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Time check

February 21st, 2012 No comments

 

Simple but not too simple

What did Einstein mean by that?

Bill Murray has the answer.

Digital watches tell you the time in numbers: 10:12:32.

They don’t have hands on their watches like they used to, people have hands.

Without the hands you can’t see the hour as it relates to your day.

We can no longer oversee our hours as we used to.

 

Time check

 
 

 

Brands want to be like Dyson or Apple.

Brands and beings are becoming more alike. Now who wants to be like Bill Murray?

 

 

Low Energy Lightbulb

February 20th, 2012 No comments

 

Development is a friend and Brit designer Hulger demonstrates first signs of relief with its Plumen 001 lightbulb.

Get the lightbulb here for $29.99.

In Europe incandescent lightbulbs have been faded out since 2009).

Much to the dismay of European consumers, they now pay more for less light. The new lightbulbs introduced both a recycling and health hazard.  

Charming Plumen lightbulb by British Designer Hulger

 

I am afraid to say, the Plumen lightbulb, still releases phenol, and quicksilver in case the glasbulb breaks while its on.

As long as potential buyers -you and me- keep asking the manufacturer for improvement, a manufacturer will see his chance and improve the product hoping for a gain in market shares.

This is how development continues.

Today we, the consumers decide with our buying power over more or better..

@plumen

@mrhulger

 

 

Mac OS X Mountain Lion

February 17th, 2012 No comments

OS X Mountain Lion

to arrive this summer

Best feature?

It will replace lion.

Jessica E. Vascellaro shares insights from Tim Cook invite here.

 

 

Categories: design, ux

Self-actualisation

February 16th, 2012 No comments

1963. Foto via Beatles Blog

 

Maslow’s hierarchy of needs is often portrayed in the shape of a pyramid, with the largest and most fundamental levels of needs at the bottom, and the need for self-actualisation at the top.

Self-actualisation embodies striving for the development of the own personality (or brand).

1969. Photo via Apple Corps Ltd.

 

Continuously creating new meaning for the brand

The single most important function for any business to do well and stay in the blacks, is to continuously create new meaning for the brand.

Small steps and small activities take turns with bigger steps and more radikal activities.

Relevance, reach and getting people involved on their own terms are determining factors over success or failure.

Sales promotion is a means of support for the brand’s viability, allowing the business to continuously create new meaning for the brand.

Last year the German automobile industry had a record year in selling premium models in the United States, leveraging its world class reputation as design nation and German engineering prowess from times long gone..

Again all my friends drive Porsche and again everyone is convinced, Porsche is the best car ever built.


 

Is everything happening at your fullest satisfaction?

A question perhaps most suitable for entrepreneurs and businesses to respond to every now and then. Not what you do but what people do with it determines your success or failure.

“We live in the age of ideas that do” is Gareth Kay’s directive who was recently promoted CSO of Goodby.

When the Beatles had reached their peek with the Britisch Invasion they turned around and reinvented themselves with Sgt. Pepper's Lonely Hearts Club Band.

 

There is a German saying that success has many fathers (failure remains an orphan).

The German word ‘Selbstverständnis’, has more of a self-evident ring to it than self conception or identity, as in corporate identity. It’s understood. ‘Selbstverständnis’ is at the core of your identity.

If identity was an operating system, ‘Selbstverständnis’ would make up its kernel.

No evaluation of suitability by third parties is neccessary, needed or acceptable. By default ‘Selbstverständnis’ posseses great clarity. Human beings and brands must know what they want and what they can afford.

Nike, after all a shoemaker, is the world’s greatest sports enthusiast. For Nike it’s all about the athelete, not the dollars and cents earned with every shoe sold.

About the Beatles I wondered at young age, why it won’t gross them out to be singing in one microphone. I was always most impressed with the Beatles’ display of friendship, perhaps even more than with their music.

For the Beatles it wasn’t about the money, they earned plenty with record sales when taking the risk to change their fan’s lives with introducing them to the Sgt. Pepper Lonely Hearts Club Band and creating new meaning for their Beatles brand.

It was about learning, gaining experiences and expanding their horizon.

In the following the large following took on the learning curve and thanked them with their loyalty. Every other Beatles song came as a complete surprise and kept the followers busy for decades to come.

Self-actualisation in progress.

Two days ago soul diva Whitney Houston died in her bath tub. The tweat went public 37 min ahead of conventional media reports.

In retrospect, no vital sign of self-actualisation became discoverable in Whitney Houston’s development. 

Paul McCartney 1986. Via Beatles Blog. Photo: Tom Murray.

 

Effort and efficiency: How much does the world cost?

