Jim Parsons, Rihanna, Steve Martin, Jennifer Lopez Comedy
Jim Parsons, Rihanna, Steve Martin, Jennifer Lopez
That figure represents the long tail of advertisers; the plumbers and dentists, restaurants and political candidates, app developers and direct-response advertisers.
These small and mid-sized businesses don’t have Facebook account reps and are left to figure out Facebook advertising for themselves.
25 million small businesses have an account on Facebook. Travelling freelancers such as book authors, may be better served with a Facebook account instead of maintaining their own blog.
For a whole lot of people Facebook (Amazon, EBay) is the internet.
Whatever works. We’ll see…
Facebook is borrowing from its big brand and agency strategy in one respect. It’s formed an SMB Council comprised of 12 businesses, a structure that’s reminiscent of its Client Council that includes chief marketers from P&G, Coke, Walmart and Unilever among its members. With both groups, Facebook solicits feedback on how its products can be improved. (For the big spenders, it also gives a peek at what’s on the product roadmap.)
One of the council members, plumber Jeff Morgan from Kansas City is also thinking about potentially setting up a side business of Facebook classes. He invest $300 every month into facebook and makes makes $2,000 a week in service calls that originate from their Facebook page.
Its page is a mix of content, including employee spotlights, dog photos, and a recent shot of the dispatcher dressed as the Kansas City Royals mascot to celebrate baseball’s opening day.
“About one in every 10 posts is about plumbing,” he said. “Other than that, we do stuff about puppy dogs and unicorns.”
Well the locations haven’t changed much but they sure do have a lot fewer Nazis.
Was it over when the Germans bombed Pearl Harbor??!??
THESIS: Big problems don’t need big solutions.
IMPLICATION: Government bureaucracy and organisations with high volume demand for printed matter can achieve a ∅33% reduction in ink consumption.
The world’s most sustainable font.
You may have seen the story of the boy who worked out that the US government could hundreds of millions of dollars just by changing the default font they used when printing (and so reducing the amount of ink used)?
„Sustainable” is a keyword politians like using. Here their opportunity for the US government to put the money where their mouthes are.
Organisations with high printing demand, download the font for free.
Rob Hope is a surfer, grew up in Cape Town, South Africa and favors the waves locally at False Bay and Padang Padang in Bali worldwide. He feels at home in False Bay were he lived in Lakeside und Muizenberg for 15 years.
As my pal Ernstfried Prade, with whom I earned my first money as a windsurf instructor and eventually sparked the design of the world renown Mistral logo with the thought of ‘playing hard ball (ball game) with nature’ – Hope is enjoying his life, owed to the circumstance to having caught the first wave, and that he can do as he likes and does it with rare self-understanding.
There are 2 aspects at play when working for yourself – either being too busy to find the time to surf as often as you’d like, or surfing too much and falling behind with work. Which one of these describes you best?
Hope builds websites when he is not riding the waves. He was certainly lucky with catching the wave, that caught a million people hungry for one pagers when CCS was well passed its tipping point with his aggregator, offering a one stop source of consolidated one pagers and corresponding wp themes.
He got started with building websites for clients, and now (Spring of 2013) he is working on his domains (http://onepagelove.com, http://mmminimal.com) und versteift sich auf Vorlagen basierende Gestaltung (http://themecobra.com). Design Dosage must be the latest work in progress.
Read Cape Town’s history of one page wonders by Hugh Lashbrooke, how niche marketing in an over saturated market can be a source for income.
A good service or product gets noticed. Pay attention to your neighborhood shops, to which people line up to and those which will close down before the end of the month.
Predicting the future is never easy, but the surest way to succeed is to take an active role in bringing your vision of the future to life.
Begin by challenging today’s accepted wisdom, and questioning everything you take for granted. Use your ‘ubiquitous connectivity’ to explore alternative perspectives from around the world, and share your own provocations with the world too.
The future will be what we make it.
I’m not writing it down to remember it later, I’m writing it down to remember it now.
Before you go order field notes for yourself, your team or loved ones, have a close look at the field notes brand and discover what you can adopt for your business. How very useful it may be to consume yourself even with forgotten customs in their assumed relevance to behaviors nowadays.
Order your three-pack of Field Notes for $9.95. Add $7 for international shipping. Totals $16.95.
Operators are standing by.
No blast from the past. Nothing here is retro. Not the design process nor the product by Aaron Draplin, creator of the field notes brand and owner of Draplin Design Co..
In the contrary, with his discovery of knowledge transfer to be of such necessary means amongst American farmers, Draplin must have stumbled on an idea that does for the 21. century. With seasonal sales promotions, collaborative logistics and working with retailers, Draplin brought field notes with their 49 pages into the digital age. The ever apparent sharing of insights from how fences are built to cat pictures on facebook.
As a designer he must have a talent for seamless design and knows just how design spans a bridge to integrated marketing. A responsive eco system by the name of FIELD NOTES, with explosive popularity even before Undercurrent coined „responsive” as the OS that is eating the world.
What could Hollywood learn from design thinking, agile software development, lean manufacturing, and sociocracy? What do edge cases like Veronica Mars über Kickstarter mean for Hollywood’s future? How worried should the movie business be about House of Cards, True Detective, and Breaking Bad? What about Oculus Rift? What about gaming?
Experts in design thinking, agile development, lean manufacturing, sociacracy, gaming biz, data analysis, movie biz, TV biz, generalists and fandom sign up.
The call for help was issued March 24.
Bud Caddell only recently left his LA agency power house Deutsch to set up a West Coast office for Undercurrent, has many questions and asks your help with finding answers.
Undercurrent was first to extend Gareth Kay’s transformer speech from 2010 which coined the universal marketing solution of ideas that do (it’s not what you do but what people do with it) to an organisational level with upgrading outdated operating systems in politics, society, and economy with a responsive os to keep pace with the speed of the 21. century.
After an open letter to Yahoo’s Marissa May, Bud Caddell asks your help with a study on how Hollywood will produce and distribute movies.
What would Scofield do?