Julia Benkert, is a German book author and director. She was late with honoring me with the design of her business card.
Scheduled for the opening night of the introduction to her first book at Munich’s prestigious Literature House.
The order for the prints would have to be placed ad hoc to allow for a second print run in case the initial one would show a fault on my part.
The brief was impeccable with context taken into consideration including samples. Embossed print and use her logo typeface a must. Most challenging though:
Keep the more essential look and feel of the website and make it compatible with the illustrative style of the book cover.
“The one not without the other”.
A conciliatorily sounding thesis that in practice is hardly ever workable. It supports half-assed results.
Only recently, I signed the NDA for an invite to a Victors & Spoils assignment. The first of three parts I had colored in and stored in my mind in great detail. Something I do before execution.
A top condition set me up to debrief and demo my solution in a short email. Insisting on it to be comprehensive for Julia on first sight and allow her great relief.
The execution as detailed as I had painted it in my head and signed off by Julia kept me up another night. A Buddhist pattern from the web, was quickly converted by a software program. The vector nodes were the culprit and I only gave up on cleaning them when the yardbirds began their morning song.
Instead of the wished for embossed print, I wanted to meet Julia’s requirements with something I had seen on Moo’s website. A Luxe color seem and premium quality print and paper. Something incredibly satisfying to its modesty.
With Quadplex1 technology, four layers of Mohawk Superfine Paper are pressed upon one another. An orange color seem within, is visible around the edges of the final printed result.
The RGB color code, I got from the website code, hinting at a fit with the orange seem predefined by Moo printing.
Instead of the landscape format, a portrait format was suitable for Julia’ interesting logotype.
I take it a given, that Julia would not be pleased with “supernormal2”. A hard liner’s design one can accept without a thought. Disposal of decorative or useless elements is required. Bauhaus made this mistake and offered functional chairs while people wanted a throne. A Buddhist pattern placed on the flip side would prevent a mix of utility and decoration.
With the logotype already airing religiousness, I needed something to prevent the cardholder from associating the vertical card with a tombstone.
The separation of front and backside with contrasting elements (utility and decoration) provides an association with a deck of cards rather.
Something most of us feel comfortable with and find relief in.