Will the elected government make the lives of their electors great again?
Small business has always been big. Just not especially visible.
Small is the new big Doc Searls, the celebrated co-author of Cluetrain Manifesto published a detailed narrative of how business is done within his intimate surrounding.
You probably can easily recall very similar stories from the business conduct in your own immediate surrounding. Of how you help each other out in your community and family. We are following a path previous generations have been following until BIG came along. The path of family businesses, that of craftmanship.
None of them want to grow their businesses any larger than they need to be.
Long standing resilience on German tv: Carglass and Fielmann glasses
Resilience German commercial television air time is dominated by digital brands, products and services. For at least two years in a row and long enough to leave an impression. Conventional household brand names have come close to become extinct.
But wait a minute, there are two contenders that seem resilient toward the epidemic spread of new technology driven businesses.
Fielmann glasses, with stores throughout the counties runs a high and dry testimonial campaign ending in the briefest possible message in white letters on a black background: Glasses: Fielmann.
You can’t be more to the point than that.
The other is Carglass, a repair franchise for damaged car glass with a campagin that reminds me of advertisements you see on local tv in the US heartland.
Both campaigns have been running long enough at a frequency to insure excellent sales quotes.
Glasses: Fielmann ad in original language
A take on an international Carglass ad
(does not represent a typical hard selling ad, carglass is known for)
Medium For 5 ½ years Ev Williams has been the talk of the town with his medium publication. Medium offers authors the most elegant and manageable word processing on the Internet. Inclusive of publicizing and distributing the content.
With 60M readers per month, Medium is a rider in the storm of the recent wave of aggregators. With power and influence owed to those 60M readers and writers.
Thus far 2016 has been the year with the largest momentum for Medium. The Washington Post, even our US government use medium for promotional publications.
This is to thank you, Kelly and Jamie, for your very kindness and amazing continuous support. Thank you, daring daughters, your gentle husbands, and loving families.
Thank you all, enjoy your holidays.
With lesss.co, I help with the design of your business project. I help with the positioning and set up your bespoke brand site within a few weeks. Thereafter we see to its fine-tuning, make sure its accessible and utterly responsive.
For three days all eyes w where on even the subtelest movement of the second grandchild Alistair. A brutal little guy and grabber. For his motto he dropped the ‘B’ from ‘beat it’ and sticks to ‘eat it’. He means business. I’ve never seen him cry. You see him all smiles as long as he is not angrily scraping an apple with his three teeth or trying to stuff a piece of rough European bread into his mouth. Alistair is the son of daughter Dido and son in law Toni. They were visiting from their hometown Linz in Austria. Alistair loves his parents and he won’t easily be all too familiar with anyone else.
You need to know that Callum, the firstborn grandchild is hard to surpass in kindness, a classic gentleman in the making and that I do not see myself as a proud grandparent of stupid hipster kids.
Now what?! Typographers exhale. Two most obvious changes in typographic tendencies are:
All caps for headlines.
Serif type replaces sans serif type.
Remember this recent blunder?
And what beauty it used to be?
Returning tendencies in design
Authorative replaces beating around the bush. Most modern tendencies you contemporary media designers are wishing for or take for granted are being confirmed though. “Simplicity”, “directness”, “readability” and “ease of use”.
We will see if and how “responsive”, “accessible” or “transparent” will keep up. Responsive OS should have top priority with any business minded person. By all means.
That said the design tendencies closely resemble or even match those of start-ups.
European designers knock it out and finally follow or supersede international standards
The presidency of Donald Trump may have the ring of a wake up call for European designers.
Listen to what the people want from you as a designer and disregard some of what award shows, trade magazines and experts want you to believe.