new advertising

Austin Kleon published a new story on Medium

April 22nd, 2014 No comments

 

 

medium m

Austin Kleon publishes a new story on medium

 

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I fell a long way. Austin Kleon blackout poem.

 

 

Newspaper + marker = poetry

 

The story behind my newspaper blackout poems

 

Austin Kleon

 

 

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Categories: new advertising

Protected: Mistral in the new world

April 21st, 2014 Enter your password to view comments.

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NYC monster hunt

April 20th, 2014 No comments

 

 

NYC Monster Hunt Photo: Zander Taketomo

NYC Monster Hunt Photo: Zander Taketomo

 

 

NYC Monster Hunt Photo: Zander Taketomo

NYC Monster Hunt Photo: Zander Taketomo

 

 

New Yorker Ostereier

New York City’s Rockefeller Center today was adorned with a slew of gigantic eggs designed by some of the world’s most renowned artists and designers, including Jeff Koons, Diane von Furstenberg, Curtis Kulig, Nathan Sawaya and Zaha Hadid, among others.

 

 

The city wide monster hunt was organised by Saatchi & Saatchi as a reflection of their DNA and includes an app to help track the eggs among the five boroughs.

It was downloaded 27,000 times and it generated 22,000 registered users, who “collected” 370,000 eggs. The eggs will be auctioned of by Sotheby’s on April 22 and online via Paddle8 to benefit Elephant Family and School in Studio.

Currently, Jeff Koons’ Egg leads the pack with a whopping bid of $350,000.

Read in full.

 

 

Wikipedia in the 21. Century

April 20th, 2014 No comments

 

 

Wikipedia design Martinique example.

Before                   

 

 

Salomon Aurélien's new Wikipedia design, Martinique example.

After                   

 

 

Wikipedia’s designers are hard at work to bring their website aesthetic into the 21. Century.

Since the successful introduction of Pinterest, it’s aesthetic and simple handling, and the migration of users to mobile, world wide redesign is booming.

High ranking blogs are taking on the aesthetics of classic magazines and websites are making a more straight forward impression with radically simplified, thumb situating design. Bigger, readable copy, more white space, bigger finger-ready buttons…

Salomon Aurélien, a UX designer with no affiliation with the organization, can do whatever he likes. His concept for a new Wikipedia is eye-catching and packed with good ideas. Most importantly, it still operates largely like the Wikipedia we all know and (admit it) love. But there’s a problem: It can’t possibly work.

An admirable effort and best practice even so that Wikipedia’s designers should take a close look at and provide a a solution for.

No gimmicks, distraction through animations, sound effect, over burdening colors or other nerve wracking swizzle, to entertain the occasional visitor at the cost of serious users and subscribers to whom any of this makes the site suck and unbearable to use on a daily basis.

FastCompany’s Mark Wilson explains why the design won’t work.

In-house designers may discover the challenge and their mission in finding solutions to the faults, Wilson describes, and take on the speed of the 21. Century with a responsive system for Wikipedia.

But they need the consensus of the entire (and often wrong) Wikipedia community to make changes to Wikipedia’s 32 million+ pages.

Read on.

 

 

From farm to fork we are disconnected

April 19th, 2014 No comments

 

 

More than a billion people work in agriculture.

More than a billion people work in agriculture. Source.

 

 

Food is connected to nearly everything we do
and everything we eat was grown by someone somewhere
yet from farm to fork we are disconnect from our food like never before
and while its the biggest thing we do
there is plenty of room for improvement
fortunately improvement is something we are especially good at

Investigate in the Future of Food.
Select a documentary you like to watch.
Join the conversation.

 

 

Dirty web won’t come clean anytime soon

April 17th, 2014 No comments

 

 

 

 

We can’t change what the web has become, but we can change what the web will be. It starts with your website.

Read in full.

 

 

Facebook wants to turn 25 million small businesses into advertisers

April 10th, 2014 No comments

 

 

Facebook ist hinter den 99 Prozent her

Morgan Miller Plumbing, Kansas City, Missouri, USA spends $300 per month for their Facebook account with a return of §2,000 every week

 

 

After years of courting the nation’s biggest advertisers, Facebook is going after the 99%.

