Authentic is not a look
Musk and President Barack Obama at the Falcon 9 launch site in 2010. Photography by Bill Ingalls.
An authentic look and feel of your personal or business website can help fool the audience into trusting you as a person or business to be authentic. Same goes for images or key visuals you claim as yours. Make your imagery feel like a snapshot of a documentary and you will come across as authentic.
Authenticity is more reliably reflected by what you do than by how something looks.
Authenticity can be produced and reproduced by making it feel like a documentary or news report. Something that advertising professionals have been making use of in the old world and more recently during the content fury- the content apocalypse we are witnessing in 2015.
This remains a constant from the old to the new world, we have entered. It can be hard to tell friend from foe. Fake from real. Fiction from fact.
Be it by 9/11, the wake of the post-digital age or simply by moving from 20th century into the 21st century, many such tricks work as they did in the old days.
An image is worth a thousand words
As each of us lives comfortably in their own personal bubble, their belief system, these bubbles tend to burst when colliding with each other or when being exposed to reality, the bubble of a seemingly larger than life institution, organisation, society, club or brotherhood.
Authentic is what we agree on to be conforming to reality and therefore worthy of trust, reliance, or belief.
What we do can be accepted as being authentic. It will however have to stand the test of time. With his early explanation on the difference between a website and a blog, Thomas Mahon wraps it up brilliantly for all you marketers and entrepreneurs:
The main difference I think—between a blog and a website—it took me a little time to discern it. Apart from the obvious we know how they look and how they work. But basically a website is an image and that’s open to the same problems that we all want a good image. So often we tell a half truth and like to dress it up a little bit. But a blog to be successful has to be a—reflection, a true reflection. And if you look at the dictionary, there are big differences between image and reflection. And of course you gotta speak the truth in reflections. There is nothing being hidden and people see that about you and it shows.
Tom Mahon on the difference between a website and a blog