Grand Central
Apple Store Grand Central Station, New York central balcony salesroom Genius Bar Enjoy your insights.




Apple Store Grand Central Station, New York central balcony salesroom Genius Bar Enjoy your insights.





Johanna Münch and Christian Göran
The film for the trivago travel aggregator (comparing offers from hotels around the world) has has been aired in its subtlety for much of the passing year. Director Frank Lambertz has masterfully picked up on the games we play and the casting has caught on and is being discussed on several facebook accounts. With Stockholm model Christian Göran a star is born.
Agency info, reference to Frank Lambertz production company n/a.
Too many friend requests, was the autogenerated answer. Adam Barak is a copywriter at McCann Digital in Israel. McCann Digital was initiated by Oren Frank before he was appointed global chief creative officer of MRM Worldwide, after which he mysteriously disappeared early last year. Less mysterious is the disappearance of Adam Barak’s profile on facebook. It does not adhere to the protocol of rejecting fake accounts and pseudonyms. Who can say for sure what Mark Zuckerberg is up to next? Find Adam Barak on tumblr, perhaps an idea presents itself and McCann Digital can leverage the gained momentum of the anti drug campaign for an integrated campaign.

Insights in Adam's life
Why is everyone still on facebook? We all stay on facebook out of fear of losing out on gained connections. While fully aware, that facebook is the dominant aggregator to make use of our remaining energies after we are done with our day job. Our surplus then is distributed amongst the various businesses. Tim Berner Lee warned early on to keep the web neutral.

Me making friends over a beer
Babyloid ©2012 New Scientist. All rights reserved.
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Babyloid is a therapy tamagotchi and was developed by Masayoshi Kanon, an assistant professor at Chukyo university in Japan. Japan is beting their future on developing robots unlike us, the innovation nation for everything else (ideas, user interface design, package design…). Babyloid is expected to be marketed at around £830. Cute babyloid will not be taken serious before my guest country, expected to rise to having the oldest population in the world, will recognize its usefullness. Emotions are expressed by minimal, cartoonish, facial expressions.

A reductionist icon face assisted by a repertoire of up to 100 vocal expressions are aimed at invoking protective instincts and numerous sensors initiate unexpected, uncontrollable Babyloid behavior. According to New Scientist, initial tests at a retirement community found that proponent are being helped, by the arising sense of responsibility, becoming occupied with babyhood and the illusion of being needed.
Steve Jobs Biography and the learning thermostat from Nest
It’s the product, that holds all answers to the near future’s hits and misses. If any good, it offers a direction for everything else needed for its proper market launch. Be it packaging, marketing, distribution or what have you. If your product doesn’t hold all the answers, don’t bring it to market. Move on to the next idea. We don’t need more, we need better products.
Former Apple iPad manager Tony Fadell and former iPad developer Matt Rogers have caused a stir and vowed us all with a new business model of their own, the nest thermostat. An early comment noted, someone wanted to join nest and develop a self-learning sprinkler system. Way to go, now think of all the crap devices you have in your home. So yes people are long at it with ideas or extensions of their own (technically inclined have a look here).

One of the worst products I can think of are our landline telephones.
Is there anyone out there? Can one of the big brand names please stand up and transform our landline telephone into something useful, something helpful? General Electric, Bang Olufsen? Anyone?

“We don’t hurry, we text message that we are late. We don’t bother to think, we google. We don’t speak our mind, we post it.
And that’s okay. As long as we don’t have to pay more than 19.95 per month.‟
“…and with only one model, free power supply will last for 2 years.”


How come you never go there?

Dido Victoria and myself

Dido draft
…before we visited Feist’s website.
Both videos show women dancing in the woods.
Leslie Feist with hair down to her heels.
When we get to watch Leslie Feist perform or when we get to read anything about our favorite artist, she is long done with it and has moved on to the next project. Dido likes the courage it took Kate Bush to perform her crap dance in the woods and it took Leslie Feist as little as elongated hair to make my Christmas day.
Doing is good and being done is as good as it gets.
.Better yet, do what you intend to do. Be done with it. Make sure its accessible. Have other people talk about what you have done. Move on to the next. Become a member of the cult of done on facebook. Keep your lips sealed.
Work at your own pace. Remember most everything is easier done than said.
Ketchum Pleon/Soulcage, Bremen video for Bayer Healthcare Geramany
German trade mag horizont.net brought the film to my attention by rating it flop of the week. I hold both German trade mags in low regards and mistaking this little jewel as junk adds reason to disrespecting the German trade press. It’s lame and a disgrace for our industry. Can’t find anything embarrassing about the animation, it’s surprisingly well executed. A good story to have Lefax extra (an antiflatulent agent) from Bayer talked about. The film’s ambience would profit from improved sound and music. No flop, best practice I’d say. What do you think?
German language references: “Kein Pups. Kein Ups. Mit Volldampf ins Showgeschäft”—Ketchum Pleon Flop der Woche—Horizont.net

one from the road by digitas for buick featuring hello goodbye
Buick and Harman Kardon recently challenged indie band Hellogoodbye to create a new song inspired by a Las Vegas road trip taken in a Buick Regal Turbo. Now that song, “Killing Time,” is available as a free download right here on Buick’s Facebook page. You can read all about it here: billboard.

Bus or Beetle?
Volkswagen the Netherlands invites their fans to vote for their all-time favorite model. As a reward, it rebuilds the model in a one of a kind edition: the Fanwagen. Whether they vote for the classic van (the T1) or the Beetle, the winning car will be equipped with a myriad of features that avid Facebook users will instantly recognize, making it the most social car ever.
Right now the bus is leading with 12k votes over 6k votes for the beetle.
You can try influence that with your vote here.
Art Director Fethi Uluak, has kindly made the video available on Vimeo. Amsterdam Ad Blog introduces the Amsterdam agency, Achtung! over here
