ideas that do

Coca Cola in a green can

August 15th, 2013 Comments off

 

 

Coca Cola in a green can.

Coca Cola in a green can. Source.

 

Coca Cola tests market for “green” Coke in Argentina. The race to replace sugar with stevia, an extract from the leaves of a shrub in the chrysanthemum family that grows in Latin America is on.

 

Read on.

 

 

Victors & Spoils

July 25th, 2013 Comments off

 

 

#AgencyInsider- Victors & Spoils, Boulder



Denver Egotist



V&S in oil

Photos by Paul Talbot

 

 

Victors & Spoils is an ad agency in Boulder, Colorado, well into their third year with new business model and a new location.

I occassionally endorse my 2 cents worth as long as a seemingly viable solution presents itself immediately and won’t cause an unproportional effort on my part. Lead by the brilliant John Winsor, V&S reflects the organisational structure of their clientel, thus ressembling a conventional, above the line ad agency.

With a difference, instead of an in-house creative department, on any given occasion and brief, V&S engages with a good amount of freelance designers, copywriters and strategists. Top contenders with a desire or need to compete with one another for their portfolio’s worth, receive sort of a pitch fee V&S throws in on their own risk. If your idea is chosen, you receive a greater portion of the won account, V&S gets to keep the client and produces the idea at their own merits. A procedure otherwise known as crowdsourcing.

With its #AgencyInsider series, The Denver Egotist curates images and insights of ad agencies and makes them available to you.

Read on.

 

 

 

Big problems don’t require big solutions: 3 best practices

July 9th, 2013 Comments off

 

 

Franziskus AP

Pope Franziskus AP

 

Pope Franziskus, the quiet Jesuit of Buenos Aires, approaches the problem his way – with small, but meaningful decisions.

 

Read on in German.

 

 

Cesar Millan

Cesar Milan, the dog whisperer. Source.

 

Dog whisperer Milan Cesar, rehabilitates dogs, and trains people.. For each sequel the viewer gets to witness several amazing and successful rehabilitations. People go to rehab and dogs get off the leash.

 

Read on.

 

 

Chrisian Rach mit Wunderbar Team in Cottbus

Restauranttester Christian Rach mit Wunderbar Team in Cottbus. Quelle.

 

Much like Gordon Ramsey, Christian Rach visits troubled restaurants, helps them come clean, and – here goes – months later he revisits the restaurants, to have his audience see for themselves, if the strategies have worked out and have longevity. Call it ROI if you must insist.

 

Read on in German

 

Big solutions don’t require big solutions” was coined by Gareth Kay.

 

 

“Liking Isn’t Helping” nor will this ad campaign do much other than make you feel concerned

June 25th, 2013 Comments off

 

 

crisisrelief.org: earthquake

Earthquake: “Liking Isn’t Helping”


crisisrelief.org: war

War: “Liking Isn’t Helping”


crisisrelief.org: flood

Überschwemmung: „Gefällt mir hilft nicht”

 

“Liking Isn’t Helping” ad campaign for Crisis Relief Singapore by Publicis Singapore.

 

Creating awareness is advertising from way back then, today’s communication creates action

An integrated campaign is capable to create awareness and make awareness measurable by the number of participants to act upon the obtained awareness and supporting it.

Efficiancy increases with the immediacy the participant can act upon her reached awareness.

This also blurres the lines between direct response and classic marketing. Now proven measurable results can only be obtained by an idea that does.

If it doesn’t it won’t do.

 

“We live in the age of ideas that do”

Garth Kay

Back in April 2010, Gareth Kay from Goodby Silverstein, enlightened the ad industry with his „Transformer” speech for the American Association of Ad Agencies AAAA with “ideas that do”, and what the ad industry can learn from the mating habits of birds.

Kay is offering a pragmatic, practical, dare I say, universal solution in a time of increasing global disorientation amongst ad professionals since consumer behaviour has changed dramatically world wide.

In Germany McDonald’s is celebrating the most visible success of an “idea that does” with „My Burger” with substantial increase in sales from new burger creations by its customers.

Consumer created product.

Since 2010 an idea is good only as long as awareness was raised and has simultaneously resulted in immediate action supporting the cause of the awareness it raised: a transaction, sign up or application of sorts as is the case with the featured crisis relief campaign.

 


Do-Gooding

Read on.

 

 

Made In New York Map

June 14th, 2013 Comments off

 

 

Übersicht der New Yorker Unternehmensgründungen via Swiss Miss

Map of new business development in New York City. Source.

 

 

Mapped in New York, demonstrates new business development on a map of the five burrows.

And certifies the success of Made in NY, an initiative of mayor Bloomberg, that helped establish NYC as a magnet for new talent and digital businesses.




Made in NY

Digital Capitol



We are made in NY

We are made in NY

 

Go add your venture should you haven’t done so already.

Continue reading.

 

 

kanYeWest

June 13th, 2013 Comments off

 

 

My beautful, twisted fantasy

“[My Beautiful] Dark [Twisted] Fantasy”

 

 

Sui generis

Like most Americans, I am terribly interested in how famous people get to be famous.

How exactly does one argue for ones place in history?

From over here in Europe, I have come to know Kanye West’s music by tapping into the occasional online video. One of his works was aired on viva.tv the German music broadcaster.

