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Edward Boches published a new story on Medium

 

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Bill Bernbach. Foto via rhinowrites.com.

 

 

Bill Bernbach and the beginning

 

Even in the age of digital, social, and utility, advertising students should know who Bill Bernbach was.

 

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Bernbach single handedly launched the creative revolution in the 1960’s Advertising as we know it, or at least as we celebrate it, began in 1949 when Bill Bernbach and Ned Doyle quit Grey Advertising and joined Mac Dane to create Doyle Dane Bernbach. Their agency was an act of defiance, an outright rejection of the industry’s prevailing wisdom that success was determined by the size of the headline or the prominence of a perfect product photo.

 

 

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