Three indisputable masters of trade talk about how the art of persuasion is developing.
- Sir John Hegarty, Worldwide Creative Director, Bartle Bogle Hegarty
- Alan Edwards, CEO, The Outside Organisation
- Lord Philip Gould, Vice-Chairman, Freud Communications
- Moderated by: Matthew d’Ancona, Political Columnist, Sunday Telegraph & Evening Standard
- Source: BBH LABS, May 20, 2010. Google Zeitgeist Europe 2010.