new advertising

German newspaper changes for good

February 1st, 2015 No comments

 

 

EVERYTHING GET’S A REDESIGN

 

 

Süddeutsche Zeitung

Süddeutshe Zeitung

 

 

I never was much of a newspaper reader, not even with my affinity for printed matter. Nothing much unusual for a graphic designer. Among other great German newspapers, close friends favour Süddeutsche for its tonality and appearance.

Congratulations for its clean, straight forward online design. It comes close to being blog DNA. Alas, it was hand coded. The economic and efficiency advantages of theme based design have not been recognised.

Blog DNA, and open standards are defining the international web standard. The web standard meets the habits and expectations of an international web municipality.

Detlef Haaks, CEO of Süddeutsche.de now wants to change the paper for good. If for the better or worse,depends on how accepting the Bavarians are in catching up with the global web standard. Germany has been ignoring for as long as the evolution has been going on.

As said the Munich paper has a formidable format online already and why fix it if its not broken? Of little surprise, the motivation is to grow readership and transform them into subscribers.

Read the full story in German by Jürgen Scharrer.

 

 

You've read half.  Resurrecting the wall.

A popup informs you when you have read half of the complimentary articles for free. Come article №7, the cartoon shows an open door with the door frame piled up with bricks. The caption reads: ‟You have hit the wall.”
Haaks sees a payment method or business model in resurrection the wall. He calls it the reconciliation of print and digital. The payment method in use during the print era implemented in digital times…

 

 

Imitation is recommended

Adored papers of anglo-saxon descent are experimenting with such paywalls. A great many make use of software from the shelves. Blog DNA and open standards, pulling up alongside the successes of mommy bloggers. Design dissolves into behaviour. Especially true with returning visitors as is the case with newspaper subscribers.

 

 


89%

of customers search the web before making a purchase decision.


60%

of people go to the brand or product website to find relevant information about it


75%

of users admit they decide on a company’s credibility based on its website’s design.

 

 


#infographic @irfanahmad1989

 

 

Where do I look?

A clean appearance, readable typography and immediately evident usability dominate the first impressions. Usability is key to lasting impressions.

A large bleeding image received as relevant or aesthetically significant gets all the attention or is a complete failure in the eye of the beholder.

The mental state of the viewer, her motivation, decides over success or failure.

If you want to focus on details rather, the above infographic provides average viewing time of the basic elements of your website:

 

  1. 6.44 sec for menu items
  2. 5.48 sec for the brand logo
  3. 5.94 sec for the key visual

 

Please note, if one of the smaller images would contain a nude image, it would change the average viewing time of the elements. Some statistics and infographics may sway your decision making even if they are unreliable.

 

Make use of universal trends. Their origins are operating systems such as OS X oder iOS. They have been tested with a large user base over an extended period of time:

 

  1. Unobtrusive interface design: Avoid colours, content comes first
  2. White space: Generous design. Make room for air not errors.
  3. Flipchart: tiny applications / mini apps, the front teases, the flipside resolves
  4. Blurred background images: hot items this season
  5. Blurred see through interface elements: pretend to be transparent, pretend openess.

 

 

The newsletter plugin

January 30th, 2015 No comments

Das komplette Werkzeug für die Handhabung von Benachrichtigungen direkt von Ihrem WordPress Dashboard aus.

 

 

Das Newsetter Plugin

 

 

Pricing

Free – Blogger - Premium pricing.

 

 

With a steep learning curve following my decision to being a hacker, I placed my bets on Newsletter only recently, after I had been banging my head at MailChimp for one too many nights. That said, MailChimp‘s support is prompt, friendly and on their toes.

People who want to get started with a newsletter and growing a readership of their own, are bloggers and they’ll have two tasks at hand, that of installing or fine tuning their blog template or theme and that of setting up a newsletter procedure to work seamlessly with the chosen design.

Commentaries about MailChimp, the popular professional design and send mail service, indicate chimp to be overly complex and complicated to set up and perhaps TinyLetter would have been a better choice.

However I picked Newsletter, a wordpress plugin that offers set up straight from the dashboard for which I can use my elementary knowledge of html.

I was now banging my head to set up the newsletter plugin and installing the theme without the aid of a hired hand. I was helped in unexpected ways, by both, theme and plugin developers joined by a third party, Giuseppe Salerno the designer of the webfont I was using.

If at all, I send friends, family and clients a greeting card at seasonal occasions by way of long-proven postal office on the overland delivery route.

For contract work, or you people who aim at building a relationship with adored peers and collaborators you discovered on the web and have come to trust, how would you go about it?

I follow trough on how they (Neil Perkin, Bud Caddell, Maria Popova, Rob Hope, James Bridle, Austin Kleon -or- who ever you pay attention to) do it. With a difference, I use Newsletter for notifications, not MailChimp or TinyLetters, and for now it’s about automation of existing content as a service for clients.

WordPress themes developed by Rob Hope have in common with Stefano Lissa’s plugin to be suitable for reselling. Both can be customised through the dashboard with no coding knowledge, both are designed with the utmost of care and empathy for the user. Both can profit from further continuous simplification and fine tuning.

Visit the Newsletter Plugin site.

 

 

German digital must switch to autopilot

January 29th, 2015 No comments

 

 

Diving in Capernwray on the new Plane Wreck Source: YouTube


German digital must
switch to autopilot

 

 

Whenever news of a plane crash airs and its cause appears related to human error, the suspicion sneaks up, that pilots no longer know how to fly planes – due to the fact, that autopilot systems fly planes for over 95% of flight time. If autopilot stops working the airplane drops to the ground since pilots have forgotten how to fly.

