new classic advertising

Are you looking for your business online presence?

March 26th, 2017 No comments

 

 

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Are You Looking For Your Business Online Presence? Illustration. ©Ernie Bushmiller

Illustration. ©Ernie Bushmiller

 

 

looking for your business online presence?

I help with the design of your business idea, if I may.

branding
corporate design
logo design
typography
website design
integrated marketing

 

 


 

 

lesss.co

 

More attention
to lesss (things)

 

 

 

Suche nach einer Online-Präsenz

 

 

 

looking for your business online presence?

 

Strange Bedfellows

March 26th, 2017 No comments

 

 

‘Strange Bedfellows’ by James Chapin was first published in St. Louis Star Times, some time around 1917. It is reproduced here with the assistance of the Billy Ireland Cartoon Library and Museum.

‘Strange Bedfellows’ by James Chapin was first published in St. Louis Star Times, some time around 1917. It is reproduced here with the assistance of the Billy Ireland Cartoon Library and Museum.

 

 

Strange Bedfellows

 

Strange Bedfellows

 

A mention of Van’s General Store

March 23rd, 2017 No comments

 

 

Powerhouse Hollywood connectivity and NY street
smarts

 

 

Van’s General Store
VGS is a boutique agency on 47 Orchard Street in lower Manahattan. The collective was started by artist/adman Scott Carlson and actor/director Liev Schrieber. It’s a truly unique combination that works well for any brand seeking greater connection to contemporary popular culture. They’ll bring powerhouse Hollywood connectivity and NY street smarts to the table in a way that no other firm can match.

There you go, a positioning that must drive a painful thorn into the flesh of many an agency, especially some I know here in Germany. They can only come to one conclusion when aware of the relaxed positioning of VGS: “We stopped half way into the process of creative exploration.”

No one pager

No one pager

This website is no genuine one pager. It requires you to snoop around and get to know it a bit.
I was attracted by it’s generic “ACME” type naming convention of calling an ad shop a general store. That sounds more like a greasy car service garage. Or some trashy outlet store and not like a high brow boutique agency.

The website maintaings the kind of cheapness i adore. See for yourself: Visitwebsite

 

Van’s General Store

 

When you leave New York you ain’t going anywhere

March 22nd, 2017 No comments

Coca-Cola, Guinness, Apple:
The Art of Building Fantasy Worlds in Advertising

 

 

you leave New York you ain’t going anywhere
An animated wonderland inside a vending machine. A squirrel-filled dreamworld of stout drinkers chasing the meaning of life. A centuries-old monster infiltrating the modern world to sell the newest of technologies.

Scott Carlson, points out his favorite spots. Along with actor Liev Schreiber, he is the cofounder und chief creative of the New Yorker boutique agency Van’s General Store. More on that with my next entry.Read in fullby Tim Nudd

 

you leave New York you ain’t going anywhere

 

Dallas Wild Detectives booksellers hook Facebook users with populist plots of classic novels to get them to read books

March 19th, 2017 No comments

 

 

Für die dt. Sprache adaptiertes Litbait Muster

Finally, a noble use of an iffy strategy
Does the end ever justify a means like clickbait?

 

 

 

 

populist plots
Back in September, the wild detectives, booksellers from Dallas, Texas put out their bait on the Facebook community.

 

 

This Italian politician makes Trump look like a saint

~ The Prince by Machiavelli

 

Vignette

 

When it’s OKAY to slut shame single mothers

~ The Scarlet Letter

 

Vignette

 

Provokative populistic lines, published as clickbait. When users clicked on the links, they were directed to a blog post that included the text of the entire book.

“You fell for the bait, now fall for the book” the video concludes.

In notorious observation of my very own behavior, I’d lean toward reading a couple pages on a random basis but won’t likely pick up the book.

I have yet to discover a social media campaign that sells. Imagine Apple iiTunes movie trailers would be a campaign instead of a service. I check in on movies regularly once a week but haven’t seen a movie lately.

Test driving cars will sell cars but reading books online won’t sell books. But watching trailers on Apple iTunes will make you go see a movie. Perhaps you figure the difference in tomorrow’s blogpost.Read in fullby Angela Natividad

 

populist plots

 

How did McCANN’s Mastercard claim get into this Swisscom ad by Heimat?

March 17th, 2017 No comments

 

 

Swisscom Snow Tweets

Snow Tweets in support of competitors at this year’s
FIS Alpine World Ski Championships.

 

 

 

 

Swisscom ad
In a way, it’s a smaller-scale version of Hyundai’s “A Message to Space”. Robotic snow-blowers carved out a specially designed font and single-line artwork in the powder. The messages were drawn from fan submissions via Twitter. A slope equivalent to 16 football fields in the Engadin Alps near St. Moritz, is visible from up to two miles away. The last word in this commercial have gold, 2 silver and 2 bronze medal winner Wendy Holdener. And Mastercard with: “priceless”.

 

 

Knowing that all those people
stand behind you is priceless.

