My family always had a phone and I can’t report on how the telephone changed our behaviour. We also had the first television set and the first color tv long before everyone else in our Munich neighborhood of Harlaching and Solln.
I am safe to report to have been a witness of that whenever the phone rang there was never a requirement or reason to pick it up.
Why would our behaviour or attitude toward the internet be any different from how we behave with the telephone? I use the web whenever I see a use for it, and should I ever have a desire for owning a cell phone, it would not ever be to become accessible.
Why so many people wish to give away their time to become accessible for other peoples whishes is not our concern.
The use of the internet with a clear consciousness is a competitive advantage not to be underestimated escpecially for the branding of private sector businesses and it can be taken care of internally with no help from ad agencies.
I trust American Apparel to make for a great example for how its done.
A slow web offers plenty of time for efficiency and elegance, of which both make up the black hole of the German design nation.
“Less gray hair sharply reduces an organization’s innovation potential, which over the long term can greatly outweigh short-term gains.”–Tom Agan
Why Innovators Get Better With Age
Tom Agan makes a case for the New York Times to why your agency should keep a silverback around. We need some gray hair” once referred to needing someone with more experience. But I havent’ heard that expression in a very long time.
Simple is a sophisticated iPhone/iPad app for all your financial transaction needs.
Simple has processed transactions worth more than $200 million within the first year of starting up
Simple has the backing of prominent venture capital firms including Shasta Ventures, SV Angel and IA Ventures and has raised more than $13 million.
CBW Bank and Bancorp, federally insured banks, to hold its customers’ money.
Are Simple’s banking partners good or evil?
All I wish to do with a traditional bank account is transactions and get cash from teller machines. So Simple is for me (if it were available in Germany). If you wish to dig deeper and see if you can trust the business of supporting CBW Bank, you will have to do your own research or check questions answered on Quora.
A single ant is dumb – A thousand ants are ingenious. Insects, birds or fishes form swarms, that are capable to create, what the individual could never create. They have superior predators run from them, find in democratic votes the best locations and food sources. Scientists have acknowledged the power of swarm intelligence and want to investigate how people can learn from swarm intelligence.
Planet Wissen, a German tv show focused on popular knowledge/science documented an experiment and had 160 people guess the number of jelly beans in a jar. Not one came close to the right answer.
The closest estimate was returned by calculating the average sum of all 160 best guesses.
Guess work that may likely hold answers to pressing political and economic questions and a beautiful vehicle for marketing to move egotistical profit challenges into the realm of public interest.
Joyce King Thomas, the former CCO of McCann Worldgroup in New York returns from retirement to lead EBC, a newly founded, dedicated agency to service McCann’s Mastercard account.
HailO, an app for cashless black cab riding in London.
That’s right, big problems don’t require big solutions
The HailO app by Caspar Woolley and Russell Hall demonstrates a practical, feasable solution for London’s legendary black cabs and their passengers.
A chronicle of consolidated and certified solutions -much like the one above- for every perceivable business field, submitted by businesses around the world, makes for the new priceless and outshines the initial brilliant ad campaign even while its being accomplished.
A chronicle of life time achievements for participants worldwide to look back upon and have something to tell to grand children.
A dedicated agency for only one client has been executed earlier by McCann alumnies, though with modest results. Spark44, the dedicated Jaguar agency, for who’s release of their website no one is seriously waiting for.
What however seems to be the problem?
Plastic cards, which have been pioneered by Mastercard in the 20th century and cashless payments have become a commodity like power and running water, all without resolving a dire need.
McCann dominated the world market with universal big ideas, such as the PRICELESS campaign for Mastercard, for which Joyce King Thomas has been a co-creator.
But Paypal discovered an idea that does for the 21st century.
An idea that does, which Thomas now must surpass, or claim ownership of and convince the public with brute media force to rightfully doing so. McCann ExtraBoldCondensed will have to play out all its worldwide muscle with single minded old world conviction.
To strengthen the resistance of the middle class and for Mastercard to become an enabler for innovative new business ideas by the vast majority is a challenge I envy Thomas, McCann EBC and Mastercard for and is worth the occupation between meals.
The comment argues that the 1% theory and the occupy movement make for a wrong perception of what is a minority (99%) and a growing majority (1%), while in fact, the vast majority remains a reliable backbone of the economy in most countries and certainly that of the US and Germany.
Ideas that do was coined by Gareth Kay from Goodby.
Throughout the year it became obvious that even when organisations take on the right ideas, they fall short in execution. Be it by lack of experience or because the decision makers decide to revert concentration back to proven methods, since the new approach doesn’t catch on.
Big money accumulates through the vast number of small people
It’s the number of people relying on a healthy self-conception, pioneer spirit, taking risks and learning to be more radical as small entrepreneurs and the vast number of people making use of strategic consumption that are determining the nation’s future economic health.
Is it the republican or the democratic party to provide better support for and enable American entrepreneurs and strategic consumption?
Which of the two aims to provide regulations benefitting businesses doing social good?
Who is the more radical change agent, Obama or Romney?
Which party aims to provide a strategic platform encouraging business start ups?
Will the winning party make it a rule for successful businesses to give back with no loss on their end? Read Faris’ Good For Business for insights.
“Wave to the machines”, says James Bridle. He addresses the empathy he holds for spam bots, coded spaces, as we have come to know them from check in areas at airports, and the possibility, that machines, albeit helplessly, want our assistance.
Meanwhile, ad industry and businesses are concentrating on the gesture of swiping, rather than that of waving.
We see people swipe in tv ads and public transportation. We watch them swipe buttons here and there, back and forth. Preferably inmidst an imaginary holographic glas ball (more about a future under glas).
We see swiping in the newscast. Everything clicks, scrolls and zooms. Moderators swipe the weather maps into place.
Apple listing of gestures (All rights reserved by Apple)
Why wave to the machines?
Singularity is coming. We have already moved into the transhuman age, we have fallen short on getting the next generation ready and learn HTML and basic coding in elementary school with more advanced courses to follow. Not because HTML is more important than the alphabet, algebra and geometry, but it is a sustainable learning, much like the typing course, I took at Munich American Highschool, which was of more use than anything in life.
Since 15 years we outsource our memories and experiences to the net. Our experiences are co-created with the storage spaces of our memories and experiences. In consequence businesses must win friends for their projects and products, write their business chronicle in real time and continuously create new meaning for their brand. You can’t do that without internal, technical know how and it is not a good idea to have an agency do that for you. It is more efficient and effective to to invest in a an in-house team.
Milwaukee Police News provides an easy to grasp best practice case study, on how the daunting daily routines can be managed next to the neccessary and recommended public relationship duties. Milwaukee police is waving to the machines, in this case its the good old web machine.
Development is a friend, as long as we stay open minded. Ideas present themselves. They are not born inside an artist, but come flying at any of us including the artist. Our business ideas don’t come from a back room or secret speak easies, they are a mix of existing business ideas , presented to us every single day in ever new context or re-purposed.
Should this be too much of a mouthful for you
All eyes on two areas:
Product: produkt development, polishing, testing and improvement.
DIY public relations: Write your own business chronicle in real time. It is more convincing when the thought leaders and visionaries do it themselves, the learned knowledge transfer remains in-house and becomes an asset.