Author Archive

World class claim made by Munich brand

May 19th, 2015







„Weil es drauf ankommt wie es ankommt”

Can’t be easily translated in all its beauty and directness. What it means? “All depends on how something is being perceived”

A quintessential conclusion of what digital has educated us in or reminded us of. European tv commercials lend their content from the change of mind this early 21. Century, most immediately in the wake of digital directives.

Digital has introduced the advantage of having learned to love and hate usability with more than a decade of lead.

made in munich„Weil es drauf ankommt wie es ankommt” is discourse pop and a universal, dominant truth well told™, by which we are all exposed to the judgement of others while letting numbers do the numbers for accountability.

Storytelling is left to brands and their agencies, to the extent they succeed to have as many people as possible share their story.

It’s not best practice but the only practice. Same difference when arrival is everything?



Is New York Times about to crack the code of network effect marketing?

May 14th, 2015



Disney Panzerknacker

Code cracker



New York Times started publishing today selected articles directly into Facebook’s newsfeed.

Learn from Andjelic, the on her toes, New York strategist, why piggybacking strategy may pay off for NYT.

Read in full by Ana Andjelic.



Pantone© Soccer

May 13th, 2015



PANTONE Barcelona vs FC Bayern

Pantone© Barcelona und Pantone© FC Bayern



Bayern Munich beat Barcelona, 3-2, in the second leg of the UEFA Champions League semifinal on Tuesday at Allianz Arena in Munich, Germany. Barcelona advances on aggregate goals, 5-3.

The Spaniards Daiquiri green, Pantone 12-0435 offered better orientation for the audience.

Art Direktor Paulo Oliveira put together a Champion Leagues Pantone color collection. Get it here.



Categories: best practice, design, shared

Mothers Day

May 10th, 2015
Categories: new advertising


May 9th, 2015



Penguin Bücherkampagne




Penguin Buchkampagne

Hot Dog



Penguin Buchkampagne




British Penguin Publishing acquired 45% of Brazil’s Companhia das Letras back in 2011. For stakeholders the devour campaign may have dual meaning. Pearson, Penguin’s owner expands their educational program and Brazil’s Companhia das Letras profits from access to digital. Books aren’t with their backs to the wall.



Weekend plans

May 8th, 2015

Snickers stickers

May 8th, 2015

A pointer to creative failure

May 6th, 2015



AMOUR 65 1 ©MalavidaTry being focused – concentration is key

AMOUR 65 1 ©Malavida



And then she says something I needed to hear:


Your authority comes from your audience, from how you help that audience get something they want.



AMOUR 65 3 © Malavida



A pointer to the difference of living in New York and San Francisco

May 5th, 2015



Getting together by



My long passed away father, was wondering on visits, why I live in New York and not in San Francisco, where both his phyiscal sons live. My adored friends Thomas and Michaela, when passing through, confirmed that the closer they got to our home the uglier it got.

Years later, Thomas was first to welcome me back in Frankfurt. He was right all along, the work city Frankfurt was a perfect fit for me returning from NYC. I visited splendid bars on my casual way home with a watchful eye on work material while sipping dry Martini. All to regain power for preparing the next day after getting home.



The difference of living here and there

I much recommend you have a glance at the illustrated difference of living in New York and San Francisco. A Medium article by Sara Cooper. It may likely be representative of many incessant city comparisons. All with one thing in common: The grass is always greener.



SUP It’s fun!

May 4th, 2015