Everyone stick to their believe system. This way it does not matter what is fact and what is fake. Friend or foe. Who wants to know?
Truth is, I went to McDonald’s three times already to get a taste of it’s advertised signature collection. It’s the restaurant across the Olympia shopping mall here in Munich. The scenery where 9 young Muslims from Kosovo where shot to death by a 19 year old Iranian running amok. An incident declared as non terrorist- or racist attack. What an unbelievable toll it must have put on the three victim families and friends. Don’t even want to think about it.
The new user experience is fine with me. I journeyed from one of the new touch screens to the young lady taking orders at a seperate counter. And from there to the standard pick-up counter where my order was already waiting on me. The meat (5.3 ounces beef burger) tastes spectacular and the less spongy buns are of help with the finger food. “I want to believe” and trust the splendid reputation German McDonald’s established with it’s local resources. The interior decoration is fine with me too. Frank Lloyd Wright for poor folks. It’s all plastic and ads a Safari kind of atmosphere. I’m loving it.
Sculpture: Kristen Visbal – Photo: Federica Valabrega
Pedestrians in lower Manhattan had a new piece of branded art to ponder on Tuesday morning, as McCann New York and client State Street Global Advisors conspired in the middle of the night to drop a statue in Bowling Green Park of a girl facing off against the famous Wall Street Charging Bull.Read in fullby Tim Nudd
Brands are grateful for trade media, that moves purpose-driven efforts back into the focus of reporting. Their money funds the hunting for trends and audience favorites. Young bloods and the entire European advertsing trade thank the media. No more calling names. Like the German word Lügenpresse.
Kiss caramel, with nobility a taste perceived exeptionally well.
Das Duell (the shoot out)
Spoonerism For the introduction of their caramel kisses, Ferrero won’t place their bets on 15 or 30 second tv ads. A 5 second tvc should do.
Ferrero Kisses have long made a name for themselves. Here’s what some genius figured. More attention for less (content) works wonders with consumers struggling with information overload. 30 seconds of product explanation or a memorable fun line presented in 5 second slots, you do the math.
The launch of their 5 second tv campaign got my attention and had me laugh out loud. Hit the button for many more one liners rhyming on caramel. Some German language knowledge required.More spoonerismin German language
Being consultants in their own right, designers sometimes are reluctant toward advice. Ross Gunter and Mateusz Piekarski got through to Bodo Sperlein though.
The new design does not dissolve into behavior on all accounts. It reads very well and positions Sperlein Studio. Brilliant copywriting.
Increase traffic with social media strategies in place to integrate with the new journal section or dispose of it. It’s terrible.
Bring the registration routine up to standard.
Re-adjust the responsive design for window width 800px – 1920px.
Take sales serious or dump the shop. Make it work and fun to operate.
English speaking nations are said to find serif-type more readable. The use of typography to help express a brand’s character and personality is obvious and strangely overlooked. Hint: The new logotype may offer itself as webfont for the sites’ copy text.
A one pager prevents the screen refresh when switching from one page to the other. The transition becomes seamless and allows a smooth user experience. I’m sure Squarespace can do this for you.Visit website
With their insurance payment the people are not investing in liability and accountability in the event of an accident happening, they pay so the accident will never happen.
To run the classic sequence from way back (original beetle) alongside today’s classic (beetle) emphasises the trust we have in the reliability of an insurance company that has been around for as long as we have. But it won’t help sell an insurance the way Carglass ads help sell their service.
New money is here When I first saw the the bold yellow type claiming “The new money is here!”, it instantly struck me that this must be the most impactful, far reaching, disruptive and relevant headline in recent times.
Aside from the claim made, that here it is the new money for the new age, I didn’t feel the execution concentrated as it should on its bold, disruptive message, but the ad went on explaining. It began explaining things I didn’t need to hear since I was already sold on the idea that here it is, the new money for the new age. Based on having been pre-sold by Josh Reich, founder and CEO of Simple, that what we need is banking not banks.
And as we seem to know, explanations are an indicator for failure.
For more than twenty years none of the great disruptors ever explained what they were doing. Google didn’t tell you what their homepage was about other than presenting the Google logo and an input field, now did they? And others followed until one day it also became fashionable, especially for start-ups, to provide insight on why they do what they do.
Queen Elizabeth II turns 90 today.
At her age her Majesty is offering an amazingly steep learning curve to brands, marketers and the rest of us.
I know of no single formula for success. But over the years I have observed that some attributes of leadership are universal and are often about finding ways of encouraging people to combine their efforts, their talents, their insights, their enthusiasm and their inspiration to work together.