launch

Unforeseen Comeback of popular German logo

October 9th, 2013 No comments

 

 

Great comeback of popular German logo

Unforseen Comeback of popular German logo with launch of yellow shuttle buses to connect German cities in a time when citizens keep a close watch on their cash flow.

 

History of German post office logo

History of German post office logo

 

 

Since April, the German market for connecting bus services is open for business competing with what used to be a monopolistic position of regional and ICE trains.

Small business founders who jumped the oppotunity are running scared since the announcement of a collaboration of two giants, the German postal office and the ADAC auto club with 500 yellow busses for 50 cities by end of the year.

Bringing back what was the german symbol with the highest visibility for locals aside from the international recognised swastika created by Adolf Hitler.

 

Read on in German language.

 

 

Don’t say a word

August 30th, 2013 No comments

 

 

„Warum gibt es keine Doritos Loco Tachos in Ontario? Es ist ein Verbrechen!”

#dltcanada

 

The outrage of disappointed Canadian Taco Bell consumers on Twitter burned into taco shells, are brought to good use with Taco Bell’s North American introductory campaign.

Don’t say a word, albeit in doubt of the campaigns authenticity, or they make you eat your words in your country.

 

Read on, watch the tv ad.

 

 

Responsive design

August 17th, 2013 No comments

 

 

responsive design

Responsive design of Brand Eins, the German business magazine.

 

 

Responsive websites are websites that respond to their environment.

Come September CNN will be online with its remodeled responsive news platform.

Examples of responsive websites are The Boston Globe, Grey Goose, Target, und Barack Obama among many others.

German blogger Achim Schaffrinna discovered these three go up in August:

Tintin’s adventures coming to the new world

August 11th, 2013 No comments

 

 

Hergé: Les adventures de Tintin

Hergé: Tintin’s adventures coming to the iPad

 

Courated by Moulinsart, all 24 of Tintin’s adventures are coming to the iPad. For now first quality editions are available in French and Dutch languages. The app is free.

 

Read on.

 

All of Tintin in the new world

 

 

BWW i3

August 5th, 2013 No comments

 

 

BMW i3 Quelle FastCoDesign

Skeuomorph radiator. Source.

 

Even as a kid raised in the hometown of BMW, I didn’t have much appreciation or admiration for BMW. That said, it didn’t change with the current introduction of the e-vehicle i3. Too many curves, curvatures and partitionings to the body, make for an impression of something complicated, resulting in a loss of confidence. A superficial impression that won’t stop with the interior, the dashboard won’t provide easy overview of controls. I find no peace with BMW. Even now that the Audi is superceeding the BMW with negative associations. The launch campaign by agency Dorten then didn’t make an impression what so ever.

 

Read on.

 

 

WP for iOS 3.6

June 4th, 2013 No comments

 

 



WP for iOS version 3.6

Added a shortcut on the sidebar for faster postings.



WP for iOS version 3.6

Swipe a comment to reveal a quick moderation menu.

 

 

Download WordPress for iOS 3.6 for on the road

John O’Nolan, a prior head developer at WordPress, sees the future of WordPress as operating system for the web.

Petra Hammerstein’s daily entry for her food blog „der Mut Anderer” (the courage of others), maintains her blog with this app and hardly any exception on her iPad. Her food blog ranks 105.509 in Germany with 7.924 visitors and 28.256 page impressions per month. Source: URL metrics.

Read on.

 

 

Categories: design, download, launch, shared

Get the big picture

June 2nd, 2013 No comments

 

 

 

“The new German Capital mag actually delivers on what should be mainstream since the financial crisis hit. 

Economy is society. 

This is no marginal phenomenon, it’s of concern to all of us and penetrantes all of our lives, which is why we aim to penetrate the economies for our readership.”

Horst von Buttlar, Capital’s Editor in Chief

 

It’s more effective to show best practices of astonishing new business ideas and accomplishments, that have proven efficient in people’s everyday life und serve as incentives, than wanting to penetrate something.



cedricdubus.com:Mute

Bad practice
Source.



lighthouseinn-ct.com

No marginal phenomenon
Source.

 

Bad practice

Parents work hard in their lifetime to help their kids have a better future. Bad practice when the kids then follow their parent’s lead.

Work has never made anyone rich, set anyone free or made anyone a healthier person.

 

No marginal phenomenon

Capital.de has a superficial orderly appearance much like the print edition, yet it ignores technological and design developments since the Nineties and is no shining beacon for others to follow.

 

Capital masthead

Capital Kopfleiste

Categories: launch, Own entries, trailer

Reuters’ Redesign

May 13th, 2013 No comments

 

 

Reuters Vorschau

Newswire Reuters with orderly conducted launch culture:
1) Sneak Preview 2) Preview 3) Launch



Reuters mobile Anwendung

Reuters mobile apps



Neugestaltung von digg

radical redesign at digg.com

 

The internet being refurbished

Brand sites, sozial networks, news sites, what have you…
Spring cleaning for a more orderly appearance and user experience:

  • Away with navbars and navigation as a whole
  • Away with colour overload
  • Away with cramping content into small containers
  • Welcome to recollection of conventional typographic standards with aid of webfonts
  • Refurbishing the internet aims at efficiency and elegance

 

Pinterest und Tumblr served as tipping points for this movement we all are profiting from. Pinterest with a simplified user interface and tumblr with a simplified user handling at the benefit of tumblr administrators.

With enormous success since everyone is following suit as if it were a self-fullfilling prophecy.

