best practice

Johnny’s Garden

September 27th, 2016 No comments



Johnny Depp's dining area with a mural by brazilian artists OSGEMEOS.


the dining area
with a mural by brazilian artists OSGEMEOS.





the foyer features an eclectic assortment of art and media all images courtesy of partners trust


the foyer
all images courtesy of partners trust





Johnny Depp's kitchen


the kitchen





Johnny Depp's bedroom


the bedroom





Johnny Depp's living room


the living room





Steal like an artist then live like one

Johnny’s Garden
Agreed, when you live in a spread out flat pancake like Los Angeles, you want to take cover in Downtown LA, where it feels more like a city should.

Have a glimpse of Johnny Depp’s penthouse atop the Eastern Columbia Building in downtown Los Angeles, which now is up for sale.


Source: designboom.





OSGEMEOS (b. 1974, São Paulo, Brazil), translated as “THETWINS”, Gustavo and Otavio Pandolfo, have worked together since birth.

Visit OSGEMEUS website



Johnny’s Garden



First Droga5 ads

September 26th, 2016 No comments



No one out pizzas the Hu”

Testimonial campaign with no celebrities: After his near death experience this guy brags about the grilled cheese crust.



No one out pizzas the Hu

Testimonial campaign with no celebrities: This homesick alien feels right at home with his pizza’s grilled cheese crust.



ersten Droga5 Anzeigen

Cheesy Euphoria: A novelist with a mouthful of praise for Pizza Hut.



First Droga5 ads

“No one out pizzas the Hut”

New category ad agency - old category advertising





Read in fullby Tim Nudd





First Droga5 ads



Meet Sperlein Studio

September 22nd, 2016 No comments



Everything gets a redesign













Bodo Sperlein's neue Logotype

New logotype


(We understand the importance of bespoke products in a world that can often feel preoccupied with impersonal designs.)









Schlüsselbild Herangehensweise

This image is fresh and responsive to meet the tendency
of alleged authenticity.




























In January 2016, the iconic German home entertainment brand appointed Bodo Sperlein as Creative Director.



Young Sperlein must have internalized it early on. To get notable, historic manufacturers interested in his material knowledge and creative talent.

With his London South Bank Sperlein studio, he keeps creating new meaning for his brand. All while helping the historic manufacturer rejuvenate and gain refreshment. Not necessarily in that order.

As a result both companies enjoy significant international press coverage.

The initial website was leaning toward that of an upscale art- or household goods catalogue (see The new website is more straight forward, immediate, fresh and more personal.

Design: Gunter Piekarski

Being consultants in their own right, designers sometimes are reluctant toward advice. Ross Gunter and Mateusz Piekarski got through to Bodo Sperlein though.

The new design does not dissolve into behavior on all accounts. It reads very well and positions Sperlein Studio. Brilliant copywriting.


  1. Increase traffic with social media strategies in place to integrate with the new journal section or dispose of it. It’s terrible.
  2. Bring the registration routine up to standard.
  3. Re-adjust the responsive design for window width 800px – 1920px.
  4. Take sales serious or dump the shop. Make it work and fun to operate.


    English speaking nations are said to find serif-type more readable. The use of typography to help express a brand’s character and personality is obvious and strangely overlooked. Hint: The new logotype may offer itself as webfont for the sites’ copy text.



    One Pager

    One Pager

    A one pager prevents the screen refresh when switching from one page to the other. The transition becomes seamless and allows a smooth user experience. I’m sure Squarespace can do this for you.Visit website






250 years without relaunch

September 15th, 2016 Comments off



Not everything needs be redesigned







250 years without relaunch

seal of BavariaPossibly comparable to the old Farmer’s Almanac which has been around for 225 years, Steinhausers’ Calendar serves a region of Bavaria in the south of Germany. The Allgäu covers the south of Bavarian Swabia, southeastern Baden-Württemberg and parts of Austria. The region stretches from the prealpine lands up to the Alps. Allgäu is not an administrative unit.

The Allgäu (pronounced [ˈalɡɔʏ̯]) is a region in Swabia in southern Germany. It covers the south of Bavarian Swabia, southeastern Baden-Württemberg and parts of Austria. The region stretches from the prealpine lands up to the Alps. The main rivers flowing through the Allgäu are the Lech and Iller. Allgäu is not an administrative unit.

The Allgäu (pronounced [ˈalɡɔʏ̯]) is a region in Swabia in southern Germany.





