First person web exprience by life support maker Guy Cotten.



Paris agency CLM BBDO created “Sortie En Mar“, or “A Trip Out to Sea,” a vivid, first-person simulation of a man being accidentally thrown off his sailboat in deep water—all as a life-jacket PSA for Guy Cotten, a marine clothing brand based in France..

The above teaser is but a teaser, for the real thing, direct your browser at

Im 2000, the movie site for Requiem for a dream presented a even more scary and irritating anti thesis to UX usability.

Read in full by Gabriel Beltrone.