Designer Saikat Biswas has crafted a stunning design for a medium format camera inspired by the extremely popular cult of Holga and other toy cameras of its kind selling at around $66.
A digital camera that retains the qualities and simplicity of the original Holga camera and brings back the joy and delayed gratification associated with good old analog photography.
It reminds of Dieter Rams earlier Braun design works which never made it into the current Braun design.
Reason why Saikat Biswas should be convinced to move his design capability on to something like the Oral B electric toothbrush.
A previous fb entry by Biebrich made me aware of a job profile from Stephen Hawking, who was looking for an assistant, hence I watched this video from last night’s fb entry and watched it again today.
It can be so fantastic not to know what to expect, and to experience something magical for which you need patience for it to unfold.
Katharina Biebrich is a well respected social worker and co-founder of the Berlin band December*Kind.
Kristi Faulkner, Sandy Sabean met at Ammirati Puris Lintas before they founded woman!nd
Kristi Faulkner, co-founder, president
Sandy Sabean, co-founder, chief creative officer
The customer is not a moron, she is one of us
Mommy bloggers were first to own the social media space. Women also seem to dominate mobile, the vastest growing media market.
Be it for the physical advantage of delicate fingers operating the miniature buttons of mobile devices or the psychological advantage of being better aligned with their inner self while more open and honest about earthly realities.
So yes, consumer insight is key to integrated marketing.
Exclusive focus on making marketing more relevant to household purchase makers is competitive advantage.
Clients agreed, with marketers like Citibank Women & Co., TD Ameritrade, Post cereals and Bag Borrow or Steal enlisting the 12-person shop.
Simon Sinek presenting his golden circle at TedTalks.
Who? What? Where? When? Why? – is how we have been educated to start our investigation. Police work, yet we are not cops.
Simon Sinek suggests to start with why rather, when communicating your reason being and/or your business model.
Start with why you believe so strongly and communicate from the inside out
People don’t buy what you do, people buy why you do it
Perhaps this helps: It is said that a woman wanting sex will likely be successful when she feels sexy from the inside out and remains cool calm collected about it.
Sinek’s golden circle graphically demonstrates what the ad industry learned (or ignored) from Kevin Robert’s lovemark marketing concept (build loyalty beyond reason).
The biology behind the golden circle may even hold an explanation for why we seem to know things before we can rationally realize them.
Why we so often ignore facts and figures even though we request them and make a positive decision for what feels right.
The neo cortex perfectly matches the outer circle (what), responsible for language and rationality. The inner circles (why and how) correspond with our brain’s limbic system, a domain for decision making.
crossing the chasm
Law of diffusion of innovation. Tipping Point.
A case for egoists
Confirmed. We like to believe, that crossing the chasm is achievable with a networked bunch of egoists and active supporters and we have a continuously growing number of case studies to be optimistic.
True also, I am late with this and recommend revisiting every so often, much like David Ogily recommended reading Scientific Advertising seven times over.
Tettemer & Partners homage to MadMen signed by Christina Hendricks
This guy is
I have been observant of all things marketing for a lifetime, only now that I am a recovering ad man, do I see things that take me by surprise, such as this teaser trailer for David McRaney’s book ‘You Are Not So Smart’. Learn more on celebrating self-delusion here.
In Europe incandescent lightbulbs have been faded out since 2009).
Much to the dismay of European consumers, they now pay more for less light. The new lightbulbs introduced both a recycling and health hazard.
Charming Plumen lightbulb by British Designer Hulger
I am afraid to say, the Plumen lightbulb, still releases phenol, and quicksilver in case the glasbulb breaks while its on.
As long as potential buyers -you and me- keep asking the manufacturer for improvement, a manufacturer will see his chance and improve the product hoping for a gain in market shares.
This is how development continues.
Today we, the consumers decide with our buying power over more or better..
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About me
I am Mark Sargent, I don't have ideas for advertising, I am advertising ideas. Much like Nicolas Roope, I do things, not advertise things. Your support is welcome:
I am Mark Sargent, I don't have ideas for advertising, I am advertising ideas. Much like 
