A 19th-century critique of the moral failures of linkbait, cat slideshows, and needless pagination.
By Maria Popova.
“There are, first of all, two kinds of authors: those who write for the subject’s sake, and those who write for writing’s sake. The first kind have had thoughts or experiences which seem to them worth communicating, while the second kind need money and consequently write for money. They think in order to write, and they may be recognized by their spinning out their thoughts to the greatest possible length, and also by the way they work out their thoughts, which are half-true, perverse, forced, and vacillating; then also by their love of evasion, so that they may seem what they are not; and this is why their writing is lacking in definiteness and clearness.”
Arthur Schopenhauer how to write linkbait Maria Popova needless pagination the Economics and Ethics of the Web and Modern Publishing