Innovate or die. It seems like advertising industry has been living in the shadow of this mantra for the last fifteen year. Long gone are days of advertising as as usual, and more adept agencies and clients alike have been in constant reinvention mode, trying to adapt their business to the Fear Factor that consumer behavior has become.
It all started with nerds sharing code. It continued with people sharing content ranging from the latest news to the most intimate moments of their lives (just look at Secret. Actually, don’t). Now micro-entrepreneurs, who are just like us, are now sharing property, possessions, skills and knowledge.
It sounds like an amazing thing. Except that, if you are a brand in the business of creating all of those things, it is actually not. It is dangerously close to pure panic of being squeezed out of business by virtually anyone describing their model as “AirBnB for X.” And with good reason.
President Barak Obama can claim what only few predecessors can. He has changed the lives of all Americans for good. Thus he succeeded in securing his legacy, right after mockery as lame duck set in and Americans began to turn their backs on their president.
The supreme court saved Obamacare again this week.
As expat, having returned to my birthplace in Munich, Germany, here is my biggest fear:
The United States is now using a responsive operating system, while Europe is losing out.
Europe has lost what I trusted to be its greatest appeal.
Former chancellor Gerhard Schröder killed Europe’s USP with his introduction of the unfinished business of the German Agenda 2010.
Now that Superb did a good job applying some international web standard to the Mistral website, people may be looking forward to an update for the merchandise as well. A collaborative effort with amazing folks from Boom Art may lead to a mistral eco system and payment model involving athlete customised merchandise.
For demonstration purpose only: Mistral branded Boom Art surf decks.
For demonstration purpose only: Mistral branded Boom Art skate decks.
To judge print, you must hold the paper in your hands. Come Sunday, the new layout of the FAS launches. They try to avoid calling it launch and don’t want it understood as reaction of the Bavarian weekend paper “Süddeutsche”, and the new appearances of “Spiegel” and “Focus”.
I’ve been observing and writing about a chain reaction of redesigns everywhere. Die landslide of onepagers and website relaunches with the event of an increase of mobile users and the necessary adapting of a less complicated and complex design that comes with it. All people do now, is swiping and thumbing.
Demand for website design is greater today than in the nineties
With my new business model, I am placing my bets on the growing demand for redesign. On getting those 2.4 million German websites of small business owners and family businesses up to date.
Thereby sharpening and strengthening their brand and eventually increasing sales.
Talk has migrated to the web.
Business sites with blog-DNA promote knowledge transfer and sales.