best practice

Want to get it right? Gotta do it yourself.

June 17th, 2013 No comments

 

 

claudinedoury.com:fr:portfolio_artek.htm

 

 

„Take on dialogue with clients yourself and seriously question the trusteeship of ad agencies”

This is also Gabor Steinhart advice, chief editor of Germany economy magazine Handelsblatt. No one has better insights of their clientel and their own company than does the manufacturer.

Continuous DIY dialog with buyers provides continuous insights of mental states and requirement of consumers.

Most common in gastronomy, where waiters and waitresses can’t help but witness guest reactions most immediate.

But how does the car manufacturer go about staying connected, who can’t be in close contact with drivers all of the time and whose reach goes far beyond the four walls of gastronomy and onto multinational terrain?

How does the country singer, the pop star go about staying in touch with the audience, who won’t get to see their faces unless on stage at a concert?

 

All energy is of better use in product development than in advertising

A good product speaks for itself. It’s being discovered and recommendet no longer with analog, constraints of one to another and local reach but with global digital distribution from one to many.

How mindless you will jump on a bandwagon demonstrates this popular video by Derek Sivers on how to start a movement.

Its always been this way, the means of the purpose however are no longer constraint by analog measures but digitally enabled.

The gastronomer, the car manufacturer and the pop star now follow the mommy bloggers lead. They learn that development is a friend and to make good use of readily available software tools at low cost.

 

The product is the media

It is being said, that the consumer does not buy the product but buys into the conviction a manufacturer has in their product.

Today every manufacturer can make good use of the plentitude of opportunities and application offerings with a lower investment of money traded of for a higher investment in time and write their company chronicle themselves while it evolves. A diary of work in the making to help with strengthening a clear consciousness and create confidence amongst stakeholders and the consumer alike.

continue reading (German language)

 

 

Made In New York Map

June 14th, 2013 No comments

 

 

Übersicht der New Yorker Unternehmensgründungen via Swiss Miss

Map of new business development in New York City. Source.

 

 

Mapped in New York, demonstrates new business development on a map of the five burrows.

And certifies the success of Made in NY, an initiative of mayor Bloomberg, that helped establish NYC as a magnet for new talent and digital businesses.




Made in NY

Digital Capitol



We are made in NY

We are made in NY

 

Go add your venture should you haven’t done so already.

Continue reading.

 

 

Say you will

June 14th, 2013 No comments

 

 

Yeezus

kanYeWest album Yeezus

 

Performing “Say you will” from the albums 808′s & Heartbreaks, earlier this year in Amsterdam.

 

 

 

kanYeWest

June 13th, 2013 No comments

 

 

My beautful, twisted fantasy

“[My Beautiful] Dark [Twisted] Fantasy”

 

 

Sui generis

Like most Americans, I am terribly interested in how famous people get to be famous.

How exactly does one argue for ones place in history?

From over here in Europe, I have come to know Kanye West’s music by tapping into the occasional online video. One of his works was aired on viva.tv the German music broadcaster.

West is relevant in the context of our world becoming transformative. Old stuff and new suff fusing into one big mess that needs be resolved by each on his or her own, in his or her own interest. In his additive mode West has put his impulses of narcissism and social good to work to make majestic music, that is thought provoking and grand-scaled.

A great thinker and adored scatterbrain, rather talented in abstract thinking, fully competent in technological mash-ups, and capable of intellectual thoughts believed to be a white man’s domain, had him see through the scheme of things and take us boldly to where no black man has gone before.

Intelectualism.

He has widened the genre’s gates, whether for middle-class values or high-fashion and high-art dreams.

 

Kanye West album art

College Drop Out 2004, Graduation 2007,
808′s & Heartbreaks (Christmas edition), Watch the Throne 2011

 

 

Blurring the line between black and white

“I don’t know if this is statistically right, but I’m assuming I have the most Grammys of anyone my age, but I haven’t won one against a white person.”

 

Black history week

Black history week: From soul food to gangster rap to inhibiting intellectualism believed to be a white person’s domain.

 

I don’t know if this is statistically right, but I’m assuming that West has already moved public perception beyond soul food, gospel singer, gangster rap and the blues brothers to inhibit the intellectual property believed to be a white anglo saxxon domain.

continue reading.

