Blood sweat and tears in this springtime ad for for German DIY-store chain Hornbach

More sweat than blood and tears in this springtime ad for for German DIY-store chain Hornbach

Are those Mexican migrant mine workers? Chinese migrant workers? Muslim dancers judging by the shoes? Fine with me as long as they get rid of some pesky indie musicians.

Your screaming boss. Your microwaved junk food. Your always on cell phone. The hours in front of your computer…
All of which will dissolve into hard physical work.
Sweat it. Start your spring project.

Client
Hornbach, DIY-store chain
Agency
Heimat, Berlin