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Campbell’s goes back to the future

January 11th, 2017

 

 

Cambell's Beefsteak Tomato Soup ©Edelman

Campbell’s return to original packaging and content
despite the world famous iconic Andy Warhol art
that made Campbell’s soup world famous.

 

 

Making of narrative of beatsteak tomato soup.

 

 

Campbell's Clam Chowder - Campbell's Cream of mushroom

    Campbell’s Clam Chowder           –       Campbell’s Cream of mushroom

 

 

Campbell’s goes back to the future
Whenever Hugh Hicks was under the weather he made himself New England Clam Chowder. Hugh Hicks is my deceased father. I recall that he was never too fond of New England, but he sure placed his bets on its clam chowder. (The crossed out product shown is a can of condensed Manhattan clam chowder. It never made it into our house.)

For my entire life, I was certain that clam chowder holds some magic to make you well again. My favorite then was the condensed cream of mushroom. At restaurants, I ordered fancy turtle soup for its incomparable taste.

With my personal memories, I am in line with nostalgia tendencies. One of the big motivational drivers at the turn of transformation. And I am keen to learn how Campbell’s bold approach stands the test of time. Or do I hope they would never change their iconic look?

How Campbell’s dusted off a century-old recipe to cook up its latest marketing idea. Following a recipe from 1915 isn’t as easy as it sounds…

Read in fullby Robert Klara

 

 

Campbell’s goes back to the future

 

 

Disrupted

January 11th, 2017

 

 

 

 

Disrupted
Not long ago, I had wondrous charm delight me several times on each day. Most often charms of nature. More recently they get diminished by their counterparts of culture beyond recognition.

Disruption is at its core, that of nature through culture.

Quite wrong though. For one, I feel to be part of nature, and, I am nevertheless impressed by the charms of culture, its allure of new.

 

 

©Yuval Robichek Mobil - Lokal (global ablehnend)

                mobile                           –               local (in denial of global)

 

 

Rubichek

 

Disrupted

 

 

Four pillars of happiness

January 10th, 2017

 

 

©Yuval Robichek Community - Health

Community                       –                         Health      
 
©Yuval Robichek

 

 

©Yuval Robichek Money - Generic Predisposition

              Money                           –             Generic Predisposition1   

 

 

Rubichek
happiness

 

 

happiness

 

 

La la land

January 6th, 2017

 

 

 

 

La La Land
Should you feel that Rogue One is too close for comfort, you may very well feel that La La Land by director Damien Chazelle with music by Justin Hurwitz is out of reach. Even so, you will likely want to hold La la land dear and keep a save distance to Rogue One.


 

 

La La Land

 

 

At age 5½ Medium moves on with ⅓ less staff

January 5th, 2017

 

 

Long copy reader/writer community service
with user generated content Illustration: ©Ernie Bushmiller

Reader/writer community service
with user generated content
Illustration: ©Ernie Bushmiller

 

 

Medium
For 5 ½ years Ev Williams has been the talk of the town with his medium publication. Medium offers authors the most elegant and manageable word processing on the Internet. Inclusive of publicizing and distributing the content.

With 60M readers per month, Medium is a rider in the storm of the recent wave of aggregators. With power and influence owed to those 60M readers and writers.

Thus far 2016 has been the year with the largest momentum for Medium. The Washington Post, even our US government use medium for promotional publications.

EV Williams reported that medium’s advertisement offering is dangerously softening the original basic idea. And that they must renew Medium’s focus. They are set on a suitable basic business model that isn’t detrimental to their basic idea. Offices in New York and Washington D.C. were closed and 50 employees were let go.

 

Renewing Medium's focus3 min read by Ev Williams

 

Medium

 

 

Eye candy Munich subway stations

January 3rd, 2017

 

 

Olympiaeinkaufszentrum below of where the rampage shooting took place

Olympiaeinkaufszentrum: Below of where the rampage shooting took place – Photo: Robert Haas

 

 

Public Eye Candy

 

Süddeutsche Zeitungeye candy subway stations
The first implementation in 1971 went sour with mediocre standardised subway stations. Today most stations carry a local design, often a melt of art and architecture.