 

 

 

#THICKE

June 13th, 2013 No comments

 

 

#THICKE

Robin Thicke has a big dick.

 


Naked Version of Blurred Lines by Robin Thicke

 

RadioShack Beats Pill #UWANTIT commercial

 

 

Robin Thicke has a big dick

 

 

Side by side

June 12th, 2013 No comments

 

 

homepage

Homescreen. Source: Fast CoDesign

 

Safari

Safari. Source: Fast CoDesign

 

Weather

Weather. Source: Fast CoDesign

 

Calculator

Calc. Source: Fast CoDesign

 

 

Side-by-side comparison of iOS 6 and 7 user interface designs via Kyle VanHemert

The calculator example at last must be an example of the exception to the rule of new design principles brought on us by Jony Ive.

Learn more about the new design over at Apple’s site.

 

 

Categories: best practice, design, shared, ux

WWDC 2013

June 11th, 2013 No comments

 

 


Republik von Kalifornien

 

 


At yesterday’s developer conference, Apple has made more of an impression than was expected

Far more.

Like any other manufacturer, apple has interpreted the signs of time and put them to good use for their advertising. Including the one of local pride in a global market. Everyone loves their tiny spot of soil on earth, why would Californians be the exception?

American Apparel with downtown LA and Chrysler with Detroit have led the way, and every business incl. German banks (Commerzbank) or Apple are following the lead, and allow themselves to be carried along by the stream. Those with less of a self understanding are swept off their feet and dragged along.

Not only dead fish swim with the stream, Politic und businesses are being carried along. Why not Apple as well?

A unique selling proposition would be, a business that turns words into action.
Even more so, a business that understands that has already turned words into action while the words are leaving their lips.

 

Shoot first ask later

Apple can’t possibly have kept much powder dry and wasted more ammo then followers and developers had expected, but will it be enough tp re-animate the stock exchange?

Advertising has long lost its way in being a big promise.

 

“The strategy is delivery”

Mike Bracken

“Can’t innovate anymore in my ass” (laughter)

Phil Schiller

 

Recommended summary of Luke Peters brilliant impressions.

 

 

German bastard economy

June 10th, 2013 No comments

 

 

Le camp Yantar, 1994 by Claudine Doury

 

 

“European prosperity and its enemies”

On Saturday, a congregation at the Munich Literature House was broadcast by BR-alpha with Sigmund Gottlieb, the chief editor of Bavarian Broadcasting, Alexander Mettenheimer from the Bavarian LB (bank) and Gabor Steingart, who gave a short introduction based on his new book “European prosperity and its enemies”, and transformed a complex issue i.e. financial crisis into easy to grasp common language.

 

Big problems don’t need big solutions

In sharp contrast to discussions being aired every other evening on German tv with ever the same politicians or celebrities and all too typical twaddle, the conversation of these three fine gentlemen at Munich’s literature house, a beginning, a middle part and an an end incl. an incentive toward feasible solutions.

At Munich American Highschool, I attended, speech was part of the itinerary: Say what you are going to say. Say it. Conclude what you just said.

German’s owe all three, Steingart, Gottlieb and Mettenheimer plenty of thanks for a cool, calm, collected conversation, which simply skipped the thinking blockades of accusations otherwise all too common and took the audience onto a resumption of the age of enlightenment which ended prematurely in the 17th century.

 

5 steps to end the bastard economy

  1. Abolishment of the budget right
  2. Decartelization of banks and politics
  3. Banks must return to being servants of society
  4. Healing assistance for the south of Europe
  5. Economic science must reinvent itself

 

Above bulletpoints lead to German language insights.
Buy the German edition here.

 

 

doosh

June 8th, 2013 No comments

 

 

doosh Logotype und Graphik

204 water jets provide comfort for a wellness shower that keeps your hair dry
and professionals ready to go.

 

Stefan Raab's doosh shower head

 

 

German music promoter and tv anchor man Stefan Raab steps up to maintain a reputation for the German Design Nation

Anthony Bourdain had put his finger on what may well be Germany’s deepest wound when exploring Berlin for his pre CNN food documentary.

 


“It’s all dead.”

Anthony Bourdain

 

Now Stefan Raab, a German celebrity, tv moderator and music promoter steps up to take Germany’s reputation as design nation forward from back then, when Braun enjoyed triumphs with designs from Dieter Rams and Dietrich Lubs.

When Frog Design was all the rage and had a say in Steve Jobs NeXT design, the predecessor of todays OS X, besides the ever lasting myth of German Engineering, even though Germany never had much of a say since emerging new technologies began to make everything never be the same again.

Say hello to Stefan Raab.



doosh shower head center

doosh jets located in the center of the boomerang shaped device optionally allow for a conventional shower experience and let you wash your hair as with any old shower head



doosh arms

doosh arm set to shoulder height prevent hair from getting wet


 

Germany needs to buckle up and send light beams of innovative signals and demonstrate a willingness to share with Europe’s economy as does every other nation. So yes, Stefan Raab you are welcome

German manufacturers and marketers may however want to trust their product development and enngineering skills and listen tightly to what the change in consumer behaviour is longing for. Products so good they speak for themselves.

Omit the additional level Stefan Raab makes use of in the doosh launch campaign it only demonstrates lack of confidence in the product and in the level of sophistication, informed consumers have reached.

 

The product is the media

With all energy put into developing a good product and its mature performance, you are safe to omit additional levels and rely on the product, its usefulness, relevance and social goodness

  • Shower comfortably and be ready to go with with hair perfectly dry.
  • Water is precious. Bring down its consumption 20 percent.
  • Effective against bacteria and germs found in conventional shower heads.
  • DIY installation in less than 1 minute.

Product design now has an obligation to contribute to social goodness and help prevent things from getting worse.

The good story the manufacturer aims to tell and get the product talked about must now be centered around a unique selling proposition inherent in the product design as a serious contribution to social goodness.

 

 

Poo sticks but so does honey

June 5th, 2013 No comments

 

 

Honey key visual

Keep zipped, innovate quickly Source: Honey

 

Some of the worst the web brought on us, were useless intranets besides a landslide of tedious and useless CMSs.

A devastating lack of elegance and efficiency.

And a complete waste of time.

Why then would Dan Hou, Honey’s CEO want to get burned by introducing yet another intranet?

And why would I as a creative consultant want to recommend an intranet and one stop solution to my client and long term companions at Chelsea’s Ready Mades start up?

As a start up you want to stay zipped and be of a complete surprise with a product or application that preferably has been developed and brought to market with such consumer insight and detailed care, the product or application takes on a communication of itself.

 

unobtrusive cool, calm collected design

Non-obtrusive cool, calm collected design with low profile mundane features

 

An intranet that won’t suck

I read from Honey’s communication, that it is important to allow for participants to take their time and help take the pressure, in particular peer pressure from them and make it easier for the quiet ones to deliver on their own terms amongst shameless loudmouths. The internet is developing into what I call a slow web, with improved, built in quality assurance to benefit those rare birds equipped with and propelling clear consciousness.

  • Honey was born out of necessity in doing field work for New York’s design and technology company Huge
  • Honey’s digital footprint comes along in laser sharp clarity, reliable signals for Honey to be cool, calm collected.
  • Honey claims to have taken what works best best from the social sharing platforms people love to use outside of the office, combines it with what they’ve learned about user behavior, and applies it to solving today’s workplace information challenges.
  • It’s free for start ups with up to ten people (how many practitioners does it take your start up to screw in a light bulb?) See pricing.
  • The notification feature serves as a non intrusive reminder tied into the Apple OS. While you are elsewhere banging your head at exploring solutions, Apple’s notification center will help remind you of what goes on around you (confirmation pending)
  • Discover more reasons to believe

I have long come to trust the increasing flock of rare birds with a becoming digital footprint and demonstrated focus on their product. Those who resist the temptation to add useless features on top of useless features and stay put on what provides needed functionality however mundane this may seem to improve quality in everyday work lives.

So yes, poo sticks but so does honey.

With Ready Mades start up tasks at hand, this is a good time to get started on the right foot.

Further insides by Kyle VanHemert.