One of Madison Avenue’s legendary names has shifted its sights to China.
DDB (Doyle Dane Bernbach) in New York is moving its global creative headquarters to Shanghai. While DDB will continue to have offices in New York and elsewhere, it will base its chief creative officer in China. (Susan Krashinsky March 7)
“Move over New York, London, Paris. Hello Shanghai, Mumbai, Singapore” was CEO Chuck Brymer’s comment according to Julia Fuhr from the German trade magazine Horizont. Amir Kassaei who I know to be empathetic and likable pointed out to Campaign Asia, “This is not to say that other regions are losing importance, but it is a clear sign of how we believe the world and the industry will develop over the next few years.”
I have a liking for Amir and his straight forward naiveté by what I know from his digital footprint. He has been toutet German wunderkind and has a remarkable story of his own to tell.
John Zeigler chief digital officer of Tribal DDB also moved to Singapore in January of this year.
Berlin Spreerunde, named after the river Spree, and Isarrunde, named after the river Isar running through my birthplace Munich, are casual talkshows videotaped by mediaworkers from Berlin and Munich on the influence digital development has in our daily lives.
Speculations on what’s next and what will persist as much as sociological and technological aspects are being highlighted in weekly roundtables, most of which take place in the neighborhood cafe at 7 am in the morning.
Here’s an introduction for you to get to know the faces even though recorded in German Language:
Both groups or rounds collaborated in streaming live recordings from Germany’s largest blogger event, the re:publica in Berlin.
While the bottom up approach of Isarrunde may be a favored way to go (with no budget it’s the only way), DLD Women was built top down and resembles a technically less feature rich TED.
It was built around the notion that women are playing an increasingly important role in digital, hence in business and politics, and seem to be better equipped than men in all things transformative (female intuition).
Should funding prevail, the entire collection of John Peel sessions should be online and available by October at ‘the Space’.
Expect Munich band, FSK, the most often invited, favorite non-British band by the British radio legend amongst this archive of rather influential and perhaps skewed time pieces. Learn more here. Here’s the John Peel blog.
Much rather, it allowed me to stay illusive and continue.
Continue into the by far most interesting time, the advertising industry has ever encountered.
“Blog like the wind”
Perhaps the most gratifying and amazing thing that will happen is that you will likely come to accept development as a friend.
When I started my career at age 17, I enjoyed a steady balance of confidence either by means of healthy self esteem or trust in god.
Either one would keep me cheerfully moving on.
While in fact it was owning a small regatta sailboat on lake Starnberg, where I grew up, that is to be credited for pleasantry and the healthy life/play balance.
39 years later, I can claim the same, but with a difference.
I now have come to trust development rather.
Even though I currently have no boat of my own nor that of my whilom father, nor much of anything else to show for.
Development is a friend
Take analytics for instance.
I have no idea what I am looking at when looking at the analytics dashboard.
Two weeks later these same analytics demonstrate how traffic from google uk increased after I had associated myself with a group of people I think highly of in London.
How blogging changed my life
Other than for business, I see no use in blogging. A curriculum at best and chronicle of ones business pursuit, blogging makes me want to start from scratch at my own risk, with no money down.
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About me
I am Mark Sargent, I don't have ideas for advertising, I am advertising ideas. Much like Nicolas Roope, I do things, not advertise things. Your support is welcome: