best practice

Johnny’s Garden

September 27th, 2016 No comments

 

 

Johnny Depp's dining area with a mural by brazilian artists OSGEMEOS.

 

the dining area
with a mural by brazilian artists OSGEMEOS.

 

 

 

 

the foyer features an eclectic assortment of art and media all images courtesy of partners trust

 

the foyer
all images courtesy of partners trust

 

 

 

 

Johnny Depp's kitchen

 

the kitchen

 

 

 

 

Johnny Depp's bedroom

 

the bedroom

 

 

 

 

Johnny Depp's living room

 

the living room

 

 

 

 

Steal like an artist then live like one

Johnny’s Garden
Agreed, when you live in a spread out flat pancake like Los Angeles, you want to take cover in Downtown LA, where it feels more like a city should.

Have a glimpse of Johnny Depp’s penthouse atop the Eastern Columbia Building in downtown Los Angeles, which now is up for sale.

 

Source: designboom.

 

 

 

 


OSGEMEOS (b. 1974, São Paulo, Brazil), translated as “THETWINS”, Gustavo and Otavio Pandolfo, have worked together since birth.

Visit OSGEMEUS website

 

 


Johnny’s Garden

 

 

First Droga5 ads

September 26th, 2016 No comments

 

 

No one out pizzas the Hu”

Testimonial campaign with no celebrities: After his near death experience this guy brags about the grilled cheese crust.

 

 

No one out pizzas the Hu

Testimonial campaign with no celebrities: This homesick alien feels right at home with his pizza’s grilled cheese crust.

 

 

ersten Droga5 Anzeigen

Cheesy Euphoria: A novelist with a mouthful of praise for Pizza Hut.

 

 

First Droga5 ads

“No one out pizzas the Hut”

New category ad agency - old category advertising

 

Product

Client

Agency

Read in fullby Tim Nudd

 

 

 

 


First Droga5 ads

 

 

Meet Sperlein Studio

September 22nd, 2016 No comments

 

 

Everything gets a redesign

 

 

 

 

 

 

 

 

 

 

 

 

Bodo Sperlein's neue Logotype

New logotype

 

(We understand the importance of bespoke products in a world that can often feel preoccupied with impersonal designs.)

 

 

 

 

 

 

 

 

Schlüsselbild Herangehensweise

This image is fresh and responsive to meet the tendency
of alleged authenticity.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


LOEWE.

 

 

loewe-logo
In January 2016, the iconic German home entertainment brand appointed Bodo Sperlein as Creative Director.

 

 

Studio
Young Sperlein must have internalized it early on. To get notable, historic manufacturers interested in his material knowledge and creative talent.

With his London South Bank Sperlein studio, he keeps creating new meaning for his brand. All while helping the historic manufacturer rejuvenate and gain refreshment. Not necessarily in that order.

As a result both companies enjoy significant international press coverage.

The initial website was leaning toward that of an upscale art- or household goods catalogue (see Manufaktum.de). The new website is more straight forward, immediate, fresh and more personal.

Design: Gunter Piekarski

Being consultants in their own right, designers sometimes are reluctant toward advice. Ross Gunter and Mateusz Piekarski got through to Bodo Sperlein though.

The new design does not dissolve into behavior on all accounts. It reads very well and positions Sperlein Studio. Brilliant copywriting.

 

  1. Increase traffic with social media strategies in place to integrate with the new journal section or dispose of it. It’s terrible.
  2. Bring the registration routine up to standard.
  3. Re-adjust the responsive design for window width 800px – 1920px.
  4. Take sales serious or dump the shop. Make it work and fun to operate.
  5.  

     

    English speaking nations are said to find serif-type more readable. The use of typography to help express a brand’s character and personality is obvious and strangely overlooked. Hint: The new logotype may offer itself as webfont for the sites’ copy text.

     

     


    One Pager


    One Pager


    A one pager prevents the screen refresh when switching from one page to the other. The transition becomes seamless and allows a smooth user experience. I’m sure Squarespace can do this for you.Visit website

     

     


    Studio

     

     

250 years without relaunch

September 15th, 2016 Comments off

 

 

Not everything needs be redesigned

 

 

 

 

 

 

250 years without relaunch

seal of BavariaPossibly comparable to the old Farmer’s Almanac which has been around for 225 years, Steinhausers’ Calendar serves a region of Bavaria in the south of Germany. The Allgäu covers the south of Bavarian Swabia, southeastern Baden-Württemberg and parts of Austria. The region stretches from the prealpine lands up to the Alps. Allgäu is not an administrative unit.

The Allgäu (pronounced [ˈalɡɔʏ̯]) is a region in Swabia in southern Germany. It covers the south of Bavarian Swabia, southeastern Baden-Württemberg and parts of Austria. The region stretches from the prealpine lands up to the Alps. The main rivers flowing through the Allgäu are the Lech and Iller. Allgäu is not an administrative unit.

The Allgäu (pronounced [ˈalɡɔʏ̯]) is a region in Swabia in southern Germany.

