issue resolving

Responsive launch of Bavarian food blog

August 18th, 2014 No comments

 

Thank you Rob for RT.

 

Responsive Onepager

Responsive Onepager

 

Foodblog:
Theme:
Design:
Technical conversion:

 

 

Undecided in maintaining a digital presence

August 7th, 2014 No comments

 

 

undecided as to maintain a reputation

 

 

By traditional measures, few people keep a diary. I have one dear friend of whom I know, he kept a diary and maybe he is still at it. It is he, who is in receipt of much acknowledgment for his cheerful and eventful personal record. More than most of my well reputed dear friends can claim for themselves. Nor can I.

Fair enough, he established it the conventional way. Most welcome episodes he shared by way of products, events and local performances. For the time, way to go with no alternative in sight. Products and events both lead to write-ups by high brow newspaper feuilletons. And shared in conventional ways.

Much like bloggers have maintained their diaries over the past decade. With a difference. Their entries get published in real time and in public.

 

 

Undecided in writing your own chronicle

People are undecided when it comes to digital. Especially in Germany. They no longer understand what happened to the world. It was on the news yesterday. The local HypoVereins bank will shut down 240 of its branches. This will leave 3,000 Germans unemployed. You get your petty cash from teller machines. You do your transactions online. Who needs a branch?

Dying of bank branches follows disappearing book stores and the drought in the music industry. For more than a decade people saw economic decline brought on by digital. Cultures disappear and habits the consumer was comfortable with.

Employment offers no safety. Confidence in government gets punished. Find safety at own risk, be self-sufficient, don’t miss out and document your own history. My dear friend must have been aware all along… Teachers taught you in history class. History gets written by the victors. Write your own history as did the victors throughout history.

 

 

Making The Jump

August 6th, 2014 No comments

 

 

Making The Jump

 

 


Everything around you was made by people no smarter than you…

Once you learn that, you’ll never be the same again.

Look around, businesses seem to have forgotten what they are there for. They are there to solve problems people are having.

Above all work on things that matter. Real artists ship. The founders who do best, are those who are self-sufficient. Trust Nick Crocker on these ones.

Now read in full.

 

 

*ucking.yeah

August 5th, 2014 No comments

 

 

 

 

How Booking.com conquered the world

The campaign transforms the word “booking” from a simple transaction and company name into an adjective for the sheer, unbridled joy and satisfaction when you open the door to your accommodation and know you’ve got it right. It is an adjective for those moments of delight that Booking.com uniquely delivers to its customers.

 

 

The accommodation sets the tone for the trip. When it’s wrong, the trip can never be what you’ve imagined. But when it’s right, you have won. You will sleep amazingly. You will be funnier and more charming. And those who have entrusted you with the booking will consider you to have superhuman decision-making powers. You are a booking genius.

W+K Executive Creative Director Mark Bernath
 

 

Aside from its emotional hook, the discovery of the sweet, short moment of experiencing success on arrival, Booking.com has countered forged social ratings with utility that seems to work well.

Travel agents fear negative ratings, so they won’t make social media a competitive advantage. Booking.com remains an opportunist and won’t turn their back on social ratings. They thought of something that makes the forging of ratings less probable. Site visitors can only comment on accommodations they have been booking and are registered guests for.

Read in full by Dennis Schaal.

 

 

Attack on suits

July 16th, 2014 No comments

 

 

Apple (R)  | Bloomberg (R) | Getty Images

Apple (R) | Bloomberg (R) | Getty Images

 

 

Tech behemoths Apple and IBM announced a partnership Tuesday that could make Apple—traditionally a consumer brand—a major player in the business market.

IBM said it would create a class of more than 100 business applications exclusively for iPhones and iPads to run on Apple’s iOS platform. In return, IBM will sell Apple’s products with 100 industry-specific apps to its clients worldwide.

 

 

Every brand manager can pay lip service to mobile first these days

The partnership is about “transforming enterprise,” Apple CEO Tim Cook told CNBC in an exclusive interview. The partnership aims to “deliver on the promise of mobile in a big way,” he said.

Insanely great when every suit can soon do what mommy bloggers have been doing for more than a decade.

Read in full by Matt Hunter.

 

 

Sell an unemployed

July 14th, 2014 No comments

 

 

Verklopft die Arbeitslosen

Sell an unemployed

 

 

Killing two birds with one stone. That’s what this new platform – “Sell an unemployed” – does (in Dutch). It is an initiative by the ACC, the Belgium Association of Communication Companies, to persuade text writers to become a copywriter in advertising – there always seems to be a shortage. That’s the first bird. Since the text writers need to help Belgians find a job through an eloquently written application letter, the platform can also be seen as a charity – the second bird. And if the application letter does well – both effectively and according to a jury – the ambitious text writer can win a master class copywriting. The winner of the master class wins a job at Happiness Brussels – also responsible for the concept. So, maybe even 3 birds with one stone.

See original entry

Wrong. Empathy with the unemployed may help with generating traffic for the campaign, it won’t help the unemployed though. How does the jury measure effectiveness if not by the count of those under contract by the end of the campaign? Should I not have misinterpreted the copy on the site, one person will win a job at the agency in charge of the campaign.

