Good things have been said already about this 20-minute short film by Adweek’s Tim Nudd in his Christmas roundup, FastCompany, Campaign Live and here’s a statement of the agency in charge.
Leo Burnett informs us of special online activation.
The new feature follows the theme of the film, allowing Spaniards to create connections with unknown lottery players who share their same number on danielleydaniel.com. Using their lottery numbers, represented as stars, players can form constellations with others who unknowingly share the same digits, creating new and surprising connections in the process. The site stunningly displays this cosmos of connections in a 360-degree experience that completes the core message: “El mayor premio es compartirlo” (“The biggest prize is to share it”).
Alejandro Amenábar elGordo Leo Burnett