Can’t be easily translated in all its beauty and directness. What it means? “All depends on how something is being perceived”
A quintessential conclusion of what digital has educated us in or reminded us of. European tv commercials lend their content from the change of mind this early 21. Century, most immediately in the wake of digital directives.
Digital has introduced the advantage of having learned to love and hate usability with more than a decade of lead.
„Weil es drauf ankommt wie es ankommt” is discourse pop and a universal, dominant truth well told™, by which we are all exposed to the judgement of others while letting numbers do the numbers for accountability.
Storytelling is left to brands and their agencies, to the extent they succeed to have as many people as possible share their story.
It’s not best practice but the only practice. Same difference when arrival is everything?
British Penguin Publishing acquired 45% of Brazil’s Companhia das Letras back in 2011. For stakeholders the devour campaign may have dual meaning. Pearson, Penguin’s owner expands their educational program and Brazil’s Companhia das Letras profits from access to digital. Books aren’t with their backs to the wall.
My long passed away father, was wondering on visits, why I live in New York and not in San Francisco, where both his phyiscal sons live. My adored friends Thomas and Michaela, when passing through, confirmed that the closer they got to our home the uglier it got.
Years later, Thomas was first to welcome me back in Frankfurt. He was right all along, the work city Frankfurt was a perfect fit for me returning from NYC. I visited splendid bars on my casual way home with a watchful eye on work material while sipping dry Martini. All to regain power for preparing the next day after getting home.