With their insurance payment the people are not investing in liability and accountability in the event of an accident happening, they pay so the accident will never happen.
To run the classic sequence from way back (original beetle) alongside today’s classic (beetle) emphasises the trust we have in the reliability of an insurance company that has been around for as long as we have. But it won’t help sell an insurance the way Carglass ads help sell their service.
Speechwriter Sarah Hurwitz with Michelle Obama
(Chuck Kennedy:The White House).
go high Sarah Hurwitz is holding a dream job, I only came to recognise as such in the very late years of my advertising career.
It allows you to keep a low profile and enjoy privacy, while you directly influence stuff that matters. Including the part where you get to feel the consequences of your doing instantly as well.
“Hurwitz has a knack for finding someone’s voice” former White House colleague Jon Lovett said. The voice might say: No, that transition is clumsy. Or: Are we really telling this story in a way that honors these people?
A rarely found concentration on tossing aside words that could potentially jeopardise or distract from the core message.
The kind of supreme concentration every copywriter must claim for herself, every media worker and every media designer must claim to be taken serious.
No matter how many best practices tell you to aim low, dumb things down and pay lip service to social media trolls.
A brief look back at the Friday evening shootings in Munich
Police confirm 18-year-old shooter had no links to Islamic State
Munich police chief emphasised the attack to be by no means associated with refugees.
Nine people were shot and killed, and a further 21 injured
The gunman shot himself, bringing the death toll to ten.
Eva Fisher offers her account of the Friday night shooting here in Munich.
Mrs. Hammerstein, the iconic food blogger from Munich, had just moved to the northern part of town. When the attack hit in walking distance. She heard from friends around town of dramatic measures taken and a city in panic. Much of Fishers’ account she can confirm from what she heard. People reacting hysterical to any combination of the word “terror”.
Something officials and media may want to avoid in future.
Only one stop away from where the shooting took place. The only difference to any other summer night was the noise of police sirenes and a single helicopter.Read in full by Eva Fisher
Enough already ad industry.
Please put an end to story telling
A Newspaper article would have been suffice to mention that London airport celebrates 70 years of its existence. True this is where the Beatles departed but am I ever going to be interested in feature stories of who travelled to or fro Heathrow? Has storytelling ever been what a consumer in general longs for the most?
Of course not. Bedtime stories are nice for kids exiting their toddler age, but grown-ups want action not stories. You and your first girl friend may have exchanged stories the first night when you got to know each other. But today in the face of 7/24 web pornography? You want action not hear your boy friends life story.Read in full overat Creativepool News Heathrow
Is Pitchfork ignoring the European market now that Britain no longer takes part?
Feinste Seide (finest silk)
One word song titles, a two word album title, friendship photos
and good fate with typography and design.
If you are the only Austrian to shake his ass, you are the hottest Austrian shaking his ass
Bilderbuch Toss aside lame duck songs such as Diskokugel (mirrorball) or Suppenkasper (CDD1). And not even the German language will get in the way of global success. You use language in your songs sparingly. People anywhere decipher your vocals even though in German. It’s pop music, geez. Songs carry names like “softdrink”—what is there not to understand!?
Pitchfork, the most trusted voice in music, has yet to discover German language bands. Qualify them for the US market and keep them on their radar.
Aside from Bilderbuch, there is Beatsteaks. Without the Brits (#brexit) will not work in favour of the European music industry.
Everything is just dandy with each of you boys from Bilderbuch, good games you all, brilliant.
Stick to the vocals of Prince, Falco and vocoder. Keep stealing from Kanye West and Peter Frampton2.
Austrians had a quicker grasp than Germans. A quicker grasp to first learn the skills to play any instruments like their American idol. A firmer grasp to steal like an artist.
But there is one German band to have on your radar, Beatsteaks.