All stations are equipped with elevators for mothers with strollers or folks with wheelchairs.

 

 

Wettersteinplatz - Photo: Alessandra Schellnegger

Wettersteinplatz – Photo: Alessandra Schellnegger

 

 

Marienplatz smack in the center of Munich town was the first station to disrupt the standard design prior to the 90s. - Photo: Florian Peljak

Marienplatz: Smack in the center of Munich town was the first station to disrupt the standard design prior to the 90s. – Photo: Florian Peljak

 

 

Münchner Freiheit - Photo: Stephan Rumpf

Münchner Freiheit: Light design by Ingo Maurer – Photo: Stephan Rumpf

 

 

Candidplatz - Photo: Florian Peljak

Candidplatz: Flemish rainbow – Photo: Florian Peljak

 

 

Königsplatz - Photo: Florian Peljak

Königsplatz – Mini exhibition with 32 artefacts. – Photo: Florian Peljak

 

 

Oberwiesenfeld - Photo: Florian Peljak

Oberwiesenfeld: “Ornament” by sculpturer Rudolf Herz – Photo: Florian Peljak

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Moosacher St.-Martins-Platz - Photo: Stephan Rumpf

Moosacher St.-Martins-Platz: Daylight and 76 000 Polaroids behind glas walls – Photo: Stephan Rumpf


Eye candy subway stations

 

 

Westfriedhof - Photo: Robert Haas

Westfriedhof: Likely the most popular station features a cave like atmosphere, another light design by Ingo Maurer. The giant ∅ 3,80m lamps light up dark areas out of reach of the subtle flow of daylight – Photo: Robert Haas

 

 

Georg-Brauchle-Ring Photo: Stephan Rumpf

Georg-Brauchle-Ring: In midst of Franz Ackermann’s installation “The great voyage”. Photo: Stephan Rumpf

Eye candy subway stations

 

 

What?

December 30th, 2016

 

 

What became of
the big Helmut Newton book?

 

 

What?

 

 

What?

 

 

Tampopo

December 28th, 2016

 

 

Filmplakat

Ramen Western

 

 

Japanese comedy film by director Juzo Itami, 1985.

 

 

Tampopo

 

 

Tampopo

 

 

The business of truth

December 25th, 2016

 

 

 

 

“The business of truth in a past when insincerity and trickery were expected.”

truth well told - 1912

1912

 

Creatives

Client

Director

 

Zach McDonald & Koen Malfait

McCann New York

Daniel Eskils

truth
Truth is a tool
a precise and wreckless apparatus
that creates something meaningful and relevant
where there was nothing of consequence before

This is the truth
we opened our business in 1912
a small office in New York City
Back then there were no true standards in the advertising business
No ethics, no poetry, no heart
Insincerety and trickery where expected

We founded the McCANN company as an antidote
an experiment to see what would happen
when we place truth and storytelling above all else

 

 

truth

 

 

Happy Holidays

December 23rd, 2016

 

 

Dear Santa… Please leave my share at Sluggo's house. He needs it more than I do  -Nany

© 2016 United Feature Syndicate. Distributed by Universal Click.

 

 

 

 

 

 

This is to thank you, Kelly and Jamie, for your very kindness and amazing continuous support. Thank you, daring daughters, your gentle husbands, and loving families.

love.hugs.Kisses

Thank you all, enjoy your holidays.

 

Sluggo ©Ernie Bushmiller

 

With lesss.co, I help with the design of your business project. I help with the positioning and set up your bespoke brand site within a few weeks. Thereafter we see to its fine-tuning, make sure its accessible and utterly responsive.

 


 

 

lesss.co

 

More attention on less (things)


Happy Holidays

 

 

Happy Holidays

 

 

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