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People on the web are losing it

May 25th, 2016

 

 

Das Netz ist ein verärgertere Ort

Mars Australia and agency Clemenger BBDO Melbourne
know why and how to stop it

 

 

 

 

losing it
People around the wold are losing it. From down under knows why:

  1. The people want something else
  2. People just want something to bite on

Snickers Australia has defined the cause and introduced an algorithm to solve a world wide issue.

Find out who to thank for redemption and learn further details from Tim Nudd:Read in fullby Tim Nudd

 

 


losing it

 

 

Trending colors of the decade

May 24th, 2016

 

 

How this year’s
‘it’ colors came to be.

Forecasters analyze and choose “important” colors for the year and determine color palettes. These are the ‘important’ colors of the decade:

 

 

Color palette: The important colors of the decade.

The ‘important’ colors of the decade

 

 

Trending colors of the decade
You may think buying that particular color shirt or houseware item was your decision, but color analysts and forecasters actually anticipated the color you may choose a few years in advance. Here’s a nifty interactive application by the Washington Post for your short attention span:Lifestyle learning experienceby the Washington Post
Washington Post

 

 

 

 


Trending colors of the decade

 

 

Munich city surf

May 23rd, 2016

 

 

 

 

 

 

Servus.tv documentary covering three decades
 of surf subculture in Munich, Germany.

Send me an angel ©Servus.tv

 

 

Servus.tv documentary covering three decades of surf subculture in Munich, Germany.

Documentary ©Servus.tv

 

 

 

 

Munich city surf
made in munichThe documentary follows six exceptional surfers to Munich’s famous Ice River wave in the center of town right next to the “Haus der Kunst” exhibit, the raft landing area in Thalkirchen and on to the natural flowing river Isar in the Bavarian capitol. Director Björn Richie Lob, who himself surfs the ice river wave, has followed his protagonists around for years to gain insights into their lives.

The movie debut “Keep Surfing” by Björn Richie Lob received the audience award at the Film Fest Munich in 2009.
Keep surfing


Munich city surf

 

 

 

 

Different strokes

May 20th, 2016


Ankommen ist alles
Different strokes via this isn’t happiness™.
Source: Instagram Lauren Gregory

 


Ankommen ist alles

 

 

Nothing wrong with the  new Instagram logo btw…

Nothing wrong with the new logo btw…

 

 

A face from many

May 20th, 2016

 

 

This collage of Angela Merkel made entirely out of stock images took AlmapBBDO 4 months.

This collage of Angela Merkel made entirely out of stock
images took AlmapBBDO four months.

 

 

Endless possibilities

 

 

A face from many

 

Good work, AlmapBBDO.

For those of you familiar with James Bridle’s efforts, a reminder of a failed definition for a new aesthetic (NA) sparked by the increasingly pixelated perception of what we get to see.

 

Read in fullby Tim Nudd

 


A face from many

 

Advertising Eats The World

May 17th, 2016

 

 

The Ad Contrarian

Ad Blogger Bob Hoffmann


 

 


Courtesy of Bob Hoffman
Original post May 11, 2016
over at The Ad Contrarian


 

 

Advertising Eats The World
It’s difficult to imagine that there was a time, not long ago, when advertising was said to be “dead.”

 

 

  • In 2004, research company Forrester & Co, proclaimed that we had reached “the end of the era of mass marketing.”
  • In 2009, Advertising Age, said “the post-advertising age is under way.”
  • “Advertising Is Dead,” headlined the Huffington Post last year

 

I’ll save you the tedium of reading the thousands of other quotes about how the web was ushering in the death of advertising.

What has happened, of course, is exactly the opposite. The web and all other forms of media have been bitten, chewed, and swallowed by advertising. All media are now prisoners of the advertising business.

Media aristocrats are now walking around with their knickers down begging advertisers to have a peek.

They will do anything, and eschew no compromise in integrity, to get their sweaty hands on advertising dollars. The New York Times said it best:

 

 

Caty Burgess, the senior vice president for media strategies at the CW television network, said, “Is the question, ‘What is an ad?’ or ‘What isn’t an ad?

 

 

The squalid corruption of media is not just limited to product placements and “native advertising” (gag me) in TV, movies, print, and online. It has now infected the news.

 

 

We believe branded content and native solutions is a large-scale opportunity for Time Inc.,” Joseph A. Ripp, chief executive of Time Inc.

 

 

“Branded content” and “native solutions” are just fancy-ass bullshit for advertising disguised as editorial. (And just a word, Mr. Ripp, “branded content and native solutions” are two different things and require a plural verb. But I guess we can’t expect much from the chief executive of a major publication these days.)

