top: is now designory
bottom: in contrast digitas' product comes across arbitrarily

Of Jerome McCarthy’s amazingly resilient Four P components of marketing strategy (Product, Price, Place, and Promotion), only one remains.


Learn more about Jens Martin Skibsted and Rasmus Bech Hansen observation over here at CoDesign.

Competing for premium accounts will increasingly be determined by the influence an agency has on product development and branding thereof. was one of the early digital agencies that showed off good branding. In its waking days, Kyle Shannon showed me around the NYC office pointing out how the agency would cope with shy sort of creatives.

Now has been merged into designory with strong automotive portfolio. For Laura Lang and digitas, all eyes must be on product development and branding as well. Digitas is well organized to take on the administrative responsibilities of former conventional agencies.

Measured by their web representation, designory demonstrates lasersharp focus which makes digitas’ product appear arbitrary (see left).

Which of the great digital agencies has the administrative reach and the influence on product design of their fortune 500 clientele?

Digitas (Nissan), MRM Worldwide (Opel, Saab), Publicis Modem (Renault) or designory (Nissan, Subaru, Infiniti, Audi)? To name just those I am experienced with or have followed closely for a good number of years.

designory hp screenshot