Meanwhile the redesign of digg.com outshines that of stumbleupon visually speaking, and wordpress got left behind by Tumblr as for the handling of administrative chores.

 

Newswire Reuters with steady flow of unfolding news in real time demonstrates how the user profits from radical simplification

Visitor searching for financial and business news arrive in mysterious ways. They discover content in social media or by search queries and upon arrival on Reuters it feels as if they had landed on a homepage for relevant content, in midst a flowing stream of news items (experience it here).

 

Reuters showcases a launch culture

  1. Sneak preview
  2. Preview
  3. Launch (not yet available)

 

Cultivating an itterary launch culture allows for preferably seamless transformation from old to new, both for the prospective user and the inhouse team.

Reuters wouldn’t like their reader base to shy away from the new design and make the transformation from a learned experience to the new design appear seamless and painless.

Get deeper insights from Justin Ellis.

 

 

Gestalten

February 21st, 2013 No comments

 

 

source: Fast Company CoDesign

source: Fast Company CoDesign

 

Re: Redesign you are looking at

Last year I witnessed how Bud Caddell came up with the decision and eventually introduced a new design for his marketing blog and I decided to steel all his ideas, with a difference.

Brooklyn friend Randi Joseph, had long exposed me as rigid even for a German, and Caddell’s design breathes an air of nonchalance. An ease of being that would help German brands with not taking themselves too serious.

The issue with me is that I see nothing wrong with taking my work serious, I mean, I have been taking my work to bed with me, so I can have a look before falling asleep.

Now, I don’t touch work before I banged my head at outlining and having filled in the paint by numbers of what the design aims at accomplishing for the intended audience. With pockets empty, I couldn’t help but keep the costs at an absolute minimum by anticipating the needed handles on the developers part.

 

  1. Quick access to best practices (a mouthful of orientation for my industry)
  2. Cleaner, leaner interface at the benefit of content
  3. Identification of own and shared entries (wip)
  4.  

     

    Briefing not specifications

    Product specifications inherit a tendency to exponentially grow in volume, comparable to a telephone directory and pass responsibility on to the contractor. With a brief, I am responsible for my project, it’s not negotiable. A briefing risks interpretation on behalf of the developer, who in turn may come up with better solutions.



    Lucida Grande

    Lucida Grande by Charles Bigelow and Kris Holmes



    Margot

    Margot by Dave Rowland
    ‏@SchizotypeFonts

     

     

    Typography

    With Petra Hammerstein’s culinary diary, came familiarity and comfort, which Lucida Grande provides the reader with. Der Mut anderer (the courage of others) is a racehorse amongst the blogs Esther and I designed, with a loyal following of a popular food blog. I find Lucida more soothing, an inexplicable hybrid of sans serif and serif fonts and less stingy on the eye than Helvetica or Times. It appears unpretentious without putting too much of a toll on elegance.

    Same goes for my choice of headline font Margot. Another hybrid, and in the words of the typographer, the result of a Mariage of Cooper Black and a common typewriter font. The aim is not to come across as highbrow intellectual and be mistaken as interior designer or an academically educated designer, which would be the case with overly aethetically pleasing designs we have come to know from art school design. Design just looks more like it, when you can feel it’s being used and abused.

    In keeping with age 56, I help with the design for business projects.

     

     

    wookies
    招き猫 Beckoning wookies (waving at machines).

     

     

    Illustration

    Wookie illustration by daughter and comic artist Elizabeth Blue.

     

     

Rewe New Aesthetic

February 3rd, 2013 No comments

German supermarket chain is broadcasting a new aesthetic into German living rooms

German supermarket chain broadcasting a new aesthetic into German living rooms

Witness the magic of extra-terrestrial-humanoid convergence.

Witness the magic of extra-terrestrial-humanoid convergence.



brandeins

brandeins: What do you stand for? German economy magazine brandeins




Q: Are we not men A: We are Devo

Q: Are we not men
A: We are Devo


 

“Campaign consisting of 7 tvc’s, plenty of Zeitgeist close to the consumer. The creative concept takes on the principle of simplification with its unapologetic execution into a daringly stylized world in concise, clear messages.”

 

German supermarket chain Rewe advertises
a new aesthetic for living better lifes

With a mash up of CGI, stop motion und heavy filtering, Berlin agency Heimat suggests a counter-trend to the current en vogue authenticity for their client Rewe. This is not the New Aesthetic James Bridle had in mind with his NA, which had evolved from pixelating our world (Google Street View made unrecognizable, military stealth-technologies…) and is now becoming questionable with the introduction of the retina screen resolution.

Good luck with the new aesthetic.

A dream that may come true for social engineers. Star Trek sterility compared to the hopelessly unattractive German supermarkets. Consumers begin to resemble facebook graphics and business people are already familiar with this sort of thing from powerpoint slides and info graphics. Democratizing the entire family with a deminishing, stylised lense as if photographed by David Hamilton, by which paedophiles will no longer helplessly stand opposite to those under age. Instead of the the familiar swiping, all you got to do is snipe your fingers and the innovations come tumbling into your shopping cart. A human interface design which must have made my colleagues at the agency crack up.

Would advertsiing be art, as was proclaimed by acknowledged top creative Michael Schirner and GGK in the Seventies, Rewe would be a branch or replicant of MoMa and people from around the world would come flying in to see how society is being forced to look into the mirror.

Art critiques would write things like: „With the exception of their supermarkets, Rewe just doesn’t play dirty enough.‟ and “What Rewe needs now is a spokesperson like Tom Cruise.”

 

Here’s more on the topic by Santiago Campillo-Lundbeck (German language)..