Entrepreneurship and branding presuppose good self understanding (‘Selbstverständnis’) and the clarity that comes with it.

The later protects you from foolishness and keeps you from giving in to the herd impulse (think of Facebook followers).

How very much effort is needed is best demonstrated by Beatle Paul McCartney and the effort it takes a musician with a Beatle reputation to sell records of his own in the post digital age.

A world class musician who can long rest on his laurels and earned capital, must scramble to sell a record.

Paul McCartney has tried every trick of the trade, such as a no Logo campaign and excellent music with the Fireman, integrated marketing for Memory almost full – with a brilliant website, iconographic world class cover and brilliant music.

Paul McCartney is handling between 2.-4 website incl. social integration at any time.

Continuity is key and coming up with surprises is harder for one who we expect surprises from.

Seth Godin came up with a feasible explanation only yesterday on how effort is no longer a competitive advantage.

“Just in time, the economy is now rewarding art and innovation and guts. It’s rewarding brilliant ideas executed with singular direction by aligned teams on behalf of truly motivated customers. None of which is measured on the clock.”

The joy of doing affords effort and the needed persistence as well as the learning curve when dealing with digital and ever more sophisticated customers.

Development is a friend.

Paul McCartney is looking good to me and happy alongside of his wife Nancy.


Marriage of Paul McCartney and Nancy Shevell. Fashion: Stella McCartney. Photo via USA Today
Beatles pictures via Beatles Blog.

 

 

Phantom Menace

February 14th, 2012 No comments

 


A communications disruption could mean only one thing: invasion.


The return of Star Wars Episode I makes it even more apparent in 3D:

The Force is a true member of the cult of done and sets the standard by being inventive in the practice of continuously introducing new malices.

Queen Amidala and all good people are kept busy with defending the lives of the people of Naboo.

A honorable yet terribly tiring and helpless activity.

Guess what?

Offence is the best defense.

 

 

Categories: issue resolving

Peering out from a warm house

February 12th, 2012 No comments

Counted 8 Jays earlier today. They are beautiful and cheerful, a bit taller than the blackbird but smaller than a magpie of wich we have 3 in our garden.


photo via Wikipedia


 

 

Categories: new advertising

Kevin Holesh Special

February 9th, 2012 No comments


Kevin Holesh likes usability and I like Kevin for his skill set and prompt delivery

 

Laughing all the way to the bank

Today money is of little concern or importance, doing is.

At the beginning of the week Kevin helped set up a tumblr theme design for a good friend of mine on minimal brief.

No big deal executed at minimal effort and cost for both, contractee and contractor.

 
 

What triggered new found trust in a stranger’s work?

With pressing projects lined up for completion:

  1. Skill set: credible credentials.
  2. Reason to believe: I love Usability

 
 

Kevin Holesh on Notable. Get the iPhone apps here

 

Categories: awe, design, new advertising, tumblr

Have to have to do less

February 8th, 2012 No comments

Rachel Sterne, CDO of New York City. Photo via papermag.com.

 

What do citizens want from their public offices?

Have to have to do less.

Citizen obligations such as filing taxes or needs such as requesting business licenses and permits are more conveniently and efficiently handled online without having to wait in lines.

We are a happy go lucky do it yourself bunch. Much like being comfortable with doing our transactions through online banking, or buying flight or train tickets through teller machines, we want to take care of obligatory civic tasks online and safe time with applying for needed certificates.



medienpuls-bayern
Links: Medienpuls Bayern
Rechts: NYC.gov




Welcome to GOV.UK, the best way to get to government services and information

 

A sporty challenge overwhelming governments, counties and cities until Gladwell’s 10,000 hour rule has kicked in.

Right now, GOV.UK is winning the user experience race with its pilot scheme, while Directgov, remains the official web site.

Brits, well versed in promotion since the British pop invasion, have understood to feature the most needed funtionality up front whithout compromising brand building.

With Medienpuls Bavaria by the Bavarian Center for New Media (BLM) is playing catch up with current developments, a courageous first step though. A meeting calendar aiming to attract media companies with a central platform as starting point for social media activities. TED talkshas long demonstrated how this is done.

TED is not about a monkey stroking branch but is celebrated by a world audience, which in turn gets the industry’s attention. Medienpuls Bavaria seems to be taking a different route with help of local agency St. Elmo, they are focused on the media trade -if at all- they hope to attract a broader audience with trade insights.

No secret: experts and specialist are terribly boring.

 

Should you want to start up your business in NYC, you can check if your business is fulfilling the requirements with NYC.gov’s business express


NYC.gov claims to have 25 million visitors per year – as much as Central Park.

