Author Archive

See you next summer

September 1st, 2014
Categories: season greetings, shared

How to eat Sushi properly, from a Sushi Chef

August 30th, 2014








  1. Use fingers for sushi rolls
  2. Never combine ginger & sushi
  3. Never shake soy sauce off sushi


Don’t shake it. Shaking is just for the men,
finishing up at the men’s room.


Auf englisch weiterlesen.



Quartz has a new look—and for the first time, a homepage

August 29th, 2014



Zum ersten Mal eine homepage



Newsrooms take note, Quartz the digital native newscast for the global economy now has a homepage. Sort of. A brief replaces the homepage, their morning brief with for the global economy relevant stuff. They don’t start with why but with a brief in real time for all devices in use today.



Quartz's audience grows since launch



Quartz is digital native rather than relying on being a descendant of the Atlantic. It sports no paper edition and won’t manage digital on the side. Perhaps what they don’t do is as important or more important than what they do. A paper issue wastes a lot of energy without profitable proof. Lack of advertising fund make paper based newsrooms shut down. There will be a better time for paper. Promise.

The focus remains on banner free advertising. High quality advertising as the stories that come form their newsroom. Quartz designers have a love for usability. They get rid of stuff that was seldom used. Their award-winning design gets better with more white space on tablets and PCs. Quartz experiments with new stuff. Pullquotes within the content rather than comments at the end of each story…

Read in full by Zachary M. Seward







10 €uro Note gets a facelift

August 29th, 2014



Neue 10-Euro-Note kommt am 23. September in Umlauf.



Good design dissolves into behaviour says Naoto Fukasawa. Wonder what behaviour to expect.

Most everything is getting a facelift these days. The Euro is no exception.



Categories: design, new advertising, shared

Zara pulls striped ‘sheriff’ shirt after holocaust outrage

August 28th, 2014



Zaras umstrittenes „Sheriff“ Hemd

Zara’s disputed ‘Sheriff’ T.



People are paying attention and they love to share what consumes them. Remember when you were a kid, how urgently you wanted to share your discoveries immediately. You wanted your father and mother to see what you had found. With the event of social media the supporting technology for sharing became publicly available. That changed everything. Again.

The recent children’s shirt uproar demonstrates the effect and efficiency of sharing.

Someone discovered a children’s shirt. And found its display of a classic American western sheriff badge on a striped t-shirt, a potential similarity with the Star of David. A curiosity that was then shared on social media. In consequence the shirt manufacturer removes the kid’s t-shirt.





What is happening here is not a conversation, it is no dialogue. It is a message sent of relevance to others that was shared.

Nothing new to you. An inevitable development has taken us for nearly 20 years into the early 21. century.



  1. The motivation is sharing.
  2. The cause is technological progress.
  3. The out-take is self-actualisation.

Read in full by Asa Bennett.



World class tv ad Made in Germany

August 28th, 2014



Sag es mit Deinem Projekt

Best practice fall campaign




Let your project do the talking

Client: Hornbach
Agency: Heimat, Berlin
Director: Pep Bosch
Production: Trigger Happy



The world has never been this incomplete

August 27th, 2014

Craftmanship, the economy next door.



The world has never before been so incomplete. Lend a hand. Agency: Heimat Berlin




True, the world had never been this incomplete. Europe is now accepting transformation to take place. Moving Europe from an industrial to an information age as part of the global transformation. True also, it is happening with a 15 year delay. Now that business and marketing is accepting the transformation to be of relevance to their audiences. They failed to accept how radical it is. It reaches every corner of people’s lives. It changes people’s customs, even their relationships. Myths get busted en masse. Production of school books become invalid with the drying of the ink.

It so happens that Scholz + Friends, creator of the top transformer-campaign, get stuck mid way. Visual elements are unmistaken 70′s design. In the early 21. century, creatives are seeking a new aesthetic (NA) to mark the time. The website fails to accept the global open web standard. Alas, like almost all German websites it makes use of content management system built for developers not users. The web standard caters to the user managing the site not developers. An accidental misunderstanding of the internet craftsmanship.

The second film shown above is by new incumbent Heimat agency in Berlin. Masters of ceremony and the one German agency to watch closely. I bet they made use of the crap typography for political reasons rather than healthy creative reasoning.



Nude descending a staircase №2

August 26th, 2014
Categories: awe, Photography, shared

Men, women & children

August 25th, 2014




Jason Reitman
Kaitlyn Dever, Rosemaire DeWitt, Ansel Elgort, Jennifer Garner, Judy Greer, Dean Norris, Adam Sandler



Men, Women & Children follows the story of a group of high school teenagers and their parents as they attempt to navigate the many ways the internet has changed their relationships, their communication, their self-image, and their love lives. The film attempts to stare down social issues such as video game culture, anorexia, infidelity, fame-hunting, and the proliferation of illicit material on the internet. As each character and each relationship is tested, we are shown the variety of roads people choose – some tragic, some hopeful – as it becomes clear that no one is immune to this enormous social change that has come through our phones, our tablets, and our computers.



Bavarian Tom Sawywer and Huckleberry Finn

August 24th, 2014



Hacke u. Thomas Sojer

Hacke u. Thomas Sojer



German language teaser


Norbert Lechner
Rudolf Herfurtner (screenplay), Rudolf Herfurtner
Fritz Karl, Benedikt Weber, Xaver Maria Brenner



The story of Tom Sawyer and Huckleberry Finn, placed in the years right after the Second World War in Germany. A tale about friendship and courage.