best practice

Scary, a surprisingly promising looking German movie!

August 24th, 2015 No comments



“Goodbye Mommy” is a surprisingly promising looking German movie

Severin Fiala and Veronika Franz pumping fresh fuel into gone stale German movie making



When you least expect it, the Germans turn up.

Severin Fiala and Veronika Franz make you forget bad chokes about “Das Boot”. Their horror thriller comes as a welcomed surprise. Less welcomed, perhaps by families with mothers who had undergone cosmetic surgery.

Forgotten are the days of depressing Fassbinder realities. Hello Mommy. Goodbye Tatort.

Take note of the fabulous casting: Susanne Wuest, Elias Schwarz, Lukas Schwarz. Listen up when the amazing sound track, a German folk song toward the end of the trailer sets in.

It is in fact an Austrian Film, but as is the case with all good that come from Austria it automatically turns German.



Goodbye Mommy movie poster

Movie Poster



In the heat of the summer lays a lonesome house in the countryside where nine-year-old twin brothers await their mother’s return. When she comes home, bandaged after cosmetic surgery, nothing is like before and the children start to doubt whether this woman is actually who she says she is. What ensues is a terrifying struggle with fatal consequences on par with THE SHINING and DEAD RINGERS.



The Falling

August 21st, 2015 No comments



Maisie Williams in The Falling

Maisie Williams in The Falling



Maisie Williams in The Falling

Maisie Williams in The Falling



That one person is really like three people

  1. The person you think you are.
  2. The person that people see.
  3. The person you really are.

The first time I heard this was when Justin Townsend was kind enough to evaluate one of my propositions for a self-promotion piece.

Good advice to pay attention to, for anyone working on their blog or self-promotion.



Trump’s campaign website review

August 17th, 2015 No comments



Kris Lewis (detail Blood Moon) with collage: Donald Trump Rally

Kris Lewis (detail Blood Moon) with overlay: Donald Trump Rally



Seen from abroad by an American born in Germany, the US of A are having a comeback.
From my view, the US are having a comeback every single day. Digitally speaking, tv-series speaking, arts speaking, literature speaking.

The other day I watched “What the USA is worth” on German TV, a documentary moderated by Donald Trump. An impressive listing of what everything is worth: mineral resources, real estate, live stock. A mine worker making 10,000 a month. It is obvious and more comforting to see a man focused on the good side of the coin than getting left behind in a mess of bad blood.

It may take an old school icon such as Donald Trump for the world to recognise the Great American Comeback, thank you people and thank you President Obama. Someone to help visualise the amazing turn-around for all the world. You can’t have Scrooge for president.

This is a salut to his presidential campaign website rather than the political figure.

No sign the site builds on the intend to meet trendy technical standards. Yet it delivers on much of what to expect from a modern day global web standard with a universal appeal.


  • Responsive to the visitors needs in a intuitive way.
  • Owes her respect and knows her time to be limited.
  • No yak yak yak. Straight forward with universal appeal.
  • Comes across as more of a physical than digital experience.
  • No display of a political agenda, focus on single claim and single pitch (status: Aug. 17, 2015)


No real one pager to drive the audience toward call-to-action. The site leaves you with an impression of being remarkably subtle for a man who cares so much about his hairdo. A nice touch for someone not known for his kindness.



Victory Passport

Victory Passport call-to-action.



Like no other campaign website, Trump’s site spells: “Easy does it.” Even “Yes we can.

And does it without the traitorous exclamation mark.

The typography is stellar. Google fonts that are both, statesmanlike authoriative (Old Standard TT) and contemporary clean (Montserrat).

The site is responsive not only by technical standard but in a more physical sense. It omits any complication or obstacles to allow for a smooth, seamless experience.

Trump’s site even omits a political agenda, bullet points listing political principles. Instead a big promise welcomes the visitor: “Make America great again.” Rather than presenting a political agenda, the site currently contains a single pitch. That of an immigration reform.

Way to go in midst of a fashionable wave to simplify in a world that has become overly complex and complicated.



Trump Rally - Felt Pennants

Trump Rally Accessories – Felt Pennants



It comes across as a much more gentle reflection of how Trump appears in public. A welcomed diversion of what a politician looks and sounds like. Even though he is wearing suit and tie and I’ve never seen him without.

It is the most clear, orderly clean and direct website, I have come across in a while. All the way down to the subtle use of social connectors. And for some intuitive reason it’s all there. No answer missing in the most common use of website structures:

“Who we are”, “What we Do” and “Why we do it”.

It’s all there in all its brevity, directness and subtlety. Amazing!

Visit Donald Trump’s campaign website.



Ringo for Sketchers

August 2nd, 2015 Comments off





Campus Chorus

July 22nd, 2015 Comments off



The choral reworking of Supertramp's

The choral reworking of Supertramp’s “The Logical Song”



Credits. Read in full by David Gianatasio





Authentic is not a look

July 21st, 2015 Comments off



Elon Musk gives tour for President Barack Obama by Bill Ingalls

Musk and President Barack Obama at the Falcon 9 launch site in 2010. Photography by Bill Ingalls.



