new advertising

Beat the Greek bailout deadline

July 1st, 2015 Comments off



Indiegogo Greek Bailout Fund s3 Amazonaws

Indiegogo’s s3 Amazonaws Server had some issues with the astonishing popularity of the Greek Bailout fund.









Categories: new advertising

Gone with the wind

June 23rd, 2015 Comments off



Gone with the wind





Strong words.
Pointed fingers.
Richmond being trapped.


Huff and puff

huff n’ puff




We don’t need this fascist groove thang (Heaven17).




Categories: new advertising


June 22nd, 2015 Comments off



Bill Bernbach on the future of advertising, 1977. Source.





Truth Well Told

Mad Men knew all our secrets,
and it gleefully spilled each
and every one of them.





Mad Men knew what was true:
Learn from the greats.
Drink with the crazies.
Save yourself, because no one else will.
Remember who loves you.
Get out while you can.

Read more by Julian Koenig, (writer on Volkswagen’s 1959 “Think Small,” campaign) in an interview by his daughter Sarah on This American Life, 2009.



Categories: new advertising

It was better then

June 14th, 2015 Comments off



(c)Riva YachtGünter's car

What captivating pleasure it is to see Riva boats.


Production company



Is this cultivating a retrospect way of life? Who cares. Günter Netzer was the first German soccer player to let his hair grow and to follow in Gunter Sachs’ dandy footsteps. Whatever works.

If waiting for Brigitte Bardot works then let us wait.
Germany can use more Gunters, despicable playboys and fellowmen of fashion.



Categories: new advertising

The unbelievable journey of the Bavarians

June 14th, 2015 Comments off



MAN magical mystery tour

Magic mystery tour as seen from a local Munich perspective.


Production company



25 championships
17 cup victories
the international sucess
the mother of all defeats
the drama back home
and the dribbling.
An unbelievable story.

MAN can.



Categories: new advertising

SUP Trend sport suffering boom art envy

June 12th, 2015 Comments off






Illustration: (c) Daily Doodle Shop by way of this isn't happiness(TM)

Weekend greetings ~ Illustration: ©Daily Doodle Shop, by way of this isn’t happiness™



Boom -Art design decks

Design decks byDboom-art



Now that Superb did a good job applying some international web standard to the Mistral website, people may be looking forward to an update for the merchandise as well. A collaborative effort with amazing folks from Boom Art may lead to a mistral eco system and payment model involving athlete customised merchandise.



Boom-Art Design ist im Original nicht Mistral markiert!

For demonstration purpose only: Mistral branded Boom Art surf decks.



Renaissance Boom Art skate decks

For demonstration purpose only: Mistral branded Boom Art skate decks.



Bosch and Renaissance Boom Art surf decks

For demonstration purpose only, you got it…



Categories: new advertising

World class claim made by Munich brand

May 19th, 2015 Comments off







„Weil es drauf ankommt wie es ankommt”

Can’t be easily translated in all its beauty and directness. What it means? “All depends on how something is being perceived”

A quintessential conclusion of what digital has educated us in or reminded us of. European tv commercials lend their content from the change of mind this early 21. Century, most immediately in the wake of digital directives.

Digital has introduced the advantage of having learned to love and hate usability with more than a decade of lead.

made in munich„Weil es drauf ankommt wie es ankommt” is discourse pop and a universal, dominant truth well told™, by which we are all exposed to the judgement of others while letting numbers do the numbers for accountability.

Storytelling is left to brands and their agencies, to the extent they succeed to have as many people as possible share their story.

It’s not best practice but the only practice. Same difference when arrival is everything?



Is New York Times about to crack the code of network effect marketing?

May 14th, 2015 Comments off



Disney Panzerknacker

Code cracker



New York Times started publishing today selected articles directly into Facebook’s newsfeed.

Learn from Andjelic, the on her toes, New York strategist, why piggybacking strategy may pay off for NYT.

Read in full by Ana Andjelic.



Mothers Day

May 10th, 2015 Comments off
Categories: new advertising

Weekend plans

May 8th, 2015 Comments off