Industrial-Quadrocentro

Back to business

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After a while I felt like reducing industrial design to industrial.

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The receptionist get’s to answer the phone with “bsi” rather than Bodo Sperlein London.

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But does it dissolve into behaviour?

Remember, Bodo Sperlein, the renown industrial designer wants to see a change in the branding of his London based design consultancy, specifically resulting in a somewhat more unique use for his logotype.

The above sampling embraces his current corporate identity with a difference, the efficiency of a three-letter acronym, abbreviating his full name and adding industrial to reflect the evolution from small boutique shop to industrial strength design for a growing international clientele.

 

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Both three-letter acronyms are intended for rather cautious, sparse usage yet aim at dissolving into behaviour:

     

  1. bsi: diverting attention to general industrial design.
  2. BSL: a platform for unsolicited propositions.

 


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From the repository

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Clarins

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oval

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optimist

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rise

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rise regular & all caps
rise reg. being a favourite

 

Bodo Sperlein London Website

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@Bodosperlein

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