best practice

How to eat Sushi properly, from a Sushi Chef

August 30th, 2014 No comments








  1. Use fingers for sushi rolls
  2. Never combine ginger & sushi
  3. Never shake soy sauce off sushi


Don’t shake it. Shaking is just for the men,
finishing up at the men’s room.


Auf englisch weiterlesen.



Quartz has a new look—and for the first time, a homepage

August 29th, 2014 No comments



Zum ersten Mal eine homepage



Newsrooms take note, Quartz the digital native newscast for the global economy now has a homepage. Sort of. A brief replaces the homepage, their morning brief with for the global economy relevant stuff. They don’t start with why but with a brief in real time for all devices in use today.



Quartz's audience grows since launch



Quartz is digital native rather than relying on being a descendant of the Atlantic. It sports no paper edition and won’t manage digital on the side. Perhaps what they don’t do is as important or more important than what they do. A paper issue wastes a lot of energy without profitable proof. Lack of advertising fund make paper based newsrooms shut down. There will be a better time for paper. Promise.

The focus remains on banner free advertising. High quality advertising as the stories that come form their newsroom. Quartz designers have a love for usability. They get rid of stuff that was seldom used. Their award-winning design gets better with more white space on tablets and PCs. Quartz experiments with new stuff. Pullquotes within the content rather than comments at the end of each story…

Read in full by Zachary M. Seward







World class tv ad Made in Germany

August 28th, 2014 No comments



Sag es mit Deinem Projekt

Best practice fall campaign




Let your project do the talking

Client: Hornbach
Agency: Heimat, Berlin
Director: Pep Bosch
Production: Trigger Happy



The world has never been this incomplete

August 27th, 2014 No comments

Craftmanship, the economy next door.



The world has never before been so incomplete. Lend a hand. Agency: Heimat Berlin




True, the world had never been this incomplete. Europe is now accepting transformation to take place. Moving Europe from an industrial to an information age as part of the global transformation. True also, it is happening with a 15 year delay. Now that business and marketing is accepting the transformation to be of relevance to their audiences. They failed to accept how radical it is. It reaches every corner of people’s lives. It changes people’s customs, even their relationships. Myths get busted en masse. Production of school books become invalid with the drying of the ink.

It so happens that Scholz + Friends, creator of the top transformer-campaign, get stuck mid way. Visual elements are unmistaken 70′s design. In the early 21. century, creatives are seeking a new aesthetic (NA) to mark the time. The website fails to accept the global open web standard. Alas, like almost all German websites it makes use of content management system built for developers not users. The web standard caters to the user managing the site not developers. An accidental misunderstanding of the internet craftsmanship.

The second film shown above is by new incumbent Heimat agency in Berlin. Masters of ceremony and the one German agency to watch closely. I bet they made use of the crap typography for political reasons rather than healthy creative reasoning.



Bavarian Tom Sawywer and Huckleberry Finn

August 24th, 2014 No comments



Hacke u. Thomas Sojer

Hacke u. Thomas Sojer



German language teaser


Norbert Lechner
Rudolf Herfurtner (screenplay), Rudolf Herfurtner
Fritz Karl, Benedikt Weber, Xaver Maria Brenner



The story of Tom Sawyer and Huckleberry Finn, placed in the years right after the Second World War in Germany. A tale about friendship and courage.



Leica T

August 23rd, 2014 No comments



Leica T. Photo by Andrew Kim

Foto Andrew Kim.



Leica T. Photo by Andrew Kim



This is great. Andrew Kim has shared an -as to be expected- stellar photo documentary about the Leica T, with impressive photos shot with the T.

Leica has been historically bad at software so it’s been quite ambitious to create something that is so software heavy. It’s no surprise that Andrew noticed a number of software bugs with the T.

The service desert the German design nation was once mocked for has silently moved into digital.

That said, the T is a camera worthy of the Leica name and rare product with which to look ahead, rather than all the nostalgic products around usthat take us backwards and that Andrew much like myself is sick and tired of. The T is priced significantly higher than you’d expect and it’s documentation is highly recommended for all photo fans, especially Petra with her iconic Bavarian food blog and her step photos taken with a less capable Leica.



So many products lack of focus and an opinion today and respect for the craftsman has been replaced with a chase of fads. There are so many craftsman that I see everyday, with the potential of making masterpieces. But we are all reduced to making more of less rather than more with less.

Read in full.
Leica T highlights at a glance



Venus to Mars

August 21st, 2014 No comments



Venus to Mars: I love how you don't get me at all.



Politicians are from mars, the internet is from venus

German government now has introduced their digital agenda. Until 2018, they want to have internet access at 50 megabit per second anywhere.

On Tuesday, Andre Meister published the – according to – final version of the digital agenda alongside markups to previous versions.



Beat goes on in Germany

August 21st, 2014 No comments



beatsteaks outdoor ad

beatsteaks outdoor ad



Gentleman of the year

This is great.

Beatsteaks documentation of a new aesthetic.



There is plenty of brilliant hipster music out there. But when you can no longer have the whining, the beat must go on. And now the beat goes on in Germany. Please welcome the Beatsteaks, Yeah.



The beat must go on in Germany

Best outdoors ad. Best use of typography. Best practice of new aesthetics (video). Best male dance. Best song. Beat be better sung in English.

I am dearly reminded of my close friend Ernst Auerbacher. Thank you Beatsteaks.



Why bad taste is bad for you

August 20th, 2014 No comments



Britishe Newcastle Bierwerbung



British Newcastle beer rises above the social media bollocks of its Miller Lite competition. The #itsmillertime hasttag and campaign remains ever popular.

Brands are beginning to identify the predatory exploitation of their consumers cognitive surplus and they don’t want you to associate them with a bad thing.

Bad taste helps products get down on the street and be among people. Doesn’t that sound condescending right there? An ivy league team of designers creating poorly executed ads, assuming that it is bad taste that you want? Come on, there must be a better solution to initiate sharing and help knowledge transfer be democratised.

However fun and refreshing bad taste may be experienced, bad taste is bad for you. It brings bad habits and bad behaviour with it.

Bylines and explanations have a way to ruin campaigns. I love this one but then I watched the video. Parodies, more often than not, come across more tired than what they are trying to be a parody of. That’s bollocks. Do note it’s made by Droga5. And boy are they well perceived. Here’s their pitch video.




Tired, poorly executed parody of good English humour. The ads then are fun and brilliantly executed. I trust the good folks at Droga5 wished it be the other way around.

Quelltext von Tim Nudd auf englisch lesen



Responsive launch of Bavarian food blog

August 18th, 2014 Comments off


Thank you Rob for RT.


Responsive Onepager

Responsive Onepager


Technical conversion: