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A new New Yorker.com

July 22nd, 2014

 

 

The New Yorker.com

 

 

Launch of redesigned New Yorker magazine

 

 

A new New Yorker.com

The New Yorker launches revamped website.
A cleaner more organised look and feel, easier to read and navigate and the reader can work with it too.
You can collect section with your cursor. And you can now run your cursor through the characteristic New Yorker typeface as well.

John O’Nolan, founder of ghost has coined WordPress to be the operating system of the web. The New Yorker makes good use of it with a customised, responsive theme. Readers profit from a more agile, more responsive organisation serving up more immediate, frequent updates.

 

 

mobile first illustration by Barry Blitt.

 

 

With its popularity and broad readership, the New Yorker is now the flagship for journalism heralding a global web standard in the early 21. century.

Way to go for a branch seeking orientation.

I like to hold on to the illusion that a poke of mine contributed to the introduction of the characteristic New Yorker font as web font.

Here now, greater orientation and a much improved reading experience across all devices. Excellent use and proof of what can be accomplished with graphic design in acceptance of proven and tried technology.

Read the editors announcement in full.

 

 

Game of Thrones by the Queen’s Guard

July 21st, 2014

 

 

The Queen of England’s Guard is do an excellent rendition of the ‘Game Of Thrones’ theme.

 

 

Nothing world shattering as the Queen’s Guard have been playing Michael Jackson’s thriller at the 2012 Olympics and the James Bond theme prior to this.

 

 

Categories: best practice, shared

Social Ranking

July 20th, 2014

 

 

Archie first

 

 


Good Bye Bloglevel

Since 2009, Bloglevel offered a widget to help with evaluating your digital activities against Bloglevel’s metrics. Good enough and likely a better answer than other offerings as far as ease of use and immediate usability goes.

Klout, PeerIndex and Twitter Grader all lack the availability of a real-time widget. With bloglevel all you had to do is enter the url and there it was, the percentages of how your site or blog scores in the four categories influence, popularity, engagement and trust. Better yet, you could copy the code and place it anywhere on your blog or site.Bloglevel is no more. Instead they offer the Edelman Berland dashboard. A complex brand evaluation tool way over my head. Same goes for Klout, PeerIndex or Twitter Grader.

 

 

Archie Andrews, Betty Cooper, Veronica Lodge, Jughead Jones, Reggie Mantle

Archie Andrews, Betty Cooper, Veronica Lodge, Jughead Jones, Reggie Mantle

 

 

All this involvement is making me itch

Social ranking site creates a new battleground for agency egos.
Pivotstack tallies audiences, and Ogilvy’s on top. Alas, yesteryear’s ego trip and academia overcomplicating things.

 

 

    Categories: new advertising, shared, ux

    The US embassy in Germany right now

    July 19th, 2014

    Categories: shared

    The future of marketing, as seen at Cannes Lions

    July 18th, 2014

     

     

    Mashup by way of a photograph by Büşra ŞavlÄ.

     

     

    Last year John Winsor, founder and CEO of Victors & Spoils wrote a post titled The Dinosaurs of Cannes about the scene at the Cannes Lions Festival, the ad industry’s star-studded annual awards show. Winsor said, “As you walked down La Croisette the rest of the week, you could see lots of dinosaurs basking in their glory while asking what all the furry and feathered things running around at their feet and flying around above them were.” This year the new mammals and birds of the industry have begun to strut their stuff.

    What these new species have in common is that they’re based on open systems. These systems are digital at their core, and leverage network effects and the ability of the “digital democracy” to find the best talent and ideas wherever they exist. Unlike closed marketing systems, characterized by agencies that wall off their in-house talent (creating a scarce and expensive resource), open marketing systems seek talent from anywhere in the world to solve problems, and then curate the best answers.

    Such systems are taking on incumbents in every industry. Airbnb is not only challenging the biggest hotel chains but also challenging the bureaucracy, going after the New York City housing and tax laws that stand it its way. Now, with a valuation of $10 billion, Airbnb has the capital to take on the hotel industry and its supporters globally. The app-enabled car-sharing service Uber has also become a global phenomenon with a valuation of over $18 billion. In an ironic turn, cab drivers in London, Paris, Berlin, and Madrid decided to strike in June, 2014 to protest Uber. The result: Uber gained several hundred thousand new members. Quirky is disrupting incumbents in consumer product design and innovation, Local Motors in the automobile business, Relay Rides in car rentals and Kickstarter and AngelList in the financial sector. Name an industry and there is a new open-system player leveraging the power of the networked world to build a paradigm-shifting competitor. […]

    This year at Cannes it felt like the light finally went on. […] These open-system mammals and birds have evolved to a point where they are beginning to articulate and deliver on the new paradigm while the dinosaur guardians of the old, closed marketing world are starting to acknowledge the shift.

