Shortly after I was born a black sheep equipped with orphan optimism, I knew that if my mother would ever sent me to art school, I would arrive there knowing there are two ways of designing a great ad:
By means of reduction
as did Michael Schirner for his famous IBM typewriter ad
as the iritading layouts of tabloid newspapers suggest.
50 years later, I stumbled upon Nitro, Chris Clarke’s dynamite new business model of an ad agency which has arrived (in modern day marketing). #4 of Nitro’s 8 principles welcomes Newton’s law of marketing: “Every trend is followed by an equally strong counter trend”.
Crispin Porter Bogusky GGK IBM Michael Schirner Sprint This is Now.