new advertising

How to eat Sushi properly, from a Sushi Chef

August 30th, 2014 No comments

 

 

Ontoro

 

 

 

 

  1. Use fingers for sushi rolls
  2. Never combine ginger & sushi
  3. Never shake soy sauce off sushi

 

Don’t shake it. Shaking is just for the men,
finishing up at the men’s room.

 

Auf englisch weiterlesen.

 

 

Quartz has a new look—and for the first time, a homepage

August 29th, 2014 No comments

 

 

Zum ersten Mal eine homepage

 

 

Newsrooms take note, Quartz the digital native newscast for the global economy now has a homepage. Sort of. A brief replaces the homepage, their morning brief with for the global economy relevant stuff. They don’t start with why but with a brief in real time for all devices in use today.

 

 

Quartz's audience grows since launch

 

 

Quartz is digital native rather than relying on being a descendant of the Atlantic. It sports no paper edition and won’t manage digital on the side. Perhaps what they don’t do is as important or more important than what they do. A paper issue wastes a lot of energy without profitable proof. Lack of advertising fund make paper based newsrooms shut down. There will be a better time for paper. Promise.

The focus remains on banner free advertising. High quality advertising as the stories that come form their newsroom. Quartz designers have a love for usability. They get rid of stuff that was seldom used. Their award-winning design gets better with more white space on tablets and PCs. Quartz experiments with new stuff. Pullquotes within the content rather than comments at the end of each story…

Read in full by Zachary M. Seward

 

 

 

 

 

 

10 €uro Note gets a facelift

August 29th, 2014 No comments

 

 

Neue 10-Euro-Note kommt am 23. September in Umlauf.

 

 


Good design dissolves into behaviour says Naoto Fukasawa. Wonder what behaviour to expect.

Most everything is getting a facelift these days. The Euro is no exception.

 

 

Categories: design, new advertising, shared

Zara pulls striped ‘sheriff’ shirt after holocaust outrage

August 28th, 2014 No comments

 

 

Zaras umstrittenes „Sheriff“ Hemd

Zara’s disputed ‘Sheriff’ T.

 

 

People are paying attention and they love to share what consumes them. Remember when you were a kid, how urgently you wanted to share your discoveries immediately. You wanted your father and mother to see what you had found. With the event of social media the supporting technology for sharing became publicly available. That changed everything. Again.

The recent children’s shirt uproar demonstrates the effect and efficiency of sharing.

Someone discovered a children’s shirt. And found its display of a classic American western sheriff badge on a striped t-shirt, a potential similarity with the Star of David. A curiosity that was then shared on social media. In consequence the shirt manufacturer removes the kid’s t-shirt.

 

 

 

 

What is happening here is not a conversation, it is no dialogue. It is a message sent of relevance to others that was shared.

Nothing new to you. An inevitable development has taken us for nearly 20 years into the early 21. century.

 

 

  1. The motivation is sharing.
  2. The cause is technological progress.
  3. The out-take is self-actualisation.

Read in full by Asa Bennett.

 

 

World class tv ad Made in Germany

August 28th, 2014 No comments

 

 

Sag es mit Deinem Projekt

Best practice fall campaign

 

 

 

Let your project do the talking

Client: Hornbach
Agency: Heimat, Berlin
Director: Pep Bosch
Production: Trigger Happy

 

 

The world has never been this incomplete

August 27th, 2014 No comments

Craftmanship, the economy next door.

 

 

The world has never before been so incomplete. Lend a hand. Agency: Heimat Berlin

 

 

 

True, the world had never been this incomplete. Europe is now accepting transformation to take place. Moving Europe from an industrial to an information age as part of the global transformation. True also, it is happening with a 15 year delay. Now that business and marketing is accepting the transformation to be of relevance to their audiences. They failed to accept how radical it is. It reaches every corner of people’s lives. It changes people’s customs, even their relationships. Myths get busted en masse. Production of school books become invalid with the drying of the ink.

It so happens that Scholz + Friends, creator of the top transformer-campaign, get stuck mid way. Visual elements are unmistaken 70′s design. In the early 21. century, creatives are seeking a new aesthetic (NA) to mark the time. The website fails to accept the global open web standard. Alas, like almost all German websites it makes use of content management system built for developers not users. The web standard caters to the user managing the site not developers. An accidental misunderstanding of the internet craftsmanship.

The second film shown above is by new incumbent Heimat agency in Berlin. Masters of ceremony and the one German agency to watch closely. I bet they made use of the crap typography for political reasons rather than healthy creative reasoning.

