You wish to stay at the surface, not to get drowned in deep waters, aware that dwelling makes too many peoples lives miserable?
You wish to ressemble the sunny heirs, who make up my friends and enjoy pleasures and eye candy, making you repellant to deeper meaning?
Be carried- even tossed through life like a flat stone cast amongst the water surface? Have no fear of brain injury as so many athletes have to be aware of?.
You want to hold a job at age 85 as does Pope Benedikt XVI (Joseph Aloisius Ratzinger)?
Inochi
Manga blood to quench your thirst
After two decades of restraining myself from indulging in what the art world had to offer caused by a complete lack of interest (besides some concepts Jeff Koons came up with during my time in NCY), art has lost its punch, much like advertising, and I had lost my appetite in living a corporate life.
Art was even more obvious shut down than economy or politics, or should I say turned off, detached or disconnected?
Jerry Saltz explains the discovery of Takashi Murakami within the context of art legacy, by means of the Andy Warhol myth, which is as overrated as any myth waiting to be de-demonized for good and has very little to do with what drives our lives and our economy.
Takashi Murakami lacks a perception of boundaries (between art and commerce). He does what is being valued by businesses as being holistically.
Murakami goes to work with a broad, integrated perspective, necessary to attain the best solution. Something Murakami may have retained from being a child.
The Weekend magazine of German paper, the Süddeutsche Zeitung from April 15, No. 15 offers a chart, making the success factors graspable at first sight.
(c)Murakami is as much an accident as are most global business successes.
Global branding of accidents such as Google, Pinterest and tumblr took less time to develop with even greater momentum, it took ten years of Murakami’s time to become the world’s best investment in art.
In his brilliant video, Ben Lewis introduces a fellowship of young artists such as Masashi Okamoto with Manga blood.
Murakami steals like an artist from the new aesthetic of today’s world culture awaiting its discoverers and further explorers.
(c)Murakami tapestry
What’s with Murakami’s supposedly dark vision?
With dark vision Murakami caters to the expectations of the art industry with its dominating high brow feuilleton, whishing for deep insights and critical viewpoints.
When a museum Kurator sees cotton candy she also sees tooth decay.
Murakami recognizes patterns and turns them around instantly. A well tempered talent not ever hesitent at making instant best use of what is so very obvious. His twitter account is @Takashipom_En. Cabin porn, food porn… you get the idea.
Iconography, Emoticons, symbols available to us all though the system fonts of our computers: ❉❖✽●❀ .
His inability to draw a line between term worlds while having a stable hand with categories, catch phrases and key words, besides being easy going with allowing each pot a matching lid.
Prompt collaboration with proven brands such as Louis Vuitton as well as rising brands such as Kanye West.
The overbearing joy for the contemporary obvious (the underrated dominance of digital athletes and their worlds play a big part in this) has lead to friends of New York’s art collector Adam Lindemann’s kids stand in line to sleep over in the kids room covered with Murakami tapestry.
Always great sensibility here, always surprising. —The New York Times
Should be publicly funded, like a utility.—Johannes Rand
A Tumblr you NEED to Follow —Huffington Post
Social Object
Here’s an excerpt from Hugh MacLeod’s latest and perhaps most serious gaping void gig with greater insights, why advertising today is so much more exciting than even watching Mad Men:
BUT IS IT TRUE, I hear you ask? Is the Golden Age really upon us?
As somebody who worked in the ad business at the very tail end of the pre-Internet, Mad Men era, I would say “Yes”. For all the reasons Matt mentions. Being a Mad Men-era person was actually a lot less fun and interesting than TV makes it out to be.
So the next question is, how is this new “Golden Age” actually going to happen? What will they actually have to DO, for this Golden Age to actually exist?
The answer, of course, isn’t about the “Media”, social or otherwise. It’s about the “Make”.
It’s about what you’re going to have to create at the granular level.
And what you’re going to have to create, of course, are Social Objects.
The notion of the sound of whispering grass returning to our cities.
Why we have to be radical
On your side of the atlantic, chemical corporation Dow teamed up with Draftfcb Chicago to make us all hop on board in support of noise reduction technology to make trains travel more quietly through urban areas.
Good work. People just love it.
On this side of the atlantic, they have engaged in quite the contrary. How to make silent electric cars fill inner cities with a new breed of roaring motor noise (details).
Noise reduced transportation
Noise enhanced transportation
No joke. This is why we have to be more radical in our thinking, in how much effort we make to even capture the magnitude of an issue and get to its origins.
In China people blow their horns.
The Italians with less organized traffic regulation are paying better attention and act more individually in traffic and elsewhere. Have you ever driven a car in Rome?
Would anyone want our inner cities sound polluted with artificial e-motor noise, when you could hear the crickets in midst of our metropolitan areas in 2030?
How did this shortsightedness creep in?
A regulation by the trade commission of the United Nations with uncritical coverage of the degenerated German trade press WuV, incapable of even reaching half the standard quality of US Papers such as Advertising Age.
How did the UN come to such decision?
Was there a hackathon, a public hearing?
Any crowd sourcing activities involving those who it will concern most?
So yes, this is why I am so relieved that Gareth Kay returned from Toronto with his presentation deck: Where are the radicals?
The return of the retro, sixties adworld series with its fifth episode of Madison Avenue glitz amc, had Newsweek retrofit its current edition.
Meanwhile advertising had become more interesting than ever, having to transform in context to the democratization process of brands and consumers waving goodbye to behavior in pre-digital times. All of which makes for far more exciting stories than does looking behind in awe of tinted fashion and dorky nostalgic behavior of mad men back then, regardless of the more insightful demonstration of boy-girl relationship.
A myth that will stay with us for decades like a silent fart in a room with no windows and without air-conditioning.
Old war stories with pomp and circumstance of a long gone media age versus the sparkling mirror halls of today’s public relations, in which everyone pictures everyone else making it worth while and obligatory to get your hands dirty again.
Today it’s the cult of done or done done as Craig Bryant would like to have it called, that makes our lives lively.
BUT IS IT TRUE, I hear you ask? Is the Golden Age really upon us?
As somebody who worked in the ad business at the very tail end of the pre-Internet, Mad Men era, I would say “Yes”. For all the reasons Matt mentions. Being a Mad Men-era person was actually a lot less fun and interesting than TV makes it out to be.
So the next question is, how is this new “Golden Age” actually going to happen? What will they actually have to DO, for this Golden Age to actually exist?
The answer, of course, isn’t about the “Media”, social or otherwise. It’s about the “Make”.
It’s about what you’re going to have to create at the granular level.
And what you’re going to have to create, of course, are Social Objects.
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About me
I am Mark Sargent, I don't have ideas for advertising, I am advertising ideas. Much like Nicolas Roope, I do things, not advertise things. Your support is welcome:
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I am Mark Sargent, I don't have ideas for advertising, I am advertising ideas. Much like 