. Read in fullby Gabriel Beltrone

 

Swisscom ad

 

The story of ‘the Fearless Girl’, from the women at McCann who made her

March 16th, 2017 No comments

 

 

Illustration: Jeremy Nguyen for ‘The Nib’

Illustration: Jeremy Nguyen for ‘The Nib’

 

 


the Fearless Girl
Has it been ten days since McCANN’s midnight activity of installing a Bronze statue of “the fearless girl”? Find out the details that led to this overnight success. Here’s the interview Tim Nudd had with Lizzie Wilson und Tali Gumbiner:Read in fullby Tim Nudd

 

 

Live cam of the fearless girl.

 

the Fearless Girl

 

Dr. Bronner’s peculiar peppermint soap

March 15th, 2017 No comments

 

 

Family business on the rise

 

 

Emanuel Bronner (r.) was a self-styled philosopher-mystic who urged all to put aside their racial and national differences. Today, the firm is run by his grandsons David (l.) and Michael Bronner, who have preserved their grandfather’s soap formula and his vision for a united world, encapsulated in aphorisms like the one above.

Emanuel Bronner (r.) was a self-styled philosopher-mystic who urged all to put aside their racial and national differences. Today, the firm is run by his grandsons David (l.) and Michael Bronner, who have preserved their grandfather’s soap formula and his vision for a united world, encapsulated in aphorisms like the one above.

 

 

Dr. Bronner’s is taking over soap dishes across America.

Dr. Bronner’s is taking over soap dishes across America.

 

Dr. Bronner's wachsende Produktpalette.

Dr. Bronner’s growing line of products that happen to be marketing.

 

Dr. Bronner’s peculiar peppermint soap
You would find Reader’s Digest in the guest bathrooms, in my adolescence on the west shore of lake Starnberg. During my grown up New York days, you got a bottle of Bronner’s to read at the bathroom.

Bronner’s peppermint soap’s sparkling effect on the genitals didn’t stay unnoticed. The news spread by word-of-mouth. To all I know the peppermint liquid soap is also the most useful shampoo on the market.

 

 

Only if constructive-selfish work, perfecting first me, like every arctic owl-penguin-pilot-cat-swallow-beaver-bee, can I teach the Moral ABC.

 

 

Dispensed advice

Blind toward the end of his life, Bronner didn’t realize how many words of his “Moral ABCs” he’d crammed onto the label. Now it’s the brand’s signature. More so, the opinionated product is its marketing. Hundreds of tiny, preachy phrases cover every inch of a bottle of Dr. Bronner’s.

No wonder, Dr. Bronner’s is taking over soap dishes across America. Difference is built on opinion — and you’ll find a lot of it on each dispenser. With Bronner’s the product is the marketing. Opinionated brands are needed for our markets to get healthy. Our markets are increasingly homogeneous. People can’t tell one product offering from the other. They find orientation in opinionated brands and family owned businesses. People no longer want to be patronized as David from Goliath.Read in fullby Robert Klara

 

Dr. Bronner’s peculiar peppermint soap

 

Made up McDonald’s alternative facts

March 8th, 2017 Comments off

 

 

Marketing Innovation

 

 

McDonald's Alternative Fact Ad

Alternative fact1

 

 

McDonald’s debuts the Big Mac

Real news2

Fake news

Fake news3

 

 

McDonald’s alternative facts

 

 

Everyone stick to their believe system. This way it does not matter what is fact and what is fake. Friend or foe. Who wants to know?

Truth is, I went to McDonald’s three times already to get a taste of it’s advertised signature collection. It’s the restaurant across the Olympia shopping mall here in Munich. The scenery where 9 young Muslims from Kosovo where shot to death by a 19 year old Iranian running amok. An incident declared as non terrorist- or racist attack. What an unbelievable toll it must have put on the three victim families and friends. Don’t even want to think about it.

The new user experience is fine with me. I journeyed from one of the new touch screens to the young lady taking orders at a seperate counter. And from there to the standard pick-up counter where my order was already waiting on me. The meat (5.3 ounces beef burger) tastes spectacular and the less spongy buns are of help with the finger food. “I want to believe” and trust the splendid reputation German McDonald’s established with it’s local resources. The interior decoration is fine with me too. Frank Lloyd Wright for poor folks. It’s all plastic and ads a Safari kind of atmosphere. I’m loving it.

How a Rogue McDonald’s Franchisee Invented the Big Mac and Changed Fast Food Forever: Read onRead in fullby Robert Klara

 

McDonald’s alternative facts

 

A pointer to why McCann dropped a statue of a ‘Fearless Girl’ next to Wall Street’s charging bull overnight

March 7th, 2017 Comments off

 

 

McCANN's fearless girl

Sculpture: Kristen Visbal – Photo: Federica Valabrega

 

 

‘Fearless Girl’
Pedestrians in lower Manhattan had a new piece of branded art to ponder on Tuesday morning, as McCann New York and client State Street Global Advisors conspired in the middle of the night to drop a statue in Bowling Green Park of a girl facing off against the famous Wall Street Charging Bull.Read in fullby Tim Nudd

 

‘Fearless Girl’

 

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