new advertising

Press play not pause

September 15th, 2014 No comments

 

 

Macklemore & Ryan Lewis. Same Love feat. Mary Lambert

 

 

Scientific Advertising

September 15th, 2014 No comments
Categories: awe, new advertising

Graphics standards in kindergarten clarity

September 14th, 2014 No comments

 

 

70's NYC Transit Authority Graphics Standards Manual was a ring binderStandard ring binder for the graphics standards manual of 1970

 

NYC Transit Authority Graphics Standards Manual

 

 

The keyword for design
is composed of the words
kindergarten
and clarity

What graphics designers strive for, reaches far beyond the extend of the New York subway system, into our time dominated by mobile devices and usability design. The rediscovery of not too simple simplicity is eating the world.

The 1970 NYC Transit Authority Graphics Standards Manual, by Unimark’s Massimo Vignelli and Bob Noorda, reissued as a full-size book.. Kickstarter helps Jesse Reed and Hamish Smyth get their project off the ground.

 

 

8a627c26772dd01e15f285ac2e60deb4_large

 

 

 

 

First person shooter tvc for Netherland’s Knab spelled backwards as bank

September 11th, 2014 No comments

 

 

first person shooter perspective

first person shooter perspective

 

 

This brilliant first person shooter commercial for Knab was created by Fitzroy.

 

 

If you give it your all, you expect the same from others. So why not from your bank?” Knab (‘bank’ spelled backwards) helps you to make the most of your money (with the pay off: “The bank that works for you” – freely translated).

AAB

 

 

Netherland’s bank is an exclusive online bank with no branches. This way energy is dedicated to online support across customers preferred media channels.
Most people spend all day starring at their screens either at the office, at home, or during their commute. So yes, services dedicated to online are obvious and make perfect sense.

 

 

Since the average bank-site is crap (with a capital C), Knab has an advantage here. Now we finally understand why we should switch to Knab.

 


The thumbnails make the first homepage you see below, appear clutter free. Visit the site for it’s intuitive user experience.
None of the three homepages makes use of responsive, theme based design off the shelf. Simple’s site looks and feels as though it was based on open source cms, we all have grown comfortable with from visiting blogs.

The web standard has not yet reached today’s popularity when these sites were built.

 

 


Banking websites by Simple,  Knab & Fidor.

 

 

 

 

 

 

Now we finally understand why Germans should switch to Fidor.

The German bank was first to offer peer-to-peer connectivity among its customers.
Numbrs, is no bank but an interesting application, made in Germany, capable of handling your fiscal needs, no matter what bank you are with and across several accounts with different banks.

 

 

Unlike Knab or Fidor, Simple was first to market with the convincing idea, that what we need is not a bank when we can have an app

What we need is banking not banks. Unlike numbrs, Simple is a bank and was first to market with an idea of how to build a business on a sensation of how banks and politics have failed us.

 

 

Apple Pay™


With Apple’s announcement of Apple Pay™, the theme of the game may change once more for both, banks and their counterparts listed here. Family run businesses, small businesses sadly excluded due to the assumed unprofitable expense of the electric receptor device.

 

 

Protected: Ye Olde Munich Book Shoppe

September 10th, 2014 Enter your password to view comments.

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Categories: new advertising

Protected: CC Rider

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Apple has a tether for the fashion world

September 10th, 2014 No comments

 

 

©Chester Gould

 

 

The new Apple watch looks insanely great when rigid regulations are in place to protect the population from misconduct. That is not the case. So long Apple.

 

 

Can’t read

September 9th, 2014 No comments

 

 

You can't read the label of the jar you're in.

 

 

It’s Official: America Has A New CTO via Eugene Kim

September 5th, 2014 No comments

 

 

Megan Smith Source: Flickr

Megan Smith Source: Flickr

 

 

Megan Smith in familiar surrounding. Source: Flickr.

Megan Smith in familiar surrounding. Source: Flickr.

 

 

The White House made it official on Thursday that Megan Smith, the VP of Google’€™s secretive research lab Google X, will be America’€™s next Chief Technology Officer.

President Obama created the U.S. CTO position within the White House to help the government create more tech-related jobs and find better ways to use the internet for things like healthcare. Major Bloomberg has long appointed a Chief Digital Officer to help with promoting New York the digital capitol of America.

Read in full by Eugene Kim.

 

 

Gisele Bündchen is now endorsing Under Armour and that seems like a really weird match to me

September 4th, 2014 No comments

 

 

Gisele Bündchen

Gisele Bündchen

 

 

Bündchen is best viewed via this web special by Under Armour. Nice use of all caps Helvetica for beamed tweets.

I WILL WHAT I WANT
DROGA5