NewAdvertising.org BETA

 

Image Source:

Check Soft Bralet

available at

Topshop

for 24 pounds.

 

 

bellsrike allows nonprofits to concentrate on their business and content curation rather than having to fuzz with costly web agencies or freelancers and still own a website made sociable to profit from social media trends as much as capitalizing on online fundraising trends. They will have to come to understand how to continuously create new meaning for their brand or organization though.

What exactly do you mean by continuously creating new meaning?

Increasingly, organizations and businesses recognize that if they want to increase sales, they must help keep their audience in good spirits, entertain them in meaningful, relevant ways and help them make their everyday easier. Active brands will follow businesses such as Burberry, Nike, Hewlett Packard and create content and utility on their very own to help customers with their lifes.

It’s the Ikea or Apple way of doing business.

Successful businesses, have come to accept their new roles as content curators, utility providers or enablers.

Robust blog technology offers the perfect platform.

This has long been recognized by Dodd Caldwell, bellstrike and their offering of blog based cms and hazzlefree do it yourself installation in minutes.

Incorporated functionality for fundraising, piggybacked on WePay .

bellstrike, a for profit start up from Greenville, SC makes their cut by receiving 9.5% of online donations with all transaction costs included so that small charities do not incur any out-of-pocket expenses.
 

 

A great opportunity for my dear friend, Roger’s social work activities, such as IssWat (eat some) and bringing all that into the conversation and have fresh thinking come his way.

Katharina may want her company 3W Konzepter, even though or especially since they’re profit driven, have a good look while we’re at it.

Find bellstrike’s pressrelease here.
 

 

Websites are becoming static like print. Come January, “easier done than said”, will want to make super socially enabled brand sites available at €3,000.

There are 196.854.201 commercial websites out there. In January 2009 the total number of website was 185 million (answers.com). Including blog sites which constitute 6%.

Today, I know of only two agency websites that take advantage of trackbacks and pingbacks by default and are technically made capable of capitalizing on the social media trend. They are powered by WordPress: Mullen and my former agency MRM Worldwide.

Brand teams can busy themselves with briefing and putting up with necessary controls to have their brand site custom built. Their energy goes toward designing a platform.

Time and effort better gets invested in continuously creating new meaning for the brand rather than getting lost in design or the management thereof.

So yes, the aim is identical with what bellstrike is achieving for nonprofits, but with a difference. “Easier done than said” is all about more efficient brand building.

 

 

 

 

 

It is the expression of style and cultural good of our post-digital era, which American Apparel incessantly produces like no other brand. By which the brand not only keeps busy with internal affairs and their making a profit but exists in permanent arguing with what keeps all involved and their surroundings occupied.

 

 

American Apparel employs more than 10 thousand employees worldwide with its vertically integrated business model which minimizes the use of sub-contractors and offshore labor.

 

Knitting, dyeing, sewing, photography, marketing distribution and design all happen in their Los Angles facilities. Terry Richardson is a photographer for American Apparel, most of the ads however are photographed by Dov or any of his co workers. American Apparel sports the most socially enabled and engaged brand website I ever came across with a plentytude of bloggers directly engaged and enabled in a feature section called Best of Seen and Submitted Raz Schionning being the web director.

 

Criticism: Dov Charney had been accused of sexual harrassment by more than one female coworker. During an interview he masturbated in the presence of one reporter and he has appeared in his underwear for many such interviews.

 

• Sweatshop Free. Made in Dontown LA. Founded 1996
  260,957 People like AA—Facebook
• Get short, timely messages from American Apparel. 175,356 Followers— Twitter
• American Apparel—highly sociable brand website

 

• Who’s Your Daddy?—Jim Straub, clamor
• Dov Charney, Like It or Not—Josh Dean, inc.com
• American Apparel what’s next?—you design it
• Advertising archive—American Apparel
• Dov Charney—Wikipedia
• Dov Charney Quotes—evancarmichael.com

 

• German language article appeared in Süddeutsche Zeitung—Christina-Waechter
• German language blog featuring Trigema-CEO Wolfgang Grupp—Elita Wiegand, innovativ.in

 

 

Stability of top and bottom market segments

While the world has been seperating in super rich and devastatingly poor at the cost of the middle class, top and bottom market segments appear to be resistant or slow to the effects of the transition in the post-digital age in sharp contrast to relentless defragmentation of the mid market.