West is relevant in the context of our world becoming transformative. Old stuff and new suff fusing into one big mess that needs be resolved by each on his or her own, in his or her own interest. In his additive mode West has put his impulses of narcissism and social good to work to make majestic music, that is thought provoking and grand-scaled.

A great thinker and adored scatterbrain, rather talented in abstract thinking, fully competent in technological mash-ups, and capable of intellectual thoughts believed to be a white man’s domain, had him see through the scheme of things and take us boldly to where no black man has gone before.

Intelectualism.

He has widened the genre’s gates, whether for middle-class values or high-fashion and high-art dreams.

 

Kanye West album art

College Drop Out 2004, Graduation 2007,
808’s & Heartbreaks (Christmas edition), Watch the Throne 2011

 

 

Blurring the line between black and white

“I don’t know if this is statistically right, but I’m assuming I have the most Grammys of anyone my age, but I haven’t won one against a white person.”

 

Black history week

Black history week: From soul food to gangster rap to inhibiting intellectualism believed to be a white person’s domain.

 

I don’t know if this is statistically right, but I’m assuming that West has already moved public perception beyond soul food, gospel singer, gangster rap and the blues brothers to inhibit the intellectual property believed to be a white anglo saxxon domain.

continue reading.

 

 

 

lostmy.name

March 20th, 2013 Comments off

 

 

 

 

Personalisiertes Kinderbuch lostmy.name

Personalisiertes Kinderbuch lostmy.name

 


The personal, beautiful, magical book

A first personalized gift for your valued friend’s adored kid.




 

 

You tell us the child's first name

You tell us the child’s first name





 

Using that name’s letters, we create a wonderful story

Using that name’s letters, we create a wonderful story





The book is printed, just for you

The book is printed, just for you




There's one happy (and clever) child!

There’s one happy (and clever) child!



And finally… A lovely idea and execution here from two friends of ODF, Asi Sharabi and Tal Oron, who have taken the idea of a personalised children’s book and taken it to a whole new level. Lost My Name involves no less than 14,000 potential name variations. You can read the story behind this unique project here.

 

 

 

 

Digital Doesn’t Matter

March 12th, 2013 Comments off

 

 



 

 




Over 100 of the world’s top Mad Men break down how the ad industry lost its way—and what the future will look like if we don’t fix it…

You lost me.

In 2010, Gareth Kay gave his sharp 5 min. speech to the AAAA, comparing mating habits of the bower bird to that of the peacock, thereby painting the picture of what happened to David Ogilvy’s trumpeter swan and hinting with “ideas that do” at a viable, pragmatic, hands-on solution of how to make ad agencies appear sexy again.

Reinventing the ad industry won’t produce ideas that do. Ideas that do will, is my objection to Josh Sklar and John Lamle’s approach.

What a pity, the topic is being discussed on facebook.

 

 

Ideas that do

February 21st, 2013 Comments off

McDonald's Build Your Own Burger: An Idea that does

McDonald’s Build Your Own Burger: An Idea that did in Germany.

 

Ideas that do or brand messages in your face?

A few years ago, ideas that do were far less common than they are today. For one thing, brands weren’t yet sure what to do with consumers who were starting to make noise in social media. Agencies were still stuck in the mindset that the answer to everything was a TV commercial.

True, on the digital side the Razorfish’s and R/GA’s set examples with platforms. And in the more traditional world Crispin Porter Bogusky led the way with ideas like Whopper Sacrifice and in Europe DDB Amsterdam made plenty of noise with fresh thinking and VW’s The Fun Theory.

But they were in the minority when it came to creative ideas getting produced.

Now, however, everyone has caught on. And so we have smartphone apps, Facebook experiences, crowdfunding, staged events in search of virality, customized digital experiences, transmedia product launches, participatory television, you name it.

 


Four ideas that do via Edward Boches

 

 

 

You want to follow yesterday’s proven track record with paid media and are made to listen to ideas that do?

“Ideas that do” was coined by Gareth Kay.

No universal solution, likely your best bet though:

Not what we are thinking changes our doing, what we do changes our thinking.

Current best practice of an idea that did?

Find the case study of McDonald’s „My Burger‟ here.

The entry you are looking at a shared entry and closely mirrors Edward Boches’ entry posted on January 29, 2013 with the difference of a changed context.

Edward Boches is Chief Innovation Officer and Creative Director at Mullen. Kay is Chief Strategy Officer at Goodby, Silverstein & Partners

 

 

Playing cards

February 19th, 2013 Comments off

 

 

YOU'RE EVER SEEN Ever-Seeing-Eye CHEATERS BEWARE
M I S C.  G O O D S  C O.

 

 

 

 

Winning the kickstarter game
with a deck of cards

Again, graphic designers around the world must slap themselves on the forehead and wonder, why haven’t I had the idea?

“Dear Graphic and Web Designers, please understand that there are greater opportunities available to you.”.

Back in November last year, Tyler Deeb was thanking his supporters for funding, what was aimed at covering the production costs of $6,250 with the aid of Kickstarter and left him humbled with a feeling of it being undeserved when 4,022 supporters had raised $146,596.

 

 

Misc. Goods Co. $15.00 First Edition Deck

 

 

Ever-Seeing-Eye

An awesome, great gift

Limited first edition deck of sequentially numbered playing cards for $15:

Order your’s here.

Mark Wilson said it, “we haven’t seen a more beautiful deck of cards”.