 

Claim and proof thereof in real time next to each other

 

Why would you get your hopes up on anything that didn’t bother demonstrate what its claim was alongside proof thereof?

 

 

The great social media swindle
comes in many colors

 

 

Today, nearly any claim can be demonstrated along with its proof in real time.

Narrow minded folks may only want to trust such promises that appear to be worth their trust as long as they are supported by real-time figures verifying the promise.

The other option is to adopt a generous attitude at the cost of precision.

 

 

Reimagining German Philosopher’s book cover

July 13th, 2014 6 comments

 

 

Markus Gabriel's book cover reimagined.

Why the world doesn’t exit. Markus Gabriel’s book cover reimagined.

 

 

German Publisher Ullstein's book design

 

You may have found the German editions of Malcom Gladwell’s brilliant bestsellers ugly. Germany’s youngest philosopher Markus Gabriel’s bestselling book design is uglier yet. The reimagined cover I did to reflect the upbeat, fun nature of its content, is leaning on another German bestselling author’s excellent book covers. Those of Johannes Mario Simmel books.

 

 


    American Dad

    July 12th, 2014 No comments

    Stay sick. Get blue.

    July 11th, 2014 No comments

     

     

    Stay sick - Get blue

    Twin sister trades and talents

     

     

    One got away with murder, now ready to publish book two of the Micanopy Murders. The other sis, has singed fingers and a threefold of crowds to please with pretty much one and the same craft and connected skill set. That of a certified millinery and proven custom & set designer under contract at a renown theatre in Linz, Austria.

     

     

    Twin sister tumblrs

    Twin sisters tumblrs


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    Feather. Death. Crown.
    The work and investigation of Elizabeth Blue.

     

    A new generation comic artist, she has returned to the early stage of comic art. Long before the Days of Marvel, when hand drawn lines got simplified and Hergé invented ligne claire with Tintin. Black and white pencil drawings from which to expect a new definition for comics in modern day story telling.

     

    No more l'oiseaux qui rie

    Elizabeth is a farmer’s wife in Oregon, USA.




    Singed Fingers
    Hats, sets and costumes by Dido Victoria

     

    Dido attended millinery school near Hamburg. She got hired as apprentice at the lesser known of the two remaining millinery businesses in Berlin. Watch her singed fingers do delicate work and note the calm in her face and you know why she has chosen a kind of creative work near extinction.

     

    the name is D-i-d-o

    The name to remember is Dido


    Praise

    Brace – brace, we’re landing on the Hudson.

    Both blogging sisters now have a responsive system going of their own. At no cost other than a short period per day to keep their diaries up to date.

     

     

    Elizabeth's boar with a dash of Errol Flynn and Dido's Jan Delay collection

    Elizabeth’s boar and Dido’s Jan Delay collection

     

     

    Dido already has two inventions to show for. That of the riding hood or robin hood, which Kanye West may consider his next mask du jour. And the current inside-out hat collection, she calls “candy colours”. She may want to consider a more demanding name. A collection named after Jan Delay or Johnny Depp, who ever comes first to wear her hat.

    Atlantic Press is publishing Elizabeth book two of the Micanopy Murders. A collaborative work with her amazing mentor and aunt Jamie-Lee got auctioned off at Sotheby’s in London. Cool, calm collectiveness: “I honestly don’t know why people get so worked up about a little murder. Tom Ripley”

    Ripley Under Ground. Patricia Highsmith.

     

     

    Chronicle

    Stay sick. Get blue.

    Most people are aware of what history class has taught them. History gets written by the victor.

    It’s obvious that if you aim to claim victory, be the ones to write your history yourselves. Development is a friend and continuity takes on the hard work for you.

    GET YOUR COPY OF MICANOPY MURDERS BOOK ONE.
    £12.49 GB including shipping

    VISIT FEATHERS. DEATH. CROWN.

    VISIT SINGED FINGERS.

     

     

    Show your work

    July 10th, 2014 No comments

     

     

    Austin Kleon handy book next to Dido Victoria's hat show. (c)Dido Victoria Millinery

    Austin Kleon handy book next to Dido Victoria’s hat show

     

     

    Show Your Work - Don't mess with Texas Photo credit: A. Ward via Wikimedia Commons

    Please curate free of clutter – Don’t mess with Texas

     

     

    It can’t be any simpler than that. If you don’t show it, nothing comes from it. You can always remove your blog entry at a later point, when you figure, it doesn’t support your philosophy or strategy.

    Much like his first, Austin Kleon’s second handy little book, provides short practical instructions for the marketing practitioner who has been caught by surprise by the newness of the early 21st century.

    A quick and rather pragmatic way to retain orientation. Great for young people (think of one half of the Spanish youth without a job) unwilling to enter unemployment right after school. A godsend for 50 somethings, facing reality of impossibility to re-enter the job force, not in the ad industry anyway. Soon it will be available in your language as the Russian copy indicates.

    Get a signed copy at Austin’s Book People for $11.95.