Diesel’s own knock-off brand that celebrates those who blatantly disregard the style status-quo and stubbornly wear whatever the hell they want. This is the ultimate collection for anyone who wants to show off their unique fashion sense.

Diesel’s own knock-off brand that celebrates those who blatantly disregard the style status-quo and stubbornly wear whatever the hell they want. This is the ultimate collection for anyone who wants to
show off their unique fashion sense.


The store was back open until this Monday (Feb 12). The video was taken when the store opened briefly during New York Fashion week. Whoever bought the seemingly counterfeit apparel was in for a surprise. The seemingly bogus goods were one-of-a-kind, specially crafted by Diesel design team, and very likely to become collector’s items.

In a world that is reportedly unsettled by counterfeit and fake news, it’s a brilliant little stunt from Publicis New York and Publcis Italy, the perfect brand imprinting and continuation of last years “go with the flaw” campaign by Publcis Italy. And so piece by piece the “big idea” of marketing gets turned into a long idea.

Für ein erfolgreiches Leben

For successful living


Go with the flow

Buy Deiselfrom DieselRead in fullby Tim Nudd