250 years without relaunch



250 years without relaunch



Peter and the farm

September 11th, 2016 Comments off




Everything had a meaning and everything had a purpose
And that’s
what is getting lost now


Without enough animals, meaning and purpose is just gone




Directed, Photographed, and Produced by Tony Stone

Peter and the farm
Peter Dunning is the proud proprietor of Mile Hill Farm, which sits on 187 acres in Vermont. The land’s 38 harvests have seen the arrivals and departures of three wives and four children, leaving Peter with only animals and memories. The arrival of a film crew causes him to confront his history and his legacy, passing along hard-won agricultural wisdom even as he doubts the meaning of the work he is fated to perform until death. Haunted by alcoholism and regret, Peter veers between elation and despair, often suggesting to the filmmakers his own suicide as a narrative device. He is a tragedian on a stage it has taken him most of his life to build, and which now threatens to collapse from under him. At once a postcard from paradise and a cautionary tale for our times, Peter and the Farm sifts through the potential energy of a human life, that which is used and that which is squandered.

You got ideas up here of what ought to be.
Nay, it has its own ideas of what ought to be.
Watch at home



Peter and the farm



Onepager from Vienna

September 9th, 2016 Comments off



Prägnanter Einseiter von Peach

Perfect onepager by Peach




branded onepager

















An Austrian ad agency packs all its client’s features on the front page

  • all page elements serve the branding
  • webfonts provide and support a vintage feel
  • event marketing and special offers happen in fashionable classified ad modules
  • all while upselling and story telling takes place
  • Onepager
    The history of the founders Leonie Mayer Rieckh and Matthias Hofer, how they arrived at the Hildegard Wurst brand and what role the Italian Piaggio Ape plays in the Autstrian capitol. Literally a responsive onepager, not only by technically adjusting to any screen output device but by respecting and anticipating user needs. Tempting for Millenials with a penchant for nostalgia.




    If needed, the site could easily be powered by a standard theme and allow the founders to enter their sales pitches without help from a third party.Visit website






    Little Man

    September 7th, 2016 Comments off



    Little man

    Amazon Prime



    Prime Swing

    “Millions of ways to save the day.”

    World-class music score for ads






    Little Man



    Little Man



    Amazon Prime Swing

    September 7th, 2016 Comments off



    Amazon Prime

    Amazon Prime



    Prime Swing

    „Millions of ways to save the day.”

    World-class music score for ads





    Amazon Prime

    Joint London



    Unbegrenzte Größe



    Prime Swing



    „Unlimited Greatness”

    September 5th, 2016 Comments off



    Nike Anzeige erklärt Serena Williams zur größten Athletin aller Zeiten. Ganz recht, besser als Michael Jordan, besser als Muhammad Ali.

    Serena Williams



    „Unlimited Greatness”

    „best athlete of all time”

    World-class music score for ads






    „Unlimited Greatness”
    Yep, better than Michael Jordan, better than Muhammad Ali, better than Wayne Gretzky, better than any man or woman.
    Read in fullby Christopher Heine



    „Unlimited Greatness”



    Sunday Morning Brief directed at Britain

    September 3rd, 2016 Comments off



    Rule Britannia



    Quartz logo



    by Jason Karaian





    Life in the UK after Brexit is going to be absolutely splendid

    Sunday Morning Brief
    Good morning, Quartz readers…

    …and rejoice, people of Britain! The “sunlit uplands” beckon!



    Following the country’s brave, momentous decision to leave the European Union, the brilliant post-Brexit future is beginning to come into view.



    Manufacturing is humming. Retail sales are soaring. Property prices are rising to ever-dizzier heights. And the tortuous process to officially quit the EU has barely begun.



    Look at how those thuggish eurocrats are treating poor Apple, forcing it to cough up billions in back taxes, despite its perfectly reasonable agreement with Ireland to pay as little as 0.005% tax on its European earnings. Free from the suffocating grip of Brussels, the UK can welcome the shell companies of the world with open arms to a lightly regulated offshore business hub. Why should companies settle for the British Virgin Islands—so hot this time of year—when they can squirrel away profits on the British island?



    The more reasonably valued pound—down 10% against the dollar since the Brexit vote—is already encouraging a flurry of activity. The ultra-rich are buying more Swiss watches at London boutiques. Foreign conglomerates are snapping up Britain’s most innovative companies. The boost to exports will reduce the country’s large trade deficit. (Buy British!)



    The cabinet held its first Brexit brainstorming session this week, a high-powered meeting of the government’s sharpest minds (and Boris Johnson). In due time, prime minister Theresa May will surely explain in great detail what she means by her oft-repeated mantra “Brexit means Brexit.” The newly formed Department for Exiting the European Union is already off to a flying start—it has a beloved Twitter presence and is definitely, probably, not holding its meetings at Starbucks anymore.



    Ignore the haters—Britain has a glorious future outside of the EU. Yes, many of Brexit’s supporters said they hoped it would curb immigration and reverse globalization. It may be a shock, at first, when they realize many in May’s government actually have the opposite in mind. But they will come around when the country restores its status as a proud, open, and independent trading nation. Move over, Macau! Step aside, Singapore! Britain is open for business!Read in fullby Jason Karaian



    Sunday Morning Brief