NewAdvertising.org BETA

Edward Boches

Perhaps the most omnipresent in recent years, Edward Boches quickly became the well respected man he must be in real life with digital marketing practitioners around the world.

Signaling creativity unbound, moving their headquarters to Boston, help with creating TNGG, Boulder digital works, MDK, the simultaneous expansion of influence with moving their headquarters to Boston…

In short, continuous documentation and sharing of activities, must have played a significant role for Mullen advertising to being listed by Adweek as the nations No. 3.

 

 

We Are Social

Yes, I too admire the London agency for its namesake, brilliant typography of its website and clear focus on being upfront with how consumer behavior has changed by putting their money where their mouth is. And doing well by doing so.

I have been on the phone with Robin Grant, alas we both were not in the right mood for one another, which I can’t forgive myself for.

London’s social media agency has been on my list of new world agencies since 2006 and their blog reveals easy to grasp insights on what makes the social media world go around.

 

 

BBH Labs

Bartle Bogle Hegarty founded in 1982, must be the most adored ad agency of the old world, let alone for its definition of a common denominator for creatives, symbolized by a black sheep. Today BBH enjoys its fine reputation in the new world.

BBH Lab was a great resource for us for when it was started by Ben Malbone who then jump started made by many. A new breed ad agency.

And BBH labs is a great resource, now that is being filled with life by Mel Exon, Saneel Radi, Jeremy, Griffin Farley and Jeremy Ettinghausen.

Daring daughter Elizabeth, was kind enough to offer to pass my vita on to Sir Hagerty when he was giving a speech in Falmouth, where she is doing her masters degree at Cornwall University College.

 

 

Neil Perkin

Gone fishing for now… It’s summer time all around.

I know Neil Perkin from translating his IPA Social entry for the German audience and making it available on my German language blog.

Glad to see ‘Only dead fish’ do rather well on bloglevel and for being a grateful reader of Neil’s gentle & gracious posts.
 

 

Faris Yacob

‘Talent imitates, genius steals.’ Here we have a blog with a title that may trigger something as imminent as a rewrite of copyright laws around the world.

Being a recovering McCann creative, I only now have come to understand Faris’ move from McCann’s chief technology officer to MDC Partner’s chief innovations officer. MDC is not known in EMEA land. Prior to McCann, Faris moved about with naked communications in London, Sydney and New York.

 

 

Mark Earls

Mark is the author of Herd and Welcome to the creative age.

Subscribe to Mark’s blog if you want to learn more about behavioral psychology or about yourself. Mark Earls’ Herd was said to be fascinating by the Guardian, like Malcolm Gladwell on speed.

 

 

Wooter Boon

Wooter Boon runs the Amsterdam Ad Blog with focus on his hometown, he claims to be the capitol of advertising. Keep your browsers pointed at Wooters blog, Amsterdam is lively adland and serves as good comparison of what is moving our trade outside of London.

I have just recently come to know Wooter as friendly decisive blogger of great clarity, I stood corrected with each of the first few mails we exchanged. Wooter has established an USP for his blog, something most bloggers must get their heads wrapped around.
 

 

Fast Company’s Co Design blog

Come here to see how design ads sparkle to our industry and to our lives.

I come here regularly, much like I enjoy the inspiration from services such as font foundry’s newsletters, especially that of MyFonts.
 

 

Gareth Kay

It’s great to be working in our industry, because not other industry combines sociology, psychology and philosophy in such a way. And no one out there does it better than Gareth Kay in the US and Peter Kruse in Germany. If you want thought leadership in a way that people in the old world used to listen to philosophers, go visit brand new.
 

 

Made By Many

Made by many blog is not surprisingly made by many and ranks high on my daily watch list.
 

 

Ana Andjelic

‘i [love] marketing’. was the first blog that captured my interest when I started blogging some 15 years late.

Ana Andjelic’s observation that in digital marketing we need not know why the user does something, we need only know what she is doing, signals a passage to more efficient research and could develop into cutting research expenditures in half.

 

 

How it compares

If you like to compare these sweethearts to the German language blogger league go here. German bloggers are doing rather well in numbers and should be developing pride in due time, once they have come to grips that they’re in excellent condition for thought leadership not just in regards of favorable numbers.