Apple campus via CoDesign

Planter Apple campus in Cupertino, CA. Source.



Apple retail (Andrew Kim)



On Tuesday, Cupertino’s city council signed of Apple’s campus plans. Plans for construction begin later this year for up to 14.200 employees at a cost of $5 billion. A logistic nightmarke similar to the Frankfurt airport.

Now the press is ralleying around the influence Apples’s latest high-profile of Burberry CEO Angela Ahrendt may have on the design of the campus, which was always coined as such, never as headquarters, not even a building.

Angela Ahrendts, who has been credited with bringing the British traditional brand into the new world with creative Christopher Bailey, reports to Apple CEO Tim Cook with the aim to integrate and optimise Apple’s on- and offline retail.


Read on..