea so much as it takes an insight for Broccoli to continously create new meaning for its brand.

    “Broccoli is President Obama’s favorite food” is a charming headline and singular idea, but without insight it can’t evolve and become a long idea.


    Food is the new rock ‘n’ roll but it wouldn’t be without the cultural insights and conversations it creates.


    The broccoli story we aim to tell is not one of ideas and awareness – it is one of fostering insights and help with the cultural environment mandatory for even thinking of having a come back.


    Broccoli editioral

    Broccoli becoming a champion for insights not ideas.



    Place your bets on promising cities, counties, communities, people and products likely to have a comeback (or start-ups serving a city’s comeback) and get involved early on.

    Be radical. Go out there. Set up your comeback field troops to help people and products actually turn things around for the better and have the press and blogs share the insights. Then move on to the next.



    Broccoli Obama Spread

    Need a great spokesperson?


    Broccoli One World NYC Spread

    Need a great number of insights asking to leave a dent in the universe?


    Broccoli Tesla Motors Spread

    Need better design than what German cars can deliver?



    Being found vs. being sought

    There are proven strategies that generic products can use so that they’re more likely to be stumbled upon by someone searching. Name your new book with all sorts of keywords in the title, for example, so it organically ranks higher for those very keywords…

    The alternative is to create a product that earns a reputation sufficient that people choose to talk about it, choose to argue about it, choose to look for it. Not something like it, but it.

    Nice to be found. Essential to be sought.

    This was always a good idea, but in a post-search era of mobile and social, it’s now the best idea.


    Made in NYC

    Use your imagination and invision the Broccoli Symbol added to the supporters.
    Symbolism can play a huge role.



    promising symbols

    21. Century symbols stand for insights.



    Only now can we move on to chains of small ideas to create the needed long idea. Thus far it looks like a big idea, which is not what the sharp V&S briefing asks for.

    Food revolution

    Like this but not this:

    Rather than doing what Andrew Zimmern or Anthony Bourdain do so well in combining adventure with food experiences, Broccoli may want to come up with a concept of their own for their tv documentary series, combining entrepreneurial insight with the vegetarian experience spearheaded by broccoli.

    [My spouse has achieved a great reputation with her food blog and is readying pilots for getting her tv documentary aired, perhaps we can talk about that, since the discovery of new talent may be even better than tabbing into Jamie Oliver, Gordon Ramsey and the likes.]

    Witness how broccoli made it on the cover of the New York Times Magazine

    ET3 Hyperloop

    August 14th, 2013 Comments off



    Tesla-Chef Elon Musk, der auch Paypal gegründet hat.

    Tesla and Paypal founder Elon Musk unveals plans for bullet-fast travelling in a tube.


    Hyperloops transportation system



    In just 35 minutes from San Francisco to Los Angeles – for only 20 dollars: The founder of Paypal and Tesla Unveils Plans for Hyperloop High-Speed Train. On the basis of air cushions.


    Read on in German language.


    Alternatively in English.