Bodo Sperlein Lab
But does it dissolve into behaviour?
Remember, Bodo Sperlein, the renown industrial designer wants to see a change in the branding of his London based design consultancy, specifically resulting in a somewhat more unique use for his logotype.
The above sampling embraces his current corporate identity with a difference, the efficiency of a three-letter acronym, abbreviating his full name and adding industrial to reflect the evolution from small boutique shop to industrial strength design for a growing international clientele.
Both three-letter acronyms are intended for rather cautious, sparse usage yet aim at dissolving into behaviour:
- bsi: diverting attention to general industrial design.
- BSL: a platform for unsolicited propositions.
From the repository
rise reg. being a favourite