Mayor Bloomberg has hired an adorable and capable spokesperson, with whom Gladwell’s 10,000 hour rule has kicked in at age 28, with bringing back the magic of Madison Avenue (MAD MEN ☛ Silikon Alley) with a difference, make it the capitol of the digital age. First results: collaboration with Facebook and Twitter. By way of a New York hackathon NYC.gov gets a makeover. All of which should become graspable within the next 45 days. All eyes on Rachel Sterne, who was called most influential woman in tech by Fast Company.

 


 

 

“I want to be left alone”

February 5th, 2012 No comments

Upstate New York. Submitted by Linda Edwards.

 

Quiet: The Power of Introverts in a World That Can’t Stop Talking.

If you are like me you need a lot of time to your own.

A huge amount of time never held possible.


 
Work at your own pace
 

More often than not, ideas and solutions present themselves when we least expect them. They come at you when your mind has taken you elsewhere. A German saying goes: “There are the ones who receive from God while asleep.” It may well be closer to the truth than anything you get from brainstorming. A stupid idea to which ad agencies have reverted when nothing seems to work and which in my experience does no more than consolidate plenty of bullshit, which is left to me for sorting out.

Let’s stay with the idea, which more often than not presents itself to you from seemingly nowhere.

After the idea has been checked for its usability and campaign ability from the different aspects of strategic application, rapid development is recommended. Proverb: One should strike while the iron’s hot.

 

Say ➡ Do

In the new broadband world,
brands compete with life,
not with one another


                                     Nigel Bogle, founder, BBH

 

Besides the great brainstorm swindle, Susan Cain aims to bust the myth of groupthink with her new book. Learn why solitude is a catalyst for innovation, why we must avoid Facebook’s ‘creepy’ cult of transparency and why to give due credit to introverts in a world in favor of group dynamics.

To do good honest work, quiet solitude provides a more welcoming environment for complex thinking in support of the lone genius.

When a German in New York was so kind as to show me around Bob Greenberg’s RG/A in the mid eighties, a devoloper had turned his workspace within the spacious floor into a tiny sheetrock compartment, with just enough space for a desk, a computer and camp bed.

Developer in midst of a train of thought would lose the flow of complex thinking if pausing.

A magical process for which anything from outside the head is but a contra productive disruption.

 

 

The change in consumer behavior is a result of solitaire interaction of humans and the web, by which people are left alone with their thoughts and decide on their own, without the influence of friends, family and coworkers or bosses distracting from ones own agenda.

What an oximoron it seems for the web, to have reenacted sharing amongst people, and that it has brought us back to the normality of a small town marketplace. by which it became understood that everthing new is but a mashup of the existing.

As a kid, I was convinced, that all creation was exclusively an act of god, certainly not the business of us humans, our governments or corparations. Our playground was one of sorting out creation, and remix to our liking and best use.

 

The web is the promise of permanent proximity (Prof. Peter Kruse), it serves as a backbone for democracy and economic growth.

The discourse does not concern of a civil war between off- and online it is much rather of great concern to foster a healthy competition for which country will become innovation nation above all.

Which great nation will make the best use of new technologies and bring betterness and goodness to their citizens?

Currently the flourishing fantasy or bizarre expression (Netizens, you will lose the battle!) by Ansgar Heveling, a politician from Germany’s christian democratic party, has immediately been set straight by a less fictional and more factual copyright article by Lawrence Lessig: The vietnam war of the internet.

The definition of ‘mental property’ has yet to become feasible and graspable for the general public. A refresh is certainly required.

While at it, a ‘European identity’ has never emerged and requires serious fostering.

Brussels can’t expect a New York visit and being called Euro trash from Europeans to get a feel for what European could mean.

Even worse, what does the first amendment of the German constitution, ‘Human dignity is inviolable’ mean, now that Germany has dropped the idea of its socioeconomic fundaments in the face of Hartz IV?

Does all and everything require updating these days?

As for copyright, it should help to take a long hard look at Creative Commons.

 

 

Your body of work

February 3rd, 2012 No comments

 

Your body of work is a history of field notes made accessible while getting done

Seth Godin just added the following page to his body of work:

Are you leaving behind an easily found trail of accomplishment?

Few people are interested in your resume any more. Plenty are interested in what you’ve done.

The second thing you’ll need to do is regularly note what you produce in a log or find some other way to keep track.

The first thing is more difficult: If the work you do isn’t worth collating and highlighting, you probably need to be doing better work.

With a honest perception of self, all you need to do is demonstrate your work while you are getting it done. This will do more for your business pursuit than any work of any ad agency can do for you today.

 

 

Now go visit Field Notes Brand. This is how you sell products now: Low-budget, heartbreaking stories.

 

 

Categories: new advertising