Are you EV ready?
BMW EVolve and BMW ActiveE were both launched last month.
EVolve is an application for the iPhone and ActiveE is a leasing offering for the BMW ActiveE with electronic acceleration. With the iPhone apps, soon to be available for Android, driving behavior is tracked and evaluated for the participant to learn if she is a good EV candidate. It helps the driver find out if an electronic vehicle is right for their needs and it helps BMW evolve their vision of the future of mobility.
Faris Yacob, blogger und chief innovator of agency network MDC Partners recently worked with kbs+p for the development and launch.
Besides Anjali Ramachandran, at London’s made by many, I am, admittedly a whee bit despaired on my search for suited case studies in automotive marketing.
Useful relief of direct effectiveness was recently demonstrated by Hyundai, who made a stance on recession struck US auto market with its assurance program: “Now finance or lease any new Hyundai, and if you lose your income in the next year, you can return it with no impact on your credit.”.
Ideas that do – was coined by Gareth Kay and presents a feasable solution for us marketing practitioners in the interest of consumer and economy.
- Thoughts on recent digital work for automotive brands—Anjali Ramachandran, made by many
- BMW Evolve—Faris Yacob, Talent Immitates Genius Steals
- Hyundai Crowned King of Marketing—Carversation
- kbs+p, New York—credentials