best practice

“When they go low we go high”

July 26th, 2016 No comments

 

 

Speechwriter Sarah Hurwitz with Michelle Obama (Chuck Kennedy:The White House).

Speechwriter Sarah Hurwitz with Michelle Obama
(Chuck Kennedy:The White House).

 

 

go high
Sarah Hurwitz is holding a dream job, I only came to recognise as such in the very late years of my advertising career.

It allows you to keep a low profile and enjoy privacy, while you directly influence stuff that matters. Including the part where you get to feel the consequences of your doing instantly as well.

“Hurwitz has a knack for finding someone’s voice” former White House colleague Jon Lovett said. The voice might say: No, that transition is clumsy. Or: Are we really telling this story in a way that honors these people?

A rarely found concentration on tossing aside words that could potentially jeopardise or distract from the core message.

The kind of supreme concentration every copywriter must claim for herself, every media worker and every media designer must claim to be taken serious.

No matter how many best practices tell you to aim low, dumb things down and pay lip service to social media trolls.

 


Read in full by Krissah Thompson

Hurwitz with members of her speechwriting team, Adam Frankel,
Ben Rhodes and Jon Favreau

Hurwitz with members of her speechwriting team, Adam Frankel, Ben Rhodes and Jon Favreau.

 

 

Michelle Obama’s Democratic convention speech in 3 minutes.

 

 

 

 


go high

 

 

No ifs or buts

July 24th, 2016 No comments

 

 

The chorus goes: “No ifs no buts”.

The chorus goes: “No ifs no buts”.

 

 

No ifs or buts

World-class ads made in Germany

 

Client

Agency

 

 

 

 

No ifs or buts
When at a wedding it comes to the part where you speak your piece or hold your peace and the bride herself is about to break the peace, the chorus goes: “No ifs no buts”.

 

 


No ifs or buts

 

 

Bilderbuch

July 18th, 2016 No comments

 

 

Is Pitchfork ignoring the European market now that Britain no longer takes part?

 

 

Bilderbuch Engine

Engine

 

 

Plansch (splash)

 

 

Feinste Seide (finest silk)

 

 

 

Schick Schock

Schick Schock

 

 

Gibraltar

 

 

 

OM

 

 

Maschin

Engine

 

 

Bilderbuch Machin

One word song titles, a two word album title, friendship photos
and good fate with typography and design.

 

 

If you are the only Austrian to shake his ass, you are the hottest Austrian shaking his ass

Bilderbuch
Toss aside lame duck songs such as Diskokugel (mirrorball) or Suppenkasper (CDD1). And not even the German language will get in the way of global success. You use language in your songs sparingly. People anywhere decipher your vocals even though in German. It’s pop music, geez. Songs carry names like “softdrink”—what is there not to understand!?

Pitchfork, the most trusted voice in music, has yet to discover German language bands. Qualify them for the US market and keep them on their radar.

Aside from Bilderbuch, there is Beatsteaks. Without the Brits (#brexit) will not work in favour of the European music industry.

Everything is just dandy with each of you boys from Bilderbuch, good games you all, brilliant.

Stick to the vocals of Prince, Falco and vocoder. Keep stealing from Kanye West and Peter Frampton2.

Austrians had a quicker grasp than Germans. A quicker grasp to first learn the skills to play any instruments like their American idol. A firmer grasp to steal like an artist.

But there is one German band to have on your radar, Beatsteaks.

 

 


Bilderbuch

 

 

Americans in Turkey

July 15th, 2016 No comments

Americans in Turkey


 


Americans in Turkey

 

Bottom-up Theresa May

July 13th, 2016 No comments

 

 

Photo via Nooruddean @BeardedGenius. Source: Getty Images.

Photo via Nooruddean @BeardedGenius. Source: Getty Images.

 

 

Theresa May
“Should you believe that a woman is difficult who won’t accept objection, yes then the prime minister is a difficult woman” She is said to be strict and steady.

The first thing that struck me, was the stunningly beautiful costume in green and blue tartan she was wearing, then I was blown away by her shoes.

At the hour it cannot be confirmed that any of this is an indication the British PM would commit to a bottom-up type of mindset.

Many believe there is to much attention spent on shoes I think she is amazing at how she stands out from the suits. Congrats to all three, Cameron, Theresa May and Boris Johnson.

 

 


Theresa May

 

 

Top of the Pops

July 12th, 2016 Comments off

 

 

Unsolicited proposition

 

 

F.S.K.
TOP OF THE POPS

Onchi Kôshirô about 1933

 

 

F.S.K. goes full circle

Top of the Pops
Much of what digital thought leaders have been touting throughout these early post-digital times. Germany’s cult band F.S.K.1made workable in the early eighties.

Their first concert at the Academy of Arts in Munich dissolved into blood shed.

An audience divided in bias toward fascism or criticism thereof.

Either way, Thomas Meinecke, leader of the pack, served up key words and catch phrases that stuck.

 

  • Lean start-up in keeping with an organic mindset as they go along.
  • Buttom up approach.
  • Feeding the press intellectual bits and pieces that provide a competitive peer advantage for editors to make use of.
  • Healthy fear of overexposure.
  • Continuity in creating new meaning for the brand according to its changing context.
  • Opportune in turning inherent disadvantages to their advantage.
  • Sing along poetry slams eliminating the need to read the book of identity.
  • Providing keywords, catch phrases mixed with inverted psychology to an audience in search of identity and meaning.
  • No use of digital. No blog. No one pager.