An authentic look and feel of your personal or business website can help fool the audience into trusting you as a person or business to be authentic. Same goes for images or key visuals you claim as yours. Make your imagery feel like a snapshot of a documentary and you will come across as authentic.

Authenticity is more reliably reflected by what you do than by how something looks.

Authenticity can be produced and reproduced by making it feel like a documentary or news report. Something that advertising professionals have been making use of in the old world and more recently during the content fury- the content apocalypse we are witnessing in 2015.

This remains a constant from the old to the new world, we have entered. It can be hard to tell friend from foe. Fake from real. Fiction from fact.

Be it by 9/11, the wake of the post-digital age or simply by moving from 20th century into the 21st century, many such tricks work as they did in the old days.Think Big by Marc Johns

Think Big by Marc Johns



An image is worth a thousand words

As each of us lives comfortably in their own personal bubble, their belief system, these bubbles tend to burst when colliding with each other or when being exposed to reality, the bubble of a seemingly larger than life institution, organisation, society, club or brotherhood.

Authentic is what we agree on to be conforming to reality and therefore worthy of trust, reliance, or belief.

What we do can be accepted as being authentic. It will however have to stand the test of time. With his early explanation on the difference between a website and a blog, Thomas Mahon wraps it up brilliantly for all you marketers and entrepreneurs:


The main difference I think—between a blog and a website—it took me a little time to discern it. Apart from the obvious we know how they look and how they work. But basically a website is an image and that’s open to the same problems that we all want a good image. So often we tell a half truth and like to dress it up a little bit. But a blog to be successful has to be a—reflection, a true reflection. And if you look at the dictionary, there are big differences between image and reflection. And of course you gotta speak the truth in reflections. There is nothing being hidden and people see that about you and it shows.

Tom Mahon on the difference between a website and a blog



German painter Michael Sowa brought to life by Alexey Zakharov

July 20th, 2015 Comments off

Digital in the city

July 13th, 2015 Comments off



bb logo






Rachel Haot, Chief Digital Officer and Deputy Secretary of Tech for NY State

Rachel Haot Foto: Undercurrent



Undercurrent Interview with Rachel Haot, Chief Digital Officer and Deputy Secretary of Tech for NY State

For three years Rachel S. Haot, served as Chief Digital Officer for the City of New York.

She was appointed by Mayor Bloomberg from January 2011 to December 2013. Major milestones are the city’s first digital roadmap completed in 2013, an overhaul and responsive design relaunch of, and bringing in developers to compete in hackathons for best solution. serves over 35 million unique visitors annually. The city’s social media audience expanded to nearly four million (triple what it was previously).

I also admire small steps she has taken such as shortening all URL in a collaboration with

Before her role with the City, Rachel served as founder and CEO of GroundReport, one of the earliest global citizen journalism platforms, from 2006 to 2010.

Now she is the Chief Digital Officer and Deputy Secretary of Technology for New York State, part of Governor Cuomo’s administration.

Read the interview with Rachel Haot. over at Undercurrent’s website.



Rachel Haot, Chief Digital Officer and Deputy Secretary of Tech for NY State - Count me in for Europe's transformation

Photo montage: Rachel Haot with yours truly copied in. Photo: Harald Hufgard



Something the German government and the European Union may want to look into

Germany has good use for a digital officer appointed by Angela Merkel. Unlike popular belief the transformation of all government agencies is no big issue.

Big issues don’t require big solutions. Required technologies are available off-the-shelf and accessible by even huge corporations and institutions. No investment in hardware needed. No time consuming reeducation required. Workshop free. Why?

Not what we think changes what we do – what we do changes what we think.

Back in 2005, I had the creative lead for, and the idea for the Merkel podcasts popped up, for the early parliamentary elections. 9 years later, is a beacon of a responsive one pager, featuring parallax scrolling and a no nonsense web experience across devices both efficient and elegant.

Like Euklid Tsakalotos, Varoufakis’ successor came to Brussels empty handed, I wish to be invited to visit Berlin or the State Chancellery in Munich, equipped with a handwtitten note. My business card says „much appreciated”. Another such universal solution.

Drop me a note.
Transformation made easy.



Heavy Metal

July 10th, 2015 Comments off



Deezer Heavy Metal





“Hear only what you want to hear, heavy metal”

German world class ads

production Co.

Dojo Berlin
Micky Suelzer





Not from here

July 6th, 2015 Comments off



Nicht hier. Quelle: Saatchi & Saatchi Deutschland

Not here. Source: Saatchi & Saatchi Germany





“Whatever works. Swabians know how.”

“The best Spätzle (Swabian pasta) simply come from here”
“And the best beer”
“But the best interest rates…”
“Not from here.”



German world class ads