Campbell’s return to original packaging and content despite the world famous iconic Andy Warhol art that made Campbell’s soup world famous.
Making of narrative of beatsteak tomato soup.
Campbell’s Clam Chowder – Campbell’s Cream of mushroom
Campbell’s goes back to the future Whenever Hugh Hicks was under the weather he made himself New England Clam Chowder. Hugh Hicks is my deceased father. I recall that he was never too fond of New England, but he sure placed his bets on its clam chowder. (The crossed out product shown is a can of condensed Manhattan clam chowder. It never made it into our house.)
For my entire life, I was certain that clam chowder holds some magic to make you well again. My favorite then was the condensed cream of mushroom. At restaurants, I ordered fancy turtle soup for its incomparable taste.
With my personal memories, I am in line with nostalgia tendencies. One of the big motivational drivers at the turn of transformation. And I am keen to learn how Campbell’s bold approach stands the test of time. Or do I hope they would never change their iconic look?
How Campbell’s dusted off a century-old recipe to cook up its latest marketing idea. Following a recipe from 1915 isn’t as easy as it sounds…
La La Land Should you feel that Rogue One is too close for comfort, you may very well feel that La La Land by director Damien Chazelle with music by Justin Hurwitz is out of reach. Even so, you will likely want to hold La la land dear and keep a save distance to Rogue One.
Now as I was young and easy under the apple boughs1 ~ (→ view dance scene)
Königsplatz – Mini exhibition with 32 artefacts. – Photo: Florian Peljak
Oberwiesenfeld: “Ornament” by sculpturer Rudolf Herz – Photo: Florian Peljak
Moosacher St.-Martins-Platz: Daylight and 76 000 Polaroids behind glas walls – Photo: Stephan Rumpf
Eye candy subway stations
Westfriedhof: Likely the most popular station features a cave like atmosphere, another light design by Ingo Maurer. The giant ∅ 3,80m lamps light up dark areas out of reach of the subtle flow of daylight – Photo: Robert Haas
Georg-Brauchle-Ring: In midst of Franz Ackermann’s installation “The great voyage”. Photo: Stephan Rumpf
truth Truth is a tool
a precise and wreckless apparatus
that creates something meaningful and relevant
where there was nothing of consequence before
This is the truth
we opened our business in 1912
a small office in New York City
Back then there were no true standards in the advertising business
No ethics, no poetry, no heart
Insincerety and trickery where expected
We founded the McCANN company as an antidote
an experiment to see what would happen
when we place truth and storytelling above all else