new advertising

Everything is Design

February 27th, 2015 No comments




Courtesy of IBM corporate archives.



Today design can solve problems education, politics and businesses struggle with

Everything is Design: The Work of Paul Rand[/i], a new exhibit at the Museum of the City of New York, reveals that today’s design-led businesses owe much credit to the work of visionary graphic designer Paul Rand.

Learn more from Carey Dunne on how Paul Rand pioneered the era of design-led business.




February 24th, 2015 No comments






“I am looking for something for my girl.“

World class tv ad made in Munich


MyDays, Munich
N/A in house?




“I love you – forever”
– You see three guy weeping and whining. A demonstration of what they are looking for as a present for the girl.

The poor salesperson seems to understand.

The result?

“I love you – forever”
– Prompt delivery of exactly what they have been looking for. Girl cries:





German design walking dead

February 23rd, 2015 No comments






Clean the ocean






Was it Anthony Bourdain who during a tv sequel on Germany suggested,
that they are all dead?




As long as our perception is dominated by digital, “terrible” must be the most used word in front of any display. Huge praise for German television, many stations are set on transformation in 21. century.




A welcome best practice demonstration of German design from Hamburg. Product design by design agency Korefe. Subtle and simplistic as is, it clearly stands out from the over-ambitioned design confusion are confronted with on the supermarket shelves.

Today more than ever, design offers a passage to integrated marketing. Design is a more capable a problem solver where politics, education and businesses have lost their way.



People simply want it more simple

People have problems and businesses are here to solve problems (Ana Anjelica). When a product on a shelf, piled with design cluttered products, get’s our attention for its lack of design, then it resolves into behaviour (Naoto Fukasawa), gets taken of the shelf and brought to the cashiers.



Could you order a small breakfast in Paris?

February 22nd, 2015 No comments



Coquetier «Le Lotus Bleu»



Service petit Déjeuner « Le Lotus Bleu »



Hugh Hicks Sargent said, you are accomplished if you can order a small breakfast in Paris. Cliquez ici.



Hemingway goes offline

February 21st, 2015 No comments



Author Ernest Hemingway ©Earl Theisen:Getty Images



The popular and well perceived Hemingway editor (The New YorkerFast Company) gives english language writers a nudge. It pokes you to write clear concise prose the heming way. You can use it online or get your copy at the app store.




February 20th, 2015 No comments





Hello how are you?

All these title card bits are scored from beehoven’s 9th symphony.



You never want to lie to your audience… You can trick them, you can disturb them, you can annoy them, but you can never lie to them. To me commecials are nothing but lies.

Don Hertzfeldt



The return of HTML 1.0

February 18th, 2015 No comments



Key Visual Ana Andjelica



Ana Andjelic, the omnipresent strategic thinker at Spring Studio, New York has published her reference site and speaks about why’d she done it on linkedin.

It consists of a full bleed key visual and four plain text content categories. Each listing dropped down lines of plain text, no eye candy aside from the iconic bowieesque key image, and no menu or social icons other than on the front page.

Remember when your agency asked you to act like a rock ‘n’ roll star?

Decision makers will have to use the back button to move from one to the other. The site respects their scarce time and allows for a comprehensive impressive scan in between everything else.

Have a look.



Industry 4.0 beanie

February 14th, 2015 Comments off




Dido’s line of beanies.→ Buy.





Every so often, one of my daughters catches me of guard with yet another product idea I can’t dismiss.

This one can be high flexibilized mass produced. An opportunity will present itself and Dido turns a business woman before we know it.

All great artists knew how to promote themselves and how to run a business of their own.



Enter Dido



Think of da Vinci, Warhol, Rembrandt, Beltracchi as factory owners. They knew/know their category!

Both my daughters share a love for handcraft, something I abhor. Not their’s though. Theirs, I have come to adore. It makes my day.




Industry 4.0 is a claim made by the German government. Merkel has signaled to leverage the nation’s industrial strength with modern day technology. It facilitates the vision of the Smart Factory. Modular structured, lean, smart factories in a highly fragmented cyber-physical space.




Now that each and everyone seems to have come to distrust promises made by big companies and consumers are turning back into citizens, all eyes on family owned businesses. Where else can we go to make strategic consumption happen, have pride and find strength in what we consume?



Categories: new advertising

Your data somewhere in the woods

February 6th, 2015 Comments off








Wenn es regnet schüttet es.

When it rains it pours.



At Steve Jobs times a little popular reason for preferring Apple over other brand computers was the synchronisation of your data across your devices. Mobile Me, the predecessor of iCloud did that for me charmingly.

Fashion and dispair was sparked by the buzzword cloud computing, which offers synchronisation services with a difference.

It is less reliable (iCloud) and the agenda cannot seriously be considered a sync service but to relocate your data to their data hidden with that of millions elsewhere in the woods. A modern day repo act and service of no use to anyone but the service provider. Now your data is more at risk. Obviously hackers of unfriended countries know where in the woods the deforestation took place to make room for the data center.









Card game to help companies define their brand

February 5th, 2015 Comments off



Realistisch? Idealistisch?Brand Deck icon set3041904-inline-i-1-cards-against-humanity-for-the-board-room-its-here



The agency would take a deck of 100 cards and put it in front of new clients. Simple Honest Work would then ask their clients to agree on, at most, six cards that defined their brand. Here you can reserve your card deck.

Read in full by John Brownlee