    Read in full and learn from John Winsor what brands can do.

     

     

    New Airbrn Logo

    July 17th, 2014

     

     

    Bélo from Airbnb

    Bélo from Airbnb

     

     

    Airbnb says the “Belo” is about love and belonging. Everybody else is reminded of human genitalia.

    Not me though. It’s a double-u. A more casual logo for WordPress.

    Read in full by Brian Chesky
    View campaign

     

     

      Attack on suits

      July 16th, 2014

       

       

      Apple (R)  | Bloomberg (R) | Getty Images

      Apple (R) | Bloomberg (R) | Getty Images

       

       

      Tech behemoths Apple and IBM announced a partnership Tuesday that could make Apple—traditionally a consumer brand—a major player in the business market.

      IBM said it would create a class of more than 100 business applications exclusively for iPhones and iPads to run on Apple’s iOS platform. In return, IBM will sell Apple’s products with 100 industry-specific apps to its clients worldwide.

       

       

      Every brand manager can pay lip service to mobile first these days

      The partnership is about “transforming enterprise,” Apple CEO Tim Cook told CNBC in an exclusive interview. The partnership aims to “deliver on the promise of mobile in a big way,” he said.

      Insanely great when every suit can soon do what mommy bloggers have been doing for more than a decade.

      Read in full by Matt Hunter.

       

       

      Nice font for Oregon and crime statistics

      July 15th, 2014

       

       

      Organ Schrift für Oregon

      Nice font by Dieter Hofrichter for Oregon

       

       

      Orgon sampling

       

       

       

       

      Less dangerous state

      less dangerous state

       

       

      Oregon’s⁴⁰ neighbouring states, Washington⁷⁹, Idaho¹⁷ and Nevada⁷⁵ all have low crime statistics for gun related deaths. With California¹²²⁰ being the exception.

       

       

      Gunshot survivors speak out. A campaign by Rolling Stone Magazine. Have you been affected by gun violence? Tell us your story.

       

       

      Sell an unemployed

      July 14th, 2014

       

       

      Verklopft die Arbeitslosen

      Sell an unemployed

       

       

      Killing two birds with one stone. That’s what this new platform – “Sell an unemployed” – does (in Dutch). It is an initiative by the ACC, the Belgium Association of Communication Companies, to persuade text writers to become a copywriter in advertising – there always seems to be a shortage. That’s the first bird. Since the text writers need to help Belgians find a job through an eloquently written application letter, the platform can also be seen as a charity – the second bird. And if the application letter does well – both effectively and according to a jury – the ambitious text writer can win a master class copywriting. The winner of the master class wins a job at Happiness Brussels – also responsible for the concept. So, maybe even 3 birds with one stone.

      See original entry

      Wrong. Empathy with the unemployed may help with generating traffic for the campaign, it won’t help the unemployed though. How does the jury measure effectiveness if not by the count of those under contract by the end of the campaign? Should I not have misinterpreted the copy on the site, one person will win a job at the agency in charge of the campaign.

       

      Claim and proof thereof in real time next to each other

       

      Why would you get your hopes up on anything that didn’t bother demonstrate what its claim was alongside proof thereof?

       

       

      The great social media swindle
      comes in many colors

       

       

      Today, nearly any claim can be demonstrated along with its proof in real time.

      Narrow minded folks may only want to trust such promises that appear to be worth their trust as long as they are supported by real-time figures verifying the promise.

      The other option is to adopt a generous attitude at the cost of precision.

       

       

      Fußballfest

      July 14th, 2014

       

       

      Peanuts® Get in the Game Poster

      We are all good. Peanuts® mash-up.

       

       

      The best team of the tournament is bringing home its 4th Worldcup title and star. An accomplishment that was only achieved by the end of the extended game, however it was definitely a much deserved success. This team was the best Worldcup team and has developed continuously throughout the past years. (…). Not only in its economic prowess, but also in playing soccer, Germany has become a super power. The country has succeeded in setting up a fault free system – with fanatically sound clubs and appropriate formation.