best practice

Everything is Design

February 27th, 2015 No comments




Courtesy of IBM corporate archives.



Today design can solve problems education, politics and businesses struggle with

Everything is Design: The Work of Paul Rand[/i], a new exhibit at the Museum of the City of New York, reveals that today’s design-led businesses owe much credit to the work of visionary graphic designer Paul Rand.

Learn more from Carey Dunne on how Paul Rand pioneered the era of design-led business.




February 24th, 2015 No comments






“I am looking for something for my girl.“

World class tv ad made in Munich


MyDays, Munich
N/A in house?




“I love you – forever”
– You see three guy weeping and whining. A demonstration of what they are looking for as a present for the girl.

The poor salesperson seems to understand.

The result?

“I love you – forever”
– Prompt delivery of exactly what they have been looking for. Girl cries:





German design walking dead

February 23rd, 2015 No comments






Clean the ocean






Was it Anthony Bourdain who during a tv sequel on Germany suggested,
that they are all dead?




As long as our perception is dominated by digital, “terrible” must be the most used word in front of any display. Huge praise for German television, many stations are set on transformation in 21. century.




A welcome best practice demonstration of German design from Hamburg. Product design by design agency Korefe. Subtle and simplistic as is, it clearly stands out from the over-ambitioned design confusion are confronted with on the supermarket shelves.

Today more than ever, design offers a passage to integrated marketing. Design is a more capable a problem solver where politics, education and businesses have lost their way.



People simply want it more simple

People have problems and businesses are here to solve problems (Ana Anjelica). When a product on a shelf, piled with design cluttered products, get’s our attention for its lack of design, then it resolves into behaviour (Naoto Fukasawa), gets taken of the shelf and brought to the cashiers.



Could you order a small breakfast in Paris?

February 22nd, 2015 No comments



Coquetier «Le Lotus Bleu»



Service petit Déjeuner « Le Lotus Bleu »



Hugh Hicks Sargent said, you are accomplished if you can order a small breakfast in Paris. Cliquez ici.



Hemingway goes offline

February 21st, 2015 No comments



Author Ernest Hemingway ©Earl Theisen:Getty Images



The popular and well perceived Hemingway editor (The New YorkerFast Company) gives english language writers a nudge. It pokes you to write clear concise prose the heming way. You can use it online or get your copy at the app store.




February 20th, 2015 No comments





Hello how are you?

All these title card bits are scored from beehoven’s 9th symphony.



You never want to lie to your audience… You can trick them, you can disturb them, you can annoy them, but you can never lie to them. To me commecials are nothing but lies.

Don Hertzfeldt



The return of HTML 1.0

February 18th, 2015 No comments



Key Visual Ana Andjelica



Ana Andjelic, the omnipresent strategic thinker at Spring Studio, New York has published her reference site and speaks about why’d she done it on linkedin.

It consists of a full bleed key visual and four plain text content categories. Each listing dropped down lines of plain text, no eye candy aside from the iconic bowieesque key image, and no menu or social icons other than on the front page.

Remember when your agency asked you to act like a rock ‘n’ roll star?

Decision makers will have to use the back button to move from one to the other. The site respects their scarce time and allows for a comprehensive impressive scan in between everything else.

Have a look.



Card game to help companies define their brand

February 5th, 2015 Comments off



Realistisch? Idealistisch?Brand Deck icon set3041904-inline-i-1-cards-against-humanity-for-the-board-room-its-here



The agency would take a deck of 100 cards and put it in front of new clients. Simple Honest Work would then ask their clients to agree on, at most, six cards that defined their brand. Here you can reserve your card deck.

Read in full by John Brownlee



A company that lasts?

February 3rd, 2015 Comments off



D e z e m b e r   17,   2 0 1 4




B y   C r a i g   B r y a n t



That’s the name of the company Craig Bryant launched eight years ago when he returned to Chicago. Only after he could take his girl from Hesse back home did he leave Frankfurt, where he and I worked at Zentropy Partners.

Craig was quite my opposite, open-minded, polite, always humble. A killer bartender for dry martinis and did he have itchy trigger fingers when at the keyboard!

Mammoth has gone from being a small team focused on Flash and Flex apps, to a team of consultants building financial and workplace communications apps, to a company that’s launched two products, built a multi-million dollar consultancy, and become a workplace and culture distributed across 12 states.



Let it go

Building a company that lasts is similar to entering into a life-long relationship.

Over time, rigidity becomes the enemy, patience and curiosity the virtues.

Read Craig Bryant’s full note.



German newspaper changes for good

February 1st, 2015 Comments off






Süddeutsche Zeitung

Süddeutshe Zeitung



I never was much of a newspaper reader, not even with my affinity for printed matter. Nothing much unusual for a graphic designer. Among other great German newspapers, close friends favour Süddeutsche for its tonality and appearance.

Congratulations for its clean, straight forward online design. It comes close to being blog DNA. Alas, it was hand coded. The economic and efficiency advantages of theme based design have not been recognised.

Blog DNA, and open standards are defining the international web standard. The web standard meets the habits and expectations of an international web municipality.

Detlef Haaks, CEO of Sü now wants to change the paper for good. If for the better or worse,depends on how accepting the Bavarians are in catching up with the global web standard. Germany has been ignoring for as long as the evolution has been going on.

As said the Munich paper has a formidable format online already and why fix it if its not broken? Of little surprise, the motivation is to grow readership and transform them into subscribers.

Read the full story in German by Jürgen Scharrer.



You've read half.  Resurrecting the wall.

A popup informs you when you have read half of the complimentary articles for free. Come article №7, the cartoon shows an open door with the door frame piled up with bricks. The caption reads: ‟You have hit the wall.”
Haaks sees a payment method or business model in resurrection the wall. He calls it the reconciliation of print and digital. The payment method in use during the print era implemented in digital times…



Imitation is recommended

Adored papers of anglo-saxon descent are experimenting with such paywalls. A great many make use of software right off-the-shelf. Blog DNA and open standards, pulling up alongside the successes of mommy bloggers. Design dissolves into behaviour. Especially true with returning visitors as is the case with newspaper subscribers.




of customers search the web before making a purchase decision.


of people go to the brand or product website to find relevant information about it


of users admit they decide on a company’s credibility based on its website’s design.



#infographic @irfanahmad1989



Where do I look?

A clean appearance, readable typography and immediately evident usability dominate the first impressions. Usability is key to lasting impressions.

A large bleeding image received as relevant or aesthetically significant gets all the attention or is a complete failure in the eye of the beholder.

The mental state of the viewer, her motivation, decides over success or failure.

If you want to focus on details rather, the above infographic provides average viewing time of the basic elements of your website:


  1. 6.44 sec for menu items
  2. 5.48 sec for the brand logo
  3. 5.94 sec for the key visual


Please note, if one of the smaller images would contain a nude image, it would change the average viewing time of the elements. Some statistics and infographics may sway your decision making even if they are unreliable.


Make use of universal trends. Their origins are operating systems such as OS X oder iOS. They have been tested with a large user base over an extended period of time:


  1. Unobtrusive interface design: Avoid colours, content comes first
  2. White space: Generous design. Make room for air not errors.
  3. Flipchart: tiny applications / mini apps, the front teases, the flipside resolves
  4. Blurred background images: hot items this season
  5. Blurred see through interface elements: pretend to be transparent, pretend openess.