www.CESweb.org

 

Nothing so exciting between the years

Neil Perkin pointed at two fine summaries of CES, and both are worth the read of course.

10 Things We Learned About The Gadgets Of The Future by Charles Arthur.

CES 2012: Why marketers should be relieved. The authors are Saneel Radia, Head of BBH Labs NYC & Tim Harris, EVP/Managing Director of Innovation at McCann Erickson.

There is a notion that nothing much happened. A bit of fresh thinking in tv sets with screens getting thinner and displays even larger, which reminds me of the development in the auto industry. No development that is.

Selling more rather than developing better replaced strategy with tactics in the old world.

What I am looking forward to is integrated design, where the inner makings and the shape of things make for something I really would want to have.

 

 

 

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