Leagas Delaney is one rare creative agency in Hamburg, Germany helping brands with their reputation and sales that are not necessarily Fortune 500. The agency is also an exception in communicating their thinking so I know what to get as a client or person looking for work. The website doesn’t suck in a country in denial of an international web standard and disastrous digital services.
Followfish takes pride in sustainable fishing adhering to the strict regulations set by the World Wide Fund For Nature proofing their point with a tracking code on each can shipped, so the consumer can follow up on where the fish came from.
Which is when the consumer wants to know even more. Let’s all look forward to more interesting stuff from the likes fishing for compliments and place our bets on strategic consumption.
We used to believe that each of our clients had a unique problem. After hundreds of projects, we realized we were wrong. There is a single root cause slowing down the most capable companies on the planet: they are using an antiquated operating system to confront the speed of the 21st century. Today’s winners and losers are decided based on how responsive they are to culture, to consumers, to competition, and to the other forces of disruption.
With that in mind, every project we do helps to upgrade our client’s operating system to what we call Responsive OS. The end goal is to help legacy organizations compete with the digital upstarts that threaten them.
Responsive OS is made up of five nested domains creating a rich interplay between the why, how, who, and what of the organization:
Your playing small does not serve the world. Chronicle your small business, grow your own following starting today and you will outperform the big budget brand campaign launched in five years. Taking risk is what makes your brand sexy and you know it. Now you can distribute risk onto 364 days easy to bear.
Squarespace: Everything you need to create an exceptional website.
A worldwide disposal of spoilt media is near with the event of mobile first pushing for simpler design, making it a necessity and obligatory to rethink both media design and media formats.
Away with annoying interstitials, animated display ads. Remember the days when blinking text was all the rage, where have all those blinking lines gone? Do you miss them, has there been a revival for blinking text?
Publishers, ad agencies to respond with fragmented, diversified media tailored to a fragmented market
Designers to embrace small, non-animated formats by drilling down to the brand or products essence, reinventing the key visual for the mobile world.
Copywriters to bang their heads at a single or three word message that says it all.
Publications with a determined readership can free their readers from ads that suck by choosing or inventing new media models such as the deck or carbon is offering theirs to the creative industry by invitation only. They may also look into collaborating with either company to add a category tailored to their readership’s interests.
Jamie Turner’s deck #4 of 50, eventually does the best job illustrating what “Mobile First” means for every single entrepreneur, businesses, politics and education.
There are 6.8 Billion people on the planet.
4 Billionen of them use a mobile phone.
Only 3.5 Billion of them use a toothbrush.
“91% of adults have their phone within arm’s reach 24/7. 25% of Americans use only mobile devices to access the internet. There are 5x as many cellphones in the world as there are PCs.”
Design no longer gets done on a desktop, design is done for mobile first – and even better so – right on a mobile device.
The more you commit to designing right on your mobile device, the more productive you’ll be in connecting beings and brands with their critical mass coming in reach.
With the increase in simplicity forced upon us, sharpness increases in defining the boundaries of communication.
Let’s get our design industry excited and welcome the trend coined by artist-architect Le Corbusier of less is more. Countries that have missed out on much of the industrial revolution may profit since they are well adjusted to doing more with less.
From adored busyness in the Old World (Alfonso Cevola) to global busyness in the metros of the new world.
Tell me the cost of life on earth. Lit Motors has the answer. $24,000 USD. Once a good number of those doing well have made their reservations for the elegant C1 model, Lit Motors founder Daniel Kim may find a way to reduce the cost of the cargo scooter to the availabity of family- and small sized businesses. Small retailers make for critical mass in the emerging markets.
Domino effekt: Transforming the Old World to the new world has become visible, hence graspable.
The world can exhale. Once the majority of emerging markets, in particular the Chinese population can keep with old habits on a Lit Cargo Scooter, the CO₂ mischief will have been removed from the face of the earth.
For once it will take more than a perfect product, a Kickstarter campaign and the accompanying mouthful of WOM to rid the earth from CO2₂ mischief – Lit Motors may want to consider the spin doctors at Victors & Spoils and get in touch with John Winsor.