 

 

FSK goes full circle. From Stürmer 1982 to top of the pops 2022

Going full circle from Stürmer 1982
to Top of the Pops 2022.

 

 

But the band has hardly ever commented on transformation. I wonder if this should change. Their initial “YES TO THE MODERN WORLD” has faded into oblivion.

 

 

F.S.K. TOP OF THE POPS

The fine art of James Connolly
repurposed for demonstration purpose.

 

 

Das muss ein Ende haben
John F. Kennedy’s gegenseitige Abhängigkeitserklärung
De Gaule
Austritt aus dem Völkerbund
When It Rains In Texas
Supernormal
Nach Jimdo kommt Wimdu

The fine art of James Connolly
repurposed for demonstration purposes.

 

 

 

 


 

 

F.S.K. Hellabrunn

 

 

Das muss ein Ende haben
John F. Kennedy’s gegenseitige Abhängigkeitserklärung
De Gaule
Austritt aus dem Völkerbund
When It Rains In Texas
Supernormal
Nach Jimdo kommt Wimdu
Streichelzoo

Das muss ein Ende haben
John F. Kennedy’s gegenseitige Abhängigkeitserklärung
De Gaule
Austritt aus dem Völkerbund
When It Rains In Texas
Supernormal
Nach Jimdo kommt Wimdu
Streichelzoo

 

 

Freiwillige Selbstkontrolle Hellabrunn

The photo shows the band members at Munich Zoo Hellabrunn.
Source: Brian Wilson.

 

 

F.S.K. sound hits the fan

At their latest concert our friends had their great rock ‘n’ roll break through. F.S.K. Rocks!

What was once an art school band that made you listen to words and meanings, finally let go and rocked the house. (the vocal sound system malfunctioned).

Peter Wacha’s house. The concert took place at Munich’s Rote Sonne (red sun club). One of the many successful ventures Wacha runs. Geez, this youngster still looks the same as he did 30 years ago! He’s called upstart. Imagine that!

Munich sucks my friends rock.

The previous year, it consumed me how F.S.K. next album should look and feel like. I like to paint a most complete picture in my mind before I try to show my work.

I got started on some rigorous contemporary designs but tossed them aside.

I may not compromise the discretionary character the band has settled on. I must allow for a broader reach. This calls for a structured launch culture. We need to take along the audience and grow it along the way. From the start.

Perhaps settle on a long idea rather than what advertising calls their big idea. The hero of course ist the album with its sound and songs. How it embeds in the context of public discourse. The band has always been masters at song writing. Now they can do without text (if need be).

I am thinking of drum solos, intros were Justin Hoffmann get’s to play the organ of St. Ludwig church

The increasing sophistication of main stream may be of help this time around.

I am placing my bets on the rigours of Justin Hoffmann and Carl Oesterhelt. Their influence may be increasing.

And who wouldn’t wish for Wilfried Petzi to sing David Lowery’s “When It Rains In Texas (It Snows On The Rhine)”?

Make it all happen under the influence of these 25 Songs that tell us where Music is going and a close listen to arrangements and compositions from Wilson’s Pet Sounds (some may think I stole the album and cover idea from).

The toughest call then is to ask Van Dyke Parks to produce the record.

 

 


 

 

lesss.co

 

More attention
to less (things)

 

 

 


Top of the Pops

 

 

Tuesday is orchestra rehearsal

July 12th, 2016 Comments off

 

 

Orchestra Rehearsal

 

WAVE THE STICK
UNTIL THE MUSIC STOPS,
THEN TURN AROUND AND BOW

 

 

 

orchestra rehearsal
The big idea of the ad industry is orchestration.
We recall that “It’s not me who plays the tuba, the tuba plays me.”

 

 


orchestra rehearsal

 

 

Stuck in a vending machine

July 9th, 2016 Comments off

 

 

Stuck
in
advertising.

 

 

Stuck in a vending machine

“Stuck in an advertising contract”

Stuck in advertising

 

Product

Client

Agency

 

 

World-class advertising made in Germany: In the third sequel of Ad Hell (#Werbehölle), celebrated German show masters Joko & Klaas are forced to fulfil the ad contract these two handsome, silly dudes signed as spokesperson duo for beverage brand Granini.

They are stuck in a vending machine and forgot to bring change.

 

 

stuck

 

 

Panda by Desiigner

July 8th, 2016 Comments off

 

 


When its outstanding
its got to do with West

18 Jahre alter Desiigner

 

 

 

 

Panda by Desiigner
Back in April „Panda” superseded Rihanna as №1 on the Billboard charts. The day when five cops where shot in Dallas, I stumbled upon this video. The shooting appears as a reaction to the atrocities of two more black Americans killed by white cops.

“West caught wind of it and flew Desiigner out to California, where he met the rap icon outside Los Angeles International Airport. Hanging out in his car, West played him what would soon become Pablo’s Father Stretch My Hands Pt. 2,” (USA Today)

 

 


Panda by Desiigner

 

 

To be acknowledged

July 7th, 2016 Comments off

 

 

Wieden + Kennedy #blacklivesmatter

to be acknowledged

 

 

#blacklivesmatter#blacklivesmatter
Munich comedy icon Karl Valentin put it best: “Everything has been said – But not by everyone.”

Read the Story Behind Wieden + Kennedy’s #BlackLivesMatter Website Statement by Patrick Coffee.

 

 


#blacklivesmatter

 

 

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