best practice

Grand Central

January 25th, 2012 No comments

Apple Store Grand Central Station, New York

central balcony

salesroom

Genius Bar

 

Enjoy your insights.

World class tv ads made in Germany

January 12th, 2012 No comments

Johanna Münch and Christian Göran



 

“trivago.com” by director Frank Lambertz

The film for the trivago travel aggregator (comparing offers from hotels around the world) has has been aired in its subtlety for much of the passing year.

Director Frank Lambertz has masterfully picked up on the games we play and the casting has caught on and is being discussed on several facebook accounts.

With Stockholm model Christian Göran a star is born.

Agency info, reference to Frank Lambertz production company n/a.

 

 

Why can’t we be friends?

January 11th, 2012 No comments

My friends request was denied. Why? Too many requests.

 

First, my friends request was denied, a week later the profile disappeared

Too many friend requests, was the autogenerated answer.

Adam Barak is a copywriter at McCann Digital in Israel.

McCann Digital was initiated by Oren Frank before he was appointed global chief creative officer of MRM Worldwide, after which he mysteriously disappeared early last year.

Less mysterious is the disappearance of Adam Barak’s profile on facebook. It does not adhere to the protocol of rejecting fake accounts and pseudonyms. Who can say for sure what Mark Zuckerberg is up to next?

Find Adam Barak on tumblr, perhaps an idea presents itself and McCann Digital can leverage the gained momentum of the anti drug campaign for an integrated campaign.


 

Insights in Adam's life


 

Noone likes facebook

Why is everyone still on facebook?

We all stay on facebook out of fear of losing out on gained connections.

While fully aware, that facebook is the dominant aggregator to make use of our remaining energies after we are done with our day job. Our surplus then is distributed amongst the various businesses.

Tim Berner Lee warned early on to keep the web neutral.


 

Me making friends over a beer

 

 

Babyloid

January 10th, 2012 No comments

Babyloid ©2012 New Scientist. All rights reserved.


 

An A.I. baby-bot comes to the aid of easing depression symptoms with our elderly and lonely.

Babyloid is a therapy tamagotchi and was developed by Masayoshi Kanon, an assistant professor at Chukyo university in Japan.

Japan is beting their future on developing robots unlike us, the innovation nation for everything else (ideas, user interface design, package design…).

Babyloid is expected to be marketed at around £830.

Cute babyloid will not be taken serious before my guest country, expected to rise to having the oldest population in the world, will recognize its usefullness.


 

Emotions are expressed by minimal, cartoonish, facial expressions.


 

Puppet baby faces are creepy

A reductionist icon face assisted by a repertoire of up to 100 vocal expressions are aimed at invoking protective instincts and numerous sensors initiate unexpected, uncontrollable Babyloid behavior.

According to New Scientist, initial tests at a retirement community found that proponent are being helped, by the arising sense of responsibility, becoming occupied with babyhood and the illusion of being needed.


 

 

 

Hello?

January 3rd, 2012 No comments

Steve Jobs Biography and the learning thermostat from Nest


 

Now that everyone in the industry has studied Steve Jobs biography over the course of the holidays, which part didn’t you understand?

It’s the product, that holds all answers to the near future’s hits and misses. If any good, it offers a direction for everything else needed for its proper market launch. Be it packaging, marketing, distribution or what have you.

If your product doesn’t hold all the answers, don’t bring it to market.

Move on to the next idea.

We don’t need more, we need better products.


 

The Nest thermostat demonstrates best practice on what to make of Steve Jobs legacy

Former Apple iPad manager Tony Fadell and former iPad developer Matt Rogers have caused a stir and vowed us all with a new business model of their own, the nest thermostat.

An early comment noted, someone wanted to join nest and develop a self-learning sprinkler system.

Way to go, now think of all the crap devices you have in your home. So yes people are long at it with ideas or extensions of their own (technically inclined have a look here).


One of the worst products I can think of are our landline telephones.


 

Hello?

Is there anyone out there? Can one of the big brand names please stand up and transform our landline telephone into something useful, something helpful?

General Electric, Bang Olufsen? Anyone?

 

 

World class tv ads made in Germany

January 1st, 2012 No comments

 

 

“Fonic Smart” by Heimat, Berlin

“We don’t hurry, we text message that we are late. We don’t bother to think, we google. We don’t speak our mind, we post it.
And that’s okay. As long as we don’t have to pay more than 19.95 per month.‟

 

 

“Free of charge power supply” by BBDO, Düsseldorf

“…and with only one model, free power supply will last for 2 years.”

 

Feist metals and the cult of done

December 25th, 2011 No comments

The Year in Culture (read NY Times article


 

How come you never go there?


 

 

Dido Victoria and myself

Dido draft

Manifesto by Bre Pettis and Kio Stark. Poster by Joshua Rothaas.


We were watching Kate Bush performing “Wuthering Heights” on YouTube…

…before we visited Feist’s website.

Both videos show women dancing in the woods.

Leslie Feist with hair down to her heels.


 

It’s the cult of done that we get to watch

When we get to watch Leslie Feist perform or when we get to read anything about our favorite artist, she is long done with it and has moved on to the next project.

Dido likes the courage it took Kate Bush to perform her crap dance in the woods and it took Leslie Feist as little as elongated hair to make my Christmas day.


 

People just love to watch people be done

Doing is good and being done is as good as it gets.


 

The Cult of Done

Read the manifesto here.

Edit the manifesto here.

.Better yet, do what you intend to do.

Be done with it.

Make sure its accessible.

Have other people talk about what you have done.

Move on to the next.

Become a member of the cult of done on facebook.

Keep your lips sealed.


 

Be done already

Work at your own pace.

Remember most everything is easier done than said.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Let’s stay with the small feet for a moment

December 21st, 2011 No comments

Ketchum Pleon/Soulcage, Bremen video for Bayer Healthcare Geramany


 

 

Why “this week’s flop”?

German trade mag horizont.net brought the film to my attention by rating it flop of the week.

I hold both German trade mags in low regards and mistaking this little jewel as junk adds reason to disrespecting the German trade press. It’s lame and a disgrace for our industry.

Can’t find anything embarrassing about the animation, it’s surprisingly well executed.

A good story to have Lefax extra (an antiflatulent agent) from Bayer talked about. The film’s ambience would profit from improved sound and music.

No flop, best practice I’d say.

What do you think?

 

German language references:

“Kein Pups. Kein Ups. Mit Volldampf ins Showgeschäft”—Ketchum Pleon

Flop der Woche—Horizont.net

 

Categories: best practice, social

One from the road

November 12th, 2011 No comments

one from the road by digitas for buick featuring hello goodbye



Buick and Harman Kardon recently challenged indie band Hellogoodbye to create a new song inspired by a Las Vegas road trip taken in a Buick Regal Turbo. Now that song, “Killing Time,” is available as a free download right here on Buick’s Facebook page. You can read all about it here: billboard.

 

 

Facebook Fanwagon

November 5th, 2011 No comments

 

 


Bus or Beetle?

Volkswagen the Netherlands invites their fans to vote for their all-time favorite model. As a reward, it rebuilds the model in a one of a kind edition: the Fanwagen. Whether they vote for the classic van (the T1) or the Beetle, the winning car will be equipped with a myriad of features that avid Facebook users will instantly recognize, making it the most social car ever.

Right now the bus is leading with 12k votes over 6k votes for the beetle.

You can try influence that with your vote here.

Art Director Fethi Uluak, has kindly made the video available on Vimeo. Amsterdam Ad Blog introduces the Amsterdam agency, Achtung! over here

Fanwagen

Do have a look at the owners manual here. All design work is brilliant.