Foto: Henrik Purienne
Germany’s ad trade magazines are demonising native advertising as masked advertising. Wrong. Advertorials offer a less in your face, more relaxing advertising tactic. Done well, native advertising is capable of augmenting content.
Enter Wolfclub chronicle. It took me a little time to discern it. Is it a campaign I am looking at for a brand I haven’t heard of? When in fact it is a project documentary, the making of and an extension of the portfolio of Brydie Mack. A creative director from Sydney, Australia.
Or is it?
A paid for advertorial. Trickery and as the German trade mags say it is, deceptive, masked advertising?
Zulu + Zephyr Spring ’15
A popular swim suit brand, having its brand preferably built by third party contributions, predominately blogs.
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Located in an unmarked, fluorescent orange shed of some sort, Cocoron Soba is well hidden, as they’re confident you’ll spread word of their magnificence.
I am astound and delighted of how little it takes to make a difference with visual design and claim unique territory.
Visit NYC 01 and see Andrew Kim’s photos he brought home from his favourite city.
Peteski’s prediction are sound. All it ever does is rain.
Shut up and eat
A frequent comment on food websites is that I should avoid discussion of politics or social conditions and concentrate on the food.
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What follows may very well spoil the reading experience.
The magic of the enormous popularity of story telling around meals, may perhaps be rooted in the offering of table talk, delivering casual exchange of social and political dimensions in its most favourable nonchalant fashion.
Behavior adapted to the new conditions, learnings coined by the -only recently- passed industrial time, get unlearned and offer material and requirements for a new coinage. What consumes people between meals, determines how lives are being lived. It demands being discussed and advised. Meals are destined to draw groups and groups are destined to talk.
We favour ‘Places Unknown’ because of how its content is placed into context.
Next up are insights on the status of the redesign of one of Germany’s leading food blogs celebrating (and living of) ‘the courage of others’.
It has been a shift away from excellence towards mediocrity, away from hard realities, towards feel-good platitudes.
I don’t know if he’s watching, but if so, I said clearly, we are unstoppable,” Ms. Wurst said. “I really dream of a world where we don’t have to talk about unnecessary things like sexuality, where you’re from, who you love.
No Drama, Conchita Wurst from Austria wins the European Song Contest. Ms. Wurst’s onstage drag persona was created by a 25-year-old singer named Thomas Neuwirth.
It’s a different story though in social media, a “Say No to Conchita Wurst”-campaign on Facebook, has gathered 38.400 fans, 6.000 more than the misses.
A lady beard is on the loose by David Hugendick. Ukrainians decided in favor of Russia. On a sidenote, you can submit your photographs with people smiling until May 28 to National Geographic’s “The Power of A Smile”-contest.
WWI Soldiers stand outside the ruins of the railway station at Roye, Somme, France, in 1917. 1917 photo by Culture Club/Getty Images. 2014 photo by Peter Macdiarmid/Getty Images
Well the locations haven’t changed much but they sure do have a lot fewer Nazis.
Was it over when the Germans bombed Pearl Harbor??!??
Photographer Peter Macdiarmid gathered modern photos from Europe and layered them on top of historic pictures of WWI, to convey the impression of how little has changed. Remarkable 100 year commemoration contribution and great fun with reading the comments.
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