For 220 years, the Swiss bank Lombard Odier has successfully lead its clients through 40 financial crises. With a first global campaign, advertising once again is what advertising always has been, a big promise.
Being consultants in their own right, designers sometimes are reluctant toward advice. Ross Gunter and Mateusz Piekarski got through to Bodo Sperlein though.
The new design does not dissolve into behavior on all accounts. It reads very well and positions Sperlein Studio. Brilliant copywriting.
Increase traffic with social media strategies in place to integrate with the new journal section or dispose of it. It’s terrible.
Bring the registration routine up to standard.
Re-adjust the responsive design for window width 800px – 1920px.
Take sales serious or dump the shop. Make it work and fun to operate.
English speaking nations are said to find serif-type more readable. The use of typography to help express a brand’s character and personality is obvious and strangely overlooked. Hint: The new logotype may offer itself as webfont for the sites’ copy text.
A one pager prevents the screen refresh when switching from one page to the other. The transition becomes seamless and allows a smooth user experience. I’m sure Squarespace can do this for you.Visit website
Heide und Hans Greisinger at the Bräurosl Pretzel booth with time on their hands to chat with deliverer Andal Duschl. Photo: Alessandra Schellnegger.
Oktober Fest During the opening weekend of this year’s October Fest in Munich, you could get into any of the tents (usually the tents are so crowded, the can’t fit more people unless some are leaving). Lots of visitors in the tents but they are not overcrowded as they usually are. Small vendors and ride owners are suffering serious losses.
Security is so tight a woman living on the fair ground wasn’t allowed in with a jar of pickles she carried home. The fair ground is fenced in due to the Munich ISIS attacks. Enter or exit at the main gate only.
Ride owners and small business owners plan to turn off the lights at 9 pm tonight to protest the security measures they claim to ruin their business.
Have a seat in any of the Oktober Fest tents. Because this year you can.