Aaron Dignan: Digital isn’t software, it’s a mindset
The most dominant companies, no matter the industry, are digital-first. Think Netflix over Blockbuster or iTunes over Tower Records. So how can we take advantage of this trend in our work and with our own projects?
Aaron Dignan walks us through how we can have the right mindset to thrive in the future: We need a purpose, a process to support it, the right people, and (most importantly) these need to combine to make products that serve a community larger than any employee or organization. Dignan shows off plenty of examples and tells us what to adopt for our own work. “When we look at the companies that are really dominating, this is what they are doing.”
Aaron Dignan ist CEO and founding partner of New York agency Undercurrent. Undercurrent continues from were McKinsey left of. They help ambitious teams and their organisations discover the courage and capabilities to do the impossible.
A commercial growth agenda
A linear process for reducing risk
Manager of competitive advantage
Built to last
Closed system for us to build on
A visionary growth agenda
An agile process for reducing risk
Makers of competitive advantage
Built to evolve
Open system for the world to build upon