best practice

Aaron Dignan: Digital isn’t software, it’s a mindset

September 20th, 2014 No comments



Aaron Dignan: Digital Isn’t Software, It’s a Mindset



The most dominant companies, no matter the industry, are digital-first. Think Netflix over Blockbuster or iTunes over Tower Records. So how can we take advantage of this trend in our work and with our own projects?
Aaron Dignan walks us through how we can have the right mindset to thrive in the future: We need a purpose, a process to support it, the right people, and (most importantly) these need to combine to make products that serve a community larger than any employee or organization. Dignan shows off plenty of examples and tells us what to adopt for our own work. “When we look at the companies that are really dominating, this is what they are doing.”

Aaron Dignan ist CEO and founding partner of New York agency Undercurrent. Undercurrent continues from were McKinsey left of. They help ambitious teams and their organisations discover the courage and capabilities to do the impossible.




A commercial growth agenda

A linear process for reducing risk

Manager of competitive advantage

Built to last

Closed system for us to build on



A visionary growth agenda

An agile process for reducing risk

Makers of competitive advantage

Built to evolve

Open system for the world to build upon


Learn more.



World class TV ad Made in Germany

September 19th, 2014 No comments









Viewer: “You are asking yourself, why this dude is combing his mustache.”

Mustache dude: “I am asking myself why you are watching.”

Watch only what you want to watch
Welcome to netflix



Graphics standards in kindergarten clarity

September 14th, 2014 No comments



70's NYC Transit Authority Graphics Standards Manual was a ring binderStandard ring binder for the graphics standards manual of 1970


NYC Transit Authority Graphics Standards Manual



The keyword for design
is composed of the words
and clarity

What graphics designers strive for, reaches far beyond the extend of the New York subway system, into our time dominated by mobile devices and usability design. The rediscovery of not too simple simplicity is eating the world.

The 1970 NYC Transit Authority Graphics Standards Manual, by Unimark’s Massimo Vignelli and Bob Noorda, reissued as a full-size book.. Kickstarter helps Jesse Reed and Hamish Smyth get their project off the ground.








First person shooter tvc for Netherland’s Knab spelled backwards as bank

September 11th, 2014 No comments



first person shooter perspective

first person shooter perspective



This brilliant first person shooter commercial for Knab was created by Fitzroy.



If you give it your all, you expect the same from others. So why not from your bank?” Knab (‘bank’ spelled backwards) helps you to make the most of your money (with the pay off: “The bank that works for you” – freely translated).




Netherland’s bank is an exclusive online bank with no branches. This way energy is dedicated to online support across customers preferred media channels.
Most people spend all day starring at their screens either at the office, at home, or during their commute. So yes, services dedicated to online are obvious and make perfect sense.



Since the average bank-site is crap (with a capital C), Knab has an advantage here. Now we finally understand why we should switch to Knab.


The thumbnails make the first homepage you see below, appear clutter free. Visit the site for it’s intuitive user experience.
None of the three homepages makes use of responsive, theme based design off the shelf. Simple’s site looks and feels as though it was based on open source cms, we all have grown comfortable with from visiting blogs.

The web standard has not yet reached today’s popularity when these sites were built.



Banking websites by Simple,  Knab & Fidor.







Now we finally understand why Germans should switch to Fidor.

The German bank was first to offer peer-to-peer connectivity among its customers.
Numbrs, is no bank but an interesting application, made in Germany, capable of handling your fiscal needs, no matter what bank you are with and across several accounts with different banks.



Unlike Knab or Fidor, Simple was first to market with the convincing idea, that what we need is not a bank when we can have an app

What we need is banking not banks. Unlike numbrs, Simple is a bank and was first to market with an idea of how to build a business on a sensation of how banks and politics have failed us.



Apple Pay™

With Apple’s announcement of Apple Pay™, the theme of the game may change once more for both, banks and their counterparts listed here. Family run businesses, small businesses sadly excluded due to the assumed unprofitable expense of the electric receptor device.