 

 

 

 

250 years without relaunch

 

 


250 years without relaunch

 

 

Peter and the farm

September 11th, 2016 Comments off

 

 

 

Everything had a meaning and everything had a purpose
And that’s
what is getting lost now

 


Without enough animals, meaning and purpose is just gone

 

 

 


Documentary
Directed, Photographed, and Produced by Tony Stone


Peter and the farm
Peter Dunning is the proud proprietor of Mile Hill Farm, which sits on 187 acres in Vermont. The land’s 38 harvests have seen the arrivals and departures of three wives and four children, leaving Peter with only animals and memories. The arrival of a film crew causes him to confront his history and his legacy, passing along hard-won agricultural wisdom even as he doubts the meaning of the work he is fated to perform until death. Haunted by alcoholism and regret, Peter veers between elation and despair, often suggesting to the filmmakers his own suicide as a narrative device. He is a tragedian on a stage it has taken him most of his life to build, and which now threatens to collapse from under him. At once a postcard from paradise and a cautionary tale for our times, Peter and the Farm sifts through the potential energy of a human life, that which is used and that which is squandered.


You got ideas up here of what ought to be.
Nay, it has its own ideas of what ought to be.
Watch at home

 

 


Peter and the farm

 

 

Onepager from Vienna

September 9th, 2016 Comments off

 

 

Prägnanter Einseiter von Peach

Perfect onepager by Peach

 

 

Einseiter

branded onepager

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


An Austrian ad agency packs all its client’s features on the front page

  • all page elements serve the branding
  • webfonts provide and support a vintage feel
  • event marketing and special offers happen in fashionable classified ad modules
  • all while upselling and story telling takes place
  • Onepager
    The history of the founders Leonie Mayer Rieckh and Matthias Hofer, how they arrived at the Hildegard Wurst brand and what role the Italian Piaggio Ape plays in the Autstrian capitol. Literally a responsive onepager, not only by technically adjusting to any screen output device but by respecting and anticipating user needs. Tempting for Millenials with a penchant for nostalgia.

     

    vignette

     

    If needed, the site could easily be powered by a standard theme and allow the founders to enter their sales pitches without help from a third party.Visit website

     

     


    Onepager

     

     

    Little Man

    September 7th, 2016 Comments off

     

     

    Little man

    Amazon Prime

     

     


    Prime Swing

    “Millions of ways to save the day.”

    World-class music score for ads

     

    Client

    Agency

     

     

    Little Man

     

     


    Little Man

     

     

    Amazon Prime Swing

    September 7th, 2016 Comments off

     

     

    Amazon Prime

    Amazon Prime

     

     


    Prime Swing

    „Millions of ways to save the day.”

    World-class music score for ads

     

    Client

    Agency

     

    Amazon Prime

    Joint London

     

     

    Unbegrenzte Größe

     

     


    Prime Swing

     

     

    „Unlimited Greatness”

    September 5th, 2016 Comments off

     

     

    Nike Anzeige erklärt Serena Williams zur größten Athletin aller Zeiten. Ganz recht, besser als Michael Jordan, besser als Muhammad Ali.

    Serena Williams

     

     

    „Unlimited Greatness”

    „best athlete of all time”

    World-class music score for ads

     

    Client

    Agency

     

     

    „Unlimited Greatness”
    Yep, better than Michael Jordan, better than Muhammad Ali, better than Wayne Gretzky, better than any man or woman.
    Read in fullby Christopher Heine

     

     


    „Unlimited Greatness”

     

     

    Sunday Morning Brief directed at Britain

    September 3rd, 2016 Comments off

     

     

    Rule Britannia

     

     

    Quartz logo

     

     

    by Jason Karaian



     

     

     

     

    Life in the UK after Brexit is going to be absolutely splendid

    Sunday Morning Brief
    Good morning, Quartz readers…

    …and rejoice, people of Britain! The “sunlit uplands” beckon!

     

     

    Following the country’s brave, momentous decision to leave the European Union, the brilliant post-Brexit future is beginning to come into view.

     

     

    Manufacturing is humming. Retail sales are soaring. Property prices are rising to ever-dizzier heights. And the tortuous process to officially quit the EU has barely begun.

     

     

    Look at how those thuggish eurocrats are treating poor Apple, forcing it to cough up billions in back taxes, despite its perfectly reasonable agreement with Ireland to pay as little as 0.005% tax on its European earnings. Free from the suffocating grip of Brussels, the UK can welcome the shell companies of the world with open arms to a lightly regulated offshore business hub. Why should companies settle for the British Virgin Islands—so hot this time of year—when they can squirrel away profits on the British island?

     

     

    The more reasonably valued pound—down 10% against the dollar since the Brexit vote—is already encouraging a flurry of activity. The ultra-rich are buying more Swiss watches at London boutiques. Foreign conglomerates are snapping up Britain’s most innovative companies. The boost to exports will reduce the country’s large trade deficit. (Buy British!)

     

     

    The cabinet held its first Brexit brainstorming session this week, a high-powered meeting of the government’s sharpest minds (and Boris Johnson). In due time, prime minister Theresa May will surely explain in great detail what she means by her oft-repeated mantra “Brexit means Brexit.” The newly formed Department for Exiting the European Union is already off to a flying start—it has a beloved Twitter presence and is definitely, probably, not holding its meetings at Starbucks anymore.

     

     

    Ignore the haters—Britain has a glorious future outside of the EU. Yes, many of Brexit’s supporters said they hoped it would curb immigration and reverse globalization. It may be a shock, at first, when they realize many in May’s government actually have the opposite in mind. But they will come around when the country restores its status as a proud, open, and independent trading nation. Move over, Macau! Step aside, Singapore! Britain is open for business!Read in fullby Jason Karaian

     

     


    Sunday Morning Brief

     

     

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