new advertising

“Show me your garden and I shall tell you what you are”

October 31st, 2014 No comments

 

 

Run for your life, Charlie B by CitizenWolfie

 

 

 

 

The Guardian joins the rush to redesign

October 30th, 2014 No comments

 

 

Beta Version und Druckausgabe The Guardian.

Beta version and printed edition of The Guardian. Source.

 

 

We are consumed by news more successfully than anything fashion could ever dictate. Accepted self-actualisation.

It seems like all the major magazines and newspapers are consumed by self-actualisation with the redesign of their publications.

First it was The New York Times, then The New Yorker.

German news magazine Der Spiegel got a spring cleaning last year and both competing trade magazines of the German advertisig industry recently reimagined their design. Horizont. The other, Werben u. Verkaufen is about to redesign its print magazine.

Now the United Kingdom’s prolific Guardian is in midst of iterations to redesign its online edition with input from thousands of readers. Of the three english language publications, the Guardian might have needed a makeover most of all. In sharp contrast to producing Pulitzer awarded content the Guardian’s website felt like something from the nineties. As if it was designed for explorer on Windows XP. Anything but a generous mindset shines through.

While the NY Times, Quartz, The New Yorker and the German ad industry’s Horizont have contributedd to a more elegant and efficient web, I can’t seem to experience much of anything on the Guardian.

Read in full by John Brownlee.

Does the net make us unemployed?

October 28th, 2014 No comments

 

 

Sascha Lobo bei Precht

Germany’s most listened to digerati Sascha Lobo at philosopher Precht’s public tv show.

 

 

Sorry no English language transcript available.

 

 

 

 

Margaret Thatcher forced Great Britain through the transformation from industrial- to information society, much to the liking of London’s bank district.

Bevor chancellor Merkel could give her go with a digital agenda for Germany, e-commerce has already taken over much of tv commercials air time.

Most Germans take Facebook and Amazon for the internet. Can’t blame them, German journalism is the culprit. German journalism has failed miserably to make the digital discourse and digest theirs. TV stepped in with stellar quality documentaries such as Raphaël Enthoven’s Philosophy on Arte.tv to name just one. Alas, many discarded their tv sets now that quality tv is here.

While convinced to be a critical people, all attention is owed to a commercial agenda rather. Sasha Lobo, Germany’s only widely popular, digital straight shooter now claims ownership of what he coins as platform capitalism.

And as e-commerce’s dominance reveals, platform-capitalism already enjoys broad acceptance, while other digital advances remain in the dark. We are witnessing the rise of a mono culture with precarious employer-employee relationships to be expected as future consequence.

 

 

False

Placing requests at politics at this early stage is wrong. That will occur if at all during the definition of new rules and regulations. It requires an in depth understanding of the subject through experience as much as mandatory open systems and an API in every case.

New entrepreneurs and established ones are discovering the web to enter the conversation with their product and to maintain a DIY business chronicle of their own. Technology to enable those who have no funds but ideas to get around advertising, has been around as long as the web.

Once in broad use, self-actualisation takes place naturally and continuously with the effect that knowledge transfer is no longer broken. Only then differences in quality will be noticed and people can decide if they want to keep littering their life’s quality with useless purchases.

In Lobos words this takes place un-simultaneously at different intervals yet it will certainly take place.

In command of the German language, read in full.

 

 

Gerd Arntz icons

October 25th, 2014 No comments

Pixelmator for iPad

October 25th, 2014 No comments

 

 

Pixelmator on iPad

Pixelmator for iPad

 

 

Ever since beta testing innovative new user interfaces the likes of Pages, Virtuoso and PasteUp back in the NexT computer days, I could never again appreciate the clumsiness of bloated software.

So no, there never was an elephant in the room called Photoshop, it was replaced the moment Pixelmator became available.

I don’t use mobile devices but my daughters do. I benefit from the Pixelmator team’s simplification learning curve, that comes from building apps on the iPad for my Mac version of Pixelmator and so do you.

Read on.
Available from the App Store for $4.99

 

 

Letter from Ello

October 24th, 2014 No comments

 

 

Ello, the social network start up ensuring personal data integrity, responds to concern of people looking for an alternative to facebook, with a letter to early adopters:

 

 

 

 

ello.co

 

 

Ello! PBC

 

 

ELLO PBC

 

 

A BETTER WAY
October 23, 2014

Hi there.

There has been some speculation in the press since our launch 11 weeks ago that Ello will someday be forced to allow paid ads on our social network.

With virtually everybody else relying on ads to make money, some members of the tech elite are finding it hard to imagine there is a better way.

But 2014 is not 2004, and the world has changed.

To assure that Ello always remains ad-free, today Ello converted to a Public Benefit Corporation (PBC).