 

Germany is doing well, particularely with its reputation for world class luxury products, albeit Germany has let go of its politics to sustain their stronghold social economy framework which may put a dent in the high quality of workmanship after all. Consumer behavior in the top market segment will eventually change with the occuring transformation and signal just how to market to this group. Luxury brands are defined by what goes into the product and what is experienced as the brand’s fabric. Experience is out to get reputation.

 

Change nevertheless

Change in the market of luxury brands is signaled by the decision of Jaguar Cars to take its $100 global advertising account out of incumbent Euro RSCG to create a new agency and joint venture called Spark44 with its HQ in California, and regional hubs in the U.K., Germany and China, Ad Age is reporting.⁴ Names circulating are: Alastair Duncan, Steve Woolford, Bruce Dundore, Werner Krainz and Ralph Specht (the later according to German Horizont.net).

 

German language sources:

 

• ¹ Das Licht des Luxus—Arnd Joachim Garth, brand eins
• ² Typisch deutsch!—Jürgen Fuchs, culturelife event management
• ³ Großes Auto, großes Geld—Thomas Ramge, brand eins
• Deutsche Luxusmarken: Maybach an der Spitze—wiwo.de
• Herausforderung im deutschen Luxusmarkt. Ergebnisse einer bevölkerungsrepräsentativen Grundlagenstudie—Markenverband und KPMG

 

English language references:

 

• Roland Berger study on the luxury market in Germany: Strong brands emerge as winners in the crisis
• German Engineering in a Nutshell—Karin Elizabeth, Autotropolis
• The Best German Luxury Brand, A. Lange & Sohne—Ariel Adams, jameslist
• Jaguar Moves Global Account From Euro RSCG to Dedicated Shop Spark44—Emma Hall, AdAge
• ⁴ Jaguar transfers ad account to California—admin, Jaguar car forum
• spark44—joint venture dedicated start up to handle Jaguar account

 

 

 

Modded’s position is anecdotal to California’s gold rush: it wasn’t the miners who got rich–it was the people who sold the picks and shovels.

 

• Modded partners with Microsoft to offer best of breed social enablement marketing, using Microsoft’s best of breed technologies to deliver client messaging, products and services

 

·

• Game Publishers – Gaming ingenuity, now you’ve built it, what now? Time to market your latest game, but you don’t have the budget like the big boys. Let Modded be your social/digital technology delivery vehicle.

 

• Tag line “Your ideas/Our innovations”! – WOM/PR, why beat your head against the wall, let Modded take your creativity to a whole new level, and be your trusted managed services partner.

 

It is now on Matthew Moalem to swallow his own medicine and make his modded communication work magic for prospective clients to follow his lead. Modded must be a content provider and thought leader for its new business model to unfold. Give ‘em some rope.

 

Matthew Moalem is founder and president of Modded. A new breed technology developer for the post digital age. E-mail Michael.

 

• Matthew Moalem—LinkedIn
• twitter—follow @mmoalem
• Modded Inc.—Facebook
• Modded Inc.—credentials site
• Olschwanger Designs on Facebook—Big “D” reference
• Download modded lockscreen for iPad and modded desktop wallpaper here
• Two birds fly—brand site

 

 

modded It takes modification for you marketers and the ad industry to become transformative. Modded is here to help. Modded is a new breed digital production company unfolding its prowess at remarkable rate.   digital development company Let us help you modded enteres the marketplace with a buttom up, substantial list of services: —Socially Enabled Landing Pages —Network Marketing Websites —Social Networks —E-Commerce Website —Turn-key Affiliate Websites —SEO —SEM —PPC Campaigns —Traffic Aggregation —RSS Enablement Programs —Website Marketing —iPhone/iPad Application Development —Droid & Blackberry Mobile Development —Mobile Optimization —WordPress Themes and Custom Development —Social Gaming Platforms —Viral & Social Marketing —Copy Writing —Content Aggregation —PHP, MySQL, Ruby on Rails, Cold Fusion – we do it all!

