With enormous success since everyone is following suit as if it were a self-fullfilling prophecy.

1. Sneak preview
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3. Launch (not yet available)

Reuters wouldn’t like their reader base to shy away from the new design and make the transformation from a learned experience to the new design appear seamless and painless.

Brooklyn friend Randi Joseph, had long exposed me as rigid even for a German, and Caddell’s design breathes an air of nonchalance. An ease of being that would help German brands with not taking themselves too serious.

The issue with me is that I see nothing wrong with taking my work serious, I mean, I have been taking my work to bed with me, so I can have a look before falling asleep.

German supermarket chain Rewe advertises
a new aesthetic for living better lifes

Good luck with the new aesthetic.

A dream that may come true for social engineers. Star Trek sterility compared to the hopelessly unattractive German supermarkets. Consumers begin to resemble facebook graphics and business people are already familiar with this sort of thing from powerpoint slides and info graphics. Democratizing the entire family with a deminishing, stylised lense as if photographed by David Hamilton, by which paedophiles will no longer helplessly stand opposite to those under age. Instead of the the familiar swiping, all you got to do is snipe your fingers and the innovations come tumbling into your shopping cart. A human interface design which must have made my colleagues at the agency crack up.

Would advertsiing be art, as was proclaimed by acknowledged top creative Michael Schirner and GGK in the Seventies, Rewe would be a branch or replicant of MoMa and people from around the world would come flying in to see how society is being forced to look into the mirror.

Art critiques would write things like: „With the exception of their supermarkets, Rewe just doesn’t play dirty enough.‟ and “What Rewe needs now is a spokesperson like Tom Cruise.”

Here’s more on the topic by Santiago Campillo-Lundbeck (German language)..

Where are we now?

A treat to a charmingly tired slow waltz not aimed at chumming up to a new audience, sweet lyrics too.

What got to me was, when I heard the man in a German evening news clip say, “I simply went on and there I was age 56″.

What is it like being a 20th century man in the 21 century?

You tell me.

I still remember when I wondered about the unapologetically rigid German tv news, report about something with the Beatles. That was when entertainment started transforming news, two categories that couldn’t be more different in their aim.

Yesterday was also the day, when I reconsidered the importance of deception, denial and that the English language is the only language to consistently capitalise the word ‘I’. And that Steve Jobs ruined it with his total blam blam iStuff. Two men who fell short of becoming 21st century men.

Overall impression? What a mess.

Quaint, one trusts to hear the needle placed into the groove, with cracks and dust noise, while it’s all in ones imagination and missing, much like Ferry’s trembling voice

Making a good appearance by making your clients look good

From a clients perspective it is surprising results an agency can show for with its client products. Both in numbers and emotional relevance.

MRM.de vs MRMworldwide.com or vice versa

Set in a less sophisticated, more modest, essential tone of voice.

By its less demanding tone it however indicates lack of confidence in the matureness of its client and the German population, while the US site is to the point and radical at moving on with enlightenment.

Ideas that do connect man and brand. Why is that? Not what we think changes our doing, but what we do changes our thinking.

In a time dominated by aggregators, which have replaced the so called big idea, how can a website work hard at fullfilling the business goals set by the agency client, with no systematic technologic prerequisite in place?

How do you think that is going to happen, with no obvious, technical framework in place and worse without even taking anything the like into consideration?

As everyone is aware of, the popular. huge successes in the past 15 years, such as Google, Apple, Amazon, Facebook, Twitter, Tumblr, WordPress…

…Are foremost aggregators brought to power by popular demand, demand we did not know existed. Thought of by millions of people as useful and needed for their daily lives. Aggegators in conjunction with enabled word of mouth, participation marketing (@AlastairDuncan) and PR

Now, not one of these world successes has even heard of Joomla, Drupal oder Typo3. Which in Europe, especially Germany programmers are educated to make use of.

Alas, the German MRM site was build with Typo 3, even though it literarely sounds like mistake Nr. 3. So what are the two other mistakes you ask?

Ask yourself if the technology you are using serves as a role model for your clients. Does it push them in the right direction? Does it help with making the case and demonstrate measurable results for an impressive case study?

Can a website work hard all by itself?

Not if websies can’t communicate with each other and when pings don’t trigger action or a response.

Don’t expect the machines to wave back, we got to wave at them first.

MRMworldwide.com has understood that blogs are far more successful with handling interactivity by default than websites. Their first MRM Worldwide website caught me by surprise being built on WordPress and I appreciated its elegance over the current more pragmatic one (sorry @TedTsandes you haven’t tweeted yet). Nothing has changed:

Expectation in #GRID, the bilingual (German/English), new magazine of the German design nation

“Design is quickly becoming the corner stone of innovation in America, and a key differentiator bolstering a new wave of entrepreneurship in the U.S.” said Bob Safian, Editor-in-Chief of Fast Company Magazine.

Same here, says I.

Subscribe to Grid here.

A most welcome and much needed contribution to make transformation und new world eventually graspable and doable. GRID was lauched three days ago, alas the website is out of date, hand coded and static like print.

Media coverage on transformation however is slowly picking up elsewhere.

Learn details from San Diego’s Edge.

McCANN, the largest agency network in the history of advertising remembers the truths

They have discovered the claim that helped McCANN conquer the world of communication since 1912 and restored it at their center to now work wonders for world class brands in the new world: „Truth well told‟.

Truth about the mobile economy.

Truth about beauty…

Truth central.

Making a profit in the vapor of time

When the product must be surprising and exciting, its advertising must come as a surprise and be exciting.

Like love, advertising moves in mysterious ways.

The xx are Oliver Sim, Romy Madley Croft and Jamie Smith.

Since their debut album 3 years ago, they have been heralded as the greatest pop phanomena in late music industry.

Learn here how the three had their second album premiered through a single fan..

Why the WOM experiment worked out so well, is what the adored reader and I are trying to get our hands around in this post.

Been there, seen it, but I wouldn’t have dreamed to strike it rich.

They do what everyone does.

The band shares what they like on their tumblr.

Fantastic insights of the band’s orientation surrendered.

Who is willing to give, gets some in return.

Oliver Sim, Romy Madley Croft und Jamie Smith knew exactly, who to send the URL of their Coexist website.

1. For being so decisive they must have been waving at the machines, and be experienced in maintaining their web presence to a degree of digging into analytics. They selected a fan who had busied him or herself with listening to their music for a good hour and the band has been aware of that.
2. The XL record label headed by Adam Farrell, made arrangements with Microsoft to implement visualisation of their WOM experiment inspired by Aaron Koblin to demonstrate data development in real time.
3. A day prior to the US realease of the album, xx made it onto the homepage of Reddit, which fans arranged for.