A Benefit Corporation is a new kind of for-profit company in the USA that exists to produce a benefit for society as a whole — not just to make money for its investors.

The Ello PBC charter states in the strongest legal terms possible that:

  1. Ello shall never make money from selling ads;<(li>

  2. Ello shall never make money from selling user data; and
    In the event that Ello is ever sold, the new owners will have to comply by these terms.
  3. In other words, Ello exists for your benefit, and will never show ads or sell user data.
  4.  

     

    Simple, beautiful, and ad-free.

    There is a better way.

     

     

     

     

    We, as founders and investors in Ello, vow to support Ello’s mission and to abide by the terms of the Ello Charter.

    [Signed]

    Todd Berger
    Lee Bouyea
    Paul Budnitz
    David Cohen
    Cairn Cross
    Tim Davis
    Brad Feld
    Lucian Föhr
    Justin Gitlin
    Matt Kitt
    Seth Levine
    Ryan McIntyre
    Jason Mendelson
    Ari Newman
    Mark Solon
    Damon Way
    Gabe Varela

    Read more about how Benefit Corps like Ello work, and how your business can become one too. 

     

Birdfont, an open source font editor for TTF, EOT & SVG formats

October 23rd, 2014 No comments

 

 

Bird font editor running on Yosemite

Bird font editor running on Yosemite

 

 

It took Johan Mattsson two years to get his open source font editor with the help of many (beta tester, translators) out the door.

For a small contribution, Birdfont for Mac, Windows, Linux and OpenBSD can be downloaded.

I can’t tell you about the whereabouts of Fontographer or FontLab Studio. Ask Jimmy Gallagher.

 

 


 

 

A website that builds itself

October 22nd, 2014 No comments

 

 

AI generierte Webseiten von © The Grid

 

 

Join the evolution
Your message should shape the medium. Now it does with #TheGrid. Join the evolution.

 

 

Yesterday at the IT summit in Hamburg, German chancellor Angela Merkel gave the right away for the digital future for Germamy and Europe, while Tyler Hayes is consumed with practicalities:

 

 

The Grid Is The Website Of The Future:
It Builds Itself

Money does not need a bank…” What we need is an application not a bank… Websites don’t need design, they need content. And collecting content, photos, texts, videos, is the stuff everyone enjoys interacting with. This is where your responsibilities ends. Step aside, the Grid, takes on the rest for $96 per year.

That is less than what Squarespace asks with monthly costs varying from $8 – $24 /MO for a most elegant and easy to use interface with there one stop solution.

And is more than what Tumblr or WordPress cost you. Which is your time and endurance.

The quesiton is, if either, The Grid (AI-generated design), Ghost (Just a blogging platform), Squarespace (Better websites for all), can match the dynamic currently offered by WordPress. It remains to be seen if each can gather the required following and user base to continuously support updating and development of components that make up the platforms.

Dynamics are then a given when a large number of developers are dedicated to work on the components (themes, plugins, widgets…) driven by inner pressure and persistant with updating.

Get the insights from Tyler Hayes.

 

 

vignette

 

 

The underpinnings for The Grid come from Grid Style Sheets (GSS) which was created by Tocchini. It’s a reimagining of Cascading Style Sheets (CSS) which also replaces a browser’s layout engine with one that uses the Cassowary constraint solver.

Read on.

 

 

World Class TV ads made in Europe

October 21st, 2014 No comments

 

 


 

“One doesn’t play with money“

World class tv ads Made in Europe

Product
Agency
Director
Production
Soundtrack

Aachen Münchener insurance company
Havas Düsseldorf
Marc Schölermann
Markenfilm, Hamburg
Thomas Kettler

 

 


After the actor has performed a couple stunts he finally denies the final one where he is is asked to light his cigar with a dollar bill. No. That I won’t do, he says, One doesn’t play with money.

 

 

 


 

“You’re Not You When You’re Hungry“

World class tv ads Made in Europe

Product
Agency
Director
Production

Snickers
CLM BBDO Paris
Gary Freedman
The Glue Society

 

 

 

 


 

“Hear what you want to hear“

World class tv ads Made in Europe

Product
Agency
Director
Production

Deezer
Dojo Berlin
Micky Suelzer
BIGFISH

 

 


She hands the boy a couple sexy selfies and asks him to come on over and sleep with her tonight. Hear what you want to hear by deezer music streaming.

 

 

Unfolding beauty of strictly functional

October 20th, 2014 No comments

 

 

Erstaunliche Schönheit strikter Funktion in Yosemite

Ligne claire in OS X Yosemite

 

 

The beauty of strictly functional is now unfolding world wide thoughout much of Yosemite, the current version of the Apple’s Mac OS, released only four days ago.

Chrstina Warren’s revue from July sums it up.