Cake Unlike doer modded, Cake takes the top down approach as an idea company. Ideas incorporated. I came across Cake over at Faris Yacob’s blog, his lady love works at Cake. So there!     Cake ideas incorporated   Cake Evolution

 

• Contact modded
• Contact Cake

 

 

Elizabethan Days Modern day storytelling is my younger daughters claim, now that she refers to her business as Elizabeth Blue Illustrations. How tell a story about a young woman who seems perfectly happy and together? Where is the conflict? What issues need be resolved? Farmer's wife idea of farming Pork rocks Years ago, Elizabeth came up with a sketch of a death head with crossed spade and pitchfork. Last year she married a fine young American, Douglas Courier and became the farmer’s wife. Organic farming is perhaps the most inventive of todays super businesses. love.hugs.kisses Your Father

Misty Waters. In the flesh- or rather, the clay. Heroine of the upcoming comic book, The Micanopy Murders

 

• Visit the Elizabeth’s blog—Elizabethan Days
• Visit Cornwall—via buggerlugs fb wall, the British Racing Green & UT99 queen
• How To Add Disqus Comments To Tumblr—tumblring, all things tumblr
• 20 Great Widgets to Enhance Your Tumblr Blog—mashable
• Hack Your Tumblr Blog—Quite useful
• 10 Tips For Problogging On Tumblr—BLOGGINGPRO, Darnell Clayton

 

• Install Feedburner you hear?
• How to Use Feedburner with Tumblr—searchmarket
• Add FeedBurner to Tumblr—6ix Passions
• Using FeedBurner with Tumblr—ScottOS

 

• Install Google Analytics you hear?
  Take it from the bloggingpro: Tumblr makes it dead simple to insert Google Analytics in your blog, and unless you fear the Google Borg or enjoy tinkering with code, you should seriously consider inserting this within your blog.

  This feature is located underneath the “Appearance” tab, and make sure you include the “UA” letters in the appropriate field (example: UA-XXXXXXX-X) to ensure that your stats are tracked accurately.

 

 

Where’s the added value, Mark?
Dont’t think I need any with this.

 

 

Synopsis

On a fall night in 2003, Harvard undergrad and computer programming genius Mark Zuckerberg sits down at his computer and heatedly begins working on a new idea. In a fury of blogging and programming, what begins in his dorm room soon becomes a global social network and a revolution in communication. A mere six years and 500 million friends later, Mark Zuckerberg is the youngest billionaire in history… but for this entrepreneur, success leads to both personal and legal complications. From director David Fincher and screenwriter Aaron Sorkin comes The Social Network, a film that proves you don’t get to 500 million friends without making a few enemies. The film is produced by Scott Rudin, Dana Brunetti, Michael De Luca, and Cean Chaffin and based on the book “The Accidental Billionaires” by Ben Mezrich.

 

Teaser Trailer

 

Teaser Trailer 2

 

Trailer

 

 

• The accidental billionaires—facebook
• the social network—Movie Site

 

The Future Beyond Brands—10 years after

Lovemarks was named one of the ten best Ideas of the decade by Advertising Age magazine. Other outstanding ideas were consumer control, brand journalism, branded utility, crowdsourcing, marketer as media, earned media, Long Tail, Tipping Point and Madison & Vine.

A decade after Kevin Roberts fïrst presented Lovemarks [trustmarks] in the September 2000 issue of Fast Company, when advertising as an industry was already rolling over to go belly up in the wake of consumer behaviour drastically changing and brands were quickly losing respect. Instead of falling into a depression, I let myself be carried in a permanent state of enthusiasm, excited over the idea that my industry would now change for the better. A dire old world brand steward of fortune 500 companies myself, it took forever to reach a true understanding of where we are being taken to and what needs be done for agencies and their brands to permanently innovate and continuously create new meaning for their brand. (An age old myth of a strategy, that of keeping your wife pregnant for the rest of her youth days to ensure her loyalty daunted on me).

First and foremost lovemarks was an idea that did it for Saatchi and Saatchi as a tool for acquiring new business: In September 2006, JC Penney awarded the agency its $430 million advertising account and publicly indicated that decision had been significantly influenced by Mr. Roberts’ Lovemarks book and philosophy.
With the lovemarks effect now being Saatchi & Saatchi secret sauce to the effect of, and according to this Advertising Age interview, the future of Saatchi & Saatchi depends on Lovemarks becoming a Lovemark as much as Saatchi & Saatchi becoming a Lovemark themselves.

