A first personalized gift for your valued friend’s adored kid.
You tell us the child’s first name
Using that name’s letters, we create a wonderful story
The book is printed, just for you
There’s one happy (and clever) child!
And finally… A lovely idea and execution here from two friends of ODF, Asi Sharabi and Tal Oron, who have taken the idea of a personalised children’s book and taken it to a whole new level. Lost My Name involves no less than 14,000 potential name variations. You can read the story behind this unique project here.
McDonald’s Build Your Own Burger: An Idea that did in Germany.
Ideas that do or brand messages in your face?
A few years ago, ideas that do were far less common than they are today. For one thing, brands weren’t yet sure what to do with consumers who were starting to make noise in social media. Agencies were still stuck in the mindset that the answer to everything was a TV commercial.
True, on the digital side the Razorfish’s and R/GA’s set examples with platforms. And in the more traditional world Crispin Porter Bogusky led the way with ideas like Whopper Sacrifice and in Europe DDB Amsterdam made plenty of noise with fresh thinking and VW’s The Fun Theory.
But they were in the minority when it came to creative ideas getting produced.
Now, however, everyone has caught on. And so we have smartphone apps, Facebook experiences, crowdfunding, staged events in search of virality, customized digital experiences, transmedia product launches, participatory television, you name it.
Back in November last year, Tyler Deeb was thanking his supporters for funding, what was aimed at covering the production costs of $6,250 with the aid of Kickstarter and left him humbled with a feeling of it being undeserved when 4,022 supporters had raised $146,596.
Joyce King Thomas, the former CCO of McCann Worldgroup in New York returns from retirement to lead EBC, a newly founded, dedicated agency to service McCann’s Mastercard account.
HailO, an app for cashless black cab riding in London.
That’s right, big problems don’t require big solutions
The HailO app by Caspar Woolley and Russell Hall demonstrates a practical, feasable solution for London’s legendary black cabs and their passengers.
A chronicle of consolidated and certified solutions -much like the one above- for every perceivable business field, submitted by businesses around the world, makes for the new priceless and outshines the initial brilliant ad campaign even while its being accomplished.
A chronicle of life time achievements for participants worldwide to look back upon and have something to tell to grand children.
A dedicated agency for only one client has been executed earlier by McCann alumnies, though with modest results. Spark44, the dedicated Jaguar agency, for who’s release of their website no one is seriously waiting for.
What however seems to be the problem?
Plastic cards, which have been pioneered by Mastercard in the 20th century and cashless payments have become a commodity like power and running water, all without resolving a dire need.
McCann dominated the world market with universal big ideas, such as the PRICELESS campaign for Mastercard, for which Joyce King Thomas has been a co-creator.
But Paypal discovered an idea that does for the 21st century.
An idea that does, which Thomas now must surpass, or claim ownership of and convince the public with brute media force to rightfully doing so. McCann ExtraBoldCondensed will have to play out all its worldwide muscle with single minded old world conviction.
To strengthen the resistance of the middle class and for Mastercard to become an enabler for innovative new business ideas by the vast majority is a challenge I envy Thomas, McCann EBC and Mastercard for and is worth the occupation between meals.
The comment argues that the 1% theory and the occupy movement make for a wrong perception of what is a minority (99%) and a growing majority (1%), while in fact, the vast majority remains a reliable backbone of the economy in most countries and certainly that of the US and Germany.
Ideas that do was coined by Gareth Kay from Goodby.
Germany’s celebrated cook Alfons Schuhbeck and his buddy, the president of the winning soccer team FC Bayern, Uli Hoeneß, know that and expand both their brand’s reach with the continuation of collaborating with McDonald’s this winter.
The proximity of Nürnberger (flame broiled small sausages) and Hamburger (ground meat patty) offers ‘Hüttengaudi’ (cottage fun/cabin fever) way beyond der state’s geographic boundaries of Bavaria and Franc.
Franc and Bavaria together make up Bavaria, Germany’s largest and perhaps most popular of the 16 federal states, with an ongoing tendency to being independent from Germany.
„Wickert meets Kaulitz‟ Berlin agency Heimat campaign for the federal association of the Volks Banks and Raiffeisen Banks claiming “value creates value“.
Is the current soft marketing wave hurting sales? Does hard sale result in hard cash?
You may not know European Carglass ads, view one here
. Not that I, as a creative would be terribly fond of them, or get emotionally involved, however should the glass of the car be corrupted, the car goes to Carglass. With emotions and drama left aside.
A tangible, immediate solution to a common problem (that of a crack in your car’s glass) and life changing experience making family life better.
It’s not in question if hard sell or soft sell.
The prompt answer in any case comes from an honest answer to asking yourself, is my performance as marketer tangible and immediately fullfilling my claim?
Supr offers instant installation and maintenance of cloud based hosted one stop e-commerce on top of WordPress CMS, likely the world’s best supported, hence reliably, dynamic blogging software.
For german conditions, a careful web solution and potential super app.
Should all well communicated feature and promises hold true, this may well be a killer app made in Germany.
The Supr team is located in Cologne, in midst of the German design nation, and I am relieved to point you at local proven best practices and help with transforming businesses to adapt to the new era.
Test it 30 days for free if in command of the German language at Supr.com.
A smack in the face of SAP, 1und1, Elster & Co, should you have ever had to get anything done with any of these old world solutions. The winner stands even taller, when the loser lies to his feet.
A sure sign that New York City has reached a tipping point at crafting its future brand as leading digital metropolis.
It’s been little more than a year (Feb 2011) since Major Bloomberg appointed Rachel Sterne as Chief Digital Officer of NYC as one of many measures to make it happen.
It’s official: You don’t have to set up shop in Silicon Valley to be a “digital company” anymore.
I am Mark Sargent, I don't have ideas for advertising, I am advertising ideas. Much like Nicolas Roope, I do things, not advertise things. Your support is welcome:
Contract work
I am available and help with the design for business projects: Send mail to me