With the German digital agenda it’s the other way around, the lack of experience with automated systems causes disaster.

 

 

Tiffany Rose to the Occasion

January 28th, 2015 No comments

 

 

Tiffany Rose to the Occasion

 

 

Tiffany is a cultural behemoth that stands for something in the American and global imagination. If it likens the affirmation of love with the wedding industry and encourages the purchase of luxury jewelry, it does so without discrimination for heterosexual and homosexual couples.

If some feel bitter that capitalism got there before the public sphere and the law, wipe your tears and lighten up. By sending encouraging signals, Tiffany makes same-sex imagery of engagement, wedding and family penetrate our culture and our conversations. That’s what Supreme Court was hoping for from the start.

Read in full by Ana Andjelic

 

 

No Go!

January 24th, 2015 No comments

 

 

HUMOR AT THE EXPENSE OF OTHERS

 

 

©Joe Dator "I'm  in the mood for real Middle Eastern food—does New York have a No.Go Zone?"

I’m in the mood for real Middle Eastern food
—does New York have a No.Go Zone?

 

 

Categories: new advertising

Industry 4.0

January 23rd, 2015 No comments

 

 

How to jump from a moving car - Illustration by Nick Hardcastle.How to escape from a moving car – Illustration by Nick Hardcastle

 

 

Industry 4.0 is the claimed buzzword by German government, a high-tech strategy to promote the computerization of the manufacturing industry. Locals here are hooked on this Web 2.0 crap.

European technology phobia is real. The antiprogress movement of German news publishers is real and spreading to the EU.

Politics have now been identified as biggest issue for the digitization of the German economy by Munich think tank “Münchner Kreis“.

By 2020 education will surpass politics as biggest issue.

It is also real, that the internet economy has become the central innovation driver for classic industries in Germany. 36 percent of the native producing operations have introduced innovation or new business models since 2013, for which the use of information or communication technology was essential.

The world believes in German design but it is true that famed German designers are all dead as Anthony Bourdain pointed out. Not long ago Germany was pitied for its service desert which has since been relocated to the web.

The one thing that may propel Germans to finally get digitally going is e-commerce. E-commerce forces German web design or the lack thereof to take on the steep learning curve of usability.

Today German chancellor Merkel used her World Economic Forum visit in Davos to remind of the urgency to catch up in the European race around the digitization. Merkel at the same time spurs the European Union to more curiosity and higher speed.

 

 

Europe is called old world for a reason

One big issue for the digitization is that it is true, that the German digital agenda is not centered around knowledge transfer, the empowerment of citizen media and sharing of business insights. Suits in Davos are listening for the German government to decide on extending their fibreglass broadband network to rural areas and that big business awaits them. It may sound awkward, but broadband has very little to do with improving knowledge transfer. Social (equal opportunity) is not on the agenda.

 

 

Stubbing out Zuck.

January 20th, 2015 No comments

 

 

SELF-EFFICACY

 

 

Stubbing out Zuck.

 

 

While we are at it, Berlin ad agency Heimat has shared more profound social insights and proven that empathy works with conventional tv ads than all social media combined.

 

Personal blogs, or say, self-sufficient content was the engine for knowledge transfer and man-made lifeblood of the web even before the event of social media.

 

Mainstream reach is largely owed to social media, but do we still need it. Or can it be improved on with better standards now that we know why social media sucks?

 

Thank you John, for pointing LeRoy’s article out to me. Reading requires 2 cigarettes.

 

 

DLD 15

January 18th, 2015 No comments

 

 

M Ü N C H E N     L E N B A C H P L A T Z

An island of calm & optimism in a sea of Eurotechnopanic

 

 


ADVERTISEMENT

 

 

Creature Comfort Co. brings you CatZen pillows, the adorable neck support.Come tomorrow, you lucky DLD visitors can get a CatZen pillow at Kokon right across the street and bring home the adorable neck support to your beloved ones.

 

 


 

 

Pet project

January 17th, 2015 Comments off

 

 

 

U N R E A L     T O U R N A M E N T

Calling all 99ers

 

A few Unreal teamsters are placing their bets on an UT99 Renaissance. Simply by updating their media to an international web standard.

 

 

 

The slow web

January 15th, 2015 Comments off

 

 

Suddenly I felt the sensation of longing for a French come back

 

 

In the following of what happened in Paris and its rapid succession, it occured, that an acceleration took place and reduced the space which the spreading of the information took, although it analog spread from Paris onto France and Europe, onto the entire world.

The world is getting smaller and the distance for news to travel is getting shorter. While a digital fact, you would like to believe that the people analog would get closer to one another.

 

 

Knoten

 

 

Few weeks ago, I suddenly felt a desire for France to come back, and here it is with the assault on Charlie Hesbo, in sharp contrast to Peteski’s laconic, recurring, silly motives with the caption »Paris n’existe pas«.

 

 

Knoten

 

 

The faster the web , the more opportunity for anyone who faces a computer display for most of the day, to take the time you feel fit for work at hand. You work at your own pace, not only to achieve the best results, but to actually enjoy space and time granted for doing and getting done what consumes you and you do it so it happens at our fullest satisfaction.

If, as I like to place my bets on, the web favors a continuation of the age of enlightenment in 18. Century, in the early 21. Century, then peace enters as a consequence of excitement and uproar.

With the increase of speed in knowledge transfer, people gain on time to enable them to manage.

 

 

The slow web

It’s a slow web, that allows for the time you need, to do and get done as you see fit.

You respond to incoming mail when you see fit, and you respond to a knock at the door only if you see fit for the visitor and a visit is welcome.