new advertising

Mayday

May 25th, 2013 No comments

 

 

Donosti, rain and wind 2009 by Josetxu Silgo

Donosti, rain and wind 2009 by Josetxu Silgo

 

screenshot Woolwich cleaver attack

How an Individual’s cognitive surplus is influenced by ideology so he will slaughter another.
Wed. Mai 22, Woolwich, London. Source: CNN.

 

BVB-Dank an das Mutterland des Fußballs. Foto: Federico Gambarini

BVB-Thanks the motherland of soccer. Photo: Federico Gambarini

 

 

Venez m’aider

 

 

Categories: new advertising

Sportive advertising

May 25th, 2013 No comments

 

 

Oakley Airbake MX Schutzbrille



Oakley Airbake MX Schutzbrille

Oakley demonstrates what sportive advertising looks like today, with an editorial online product experience for the Airbake MX protective goggles, .



Now defunct Sportive advertising agency

My beloved first work place, now defunct Sportive advertising agency in Munich, by Karl-Heinz Schwaiger, who in the 70s revolutionized winter sports with his introduction of ski designs.

 

 

Go browse

Find more examples of this rich design technique here.

 

 

 

 

Parallax scrolling

May 24th, 2013 No comments

 

 

The hybrid graphic novelThe hybrid graphic novelThe hybrid graphic novel

 

The latest design obsession has a name:

Parallax scrolling

Try it here.

 

 

 

 

Categories: design, new advertising, shared

My next cell phone is an iPad mini

May 23rd, 2013 No comments

 

 



iPad headset

headset for the iPad



iPad phone

iPad mini phone calls

 

Hello, is it me you’re looking for?

My next cell phone is an iPad mini.

 

 

When in doubt drink stout

May 23rd, 2013 No comments

 

 

Foto: König Ludwig Schlossbrauerei Kaltenberg

Foto: König Ludwig Schlossbrauerei Kaltenberg

 

When in doubt drink stout

Learn here how many advertising practitioners it will take for your business to screw in a light bulb.

 

 

Five career tips for recent graduates

May 22nd, 2013 No comments

It’s all good

May 21st, 2013 No comments

 

 

Second wave or alternative Ready Made sample ad.

 

 


Pitching instead of prototyping

Big mistake says Guy Kawasaki. And Bob Glaubit is on it with his approach of template based design. The templates then are not found simply by transforming the printed version into its online counterpart, but by disrupting the old way of condition reporting with an entirely fresh experience that is fun and fast, and I trust to have come across an insanely great way of helping Ready Mades’ condition report evolve into a first to market mobile utility with a unique selling proposition (USP):

 

  • Fastest and most fun condition reporting available to the art industry
  • Rich gesture enhanced user experience – no typing required for most routine work
  • User added reporting capabilities – ok so there will be some typing required here
  • smart point and shoot photo feature
  • optionally socially enabled



Choose your category

First time user chooses her category every one else is presented with last work saved, likely to be what she wants to work on next as well



final choice in most cases

User final choice in many cases. The buttons can be designed to show typical damages to art on the actual art piece, icons or text descriptions.

 

The new standard in art industry condition reporting:

Touch twice and be done

In many cases two touches are suffice for the registrar to furnish an industry standard condition report. Required typing input is reduced to these scenarios -correct me if I am wrong:

  1. First time users are required to type their account information.
  2. Adding and editing descriptive conditions.
  3. Adding and editing recipient information.

 

In most cases however the user will get to choose from ready made templates.

I got here by looking at last weeks launch of the square stand. And Square’s CEO and co-founder Jack Dorsey also provides great insides you need to see regarding the subscription business model. Do make sure to have a long hard look at these insights.

With 5b in mobile payments, Square keeps 2.75% per swipe. Thus providing reason to believe that the Ready Mades subscription business model will work and that consistent, continuous prototyping will get us there by making the product its marketing, relying on development to be our friend and strong support and involvement by loyal, select users.

Which is why Bob Glaubit can use all the support he can get.

So yes, all is good in developing an industry strength, industry standard, way intuitive, way fun mobile app, supporting New York City as digital capitol.

Up next are UI samples for the important tools and how user input will enhance and play an all important role in providing the best reporting capabilities on the market.

 




Ready Mades apps icon Rothko

Rothko “Untitled” to show off colour and aqua eyecandy from the 90s.



Ready Mades apps icon 2d

The trend however is shying away from skeuomorphism tending back to 2D and simplicity

 

 

Much like Peter Nidzgorski, I believe in advertising

May 20th, 2013 No comments

 

 



biocanina tel maȋtre, tel soin

Product: biocanina
Agency: Leg, Paris, Frankreich
Creative Director: Gabriel Gaultier
Art Director: Sebastien Pierre
Copywriter: Olivier Camensuli
Photographer: Luke Stephenson



biocanina tel maȋtre, tel soin

Product: biocanina
Agency: Leg, Paris, Frankreich
Creative Director: Gabriel Gaultier
Art Director: Sebastien Pierre
Copywriter: Olivier Camensuli
Photographer: Luke Stephenson

 

 

 

Video documentary

May 19th, 2013 No comments

 

 

Square Stand Video. Source.

 

Product documentary: Getting it right at every touchpoint

Video documentaries have become a must for entrepreneurs especially when aiming at raising money on kickstarter. So I decided to post a series and added the appropriate category.

 

 

Square

May 18th, 2013 No comments

 

 

The register reinvented

 

Square Stand: Point of sales for $299

After $15b in payments Square debuts Square Stand hardware to house its software on your shop’s counter. iPad payments account for 50 percent of total payments. For CEO and co-founder Jack Dorsey its at hand to help local businesses with a brick and mortar solution: “remarkable new way to manage and grow their business, all for the price of a cash register.”



Touch register

Touch…



Swipe plastic card payments

… and swipe




Incentive

Free card swiper incentive



Brilliant, how banging your head, comes up with combining pre-existing hard- and software components into a new and useful product, which is scalable and dynamic by its components’ default.

 

Not available outside of the US. Oh no.

 

Via TNW post by Ken Yeung.