 

 

Throw your hands up in the air

August 23rd, 2014 No comments

 

 

#Ferguson

 

 

The New Yorker’s new cover, which will be on newsstands next week and was drawn by Eric Drooker, tries to sum up how the event has felt for those in Ferguson, in a single still. In the New Yorker post on their new cover, Drooker says that the past few weeks in Ferguson reminded him of growing up in Lower Manhattan, and that he is glad „the intensive militarization of America’s police forces is finally being acknowledged after the horrors of Ferguson.”

 

 

Beat goes on in Germany

August 21st, 2014 No comments

 

 

beatsteaks outdoor ad

beatsteaks outdoor ad

 

 

Gentleman of the year

This is great.

Beatsteaks documentation of a new aesthetic.

 

 

There is plenty of brilliant hipster music out there. But when you can no longer have the whining, the beat must go on. And now the beat goes on in Germany. Please welcome the Beatsteaks, Yeah.

 

 

The beat must go on in Germany

Best outdoors ad. Best use of typography. Best practice of new aesthetics (video). Best male dance. Best song. Beat be better sung in English.

I am dearly reminded of my close friend Ernst Auerbacher. Thank you Beatsteaks.

 

 

The Internet’s Original Sin

August 20th, 2014 No comments

 

 

Hendrik Goltzius' Der Sündenfall (Wikimedia Commons)

 

 

What we wanted to do was spill boiling oil onto the heads of our enemies as they attempted to bang down the gates of our village. But as everyone now knows, we had some problems, primarily technical problems, that prevented us from doing what we wanted to do the way we had hoped to do it. What we’re asking for today is another chance.

 

 

Early 2009, Amelia Torode proclaimed: “Technology changes, people don’t“. From pillaging Visigoths (493 to 553) to Torode’s statement early 21. century, people are getting in their way and block those who are hungry from getting anywhere.

 

 

False.

The French have proven more fate in the guillotine, then the Visigoths with boiling water. A technology since 1977 no longer in use, that contributed to the impact the french revolution (1789 bis 1799) has today. They got rid of their old heads. A philanthropic contribution with greater weight than all the humanitarian chit chat of rightful people in business and politics and more recently in social media.

 

 

Declaration of the Rights of Man and of the Citizen in 1789.jpg
Declaration of the Rights of Man and of the Citizen in 1789“ von Jean-Jacques-François Le Barbier[1]. Lizenziert unter Public domain über Wikimedia Commons.

 

 

Ethan Zuckerman, the current director of the MIT Center for Civic Media, in his days at Tripod.com toward the end of the Nineties, has invented the pop-up ad. recently published a heck of an essay in the Atlantic called The Internet’s Original Sin.” In it, he asks for forgiveness for his contribution to turning the internet from a place with some banner ads to a creepy surveillance state in which your every move is tracked (be it by the NSAs, the Facebooks, or just the lowly advertisers).

What we are witnessing now is a series of apologies by people most familiar with the web who have largely contributed to its development.

The Internet is of course not as dirty as I have perceived it coming from hypertext in the early years. It filled with titanium-white traps and it is beautiful. It overcomes time and space. Go slow and you will see.

Read the full story by Mark Wilson.

 

 

Why bad taste is bad for you

August 20th, 2014 No comments

 

 

Britishe Newcastle Bierwerbung

 

 

British Newcastle beer rises above the social media bollocks of its Miller Lite competition. The #itsmillertime hasttag and campaign remains ever popular.

Brands are beginning to identify the predatory exploitation of their consumers cognitive surplus and they don’t want you to associate them with a bad thing.

Bad taste helps products get down on the street and be among people. Doesn’t that sound condescending right there? An ivy league team of designers creating poorly executed ads, assuming that it is bad taste that you want? Come on, there must be a better solution to initiate sharing and help knowledge transfer be democratised.

However fun and refreshing bad taste may be experienced, bad taste is bad for you. It brings bad habits and bad behaviour with it.

Bylines and explanations have a way to ruin campaigns. I love this one but then I watched the video. Parodies, more often than not, come across more tired than what they are trying to be a parody of. That’s bollocks. Do note it’s made by Droga5. And boy are they well perceived. Here’s their pitch video.

 

 

 

Tired, poorly executed parody of good English humour. The ads then are fun and brilliantly executed. I trust the good folks at Droga5 wished it be the other way around.

Quelltext von Tim Nudd auf englisch lesen