That figure represents the long tail of advertisers; the plumbers and dentists, restaurants and political candidates, app developers and direct-response advertisers.

These small and mid-sized businesses don’t have Facebook account reps and are left to figure out Facebook advertising for themselves.

25 million small businesses have an account on Facebook. Travelling freelancers such as book authors, may be better served with a Facebook account instead of maintaining their own blog.

For a whole lot of people Facebook (Amazon, EBay) is the internet.

Whatever works. We’ll see…

 

 

Facebook’s SMB council

Facebook is borrowing from its big brand and agency strategy in one respect. It’s formed an SMB Council comprised of 12 businesses, a structure that’s reminiscent of its Client Council that includes chief marketers from P&G, Coke, Walmart and Unilever among its members. With both groups, Facebook solicits feedback on how its products can be improved. (For the big spenders, it also gives a peek at what’s on the product roadmap.)

One of the council members, plumber Jeff Morgan from Kansas City is also thinking about potentially setting up a side business of Facebook classes. He invest $300 every month into facebook and makes makes $2,000 a week in service calls that originate from their Facebook page.

Its page is a mix of content, including employee spotlights, dog photos, and a recent shot of the dispatcher dressed as the Kansas City Royals mascot to celebrate baseball’s opening day.

“About one in every 10 posts is about plumbing,” he said. “Other than that, we do stuff about puppy dogs and unicorns.”

Read on.

 

 

One App. Every Bank.

April 9th, 2014 No comments

 

 

Numbrs conditions

Numbrs conditions from left: transactions, future timeline, by category

 

 

While German banks and their communication agencies have not yet caught on to the the expectation of people in the 21. Century, that for every claim or promise made, instant proof and reason to believe need be offered in real time, a Swiss start-up jumps on the simplification band wagon (see banking Simple).

With a six million funding Numbrs – a multi bank iPhone/iPad app – aims to improve their technology, connect Commerzbank, Santander Bank and Targo Bank yet missing in their roster of 3,500 German banks, and expand to Switzerland and Great Britain. With the opening of their London offices, Singapore and Hong Kong are next.

That’s a mouthful right there, especially now, that taking one step at a time is proving a more reliable procedure than planning ahead and way over ones head.

One pager

One pager

 
The website is best practice in Germany, since the country’s abhorred service dessert has relocated to digital. It appears hand-coded though, hence fails to leverage the unmatched dynamism of thousands of plug-in developers of proven and tried content management systems.

One day we can actually read and comprehend our bank statements.

Read on.

 

 

The more beautiful Wikipedia that almost was

April 7th, 2014 No comments

 

 

Wikipedia Neuggestaltung



AFTER
White Space around the images. Gone is the framing of images.


BEFORE
Cramped as it ever was.

 

 

Today, Wikipedia is launching a redesign across more than 32 million pages in hundreds of languages. That’s staggering in scope, but the changes are pretty conservative, equating mostly to a new font for the section headers.

To the left you see the redesign that almost was, the Wikipedia members didn’t like it and nothing much became of. A mob mentality has kept Wikipedia’s design in the 1990′s.

Read in full.

 

 

The world’s most sustainable font

April 6th, 2014 No comments

 

 

THESIS: Big problems don’t need big solutions.
IMPLICATION: Government bureaucracy and organisations with high volume demand for printed matter can achieve a ∅33% reduction in ink consumption.

 

Druckmarkierung

 

 

 

Ryman Eco

The world’s most sustainable font.
Free download for government offices and organisations with high volume print demand.

On average 33% savings on ink cartridges.

 

 

print controls

 

 

You may have seen the story of the boy who worked out that the US government could hundreds of millions of dollars just by changing the default font they used when printing (and so reducing the amount of ink used)?

Inspired by this, Grey London and Ryman Stationerydeveloped Ryman Eco, a free font that uses an average 33% less ink than standard fonts, and 27% less than the current most sustainable font.

„Sustainable” is a keyword politians like using. Here their opportunity for the US government to put the money where their mouthes are.

Organisations with high printing demand, download the font for free.