And if you think this kind of whoring is limited to second-rate media…

 

 

Many publishers, including…The New York Times, have formed what are essentially internal agencies that create ads for brands. And many already boast of success, or at least the promise of it.

 

 

Jennifer L. Wong, president of digital for Time Inc., says they are…

 

 

…helping brands develop original content” and added, “Working with us is easy.

 

 

Remember when the news industry saw themselves as protectors of integrity and enemies of irresponsible horseshit? Not any more. Now, if you have money to spend “Working with us is easy.”

The Times says online advertising is about to surpass TV as the largest consumer-facing medium. Other sources still claim that TV is about 25-30 billion larger than the web. But whatever numbers you choose to believe there’s one thing that’s incontrovertible: The fast and loose ethics of the web have infected all other media.

This is a terrible development for civil society and a looming danger to democratic institutions.

Our news media have always been privately subjected to the insidious pressure of marketing hustlers. But never before have they so proudly auctioned their virtue to the highest bidders.

The only fools bigger than the ones who claim “advertising is dead” are the imbeciles who say “the consumer is in charge.”

 

 

 


Advertising Eats The World

 

 

TV reigns supreme

May 16th, 2016

 

 

The Seven Crystal Balls, page 49 ©Hergé

Nation going berserk over tech in short intervals
Source: The Seven Crystal Balls, page 49 ©Hergé

 

 

TV reigns supreme
“E-commerce in 2014 accounted for 6.5 percent of total retail sales. 96% of video viewing is currently done on a television. 4% is done on a web device. In Europe and the US, people would not care if 92% of brands disappeared. The rate of engagement among a brand’s fans with a Facebook post is 7 in 10,000. For Twitter it is 3 in 10,000. Fewer than one standard banner ad in a thousand is clicked on. Over half the display ads paid for by marketers are unviewable. Less than 1% of retail buying is done on a mobile device.”

 

 

Les 7 Boules de cristal page 25 ©Hergé

Les 7 Boules de cristal page 25 ©Hergé

 

 

“Only 44% of traffic on the web is human. One bot-net can generate 1 billion fraudulent digital ad impressions a day. Half of all U.S online advertising – $10 billion a year – may be lost to fraud.”

Says who? Says Bob Hoffman who I only recently have come across.

TV reigns supreme

Visit website

 

 

 

 

The blog is dead

May 15th, 2016

 

 

 ©Hergé' Source: englishblog.com

©Hergé

 

 


R.I.P. The Blog
1997-2013

 

The blog is dead.

FRANCINE HARDAWAY 12.04.12 6:02 AM
Fast Company

 


 

Blogging is dead, long live blogging

ONUR KABADAYI Wednesday 16 July 2014 12.28 BST
The Guardian

 


 

The blog is dead, long live the blog

JASON KOTTKE DEC. 19, 2013, 8:31 A.M.
Niemann Lab

 


 

The blog is dead
If journalism is now a process, continually updating and iterating on the facts in any given event, then you can’t really freeze it in an article anymore, can you?

 

vignette

 

2002 and 2006
Blogging by US teens halved between 2006 and 2010 and declined among millennials, according to PewResearch.

 

vignette

 

Rise of social networks such as Facebook and microblogging platforms Tumblr and Twitter.

 


On 16 February 2011, there were over 156 million public blogs in existence. On 20 February 2014, there were around 172 million Tumblr (2016: 291.7 Mio) and 75.8 million WordPress (2016: 76.5 Mio.) blogs in existence worldwide.

Source: Wikipedia

 

 

Tintin ©Hergé

©Hergé

 

 

So, bloggers should be excited, not downhearted. Roughly 15 years after the beginnings of the format, we have arrived at the essence of the blog – a highly trafficked, commercially appealing platform whose best years are ahead of it.



The blog is dead

 

 

 

 

I tripped

May 14th, 2016

 

 

Autonomous women's shelter, Vienna, Austria: Fight Night

“Fight Night” billboards. Source.

 


I tripped

 

 

“Fight Night” billboards

World class outdoor ads

 

Product/Client

Ad Agency

Creative Direktor

Art Direktor

Designer

Copywriter

 

Autonomous women’s shelter, Austria

Y&R / Vienna, Austria

Alexander Hofmann

Daniel Erhold

Kathrin Janata

Leopold Kreczy, Markus Seiwald

 


I tripped

 

 

Sungpyo practising paradise

May 14th, 2016

 

 

 

Sungpyo practising paradise

Hong, Sungpyo is a graphic designer from South Korea, currently studying graphic design at School of Visual Arts in NYC. He focuses on the conception and visual expression of anything related to art, and develops visual identities and graphic experiments.

 

Einseiter


Onepager

 

 

 

 


Sungpyo practising paradise

A-68042577-1