 

The future of communications beyond advertising

Research fun and fine with all there was to know delivered by strangers blogging their hearts out and no insights coming from the official press to say the least for my current, so very healthy smallville German location, only last month three big insights finally collided:

1. Prof. Dr. Peter Kruse explaining how easily our brain triggers false conclusions and how the world [research conducted with heavy users only] is being split into two profiles, that of being ‘digital natives‘ and ‘digital visitors‘ by which the state of ‘digital visitors’ exemplifies the state of advertisers at large and explains what is holding our industry back: the unexperienced can’t scholar the increasingly sophisticated and experienced consumer market.
2. A banal, purely practical solution was offered by Gareth Key from Goodby Silverstein and Partners when he coined ‘ideas that do‘, which immediately became my general response for solving all sorts of issues.
3. Desktop revolution stops short from transforming ad industry: No pocket size ad services such as offering digital footprints as a service.

 

 

Call for advertising residents to turn digital natives

15 years after Negroponte’s being digital was first published, digital visitors must now make the leap to becoming digital residents. No digital footprints – no lovemarks.

 

Edmund Choe, Brett Channer, Andy Greenaway, Kate Stanners, Chris Graves, Paul Siburn, Fabio Fernandes, John Pallant, Tom Esslinger, Pablo Del Campo, Steve Back, Mike McKay, Derek Lockwood, Mary Baglivo, Robert Senior, Bill Cohrane, Pedro Simko, Vaughan Emsley, Simon Francis, Peter Hubbell, Richard Hytner, Andy Murray, Milano Reyna, Kurt Ritter, Kevin Roberts, Ian Rowden, Bob Seelert

 

Watch this space as the story unfolds on how to turn Proctor & Gamble’s brands into lovemarks beyond reasoning and gain new momentum for lovemarks and the lovemarks company.

 

 

• Every Day Matters for JC Penny—KR CONNECT
• Every day matters—The inspiration room
• Peter Kruse on networks—What’s next [German]
• nextpractice—Peter Kruse consultancy
• The Evolution of Commitment—graphic courtesy of duct tape marketing

 

 

What are digital footprints?

Snail trails left behind by brands on the internet

A sticky streak of lube remains forever sticky as ever increasing search inquiries spit out results on the internet. We are at and beyond 10 billion core searches per month by Americans alone. Regardless if we care to know, consumers let Google do the dirty work for them. Consumers get their smarts from snail trails left behind by brands. This goes way beyond the first impression conventional advertisers have leveraged so very well for the old world. And yes, the first impression hardly fails even in our new world. The increasingly sophisticated consumer however longs for more. Much more. She wants to continuously discover reasons to believe in the brand and she insists on discoveries of her own.

 

Consumers get their smarts from snail trails left behind by brands

This is great for all stakeholders involved yet likely overlooked, the consumer who has discovered a brand on her own needs not be lured into purchasing the product or service, it has long been obtained by her. After all it is her discovery, hence she sets forth to recommend her true and tried discovery to others.

 

Digital footprints as a service

A sexy scalable offering turning the snail trail into a blossom scented flowery trail of daisies & daffodils will make a world renown company for its conventional branding skills such future brand appear in a new light and have people admit: “sure smells like teen spirt.”

 

The public craves for fresh ideas, and a service which delivers on the promise of a systematic approach for achieving and maintaining a respectable reputation for brands must be brought to market by Future Brand and the McCann Worldgroup in less than a month. A service offering is rolled out more efficenty and with greater effect than the organisational and oh so old world approach with which my beloved Munich siblings Günter and Helmut Sendlmeier would fall short with. Digital Footprint as a service for fortune 1000 clientele is available immediately and will be put to use in an organic, evolutionary step-by-step roll oujt. Clients will profit by continuously creating new meaning for their brands with digital footprits.

 

Be sure to learn more about digital footprints and how to make them work hard for global brand networking agencies and their fortune 1000 clientele early next week.

 

• Cityscape illustration courtesy of Laura Barnard
• Future Brand announces major European expansion
• Chris Nurko
• Chris Nurko quits SapientNitro for return to FutureBrand
• Future Brand
• Fashion Faces Future Brand Germany introducing yalook.com