Sunday Pleasure – Spend time with your Friends

September 8th, 2014 No comments



Cinemagraphs by Ana Šantl for iGNANT



Cinemagraphs by Ana Šantl for iGNANT



Cinemagraphs by Ana Šantl for iGNANT



It’s Official: America Has A New CTO via Eugene Kim

September 5th, 2014 Comments off



Megan Smith Source: Flickr

Megan Smith Source: Flickr



Megan Smith in familiar surrounding. Source: Flickr.

Megan Smith in familiar surrounding. Source: Flickr.



The White House made it official on Thursday that Megan Smith, the VP of Google’€™s secretive research lab Google X, will be America’€™s next Chief Technology Officer.

President Obama created the U.S. CTO position within the White House to help the government create more tech-related jobs and find better ways to use the internet for things like healthcare. Major Bloomberg has long appointed a Chief Digital Officer to help with promoting New York the digital capitol of America.

Read in full by Eugene Kim.



Serial failure turns out a public gain

September 3rd, 2014 Comments off

Judith Williams photo HSE shopping channel.

„The Lions Den“ produces – as do all casting shows – failure in serie. It’s Vox channel’s German version of ABC’s Shark Tank reality competition series. As audience, you learn from the failure of others and can distinguish what to dismiss and what to follow for your own business model while keeping a safe distance. There’s your gain.

Judith Williams photo HSE shopping channel.

Fellow-american lioness Judith Williams. Photo HSE shopping channel.



You are being evaluated or ignored. And it is on you to decide if you want to be self-sufficient or independent. The mission may be to completely rely on oneself rather. I wish for no partner and no investor—strategic partners yes, a mentor is welcome! I want to collaborate and do what it takes to be a powerful individual.

As audience of Vox tv you won’t leave this tv show any dumber, then when you switched on “Die Höhle der Löwen“. You gain insight and you may eventually reconsider you own walk of life. Judith Williams, Rural Öger, Jochen Schweizer, Frank Theken, Lenke Wischhusen, are the more agreeable jurors than your bank advisor.

TV Preview: Tom Shales on Mark Burnett’s ‘Shark Tank,’ Premiering Aug. 9 on ABC By Tom Shales



World class tv ad encore made in Germany

September 2nd, 2014 Comments off



Johanna Münch and Christian Göran


“” by director Frank Lambertz

The original film cast for the trivago travel aggregator (comparing offers from hotels around the world) is back with a new hipster tune.

What director Frank Lambertz has masterfully picked up on with the games we play, now celebrates a comeback with Stockholm model Christian Göran alongside the charming Johanna Münch.



How to eat Sushi properly, from a Sushi Chef

August 30th, 2014 Comments off








  1. Use fingers for sushi rolls
  2. Never combine ginger & sushi
  3. Never shake soy sauce off sushi


Don’t shake it. Shaking is just for the men,
finishing up at the men’s room.


Auf englisch weiterlesen.



Quartz has a new look—and for the first time, a homepage

August 29th, 2014 Comments off



Zum ersten Mal eine homepage



Newsrooms take note, Quartz the digital native newscast for the global economy now has a homepage. Sort of. A brief replaces the homepage, their morning brief with for the global economy relevant stuff. They don’t start with why but with a brief in real time for all devices in use today.



Quartz's audience grows since launch



Quartz is digital native rather than relying on being a descendant of the Atlantic. It sports no paper edition and won’t manage digital on the side. Perhaps what they don’t do is as important or more important than what they do. A paper issue wastes a lot of energy without profitable proof. Lack of advertising fund make paper based newsrooms shut down. There will be a better time for paper. Promise.

The focus remains on banner free advertising. High quality advertising as the stories that come form their newsroom. Quartz designers have a love for usability. They get rid of stuff that was seldom used. Their award-winning design gets better with more white space on tablets and PCs. Quartz experiments with new stuff. Pullquotes within the content rather than comments at the end of each story…

Read in full by Zachary M. Seward